From 0b44f219b664b5f74f0b6df7b9ccb4c3e704a7a1 Mon Sep 17 00:00:00 2001 From: Kjell Tore Guttormsen Date: Thu, 28 May 2026 06:01:43 +0200 Subject: [PATCH] refactor(linkedin): absorb authority into strategy + profile canon (S18) MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit - commands/strategy.md: extend frontmatter with authority triggers; insert Step 3.6 Authority Building (signature content map, greatest hits, derivative planning, content + network signals, action plan, monthly scorecard); add algorithm-signals-reference.md to Reference Files. - commands/audit.md: Step 5.5 trajectory-review and Step 7 report-block trajectory section now route to /linkedin:strategy (the canon); Step 6 profile-alignment routes to /linkedin:profile (the canon); drop trajectory-strategy-adjustments.md + algorithm-signals-reference.md from loaded references (canons own them). - commands/analyze.md: 'If Profile-Content Mismatch' subsection routes to /linkedin:profile for the per-section checklist; quick-triage list kept. - commands/authority.md: removed (absorbed by strategy.md). - commands/linkedin.md: drop authority table row, merge 'Build authority' into AskUser item #10 (Growth strategy & authority), renumber 14-23 to 13-22, broaden strategy routing trigger keywords, drop standalone authority routing rule. - skills/linkedin-strategy/SKILL.md, skills/linkedin-thought-leadership/SKILL.md, CLAUDE.md, README.md: drop /linkedin:authority rows; widen /linkedin:strategy descriptions to reflect new scope. Verification: - Literal Verify (plan.md:704) exits 1 (expected inversion). - Corrected predicate (test ! -f && ! grep -rqn …) exits 0 — clean. - Manifest: commands/strategy.md present; [Aa]uthority match count = 24. - Hooks: python3 hooks/scripts/compile-hooks.py --check → clean. - Command count: 25 → 24. - End-to-end Verification §849 (templates|publish|authority|collab|speaking) grep across commands/ agents/ skills/ hooks/ README.md CLAUDE.md → empty. Co-Authored-By: Claude Opus 4.7 --- plugins/linkedin-thought-leadership/CLAUDE.md | 3 +- plugins/linkedin-thought-leadership/README.md | 3 +- .../commands/analyze.md | 13 +- .../commands/audit.md | 50 ++---- .../commands/authority.md | 168 ------------------ .../commands/linkedin.md | 29 ++- .../commands/strategy.md | 150 +++++++++++++++- .../skills/linkedin-strategy/SKILL.md | 3 +- .../linkedin-thought-leadership/SKILL.md | 3 +- 9 files changed, 184 insertions(+), 238 deletions(-) delete mode 100644 plugins/linkedin-thought-leadership/commands/authority.md diff --git a/plugins/linkedin-thought-leadership/CLAUDE.md b/plugins/linkedin-thought-leadership/CLAUDE.md index c98ac76..0012edf 100644 --- a/plugins/linkedin-thought-leadership/CLAUDE.md +++ b/plugins/linkedin-thought-leadership/CLAUDE.md @@ -56,8 +56,7 @@ All content commands (post, quick, react, pipeline, first-post, video, multiplat | `/linkedin:import` | Import CSV export → structured JSON | | `/linkedin:report` | Generate weekly performance report | | `/linkedin:ab-test` | Design and manage A/B content tests | -| `/linkedin:strategy` | Growth strategy planning | -| `/linkedin:authority` | Systematic authority building | +| `/linkedin:strategy` | Growth strategy + authority building (phase guidance, trajectory, signature content compounding) | | `/linkedin:competitive` | Competitive analysis of niche | | `/linkedin:monetize` | Monetization strategy and funnels | | `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking opportunities | diff --git a/plugins/linkedin-thought-leadership/README.md b/plugins/linkedin-thought-leadership/README.md index f880f34..2997e50 100644 --- a/plugins/linkedin-thought-leadership/README.md +++ b/plugins/linkedin-thought-leadership/README.md @@ -162,8 +162,7 @@ All 26 commands use colon notation: `/linkedin:post`, `/linkedin:quick`, etc. | Command | Description | |---------|-------------| -| `/linkedin:strategy` | Growth strategy planning based on your follower level. Phase-specific guidance from foundation (0-1K) through authority (10K+). | -| `/linkedin:authority` | Systematic authority building. Tracks cited/shared posts, identifies signature content, builds repost schedules, and monitors growing influence. | +| `/linkedin:strategy` | Growth strategy + authority building. Phase-specific guidance from foundation (0-1K) through authority establishment (10K+), trajectory-aware adjustments, and signature-content compounding for Phase 2+. The single growth/authority entry point — `/linkedin:profile` owns 360Brew alignment. | | `/linkedin:monetize` | Monetization strategy with scored readiness assessment, stage-specific action plans, lead magnet blueprints, DM conversion workflows, and revenue dashboards. | | `/linkedin:outreach` | Outreach orchestrator covering both collaborations and speaking opportunities under one paradigm: readiness assessment (collab thresholds + 100-pt speaker scorecard), partner scoring (25-pt rubric), event/CFP search with Nordic/European conference calendar, 12 collaboration formats across 4 maturity tiers, 4 talk abstract templates, speaker bio variants, co-creation production workflow, unified pipeline tracker, and quarterly results dashboard. | diff --git a/plugins/linkedin-thought-leadership/commands/analyze.md b/plugins/linkedin-thought-leadership/commands/analyze.md index a5b951a..9ae22e6 100644 --- a/plugins/linkedin-thought-leadership/commands/analyze.md +++ b/plugins/linkedin-thought-leadership/commands/analyze.md @@ -182,11 +182,14 @@ Based on diagnosis, provide specific action plan. ### If Profile-Content Mismatch (360Brew Failure) **Days 1-3: Profile Audit** -- [ ] Update headline with 3-4 topic keywords -- [ ] Rewrite About section with clear expertise -- [ ] Remove irrelevant Featured content -- [ ] Check Skills section matches post topics -- [ ] Request skill endorsements from connections + +`/linkedin:profile` is the canonical 360Brew audit — headline scoring, About section structure, Experience impact statements, Featured curation, Skills alignment, content history check, and network signals. Run it for the per-section checklist and the remediation flow. + +Quick triage if a full audit can wait: +- Headline contains 3-4 topic keywords matching content pillars +- About section's first 3 lines establish specific expertise (before "see more" cutoff) +- Featured section reflects best work in your pillars +- Skills align with post topics ### If Content Reset Needed diff --git a/plugins/linkedin-thought-leadership/commands/audit.md b/plugins/linkedin-thought-leadership/commands/audit.md index 8680e7b..8d60245 100644 --- a/plugins/linkedin-thought-leadership/commands/audit.md +++ b/plugins/linkedin-thought-leadership/commands/audit.md @@ -23,7 +23,6 @@ Load all available data: - Read `~/.claude/linkedin-thought-leadership.local.md` for posting history - Read `${CLAUDE_PLUGIN_ROOT}/assets/plans/` for planned content - Read `${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md` for strategy reference -- Read `${CLAUDE_PLUGIN_ROOT}/references/trajectory-strategy-adjustments.md` for trajectory-based adjustments - Check for any analytics data in `${CLAUDE_PLUGIN_ROOT}/assets/analytics/` - Read `assets/audience-insights/demographics.md` for audience composition — compare intended vs actual audience - Read `assets/audience-insights/engagement-patterns.md` for tracked patterns (timing, topics, formats, hooks) @@ -143,35 +142,18 @@ If 2+ consecutive months show declining deltas: ### Trajectory-Based Strategy Review -If milestone data is available, analyze the 6 strategy dimensions against the trajectory recommendation from `references/trajectory-strategy-adjustments.md`: +The 6-dimension trajectory overlay (posting frequency, engagement intensity, format mix, collaboration pace, content emphasis, goal management) and the Phase × Status primary lever live in `/linkedin:strategy` — that command is the canonical source for actionable trajectory recommendations. -``` -Trajectory Strategy Review: - -Schedule Status: [SIGNIFICANTLY BEHIND / BEHIND / ON TRACK / AHEAD / ACHIEVED] -Growth Rate: X% of needed rate - -| Dimension | Current State | Trajectory Recommendation | Gap | -|-----------|--------------|--------------------------|-----| -| Posting frequency | [actual]/week | [recommended]/week | [match/gap] | -| Engagement intensity | [description] | [recommendation] | [match/gap] | -| Format mix | [actual breakdown] | [recommended mix] | [match/gap] | -| Collaboration pace | [actual]/month | [recommended]/month | [match/gap] | -| Content emphasis | [actual breakdown] | [recommended emphasis] | [match/gap] | -| Goal management | [current target] | [recommendation] | [match/gap] | - -Primary Lever (Phase × Status): [from Phase-Specific Trajectory Modifiers table] -``` - -Use the diagnosis checklist from the trajectory reference to identify root causes for any gaps. Flag the top 3 dimension gaps as priority adjustments. +Audit's job here is to name the gap; strategy prescribes the fix. Surface the schedule status (SIGNIFICANTLY BEHIND / BEHIND / ON TRACK / AHEAD / ACHIEVED) and the top 3 dimensions where current behavior diverges most from the recommendation, then route the user to `/linkedin:strategy` for the full overlay table and the diagnosis checklist. ## Step 6: Profile Alignment Check -Reference `${CLAUDE_PLUGIN_ROOT}/references/algorithm-signals-reference.md` for 360Brew: -- Does headline match content topics? -- Is About section current? -- Do Featured posts reflect best work? -- Are skills/endorsements aligned? +`/linkedin:profile` is the canonical 360Brew audit (Headline, About, Experience, Featured, Skills, content history, network signals). Audit's job is to confirm the user's *actual* posting topics align with the profile's *stated* expertise — full per-section checklist and remediation flow lives in `/linkedin:profile`. + +Surface in this audit: +- Whether topics from Step 3 (Topic Distribution) match the profile's stated expertise +- Whether top performers (Step 1) align with the headline keywords +- Flag any mismatch and route the user to `/linkedin:profile` for the deep audit ## Step 7: Audit Report @@ -211,16 +193,9 @@ Present complete audit: ## Trajectory-Based Strategy Adjustments -| Dimension | Current | Recommended (for [STATUS]) | Change Needed | -|-----------|---------|---------------------------|---------------| -| Posting frequency | [X]/week | [Y]/week | [increase/maintain/decrease] | -| Engagement intensity | [description] | [recommendation] | [action] | -| Format mix | [breakdown] | [recommendation] | [action] | -| Collaboration pace | [X]/month | [Y]/month | [action] | -| Content emphasis | [breakdown] | [recommendation] | [action] | -| Goal management | [current] | [recommendation] | [action] | +The 6-dimension trajectory overlay is owned by `/linkedin:strategy`. Run it to get the canonical posting frequency / engagement intensity / format mix / collaboration pace / content emphasis / goal management recommendations for the current Phase × Status combination, plus the primary lever from the Phase-Specific Trajectory Modifiers table. -**Top 3 trajectory-driven changes:** +**Top 3 trajectory-driven changes** (extracted from `/linkedin:strategy`): 1. [Most impactful] 2. [Second most impactful] 3. [Third most impactful] @@ -251,8 +226,9 @@ Offer to update the content strategy based on findings. ## Reference Files -- `${CLAUDE_PLUGIN_ROOT}/references/algorithm-signals-reference.md` - `${CLAUDE_PLUGIN_ROOT}/references/analytics-tools-guide.md` - `${CLAUDE_PLUGIN_ROOT}/references/troubleshooting-guide.md` - `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md` -- `${CLAUDE_PLUGIN_ROOT}/references/trajectory-strategy-adjustments.md` + +For trajectory recommendations, run `/linkedin:strategy` (canon). +For profile-alignment audit, run `/linkedin:profile` (canon). diff --git a/plugins/linkedin-thought-leadership/commands/authority.md b/plugins/linkedin-thought-leadership/commands/authority.md deleted file mode 100644 index 8581ecb..0000000 --- a/plugins/linkedin-thought-leadership/commands/authority.md +++ /dev/null @@ -1,168 +0,0 @@ ---- -name: linkedin:authority -description: | - Systematic authority building system. Tracks your most cited/shared posts, identifies - signature content, builds repost schedules, suggests derivative content, and monitors - your growing influence. Triggers on: "authority building", "build authority", - "signature content", "greatest hits", "linkedin authority", "my best content". -allowed-tools: - - Read - - Glob - - Grep - - WebFetch - - Write - - AskUserQuestion ---- - -# LinkedIn Authority Building System - -You are a LinkedIn authority strategist. Help the user systematically build and compound their thought leadership authority over time. - -## Step 0: Load Context - -Read available data: -- `~/.claude/linkedin-thought-leadership.local.md` — Posting history -- `${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md` — Profile