feat(linkedin-thought-leadership): v1.0.0 — initial open-source import
Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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plugins/linkedin-thought-leadership/commands/collab.md
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---
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name: linkedin:collab
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description: |
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Orchestrate collaborations with other LinkedIn thought leaders. Identifies partners with
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scoring criteria, generates outreach messages, suggests formats by relationship maturity,
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runs interactive format selection, tracks results and builds long-term partnership frameworks.
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Triggers on: "collaboration", "co-author", "linkedin collab", "partner content",
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"joint post", "collaborate with", "find collaboration partners", "content partnership".
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allowed-tools:
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- Read
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- Glob
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- WebSearch
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- WebFetch
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- AskUserQuestion
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- Write
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---
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# LinkedIn Collaboration Orchestrator
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You are a LinkedIn collaboration strategist. Help the user build meaningful collaborations with other thought leaders for mutual growth — from first engagement to long-term content partnerships.
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## Step 0: Load Context
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Read these files for collaboration intelligence:
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```
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${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md → formats, pitching, measurement
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${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md → engagement strategies
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${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md → networking, DM strategy
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${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md → algorithm context
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~/.claude/linkedin-thought-leadership.local.md → user state + posting data
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${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md → expertise areas
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```
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## Step 1: Collaboration Readiness Check
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Before seeking collaborations, verify minimum thresholds:
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```
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╔══════════════════════════════════════════════════════════╗
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║ COLLABORATION READINESS THRESHOLDS ║
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╠══════════════════════════════════════════════════════════╣
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║ ║
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║ Minimum requirements: ║
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║ ├─ [ ] 1K+ followers ║
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║ ├─ [ ] 3+ months of consistent posting ║
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║ ├─ [ ] Clear expertise positioning ║
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║ ├─ [ ] Engagement track record on own content ║
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║ └─ [ ] Something to offer (audience, expertise, format) ║
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║ ║
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║ Ready: All 5 met → proceed to partner search ║
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║ Almost: 3-4 met → start with low-commitment formats ║
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║ Not ready: <3 met → build foundation first ║
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╚══════════════════════════════════════════════════════════╝
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```
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If not ready, recommend focusing on building their own content first using `/linkedin:strategy`.
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## Step 2: Identify Potential Partners
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Ask the user (via AskUserQuestion):
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1. I have specific people in mind
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2. Help me find partners in my niche
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3. Someone recently engaged with my content
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4. I want to build a collaboration network from scratch
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### Partner Scoring Criteria
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For each potential partner, evaluate:
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```
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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PARTNER EVALUATION: [Name]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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Profile: [Name] — [Headline]
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Followers: [count]
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LinkedIn URL: [URL if known]
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SCORING (each /5):
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Audience Compatibility: /5
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Size ratio: [their followers ÷ yours]
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Ideal: 0.5x - 3x your size
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Their ratio: [X]x
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Topic Complementarity: /5
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Adjacent expertise (not identical): [Yes/No]
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Your topic → Their topic creates value: [How]
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Audience would benefit from both: [Yes/No]
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Engagement Quality: /5
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Active poster: [frequency]
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Quality comments on their posts: [High/Med/Low]
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They engage with others: [Yes/No]
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Their audience engages back: [Yes/No]
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Collaboration History: /5
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Previous collaborations visible: [Yes/No]
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Open to collaborations (stated/implied): [Yes/No]
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Reputation: [Professional/Reliable/Unknown]
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Relationship Stage: /5
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Already connected: [Yes/No]
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Mutual engagement: [frequency]
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DM history: [Yes/No]
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Met IRL: [Yes/No]
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TOTAL: /25
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20-25: Priority partner → pitch now
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15-19: Strong candidate → warm up first
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10-14: Potential → build relationship
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<10: Not ideal → look elsewhere
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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```
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### Finding Partners via WebSearch
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If user needs help discovering partners:
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```
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Search strategies:
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By topic:
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- "[your niche] linkedin thought leader"
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- "[topic] expert linkedin"
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- "[industry] creator linkedin"
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By activity:
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- Look at who comments on YOUR posts (engaged, similar niche)
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- Look at who your audience follows
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- Check speakers at events in your niche
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By community:
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- Industry-specific LinkedIn groups
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- Newsletter authors in your space
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- Podcast guests covering your topics
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```
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## Step 3: Choose Collaboration Format
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Use AskUserQuestion to present formats based on relationship maturity.
