# AI Content Framework

Specialized framework for creating LinkedIn content about AI topics. Designed for AI advisors, implementers, and strategists who want to build thought leadership in the AI space.

## The 4 AI Content Pillars

Structure your AI content around these four pillars for comprehensive coverage:

### Pillar 1: AI News & Commentary (30-40% of content)

**Purpose:** Establish yourself as someone who understands what's happening in AI

**Content types:**
- New model releases and capabilities
- Company announcements (OpenAI, Anthropic, Microsoft, Google)
- Regulatory developments
- Industry trends and shifts
- Research paper summaries

**Your angle matters:**
- Don't just report news - add perspective
- Connect to your expertise area
- Explain implications for your audience
- Predict what comes next

**Example transformations:**

| News Item | Weak Post | Strong Post |
|-----------|-----------|-------------|
| "GPT-5 released" | "GPT-5 is here! Amazing capabilities!" | "GPT-5 changes the game for enterprise AI. Here's what actually matters for implementation teams..." |
| "EU AI Act passed" | "New AI regulations coming" | "The EU AI Act just passed. After reviewing the 200+ pages, here are the 5 requirements that will hit AI projects hardest..." |
| "OpenAI acquires company" | "Big acquisition in AI!" | "OpenAI's acquisition of X signals a shift in strategy. Here's what this means for anyone building on their platform..." |

### Pillar 2: Practical AI Implementation (30-40% of content)

**Purpose:** Demonstrate that you've actually done the work

**Content types:**
- How-to guides and tutorials
- Implementation patterns and anti-patterns
- Tool comparisons and recommendations
- Architecture decisions and trade-offs
- Troubleshooting and problem-solving

**Key principles:**
- Be specific (exact steps, real examples)
- Share failures as much as successes
- Explain the "why" behind decisions
- Make it actionable

**Example topics:**

| Category | Example Topics |
|----------|----------------|
| Implementation | "How we reduced hallucinations by 60% in our RAG system" |
| Patterns | "The 3 architecture patterns I use for every AI project" |
| Tools | "Copilot Studio vs Power Automate: When to use each" |
| Troubleshooting | "Why your AI pilot succeeded but production failed" |
| Process | "Our 5-step AI vendor evaluation process" |

### Pillar 3: AI Strategy & Leadership (20-30% of content)

**Purpose:** Speak to decision-makers and establish strategic credibility

**Content types:**
- ROI and business case frameworks
- Organizational readiness assessments
- Change management for AI
- Governance and ethics considerations
- Leadership perspectives and decisions

**Target audience:** C-suite, department heads, IT leadership

**Example topics:**

| Focus Area | Example Topics |
|------------|----------------|
| ROI | "How to calculate AI ROI (the honest way)" |
| Readiness | "The 5 questions I ask before any AI project" |
| Change | "Why your AI project failed (it wasn't the technology)" |
| Governance | "Building an AI governance framework that actually works" |
| Leadership | "What I tell CEOs who ask 'Should we invest in AI?'" |

### Pillar 4: AI Tools & Resources (10-20% of content)

**Purpose:** Provide tangible value and establish generosity

**Content types:**
- Free templates and frameworks
- Tool recommendations and reviews
- Resource roundups and guides
- Skills and capabilities shares
- Checklists and cheat sheets

**Key principles:**
- Give away genuinely useful things
- Don't gate everything behind email capture
- Update regularly as tools change
- Focus on tools you actually use

**Example shares:**

| Type | Examples |
|------|----------|
| Templates | "AI project kickoff template (the one I actually use)" |
| Checklists | "Pre-deployment AI checklist (20 items)" |
| Frameworks | "My vendor evaluation scorecard" |
| Guides | "2026 AI tool landscape for enterprise" |
| Skills | "Custom Claude Code skill for AI documentation" |

## AI News Monitoring Routine

Stay current without drowning in information.

