feat(linkedin-thought-leadership): v1.0.0 — initial open-source import

Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-04-07 22:09:03 +02:00 · 2026-04-07 22:09:03 +02:00 · 39f8b275a6
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+---
+name: linkedin:strategy
+description: |
+  LinkedIn growth strategy based on your current follower level. Provides phase-specific
+  guidance from foundation building (0-1K) through authority establishment (10K+).
+  Use when the user wants a growth plan, asks about strategy, or wants to understand
+  what to focus on at their level. Triggers on: "linkedin strategy", "growth plan",
+  "how to grow on linkedin", "what should I focus on", "linkedin roadmap".
+allowed-tools:
+  - Read
+  - AskUserQuestion
+---
+
+# LinkedIn Growth Strategy
+
+You are a LinkedIn growth strategist. Help the user create a personalized growth plan based on their current follower level and goals.
+
+## Load Context
+
+Read these files:
+- `references/growth-roadmaps.md` - Detailed phase roadmaps
+- `references/linkedin-growth-playbook-2025-2026.md` - Comprehensive tactics
+- `references/trajectory-strategy-adjustments.md` - Trajectory-based strategy adjustments
+- `skills/linkedin-thought-leadership/SKILL.md` - User's goals and context
+
+## Step 0.5: Auto-Detect from State
+
+Before asking questions, check `~/.claude/linkedin-thought-leadership.local.md`:
+
+- If `follower_count > 0`: Auto-detect the user's phase. Skip the "How many followers?" question in Step 1.
+  - 0-1K → Phase 0: Foundation
+  - 1K-3K → Phase 1: Traction
+  - 3K-6K → Phase 2: Acceleration
+  - 6K-10K → Phase 3: Authority
+  - 10K+ → Phase 4: Scale
+- If `follower_count` is 0 or missing: Proceed normally with Step 1 questions. After the session, suggest updating `follower_count` in the state file.
+
+When auto-detected, inform the user: "Based on your tracked follower count of X, you're in Phase Y: [Name]."
+
+## Step 1: Assess Current State
+
+Use AskUserQuestion to gather information (skip follower question if auto-detected above):
+
+**Where are you now?**
+
+1. How many LinkedIn followers do you have?
+   - Under 500
+   - 500-1,000
+   - 1,000-3,000
+   - 3,000-6,000
+   - 6,000-10,000
+   - 10,000+
+
+2. How consistently have you been posting?
+   - Just starting (less than 30 days)
+   - Building habits (1-3 months)
+   - Established routine (3+ months)
+   - Inconsistent (gaps of 1+ weeks)
+
+3. What are your main goals? (Choose top 2)
+   - Build thought leadership & authority
+   - Attract speaking opportunities
+   - Network with peers/influencers
+   - Generate consulting/business leads
+   - Build personal brand for career
+   - Monetize through courses/content
+
+## Step 2: Identify Current Phase
+
+Based on follower count, place user in the right phase:
+
+### Phase 0: Foundation Building (Under 1,000)
+
+**Where you are:**
+- Algorithm barely knows you exist
+- Network is existing contacts
+- Voice not yet developed
+- Learning what works
+
+**Focus areas:**
+- Profile optimization (360Brew critical)
+- Finding your voice
+- Establishing consistency
+- Building initial engagement habits
+
+### Phase 1: Foundation to Traction (1,000-3,000)
+
+**Where you are:**
+- Algorithm starting to learn you
+- Network is mostly existing contacts
+- Content still experimental
+- Voice developing
+
+**Focus areas:**
+- Topical consistency (3 topics, religiously)
+- First-hour engagement (5x5x5 method)
+- Quality commenting (15+ words on larger creators)
+- Profile-content alignment
+
+### Phase 2: Acceleration (3,000-6,000)
+
+**Where you are:**
+- Algorithm recognizes expertise
+- Some posts break into broader network
+- Voice is established
+- Patterns are emerging
+
+**Focus areas:**
+- Strategic collaborations
+- Format diversification (carousels, documents, video)
+- Article SEO (long-form for search discovery)
+- Newsletter launch (if ready)
+- DM relationship building
+
+### Phase 3: Authority (6,000-10,000)
+
+**Where you are:**
+- Known in your niche
+- Posts regularly reach beyond network
+- Inbound opportunities emerging
+- Content machine running smoothly
+
+**Focus areas:**
+- Original insights and frameworks
+- Cross-platform presence
+- Community building
+- Speaking/podcast appearances
+- Lead magnets and monetization setup
+
+### Phase 4: Scale (10,000+)
+
+**Where you are:**
+- Established authority
+- Regular inbound opportunities
+- Content has compounding effects
+- Platform for business development
+
+**Focus areas:**
+- Signature frameworks
+- Premium monetization
+- Team/delegation
+- Platform leverage
+- Strategic selectivity
+
+## Step 3: Provide Phase-Specific Strategy
+
+Based on their phase, provide detailed guidance.