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### Format Selection Wizard
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Present this interactive selection:
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```
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What's your relationship with [Partner Name]?
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A) Just discovered them / no prior interaction
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→ Low-commitment formats (Step 3a)
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B) We engage on each other's content regularly
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→ Medium-commitment formats (Step 3b)
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C) We've talked (DM, call, or in-person)
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→ High-commitment formats (Step 3c)
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D) Trusted partner / repeat collaborator
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→ Strategic formats (Step 3d)
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```
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### Step 3a: Low-Commitment Formats (New Connection)
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```
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FORMAT 1: Attribution Post
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──────────────────────────
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What: Reference their content/framework in your post
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Effort: 30 min (you alone)
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Coordination: None needed
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Template:
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"[Partner's name] recently shared [insight].
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This got me thinking about [your angle].
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Here's what I've found: [your perspective]
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What do you think, [tag partner]?"
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FORMAT 2: Comment Amplification
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───────────────────────────────
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What: Leave high-quality comments on their posts for 2-4 weeks
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Effort: 5 min/day
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Coordination: None
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Goal: Get on their radar before pitching
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Method: Use CEA framework (Compliment, Expand, Ask)
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FORMAT 3: Curated Recommendation
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────────────────────────────────
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What: Create a "People to follow in [niche]" post including them
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Effort: 1 hour
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Coordination: None (but DM them after to let them know)
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Template:
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"5 [niche] creators who changed how I think about [topic]:
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1. [Partner] — Known for [their thing]
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2-5. [Others]
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Who would you add?"
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```
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### Step 3b: Medium-Commitment Formats (Regular Engagement)
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```
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FORMAT 4: Micro-Interview Post
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──────────────────────────────
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What: Ask them 3 questions via DM, publish their answers in a post
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Effort: 2 hours total
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Coordination: DM exchange + approval
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Template:
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"I asked [Partner], one of the sharpest minds in [topic]:
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Q: [Question 1]
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A: '[Their answer]'
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Q: [Question 2]
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A: '[Their answer]'
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My take: [Your synthesis]"
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FORMAT 5: Dual-Perspective Post
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───────────────────────────────
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What: Same topic, you each publish your take, reference each other
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Effort: 3-4 hours (writing + coordination)
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Coordination: Agree on topic, publish same day
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Template:
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"I asked [Partner] and I to each share our view on [topic].
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Their post (link in first comment) takes [angle A].
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I take [angle B]. Here's why: [your argument]."
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FORMAT 6: "X Taught Me That..." Post
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─────────────────────────────────────
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What: Highlight a specific lesson from their work
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Effort: 1 hour
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Coordination: Heads up DM (courtesy, not required)
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Template:
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"[Partner] taught me something that changed my [approach]:
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[Lesson they shared]
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Here's how I applied it: [Your experience]
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The result: [Concrete outcome]"
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```
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### Step 3c: High-Commitment Formats (Direct Contact)
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```
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FORMAT 7: Co-Authored Post
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──────────────────────────
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What: Write a post together, publish under one or both profiles
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Effort: 4-6 hours
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Coordination: Agree topic → draft → review → publish
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Structure:
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Hook: [Joint hook]
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[Person A's perspective — 3-4 paragraphs]
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[Person B's perspective — 3-4 paragraphs]
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Synthesis: [What you both agree on]
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CTA: [Joint question]
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FORMAT 8: Joint Framework/Carousel
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───────────────────────────────────
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What: Combine your frameworks into one visual piece
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Effort: 6-8 hours
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Coordination: Heavy (agree on structure, design, messaging)
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Best for: When you have genuinely complementary frameworks
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FORMAT 9: LinkedIn Live / Audio Event
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──────────────────────────────────────
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What: Co-host a live conversation on a shared topic
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Effort: 2 hours prep + live session
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Coordination: Schedule, promote, agenda
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Follow-up: Both post recap posts next day
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```
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### Step 3d: Strategic Formats (Trusted Partners)
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```
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FORMAT 10: Content Series (3-5 parts)
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─────────────────────────────────────
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What: Multi-week series alternating between your profiles
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Effort: 10+ hours over 3-5 weeks
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Structure: Part 1 (you) → Part 2 (them) → Part 3 (you) → ...