### Daily Routine (10 minutes)

**Morning scan:**
1. Check top 3 AI news sources (see list below)
2. Note 1-2 stories relevant to your expertise
3. Add to content ideas if commentary-worthy

**Key sources for daily scan:**
- The Batch (Andrew Ng's newsletter)
- AI News (VentureBeat)
- Anthropic/OpenAI/Microsoft announcements
- r/MachineLearning (top posts)

### Weekly Routine (30 minutes)

**Dedicated AI research block:**

1. **Research papers** (10 min)
   - ArXiv AI papers (top cited)
   - Google Research blog
   - Microsoft Research blog

2. **Industry analysis** (10 min)
   - AI-focused podcasts
   - YouTube channels (AI Explained, Two Minute Papers)
   - LinkedIn content from top AI voices

3. **Content planning** (10 min)
   - Which news items merit posts?
   - What patterns are emerging?
   - What's my audience asking about?

### Sources by Priority

**Tier 1: Must follow (daily)**
- OpenAI blog/announcements
- Anthropic blog/announcements
- Microsoft AI blog
- Google AI blog

**Tier 2: High value (2-3x/week)**
- MIT Technology Review
- The Verge AI section
- Ars Technica AI
- Stratechery (Ben Thompson)

**Tier 3: Deep dives (weekly)**
- ArXiv (cs.AI, cs.CL, cs.LG)
- Distill.pub
- Papers With Code

**Tier 4: Community (as needed)**
- r/MachineLearning
- r/LocalLLaMA
- Hacker News AI discussions
- AI Twitter/X threads

## Content Trigger Framework

Know when AI news warrants a post.

### High-Priority Triggers (post within 24-48 hours)

**Always post about:**
- Major model releases (GPT-X, Claude X, Gemini X)
- Significant capability breakthroughs
- Regulatory decisions affecting AI use
- Major acquisitions/partnerships
- Security vulnerabilities in AI systems

**Why timing matters:**
- First-mover advantage in commentary
- Algorithm favors timely content
- Establishes you as "in the know"

### Medium-Priority Triggers (post within week)

**Consider posting about:**
- Research papers with practical implications
- Industry reports with notable findings
- Tool updates and feature releases
- Conference announcements
- Company strategy shifts

### Low-Priority Triggers (optional)

**Skip or brief mention:**
- Incremental updates
- Minor funding rounds
- Personnel changes (unless significant)
- Speculation and rumors
- Vendor marketing announcements

### The Relevance Filter

**Before posting, ask:**

1. **Is this relevant to my expertise areas?**
   - Yes = proceed
   - No = skip (unless huge news)

2. **Does my audience care?**
   - Public sector leaders? Check.
   - Enterprise AI implementers? Check.
   - General tech enthusiasts? Maybe skip.

3. **Can I add unique perspective?**
   - Have implementation experience? Post.
   - Just repeating news? Skip or brief.

4. **Is there urgency?**
   - Time-sensitive = prioritize
   - Evergreen = can wait

## AI-Specific Hook Templates

Templates optimized for AI content.

### News Commentary Hooks

```
"[Company] just announced [thing]. Here's what most commentators are missing..."

"Everyone's talking about [AI development]. After [X] implementations, here's what actually matters..."

"The [AI announcement] headlines are wrong. The real story is..."

"[Number] hours after [AI release], here's my first assessment..."

"While everyone focuses on [obvious thing], the real implication of [news] is..."
```

### Implementation Insight Hooks

```
"We just deployed [AI system] for [use case]. The hardest part wasn't what you'd expect..."

"After [X] AI projects, I've seen the same pattern [Y]% of the time..."

"Everyone says [common AI advice]. In practice, the opposite is true..."

"The difference between AI projects that succeed and fail? It's not the technology..."

"I just reviewed [X] failed AI projects. They all made this mistake..."
```