and expertise areas -- `${CLAUDE_PLUGIN_ROOT}/assets/analytics/` — Performance data -- `${CLAUDE_PLUGIN_ROOT}/assets/plans/` — Content plans - -## Step 1: Identify Signature Content - -Ask the user to identify their top-performing posts (or provide analytics): - -**Signature content criteria:** -- High saves (people bookmarking = authority signal) -- Quality comments from target audience -- Profile visits generated -- Shares/reposts by others -- Content you're most proud of - -Categorize signature content: - -``` -Your Signature Content Map: - -Pillar 1: [expertise area] - ★ "[Post hook]" — [metrics] — [why it worked] - ★ "[Post hook]" — [metrics] — [why it worked] - -Pillar 2: [expertise area] - ★ "[Post hook]" — [metrics] — [why it worked] - -[Continue for all pillars] - -Missing: [Pillars with no signature content yet] -``` - -## Step 2: Greatest Hits Schedule - -Create a strategic repost/refresh schedule: - -``` -Greatest Hits Calendar (Monthly): - -Week 1: Fresh content -Week 2: Refresh "[best post]" with new angle -Week 3: Fresh content -Week 4: Refresh "[second best post]" with updated data - -Rules: -- Minimum 60 days between original and refresh -- Always add new insight or updated data -- Change the hook (same core message) -- Reference the original: "I wrote about X last month. Since then..." -``` - -## Step 3: Derivative Content Planning - -For each piece of signature content, suggest derivatives: - -``` -Derivative Content Map: - -Original: "[Signature post]" -├── Carousel: Deep-dive into the framework -├── Article: Long-form with case studies -├── Series: 3-post series expanding each point -├── Video: 90-second explanation -└── Newsletter: Comprehensive guide -``` - -Use AskUserQuestion to pick which derivatives to create. - -## Step 4: Authority Signals Audit - -Check the user's authority indicators: - -**Profile Authority:** -- [ ] Headline mentions specific expertise (not generic) -- [ ] About section establishes credibility -- [ ] Featured section shows best work -- [ ] Experience section supports expertise claims -- [ ] Skills/endorsements aligned with content - -**Content Authority:** -- [ ] Consistent posting in expertise areas -- [ ] Building on previous posts (referencing own work) -- [ ] Attracting expert-level comments -- [ ] Being shared by others in the field -- [ ] Growing follower base of target audience - -**Network Authority:** -- [ ] Connected with key people in niche -- [ ] Engaging with other thought leaders -- [ ] Tagged or mentioned by others -- [ ] Invited to contribute/speak - -## Step 5: Authority Building Actions - -Present prioritized actions: - -``` -Authority Building Action Plan: - -Immediate (This Week): -1. [Highest-impact action] -2. [Quick win] - -Short-term (This Month): -3. [Build on signature content] -4. [Network expansion] - -Medium-term (This Quarter): -5. [Content series or deep-dive] -6. [Collaboration opportunity] - -Long-term (6 Months): -7. [Thought leadership milestone] -8. [Platform expansion] -``` - -## Step 6: Track Authority Metrics - -Suggest tracking these monthly: - -``` -Authority Scorecard: [Month] - -Content Impact: -- Posts with 100+ saves: [count] -- Expert comments received: [count] -- Profile visits from content: [count] - -Network Growth: -- New connections in target niche: [count] -- Mentions/tags by others: [count] -- Collaboration invitations: [count] - -Milestone Progress: -- [Next follower milestone]: [current] / [target] -- [Content goal]: [progress] -``` - -## Reference Files - -- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md` -- `${CLAUDE_PLUGIN_ROOT}/references/growth-roadmaps.md` -- `${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md` -- `${CLAUDE_PLUGIN_ROOT}/references/algorithm-signals-reference.md` diff --git a/plugins/linkedin-thought-leadership/commands/linkedin.md b/plugins/linkedin-thought-leadership/commands/linkedin.md index 3fd8eff..2ffd378 100644 --- a/plugins/linkedin-thought-leadership/commands/linkedin.md +++ b/plugins/linkedin-thought-leadership/commands/linkedin.md @@ -86,12 +86,11 @@ Present these options to the user: | Command | Purpose | |---------|---------| -| `/linkedin:strategy` | Growth strategy based on your follower level | +| `/linkedin:strategy` | Growth strategy + authority building (phase-specific