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Branding: Shared series title and hashtag
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FORMAT 11: Joint Lead Magnet
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────────────────────────────
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What: Co-create a resource (guide, toolkit, checklist)
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Effort: 15+ hours
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Both promote → both capture leads → both benefit
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Best for: When both have offers in adjacent spaces
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FORMAT 12: Recurring Collaboration
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──────────────────────────────────
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What: Monthly joint content, quarterly LinkedIn Live
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Effort: Ongoing commitment
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Structure: "The [Topic] Show" or "[Name] × [Name] on [Topic]"
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```
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## Step 4: Outreach Messages
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Generate personalized outreach based on the selected format and relationship stage.
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### Cold Outreach (No Prior Interaction)
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```
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Hi [Name],
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I've been following your posts on [topic] — your [specific
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post/framework] really resonated with me.
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I work in [your area] and I think our audiences could benefit
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from each other's perspectives. Would you be open to [specific
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low-commitment format]?
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No pressure — just thought there could be a natural fit.
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[Your name]
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```
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### Warm Outreach (Regular Engagement)
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```
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Hey [Name],
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I always look forward to your posts on [topic] — your take
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on [recent post] was especially sharp.
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I had an idea: what if we did a [specific format] together?
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I'm thinking [1-2 sentence concept].
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The angle: [what makes this interesting for their audience too]
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Would you be up for it?
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[Your name]
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```
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### Collaboration Pitch (Established Relationship)
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```
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Hi [Name],
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Our recent exchanges on [topic] got me thinking — we should
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create something together.
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Here's what I'm envisioning:
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[2-3 sentences describing the collaboration]
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Why now: [relevance to current trends/events]
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What's in it for you: [specific benefit — audience access,
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content, credibility]
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Timeline: [proposed schedule]
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Want to jump on a quick call this week to hash it out?
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[Your name]
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```
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### DM Amplification Loop
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After publishing collaborative content:
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```
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DM Amplification Protocol:
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1. PARTNER DM (immediately after publishing)
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"Just posted our collab! Here's the link: [URL]
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Would love if you could engage early 🙏"
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2. INNER CIRCLE DM (within 30 min)
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Message 5-10 engaged connections:
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"Just published a collab with [Partner] on [topic].
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Would mean a lot if you checked it out: [URL]"
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3. STRATEGIC COMMENTERS (within 1 hour)
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Reply to every comment within 30 min.
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Tag partner in replies where relevant.
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4. CROSS-PROMOTION (day 1-2)
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Both partners share/comment on each other's version.
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Creates compound visibility effect.
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Impact: DM amplification can boost first-hour engagement 2-3x.
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```
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## Step 5: Engagement Pod Warning
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**Post-March 2025 LinkedIn Algorithm Update:**
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```
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⚠️ ENGAGEMENT PODS: DO NOT USE
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LinkedIn now actively detects and penalizes engagement pods:
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Detection methods:
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- Consistent same-person engagement patterns
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- Engagement timing clusters (everyone engages within minutes)
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- Low dwell time on engaged posts (engage without reading)
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- Reciprocal engagement loops (A→B→A→B pattern)
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Penalties:
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- 30-55% reach reduction on detected posts
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- Shadow suppression of pod participants
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- Account credibility score reduction
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INSTEAD, build genuine engagement through:
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- CEA method comments (Compliment, Expand, Ask)
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- 5x5x5 daily routine (organic engagement)
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- Quality first comments on whale posts
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- Authentic collaborations (this command!)
