---
name: linkedin-thought-leadership
description: |
  Main entry point and router for the LinkedIn thought leadership plugin. Provides overview, status, and routes to 5 specialized skills. Contains shared algorithm knowledge and content quality standards.
  This skill should be used when the user wants a general overview, needs help choosing the right LinkedIn command, or asks about LinkedIn capabilities.
  Triggers on: "LinkedIn help", "LinkedIn overview", "what LinkedIn commands are available", "show LinkedIn status", "LinkedIn plugin", "LinkedIn capabilities", "how does the LinkedIn plugin work", "LinkedIn commands list".
---

## Personalization

**To customize this skill for your voice and goals:**

1. Copy `config/user-profile.template.md` to `config/user-profile.local.md`
2. Fill in your profile, voice preferences, and goals
3. The skill will use your settings when generating content

If no personalization file exists, the skill works with generic best practices.

---

## Skill Architecture

This plugin uses **6 focused skills**. This main skill contains shared knowledge (algorithm, quality, personalization). Domain-specific guidance lives in the specialized skills:

| Skill | Domain | Key Commands |
|-------|--------|--------------|
| **linkedin-content-creation** | Post creation, templates, batch, pipeline, video | `/linkedin:post`, `/linkedin:quick`, `/linkedin:templates`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video` |
| **linkedin-analytics** | Analysis, reporting, import, troubleshooting | `/linkedin:analyze`, `/linkedin:audit`, `/linkedin:import`, `/linkedin:report` |
| **linkedin-strategy** | Growth, authority, competitive, monetization | `/linkedin:strategy`, `/linkedin:authority`, `/linkedin:competitive`, `/linkedin:monetize` |
| **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:speaking`, `/linkedin:collab` |
| **linkedin-voice** | Voice training, profile, differentiation | `/linkedin:profile` |

### Routing Guide

| User Intent | Route To |
|-------------|----------|
| "Just installed" / "Walk me through" | `/linkedin:onboarding` |
| "Set up plugin" | `/linkedin:setup` |
| "Personalize" | `/linkedin:setup` |
| "Improve personalization" | `/linkedin:setup` |
| "Write a LinkedIn post" | linkedin-content-creation |
| "Quick post about..." | linkedin-content-creation |
| "Create a week of content" | linkedin-content-creation |
| "Turn this into a carousel" | linkedin-content-creation |
| "Create a video script" | linkedin-content-creation |
| "LinkedIn video" | linkedin-content-creation |
| "Video for LinkedIn" | linkedin-content-creation |
| "Why isn't my content performing?" | linkedin-analytics |
| "Generate weekly report" | linkedin-analytics |
| "Import my LinkedIn data" | linkedin-analytics |
| "Audit my content strategy" | linkedin-analytics |
| "How do I grow on LinkedIn?" | linkedin-strategy |
| "Build my authority" | linkedin-strategy |
| "What are competitors doing?" | linkedin-strategy |
| "How to monetize LinkedIn" | linkedin-strategy |
| "Find speaking opportunities" | linkedin-networking |
| "Collaborate with someone" | linkedin-networking |
| "Engagement strategy" | linkedin-networking |
| "Optimize my profile" | linkedin-voice |
| "Does this sound like me?" | linkedin-voice |
| "Is this original enough?" | linkedin-voice |

---

### Algorithm Context (360Brew - January 2026)

LinkedIn's 360Brew algorithm now validates your profile across 5 criteria (About, Experience, Content History, Network, Engagement Patterns) BEFORE distributing content. Strong profile alignment = wider distribution. See the `linkedin-voice` skill for detailed profile optimization guidance and the full 360Brew framework.

---

## Shared Knowledge: Content Quality Rules

These rules apply to ALL content created by any skill or command:

1. **Hook:** 110-140 characters (mobile cutoff threshold)
2. **Post length:** 1,200-1,800 chars (standard), 150-500 chars (quick)
3. **No external links** in post body (40-50% reach suppression)
4. **No corporate buzzwords:** leverage, synergy, paradigm shift, thought leader, disruptive, value proposition, ecosystem, holistic approach
5. **Topic alignment:** Must align with user's 5 core expertise areas (360Brew signal)
6. **Voice:** Always read `assets/voice-samples/` before generating content
7. **Quality scorecard:** See `assets/checklists/quality-scorecard.md`

---

## Shared Knowledge: Quick Start Guide

### First 24 Hours

**Hour 1 -- Foundation (15 min):**
- Rewrite headline: WHO you help + RESULT you deliver
- Review first 3 lines of About section (use linkedin-voice skill)

