# Weekly Content Calendar (2-3 Posts/Week)

Templates for planning low-frequency, high-quality LinkedIn content.

## Weekly Schedule Templates

### Option A: 2 Posts/Week

**Minimal viable presence for busy professionals**

| Day | Slot | Content Type | Purpose |
|-----|------|--------------|---------|
| Tuesday | 8:00 AM CET | Core Expertise | Peak engagement day |
| Thursday | 8:00 AM CET | Story/Commentary | Personality building |

**Time investment:** 3-4 hours/week

| Activity | Time | When |
|----------|------|------|
| Content creation | 90 min | Weekend or Monday |
| Pre-post engagement (5x5x5) | 30 min | Before each post (2x) |
| Post engagement | 60 min | After each post (2x) |
| Daily maintenance | 25 min | 5 min/day other days |

---

### Option B: 3 Posts/Week (Recommended)

**Balanced presence for sustainable growth**

| Day | Slot | Content Type | Purpose |
|-----|------|--------------|---------|
| Tuesday | 8:00 AM CET | Core Expertise | Authority building |
| Wednesday | 12:00 PM CET | Quick Post/News | Maintain presence |
| Thursday | 8:00 AM CET | In-depth/Story | Engagement driver |

**Time investment:** 4-5 hours/week

| Activity | Time | When |
|----------|------|------|
| Content creation | 120 min | Weekend or Monday |
| Pre-post engagement | 45 min | Before each post (3x) |
| Post engagement | 90 min | After each post (3x) |
| Daily maintenance | 25 min | 5 min/day non-post days |

---

### Option C: 2 Posts + 1 Article/Month

**For established professionals building depth**

**Week 1:**
| Day | Content |
|-----|---------|
| Tuesday | Regular post |
| Wednesday | Article publication |
| Thursday | Article promotion post |

**Weeks 2-4:**
| Day | Content |
|-----|---------|
| Tuesday | Regular post |
| Thursday | Regular post (or article derivative) |

---

## Monthly Planning Grid

### 8-Post Month (2x/week)

| Week | Tuesday | Thursday | Notes |
|------|---------|----------|-------|
| 1 | Expertise deep-dive | Personal story | Foundation |
| 2 | Framework/how-to | Industry commentary | Education |
| 3 | Case study | Trend analysis | Credibility |
| 4 | Tool/resource share | Reflection/lesson | Value |

### 12-Post Month (3x/week)

| Week | Tuesday | Wednesday | Thursday |
|------|---------|-----------|----------|
| 1 | Expertise deep-dive | Quick news take | Personal story |
| 2 | Framework post | Commentary | Case study |
| 3 | How-to guide | News reaction | Trend analysis |
| 4 | Resource share | Quick insight | Monthly reflection |

---

## Content Type Rotation

### For AI-Focused Creators

**Monthly mix (8-12 posts):**

| Type | Count | Examples |
|------|-------|----------|
| AI News/Commentary | 2-3 | New releases, announcements, trends |
| Implementation How-to | 2-3 | Patterns, tutorials, lessons |
| Strategy/Leadership | 1-2 | ROI, governance, decisions |
| Tools/Resources | 1-2 | Comparisons, shares, templates |
| Personal/Story | 1-2 | Experiences, reflections |

### Content Pillars Grid

Map your posts across pillars:

| Pillar | Week 1 | Week 2 | Week 3 | Week 4 |
|--------|--------|--------|--------|--------|
| AI News | X | | X | |
| Implementation | | X | | X |
| Strategy | | | X | |
| Tools | | | | X |
| Personal | X | | | |

---

## Weekly Workflow

### Sunday (30 min)

**Planning session:**
- [ ] Review next week's calendar slots
- [ ] Assign topics to each slot
- [ ] Note any timely content opportunities
- [ ] Check for relevant news to comment on

### Monday (90-120 min)

**Batch creation:**
- [ ] Write/finalize all posts for the week
- [ ] Prepare visuals if needed
- [ ] Draft first comments (links, etc.)
- [ ] Schedule or save drafts