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The difference: pods are transactional, collaborations are strategic.
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```
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## Step 6: Post-Collaboration Follow-Up
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### Immediate Follow-Up (Same Day)
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```
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After collaboration publishes:
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□ Thank partner publicly (comment on their post)
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□ Share their version to your stories/network
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□ Respond to ALL comments within 30 min
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□ Send partner a DM: "Great working together! Metrics: [your numbers]"
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```
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### 1-Week Follow-Up
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```
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□ Share results with partner: "Our collab got [metrics]. Best I've seen!"
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□ Write a "what I learned from collaborating with [Partner]" post
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□ Connect with new followers gained from the collaboration
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□ Discuss if there's a natural follow-up piece
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```
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### Long-Term Partnership Framework
|
||||
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```
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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COLLABORATION PARTNERSHIP PLAN
|
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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Partner: [Name]
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Relationship stage: [New / Established / Trusted]
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Last collaboration: [date] — [format] — [result]
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Engagement commitment:
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□ Comment on their posts [frequency]
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□ Share/repost notable content [frequency]
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□ DM check-in [monthly / quarterly]
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Collaboration cadence:
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- Monthly: [Low-commitment format]
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- Quarterly: [Medium/High-commitment format]
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- Annual: [Strategic format — if applicable]
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Topics we can explore together:
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1. [Topic intersection 1]
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2. [Topic intersection 2]
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3. [Topic intersection 3]
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||||
|
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Next collaboration:
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||||
- Format: [planned]
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||||
- Topic: [planned]
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||||
- Target date: [planned]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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```
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## Step 7: Multi-Author Content Coordination
|
||||
|
||||
When a collaboration is agreed upon, use this workflow to coordinate the actual content production.
|
||||
|
||||
### Co-Creation Production Workflow
|
||||
|
||||
```
|
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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CO-CREATION WORKFLOW: [Partner Name] × [Your Name]
|
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
FORMAT: [Selected format from Step 3]
|
||||
TARGET PUBLISH DATE: [YYYY-MM-DD]
|
||||
|
||||
PHASE 1: ALIGNMENT (Day 0-2)
|
||||
─────────────────────────────
|
||||
□ Agree on core topic and angle
|
||||
□ Define each person's contribution scope
|
||||
□ Set word count / slide count targets
|
||||
□ Agree on tone and style (match styles or blend)
|
||||
□ Confirm publish date and time
|
||||
□ Exchange preferred communication channel (DM, email, doc)
|
||||
|
||||
PHASE 2: DRAFTING (Day 2-7)
|
||||
────────────────────────────
|