guidance, trajectory adjustments, signature content for Phase 2+) | | `/linkedin:profile` | 360Brew profile optimization checklist | | `/linkedin:analyze` | Analyze content performance or troubleshoot issues | | `/linkedin:ab-test` | Design and manage A/B tests for content optimization | | `/linkedin:audit` | Quarterly content strategy audit | -| `/linkedin:authority` | Systematic authority building with signature content | | `/linkedin:competitive` | Competitive analysis of other thought leaders | | `/linkedin:import` | Import LinkedIn CSV exports for analytics | | `/linkedin:report` | Generate weekly performance report with trends and alerts | @@ -126,20 +125,19 @@ Use AskUserQuestion to ask: 7. **Use a template** — Browse proven post templates 8. **View calendar** — See scheduled posts and manage queue 9. **Plan content** — Weekly/monthly content planning -10. **Growth strategy** — Plan my LinkedIn growth +10. **Growth strategy & authority** — Plan growth, build signature content, compound authority 11. **Optimize profile** — 360Brew profile audit 12. **Audit content** — Review what's working and what's not -13. **Build authority** — Track signature content and compound growth -14. **Competitive analysis** — Learn from other thought leaders -15. **Monetize** — Revenue strategies for thought leadership -16. **Outreach** — Collaborations and speaking opportunities (CFPs, partner pitches, joint content) -17. **Multi-platform** — Adapt content for other platforms -18. **Troubleshoot** — My content isn't performing well -19. **Monitor post** — Check how my latest post is performing (first 48 hours) -20. **A/B test** — Design, track, or analyze content experiments -21. **Create a video** — Script for talking head, screen recording, or slideshow -22. **Mark published** — I just published a scheduled post -23. **Write long-form** — Newsletter edition, essay, or series article (`/linkedin:newsletter`) +13. **Competitive analysis** — Learn from other thought leaders +14. **Monetize** — Revenue strategies for thought leadership +15. **Outreach** — Collaborations and speaking opportunities (CFPs, partner pitches, joint content) +16. **Multi-platform** — Adapt content for other platforms +17. **Troubleshoot** — My content isn't performing well +18. **Monitor post** — Check how my latest post is performing (first 48 hours) +19. **A/B test** — Design, track, or analyze content experiments +20. **Create a video** — Script for talking head, screen recording, or slideshow +21. **Mark published** — I just published a scheduled post +22. **Write long-form** — Newsletter edition, essay, or series article (`/linkedin:newsletter`) Based on their answer, guide them to the appropriate command or invoke it directly. @@ -165,11 +163,10 @@ If the user's intent is clear from context: - Mentions "plan" → Suggest `content-planner` agent - Mentions "profile" or "360Brew" → Route to `/linkedin:profile` - Mentions "not working" or "low reach" → Route to `/linkedin:analyze` -- Mentions "strategy" or "growth plan" → Route to `/linkedin:strategy` +- Mentions "strategy" or "growth plan" or "authority" or "build authority" or "signature content" or "greatest hits" or "my best content" → Route to `/linkedin:strategy` - Mentions "carousel" or "slides" or "slide deck" or "pdf post" or "swipe" or "document post" → Route to `/linkedin:carousel` - Mentions "template" → Route to `/linkedin:quick` - Mentions "audit" or "review strategy" → Route to `/linkedin:audit` -- Mentions "authority" or "signature content" → Route to `/linkedin:authority` - Mentions "competitive" or "learn from others" → Route to `/linkedin:competitive` - Mentions "monetize" or "revenue" → Route to `/linkedin:monetize` - Mentions "speaking" or "conference" or "collaborate" or "partner" or "CFP" or "talk proposal" or "co-author" or "joint post" → Route to `/linkedin:outreach` diff --git a/plugins/linkedin-thought-leadership/commands/strategy.md b/plugins/linkedin-thought-leadership/commands/strategy.md index ecb6530..25ba31e 100644 --- a/plugins/linkedin-thought-leadership/commands/strategy.md +++ b/plugins/linkedin-thought-leadership/commands/strategy.md @@ -1,13 +1,19 @@ --- name: linkedin:strategy description: | - LinkedIn growth strategy based on your current follower level. Provides phase-specific - guidance