**Hour 2-3 -- Content Planning (30 min):**
- Pick 3-5 core topics
- Stick to these for 90 days minimum

**Hour 4-6 -- Create First Post (45 min):**
- Use linkedin-content-creation skill
- Structure: Hook -> Context -> Insight -> Implication -> CTA
- Check: 1,200-1,800 characters

**Hour 7-24 -- Strategic Engagement (30 min):**
- 5x5x5 method (see linkedin-networking skill)
- Respond within 5 minutes to first comments

**Week 1 Commitments:**
- Post 3x this week
- 15 minutes daily strategic commenting
- Respond to all comments within 2 hours
- Track each post in LinkedIn Analytics

---

## All Commands

| Command | Purpose |
|---------|---------|
| `/linkedin` | Router -- shows status line + command menu |
| `/linkedin:onboarding` | Multi-step onboarding wizard (profile → setup → first-post) |
| `/linkedin:first-post` | First-post accelerator (zero to published in 10 min) |
| `/linkedin:setup` | Guided setup to populate asset templates with real data |
| `/linkedin:react` | URL-to-post pipeline -- react to articles, news, research |
| `/linkedin:post` | Full post creation (10-15 min workflow) |
| `/linkedin:quick` | 5-minute quick post (3-line formula) |
| `/linkedin:profile` | 360Brew profile optimization |
| `/linkedin:analyze` | Content/performance analysis |
| `/linkedin:ab-test` | Design and manage A/B content tests |
| `/linkedin:strategy` | Growth strategy planning |
| `/linkedin:templates` | Browse/apply post templates |
| `/linkedin:import` | Import CSV export to structured JSON |
| `/linkedin:report` | Generate weekly performance report |
| `/linkedin:batch` | Create a full week of content |
| `/linkedin:calendar` | View and manage post scheduling queue |
| `/linkedin:publish` | Mark scheduled posts as published |
| `/linkedin:pipeline` | Full end-to-end content pipeline |
| `/linkedin:multiplatform` | Adapt content for other platforms |
| `/linkedin:audit` | Periodic content strategy audit |
| `/linkedin:authority` | Systematic authority building |
| `/linkedin:competitive` | Competitive analysis of niche |
| `/linkedin:monetize` | Monetization strategy and funnels |
| `/linkedin:speaking` | Speaking opportunity pipeline |
| `/linkedin:video` | Video script generator (30s/60s/90s/2min) |
| `/linkedin:collab` | Collaboration orchestration |

## All Agents

| Agent | Model | Color | Responsibility |
|-------|-------|-------|----------------|
| `content-optimizer` | Sonnet | Blue | Optimize existing posts |
| `strategy-advisor` | Sonnet | Green | Growth recommendations |
| `analytics-interpreter` | Sonnet | Yellow | Audience pattern analysis |
| `engagement-coach` | Haiku | Magenta | 5x5x5 + first-hour tactics |
| `content-planner` | Sonnet | Cyan | Content audit + weekly/monthly plans |
| `content-tracker` | Haiku | Yellow | Plan vs. published tracking |
| `performance-reporter` | Sonnet | Yellow | Weekly/monthly performance reports |
| `network-builder` | Sonnet | Cyan | Strategic networking + outreach |
| `content-repurposer` | Sonnet | Magenta | Format conversion + evergreen refresh |
| `comment-strategist` | Sonnet | Red | CEA commenting + target selection |
| `trend-spotter` | Sonnet | Cyan | Trending topics + opportunity scores |
| `voice-trainer` | Sonnet | Magenta | Voice profile building + drift detection |
| `differentiation-checker` | Sonnet | Blue | Originality scoring + commodity detection |
| `post-feedback-monitor` | Haiku | Green | Post-publish 48h monitoring, real-time interventions |
| `personalization-scorer` | Haiku | Indigo | Asset completeness scoring + setup recommendations |
| `video-scripter` | Sonnet | Violet | Video script creation with pacing + visual cues |

---

### Reference Files

Each specialized skill includes its own relevant references. Key shared references:
- `references/algorithm-signals-reference.md` — Algorithm mechanics and signals
- `references/glossary.md` — Plugin terminology (38 terms)
- `references/troubleshooting-guide.md` — When reach drops or content underperforms
- `references/first-comment-strategy.md` — First comment timing and tactics
- `references/linkedin-visual-style.md` — Visual content standards and guidelines

For domain-specific references, see each skill's reference section.

