# LinkedIn Thought Leadership Plugin (v1.2.0)

Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and authentic engagement. January 2026 360Brew algorithm update integrated.

## Architecture

- **State file:** `~/.claude/linkedin-thought-leadership.local.md` (YAML frontmatter, auto-initialized from `config/state-file.template.md`)
- **State updater:** `hooks/scripts/state-updater.mjs` — deterministic state mutations (post tracking, streak, content history pruning). Pure functions, tested, no AI involvement
- **Clipboard helper:** `hooks/scripts/clipboard-helper.mjs` — cross-platform clipboard integration (macOS `pbcopy`, Linux `xclip`/`xsel`, WSL `clip.exe`). All content commands auto-copy to clipboard
- **iCal generator:** `hooks/scripts/ical-generator.mjs` — RFC 5545 calendar file generation for batch scheduling. Standalone CLI + importable module
- **Post queue:** `assets/drafts/queue.json` (managed by `hooks/scripts/queue-manager.mjs`)
- **Analytics CLI:** `scripts/analytics/` (TypeScript, requires `tsx` and `npm install`)
- **Analytics data:** `assets/analytics/` (gitignored)

## Hooks

9 hooks across 7 events. All Node.js (.mjs). PreToolUse/PostToolUse hooks use parameterized `content-gatekeeper.mjs` with `isLinkedInContent()` check.

| Event | Purpose |
|-------|---------|
| `SessionStart` | Load state, REMEMBER.md, milestone tracker |
| `PreToolUse` (Write\|Edit) | Content quality gate, voice guardian, topic rotation gate |
| `Stop` | State update, pre-publish reminders, content history |
| `UserPromptSubmit` | LinkedIn context enrichment (three-tier matching) |
| `PostToolUse` (Write) | Post-creation automation (5x5x5, posting time) |
| `PreCompact` | Preserve LinkedIn context during compaction |
| `Notification` | Posting reminders (rate-limited 30min) |

**Session markers:** `/tmp/linkedin-hooks/session-active` (Stop hook gating, 12h staleness). **Shared modules:** `linkedin-content-filter.mjs`, `queue-manager.mjs`, `personalization-score.mjs`, `state-updater.mjs`, `clipboard-helper.mjs`.

**State updates:** Post tracking, streak management, and content history are handled deterministically by `state-updater.mjs` (called from Stop hook and commands). Content history entries older than 90 days are auto-pruned at session start.

**Hook editing:** Edit `hooks/hooks.template.json` + `hooks/prompts/*.md`, then run `python3 hooks/scripts/compile-hooks.py`. Do not edit `hooks.json` directly. Prompts are loaded at runtime by gatekeeper scripts; the compile step is only needed when adding `type: prompt` hooks.

## Commands (27)

All content commands (post, quick, react, pipeline, first-post, video, multiplatform, carousel) auto-copy output to clipboard via `clipboard-helper.mjs`. Interactive steps are minimized — angle, format, and post type are inferred from context, with max 2 questions per post.

| Command | Purpose |
|---------|---------|
| `/linkedin` | Router — status line + command menu |
| `/linkedin:onboarding` | Multi-step onboarding wizard (profile → setup → first-post) |
| `/linkedin:first-post` | First-post accelerator (10 min) |
| `/linkedin:setup` | Guided personalization setup |
| `/linkedin:react` | URL-to-post pipeline |
| `/linkedin:post` | Full post creation (10-15 min) |
| `/linkedin:quick` | 5-minute quick post (3-line formula) |
| `/linkedin:templates` | Browse/apply post templates |
| `/linkedin:pipeline` | Full end-to-end content pipeline |
| `/linkedin:batch` | Create a full week of content |
| `/linkedin:calendar` | View/manage post scheduling queue |
| `/linkedin:publish` | Mark scheduled posts as published |
| `/linkedin:carousel` | Structured multi-slide carousel generator |
| `/linkedin:video` | Video script generator (30s-2min) |
| `/linkedin:multiplatform` | Adapt content for other platforms |
| `/linkedin:analyze` | Content/performance analysis |
| `/linkedin:audit` | Periodic content strategy audit |
| `/linkedin:import` | Import CSV export → structured JSON |
| `/linkedin:report` | Generate weekly performance report |
| `/linkedin:ab-test` | Design and manage A/B content tests |
| `/linkedin:strategy` | Growth strategy planning |
| `/linkedin:authority` | Systematic authority building |
| `/linkedin:competitive` | Competitive analysis of niche |
| `/linkedin:monetize` | Monetization strategy and funnels |
| `/linkedin:speaking` | Speaking opportunity pipeline |
| `/linkedin:collab` | Collaboration orchestration |
| `/linkedin:profile` | 360Brew profile optimization |

## Agents (16)

| Agent | Model | Color | Responsibility |
|-------|-------|-------|----------------|
| `content-optimizer` | Sonnet | Blue | Optimize existing posts |
| `strategy-advisor` | Sonnet | Green | Growth recommendations |
| `analytics-interpreter` | Sonnet | Yellow | Audience pattern analysis |
| `engagement-coach` | Haiku | Magenta | 5x5x5 + first-hour tactics |
| `content-planner` | Sonnet | Cyan | Content audit + weekly/monthly plans |
| `performance-reporter` | Sonnet | Amber | Weekly/monthly performance reports |
| `network-builder` | Sonnet | Teal | Strategic networking + outreach |
| `content-repurposer` | Sonnet | Purple | Format conversion + evergreen refresh |
| `comment-strategist` | Sonnet | Red | CEA commenting + target selection |
| `trend-spotter` | Sonnet | White | Trending topics + opportunity scores |
| `voice-trainer` | Sonnet | Pink | Voice profile building + drift detection |
| `differentiation-checker` | Sonnet | Gray | Originality scoring + commodity detection |
| `post-feedback-monitor` | Haiku | Lime | Post-publish 48h monitoring |
| `video-scripter` | Sonnet | Violet | Video script creation with pacing |
| `fact-checker` | Opus | Brown | Factual-claim verification against primary sources (longform) |
| `persona-reviewer` | Opus | Olive | Reader-persona resonance + hook-conversion gate (longform) |

**Rule:** Always read `assets/voice-samples/` before generating content.

## Content Quality Rules

1. Hook: 110-140 characters (mobile cutoff)
2. Post length: 1,200-1,800 chars (standard), 150-500 chars (quick)
3. No external links in post body (40-50% reach suppression)
4. No corporate buzzwords: leverage, synergy, paradigm shift, thought leader, disruptive, value proposition, ecosystem, holistic approach
5. Topic must align with user's 5 core expertise areas (360Brew signal)
6. Topic rotation: no back-to-back same pillar, no pillar >50% in 14 days (warn-only)
7. Progressive onboarding: personalization score hidden until 3+ posts; voice guardian suppressed until 5+ voice samples