from foundation building (0-1K) through authority establishment (10K+). - Use when the user wants a growth plan, asks about strategy, or wants to understand + LinkedIn growth strategy + authority building based on your current follower level. + Phase-specific guidance from foundation (0-1K) through authority establishment (10K+), + with trajectory-aware adjustments and signature-content compounding for Phase 2+. + Use when the user wants a growth plan, wants to build authority, or wants to understand what to focus on at their level. Triggers on: "linkedin strategy", "growth plan", - "how to grow on linkedin", "what should I focus on", "linkedin roadmap". + "how to grow on linkedin", "what should I focus on", "linkedin roadmap", + "build authority", "authority building", "signature content", "greatest hits", + "linkedin authority", "my best content". allowed-tools: - Read + - Glob + - Grep + - WebFetch - AskUserQuestion --- @@ -277,6 +283,141 @@ Also include the phase-specific primary lever from the Phase-Specific Trajectory **If no milestone data:** Skip this step. Note: "Trajectory adjustments require follower tracking. Set `follower_count` in state file to enable." +## Step 3.6: Authority Building (Phase 2+) + +Once the user is in Phase 2 (3,000+) the growth lever shifts from finding-what-works to compounding-what-works. Authority building is how a Phase 2/3 creator turns scattered hits into a coherent signature body of work. + +**Skip this section in Phase 0–1.** The signal there is consistency + voice discovery, not compounding. Reference it once they cross 3K. + +For the canonical profile-alignment audit (headline/About/Experience/Featured/Skills against post topics), run `/linkedin:profile` — the 360Brew checker is the single source. This section covers the content + network side of authority. + +### Identify Signature Content + +Ask the user to identify their top-performing posts (or read analytics from `${CLAUDE_PLUGIN_ROOT}/assets/analytics/`). + +**Signature content criteria:** +- High saves (people bookmarking = authority signal) +- Quality comments from target audience +- Profile visits generated +- Shares/reposts by others +- Content the user is most proud of + +Categorize signature content per pillar: + +``` +Your Signature Content Map: + +Pillar 1: [expertise area] + ★ "[Post hook]" — [metrics] — [why it worked] + ★ "[Post hook]" — [metrics] — [why it worked] + +Pillar 2: [expertise area] + ★ "[Post hook]" — [metrics] — [why it worked] + +[Continue for all pillars] + +Missing: [Pillars with no signature content yet] +``` + +### Greatest Hits Schedule + +Create a strategic repost/refresh schedule: + +``` +Greatest Hits Calendar (Monthly): + +Week 1: Fresh content +Week 2: Refresh "[best post]" with new angle +Week 3: Fresh content +Week 4: Refresh "[second best post]" with updated data + +Rules: +- Minimum 60 days between original and refresh +- Always add new insight or updated data +- Change the hook (same core message) +- Reference the original: "I wrote about X last month. Since then..." +``` + +### Derivative Content Planning + +For each piece of signature content, suggest derivatives: + +``` +Derivative Content Map: + +Original: "[Signature post]" +├── Carousel: Deep-dive into the framework +├── Article: Long-form with case studies +├── Series: 3-post series expanding each point +├── Video: 90-second explanation +└── Newsletter: Comprehensive guide +``` + +Use AskUserQuestion to pick which derivatives to create. + +### Authority Signals Audit (Content + Network) + +**Profile signals:** delegated to `/linkedin:profile` (canonical 360Brew audit). + +**Content authority:** +- [ ] Consistent posting in expertise areas +- [ ] Building on previous posts (referencing own work) +- [ ] Attracting expert-level comments +- [ ] Being shared by others in the field +- [ ] Growing follower base of target audience + +**Network authority:** +- [ ] Connected with key people in niche +- [ ] Engaging with other thought leaders +- [ ] Tagged or mentioned by others +- [ ] Invited to contribute/speak + +### Authority Building Action Plan + +Present prioritized actions horizoned by impact: + +``` +Authority Building Action Plan: + +Immediate (This Week): +1. [Highest-impact action] +2. [Quick win] + +Short-term (This Month): +3. [Build on