### Posting Days (45-60 min each)

**Pre-post (15 min before):**
- [ ] 5x5x5 engagement on target creators

**Post (2 min):**
- [ ] Publish post
- [ ] Add first comment with link (if applicable)

**Post-engagement (30-45 min after):**
- [ ] Stay online for first hour
- [ ] Respond to every comment
- [ ] Engage with commenters' profiles

### Non-Posting Days (5-10 min)

**Maintenance:**
- [ ] Check for comments to respond to
- [ ] 3-5 quick engagements on feed
- [ ] Note content ideas

### Friday (15 min)

**Week review:**
- [ ] Check post performance
- [ ] Note what worked/didn't
- [ ] Capture ideas for next week
- [ ] Update monthly tracking

---

## Monthly Planning Template

### Month: _______________

**Goals this month:**
- Growth target: _____ new followers
- Engagement target: _____ average comments
- Content focus: _____

### Week 1: ___ to ___

| Date | Day | Topic | Type | Status |
|------|-----|-------|------|--------|
| | Tue | | | [ ] |
| | Wed | | | [ ] |
| | Thu | | | [ ] |

Notes: _____

### Week 2: ___ to ___

| Date | Day | Topic | Type | Status |
|------|-----|-------|------|--------|
| | Tue | | | [ ] |
| | Wed | | | [ ] |
| | Thu | | | [ ] |

Notes: _____

### Week 3: ___ to ___

| Date | Day | Topic | Type | Status |
|------|-----|-------|------|--------|
| | Tue | | | [ ] |
| | Wed | | | [ ] |
| | Thu | | | [ ] |

Notes: _____

### Week 4: ___ to ___

| Date | Day | Topic | Type | Status |
|------|-----|-------|------|--------|
| | Tue | | | [ ] |
| | Wed | | | [ ] |
| | Thu | | | [ ] |

Notes: _____

### Month-End Review

- Total posts: _____ / planned: _____
- Average engagement rate: _____%
- Best performing post: _____
- Follower growth: _____
- Lessons learned: _____

---

## Engagement Schedule

### Posting Days

| Time | Activity |
|------|----------|
| 7:45 AM | 5x5x5 pre-engagement |
| 8:00 AM | Publish post |
| 8:00-9:00 AM | Active engagement with comments |
| 12:00 PM | Check for new comments, respond |
| 5:00 PM | Final comment check |

### Non-Posting Days

| Time | Activity |
|------|----------|
| 8:00 AM | 5-minute feed scan |
| 12:00 PM | Check for comments on recent posts |
| Any time | Note content ideas when they occur |

---

## Quality Standards Checklist

**For low-frequency posting, each post must:**

- [ ] Contain genuine insight (not just observation)
- [ ] Have a compelling hook (first 140 chars)
- [ ] Be well-structured and formatted
- [ ] Demonstrate clear expertise
- [ ] Include engaging CTA
- [ ] Connect to core topic areas
- [ ] Be worth saving (the save test)

**If a post doesn't meet these standards, don't publish it.** Skip a slot rather than post mediocre content.

---

## Tracking Template

### Weekly Metrics

| Week | Posts | Avg Views | Avg Likes | Avg Comments | New Followers |
|------|-------|-----------|-----------|--------------|---------------|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |

### Monthly Summary

| Metric | Target | Actual |
|--------|--------|--------|
| Posts published | | |
| Average engagement rate | | |
| Total new followers | | |
| Best post (topic) | n/a | |
| Opportunities generated | | |

---

## Adaptation Guidelines

### When to increase frequency

- Consistently exceeding engagement targets
- Have more time available
- Building toward specific goal (launch, event)
- Growing faster than expected

### When to maintain 2-3x

- Meeting targets consistently
- Time-constrained
- Quality > quantity preference
- Sustainable long-term pace

### When to decrease

- Quality suffering
- Burnout signs
- Major life/work demands
- Better to pause than post poorly

---

## Notes

- Low frequency requires HIGHER quality per post
- Engagement time matters more than posting time
- Consistency matters more than frequency
- Skip a post rather than post poorly
- Review and adjust monthly