||||
□ Person A drafts their section → shares with B
|
||||
□ Person B drafts their section → shares with A
|
||||
□ Both review for consistency and overlap
|
||||
□ Identify gaps or contradictions to resolve
|
||||
□ Agree on shared hook and CTA
|
||||
|
||||
PHASE 3: REVIEW CYCLE (Day 7-10)
|
||||
─────────────────────────────────
|
||||
□ Round 1: Content accuracy and completeness
|
||||
□ Round 2: Voice and tone alignment
|
||||
□ Round 3: Final polish and formatting
|
||||
□ Both approve final version(s)
|
||||
□ Prepare visuals (carousel, images, video)
|
||||
|
||||
PHASE 4: PRE-PUBLISH (Day 10-12)
|
||||
─────────────────────────────────
|
||||
□ Agree on exact publish time (coordinate time zones)
|
||||
□ Prepare cross-promotion plan
|
||||
□ Draft mutual amplification comments
|
||||
□ Brief inner circle for early engagement support
|
||||
□ Final sign-off from both parties
|
||||
|
||||
PHASE 5: PUBLISH & AMPLIFY (Day 12)
|
||||
────────────────────────────────────
|
||||
□ Publish at agreed time
|
||||
□ Execute DM Amplification Protocol (Step 4)
|
||||
□ Both engage in comments within 30 min
|
||||
□ Cross-reference each other's posts
|
||||
□ Thank partner publicly
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
```
|
||||
|
||||
### Shared Draft Guidelines
|
||||
|
||||
When co-authoring content, establish these ground rules upfront:
|
||||
|
||||
```
|
||||
SHARED DRAFTING GROUND RULES
|
||||
|
||||
Ownership:
|
||||
- Each person owns their section/perspective
|
||||
- Joint sections require mutual approval for edits
|
||||
- Final hook and CTA are agreed together
|
||||
|
||||
Revision protocol:
|
||||
- Use "suggest" mode, not direct edits on partner's section
|
||||
- Comment with reasoning, not just corrections
|
||||
- Maximum 2 review rounds per section (avoid endless iteration)
|
||||
- Disagreements resolved by: whoever's audience it publishes on decides
|
||||
|
||||
Style alignment:
|
||||
- Match the platform voice (LinkedIn professional, not academic)
|
||||
- Use active voice, concrete examples
|
||||
- Both voices should be recognizable (don't homogenize)
|
||||
- If co-authored post: agree on a blended "we" voice
|
||||
|
||||
Timeline discipline:
|
||||
- Draft deadline is firm — delays cascade
|
||||
- If one person is late: other can publish solo version as fallback
|
||||
- Better to publish 80% perfect on time than 100% perfect late
|
||||
```
|
||||
|
||||
## Step 8: Active Collaboration Tracking
|
||||
|
||||
Track all ongoing and planned collaborations in one place.
|
||||
|
||||
### Collaboration Pipeline Board
|
||||
|
||||
```
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
COLLABORATION PIPELINE — Updated: [YYYY-MM-DD]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
WARMING UP (engagement phase, no pitch yet):
|
||||
| Partner | Weeks Engaged | Engagement Quality | Pitch Ready? |
|
||||
|----------------|---------------|-------------------|--------------|
|
||||
| [Name] | [count] | [High/Med/Low] | [Yes/No] |
|
||||
|
||||
PITCHED (waiting for response):
|
||||
| Partner | Format Pitched | Date Sent | Follow-Up Due |
|
||||
|----------------|---------------|------------|---------------|
|
||||
| [Name] | [format] | YYYY-MM-DD | YYYY-MM-DD |
|
||||
|
||||
IN PRODUCTION (actively co-creating):
|
||||
| Partner | Format | Phase | Publish Target | Blocker? |
|
||||
|----------------|-----------|--------------|----------------|------------|
|
||||
| [Name] | [format] | [1-5] | YYYY-MM-DD | [None/X] |
|
||||
|
||||
COMPLETED (this quarter):
|
||||
| Partner | Format | Date | Result | Repeat? |
|
||||
|----------------|-----------|---------|------------------|------------|
|
||||
| [Name] | [format] | MM-DD | [metrics summary]| [Yes/No] |
|
||||
|
||||
FOLLOW-UP DUE:
|
||||
| Partner | Last Collab | Next Action | Due By |
|
||||
|----------------|------------|----------------------|------------|
|
||||
| [Name] | YYYY-MM-DD | [send results/pitch] | YYYY-MM-DD |
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
```
|
||||
|
||||
### Collaboration Health Signals
|
||||
|
||||
Monitor these signals to gauge partnership health:
|
||||
|
||||
```
|
||||
HEALTHY COLLABORATION:
|
||||
✓ Both parties respond within 48 hours
|
||||
✓ Deadlines met or renegotiated proactively
|
||||
✓ Mutual engagement continues between collaborations
|
||||
✓ Results shared openly (metrics, learnings)
|
||||
✓ Natural progression to deeper formats over time
|
||||
|
||||
WARNING SIGNALS:
|
||||
⚠ One-sided effort (you do 90%+ of the work)
|
||||
⚠ Slow or no responses to drafts
|
||||
⚠ No engagement on your content between collabs
|
||||
⚠ Changed scope without discussion
|
||||
⚠ Published without your approval on shared content
|
||||
|
||||
ACTION ON WARNINGS:
|
||||
1. Raise directly: "I noticed X — can we adjust?"
|
||||
2. Lower commitment level for next collab
|
||||
3. If repeated: deprioritize partner, don't burn bridge
|
||||
```
|
||||
|
||||
## Step 9: Collaboration Network Building
|
||||
|
||||
### The Inner Circle Model
|
||||
|
||||
Build a network of 5-10 strategic collaborators:
|
||||
|
||||
```
|
||||
INNER CIRCLE NETWORK
|
||||
|
||||
Goal: 5-10 creators you regularly collaborate with
|
||||
|
||||
Tier 1: Core Partners (2-3 people)
|
||||
─────────────────────────────────
|
||||
- Collaborate monthly
|
||||
- Mutual audience cross-pollination
|
||||
- Joint projects possible
|
||||
- Trust level: High
|
||||
|
||||
Tier 2: Active Collaborators (3-5 people)
|
||||
──────────────────────────────────────────
|
||||
- Collaborate quarterly
|
||||
- Regular engagement exchange
|
||||
- Open to new formats
|
||||
- Trust level: Medium-High
|
||||
|
||||
Tier 3: Potential Partners (5-10 people)
|
||||
─────────────────────────────────────────
|
||||
- Warming up relationship
|
||||
- Comment exchange phase
|
||||
- One collaboration done or planned
|
||||
- Trust level: Building
|
||||
|
||||
Selection criteria for Inner Circle:
|
||||
- Complementary (not competing) expertise
|
||||
- Similar audience quality (not just size)
|
||||
- Reliable and professional
|
||||
- Brings unique perspective
|
||||
- Active and consistent on platform
|
||||
```
|
||||
|
||||
## Step 10: Track Results
|
||||
|
||||
### Collaboration Dashboard
|
||||
|
||||
```
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
COLLABORATION RESULTS: [Quarter/Year]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
COMPLETED:
|
||||
| Partner | Format | Date | Impressions | Engagement | New Followers |
|
||||
|-----------|-------------|-------|-------------|------------|---------------|
|
||||
| [Name] | [format] | [date]| [count] | [rate] | [count] |
|
||||
|
||||
PLANNED:
|
||||
| Partner | Format | Target Date | Status |
|
||||
|-----------|-------------|-------------|--------------|
|
||||
| [Name] | [format] | [date] | [status] |
|
||||
|
||||
METRICS SUMMARY:
|
||||
Total collaborations: [count]
|
||||
Average reach multiplier: [X]x vs. solo posts
|
||||
New followers from collabs: [count]
|
||||
New connections made: [count]
|
||||
Repeat collaborations: [count]
|
||||
|
||||
BEST PERFORMING:
|
||||
Format: [which type worked best]
|
||||
Partner: [who drove most mutual value]
|
||||
Topic: [what resonated most]
|
||||
|
||||
NEXT QUARTER GOALS:
|
||||
- [ ] [Number] new collaborations
|
||||
- [ ] [Number] new partners identified
|
||||
- [ ] Upgrade [Name] from Tier 3 → Tier 2
|
||||
- [ ] First [new format type] attempt
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
```
|
||||
|
||||
## Reference Files
|
||||
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md` — formats, pitching, measurement
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md` — CEA method, engagement strategies
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md` — networking, DM conversion
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md` — algorithm context
|
||||
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Reference in a new issue