signature content] +4. [Network expansion] + +Medium-term (This Quarter): +5. [Content series or deep-dive] +6. [Collaboration opportunity] + +Long-term (6 Months): +7. [Thought leadership milestone] +8. [Platform expansion] +``` + +### Monthly Authority Scorecard + +Suggest tracking these monthly: + +``` +Authority Scorecard: [Month] + +Content Impact: +- Posts with 100+ saves: [count] +- Expert comments received: [count] +- Profile visits from content: [count] + +Network Growth: +- New connections in target niche: [count] +- Mentions/tags by others: [count] +- Collaboration invitations: [count] + +Milestone Progress: +- [Next follower milestone]: [current] / [target] +- [Content goal]: [progress] +``` + ## Step 4: Address Common Stall Points Based on where they're stuck: @@ -375,6 +516,7 @@ Remind them of the long-term view: - `references/growth-roadmaps.md` - Detailed phase roadmaps - `references/linkedin-growth-playbook-2025-2026.md` - Comprehensive tactics - `references/trajectory-strategy-adjustments.md` - Trajectory-based strategy adjustments +- `references/algorithm-signals-reference.md` - 360Brew signals (authority audit) - `references/collaborations-guide.md` - Partnership strategies - `references/opportunity-generation.md` - Business development - `references/newsletter-strategy-guide.md` - For 5K+ followers diff --git a/plugins/linkedin-thought-leadership/skills/linkedin-strategy/SKILL.md b/plugins/linkedin-thought-leadership/skills/linkedin-strategy/SKILL.md index bb442e1..b74aefe 100644 --- a/plugins/linkedin-thought-leadership/skills/linkedin-strategy/SKILL.md +++ b/plugins/linkedin-thought-leadership/skills/linkedin-strategy/SKILL.md @@ -24,8 +24,7 @@ This skill covers long-term LinkedIn strategy, authority building, competitive i | Command | Purpose | When to Use | |---------|---------|-------------| -| `/linkedin:strategy` | Growth strategy based on follower level | Strategic planning | -| `/linkedin:authority` | Systematic authority building | Building signature content | +| `/linkedin:strategy` | Growth strategy + authority building (phase guidance, trajectory, signature content) | Strategic planning, compounding authority | | `/linkedin:competitive` | Competitive analysis of niche | Understanding the landscape | | `/linkedin:monetize` | Monetization strategy and funnels | Revenue planning | diff --git a/plugins/linkedin-thought-leadership/skills/linkedin-thought-leadership/SKILL.md b/plugins/linkedin-thought-leadership/skills/linkedin-thought-leadership/SKILL.md index 20d412f..ea0a418 100644 --- a/plugins/linkedin-thought-leadership/skills/linkedin-thought-leadership/SKILL.md +++ b/plugins/linkedin-thought-leadership/skills/linkedin-thought-leadership/SKILL.md @@ -26,7 +26,7 @@ This plugin uses **6 focused skills**. This main skill contains shared knowledge |-------|--------|--------------| | **linkedin-content-creation** | Post creation, templates, batch, pipeline, video, long-form | `/linkedin:post`, `/linkedin:quick`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video`, `/linkedin:newsletter` | | **linkedin-analytics** | Analysis, reporting, import, troubleshooting | `/linkedin:analyze`, `/linkedin:audit`, `/linkedin:import`, `/linkedin:report` | -| **linkedin-strategy** | Growth, authority, competitive, monetization | `/linkedin:strategy`, `/linkedin:authority`, `/linkedin:competitive`, `/linkedin:monetize` | +| **linkedin-strategy** | Growth, authority, competitive, monetization | `/linkedin:strategy`, `/linkedin:competitive`, `/linkedin:monetize` | | **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:outreach` | | **linkedin-voice** | Voice training, profile, differentiation | `/linkedin:profile` | @@ -134,7 +134,6 @@ These rules apply to ALL content created by any skill or command: | `/linkedin:newsletter` | Long-form orchestrator (newsletter editions, essays, series articles) -- single long-form entry point | | `/linkedin:multiplatform` | Adapt content for other platforms (short-form/cross-format) | | `/linkedin:audit` | Periodic content strategy audit | -| `/linkedin:authority` | Systematic authority building | | `/linkedin:competitive` | Competitive analysis of niche | | `/linkedin:monetize` | Monetization strategy and funnels | | `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking opportunities |