### Strategy/Leadership Hooks

```
"Our CEO asked me: 'Should we invest in AI?' Here's what I told her..."

"Most AI strategies fail for the same reason. Here's the fix..."

"Before any AI project, I ask these 5 questions. #3 is the killer..."

"The uncomfortable truth about AI ROI that vendors won't tell you..."

"What separates AI-ready organizations from the rest? It's not budget..."
```

### Tool/Resource Hooks

```
"I've tested [X] AI tools for [use case]. Here's the winner (and why)..."

"Free resource: The [framework/template] I use for every [AI task]..."

"[Tool] vs [Tool]: After using both for [time], here's my verdict..."

"This [free tool] changed how I approach [AI task]..."

"I built this [skill/template/framework] for my own use. Now it's yours..."
```

## AI Topic Calendar

Structure your AI content across the month.

### Weekly AI Topic Rotation

| Week | Primary Focus | Secondary Focus |
|------|---------------|-----------------|
| 1 | News & Commentary | Strategy insight |
| 2 | Implementation how-to | Tool/resource |
| 3 | News & Commentary | Case study |
| 4 | Strategy deep-dive | Tool/resource |

### Monthly AI Content Mix

**For 8-12 posts per month:**

| Pillar | Posts | Examples |
|--------|-------|----------|
| News & Commentary | 3-4 | News reactions, trend analysis |
| Implementation | 3-4 | How-tos, patterns, lessons |
| Strategy | 1-2 | Leadership posts, frameworks |
| Tools & Resources | 1-2 | Shares, comparisons, giveaways |

### Seasonal AI Topics

**Q1 (Jan-Mar):**
- Predictions and trends
- Budget planning for AI
- New year AI resolutions/strategies

**Q2 (Apr-Jun):**
- Conference season coverage
- Mid-year assessments
- Implementation case studies

**Q3 (Jul-Sep):**
- Summer project retrospectives
- H2 planning
- Back-to-school AI skills

**Q4 (Oct-Dec):**
- Year-end reflections
- Predictions for next year
- Budget justification content

## AI Content Quality Checklist

Before posting AI content:

### Accuracy Check
- [ ] Claims are factually accurate
- [ ] Statistics are sourced and current
- [ ] Technical details are correct
- [ ] No AI hype or fear-mongering

### Expertise Signal
- [ ] Post demonstrates real experience
- [ ] Specific examples included
- [ ] Avoids generic AI cliches
- [ ] Shows nuanced understanding

### Audience Value
- [ ] Relevant to target audience
- [ ] Actionable where appropriate
- [ ] Not just information, but insight
- [ ] Answers "so what?"

### Differentiation
- [ ] Adds perspective beyond news
- [ ] Shows unique angle/experience
- [ ] Not duplicating what everyone else says
- [ ] Reflects my expertise areas

## AI Content Anti-Patterns

**Avoid these common AI content mistakes:**

| Anti-Pattern | Why It's Bad | Better Approach |
|--------------|--------------|-----------------|
| "AI will change everything!" | Vague hype | Specific, grounded claims |
| "AI is dangerous/scary" | Fear-mongering | Balanced assessment |
| Just sharing announcements | No added value | Add your perspective |
| "10 AI tools you need" | Generic listicle | Curated with experience |
| Jargon-heavy technical posts | Alienates audience | Accessible explanations |
| "AI will replace [job]" | Tired take | Nuanced workforce analysis |
| Vendor press releases | Looks like promotion | Independent perspective |
| Repeating common advice | No differentiation | Counter-conventional takes |

## Integration with Main Skill

This framework integrates with the main LinkedIn thought leadership skill:

- **Angles:** AI content uses same 8 angles (thought-leadership-angles.md)
- **Formats:** Follow format guidelines in linkedin-formats.md
- **Engagement:** Apply same engagement frameworks
- **Growth:** Contributes to overall authority building

The difference: AI content requires staying current with fast-moving developments and maintaining technical credibility while remaining accessible to non-technical audiences.