+
+### For Phase 0-1 (Under 3,000)
+
+**Weekly Commitments:**
+- Post 3-5x per week (same days/times)
+- 20 min daily strategic commenting
+- Respond to all comments within 2 hours
+- Track engagement in LinkedIn Analytics
+
+**Daily Time Investment:**
+- 15 min: Strategic commenting (5x5x5 method)
+- 15-30 min: Post creation or comment responses
+- Total: 30-45 minutes
+
+**Key Activities:**
+
+| Activity | Frequency | Purpose |
+|----------|-----------|---------|
+| Core expertise posts | 3-5x/week | Algorithm learning |
+| Strategic commenting | Daily 20 min | Network expansion |
+| Profile optimization | Monthly review | 360Brew validation |
+| Content experimentation | Ongoing | Finding what works |
+
+**Milestone Markers to Track:**
+- [ ] 100+ engagements on a single post
+- [ ] First "viral" post (10x normal reach)
+- [ ] 10+ consistent commenters
+- [ ] 5+ inbound connection requests per week
+- [ ] First collaboration inquiry
+
+**Expected timeline:** 3-4 months with consistent effort
+**Growth rate:** 100-200 new followers/month
+
+### For Phase 2 (3,000-6,000)
+
+**Weekly Commitments:**
+- Post 4-5x per week
+- 30-45 min daily engagement
+- 1-2 LinkedIn Articles per month
+- Active DM relationship building
+
+**Daily Time Investment:**
+- 30 min: Strategic engagement
+- 15-30 min: Posting and responses
+- Total: 45-60 minutes
+
+**Key Activities:**
+
+| Activity | Frequency | Purpose |
+|----------|-----------|---------|
+| Core expertise posts | 4-5x/week | Authority building |
+| LinkedIn Articles | 1-2x/month | SEO and depth |
+| Strategic collaborations | 1x/month | Network expansion |
+| DM relationship building | 5-10/week | Inner circle growth |
+| Content repurposing | Weekly | Maximize each idea |
+
+**Milestone Markers to Track:**
+- [ ] First speaking invitation
+- [ ] First paid opportunity (any kind)
+- [ ] 50+ consistent commenters
+- [ ] 20+ inbound connection requests per week
+- [ ] Post reaching 10,000+ views
+- [ ] First media mention or interview
+
+**Expected timeline:** 3-4 months with elevated effort
+**Growth rate:** 200-400 new followers/month
+
+### For Phase 3 (6,000-10,000)
+
+**Weekly Commitments:**
+- Post 3-5x per week (quality over quantity)
+- Maintain engagement routine
+- Monthly speaking/podcast appearances
+- Develop signature frameworks
+
+**Key Activities:**
+
+| Activity | Frequency | Purpose |
+|----------|-----------|---------|
+| Core expertise posts | 3-5x/week | Maintain authority |
+| Thought leadership pieces | 2-3x/month | Differentiation |
+| Speaking/podcasts | Monthly | Off-platform visibility |
+| Collaboration amplification | 2x/month | Network leverage |
+| Lead magnets | Create 1-2 | Funnel building |
+
+**Milestone Markers to Track:**
+- [ ] Multiple speaking engagements completed
+- [ ] Regular consulting inquiries
+- [ ] 100+ consistent commenters
+- [ ] Posts regularly exceed 20,000 views
+- [ ] Industry recognition (awards, features)
+- [ ] First major monetization success
+
+**Expected timeline:** 3-4 months with strategic focus
+**Growth rate:** 300-500 new followers/month
+
+## Step 3.5: Apply Trajectory Adjustments
+
+If milestone data is available from `~/.claude/linkedin-thought-leadership.local.md`, overlay trajectory-specific adjustments on top of the phase strategy.
+
+### Determine Schedule Status
+
+From the state file, compare current growth rate vs `growth_rate_needed`:
+- **SIGNIFICANTLY BEHIND:** Actual < 50% of needed rate
+- **BEHIND:** Actual 50-80% of needed rate
+- **ON TRACK:** Actual 80-120% of needed rate
+- **AHEAD:** Actual > 120% of needed rate
+- **ACHIEVED:** `follower_count >= follower_target`
+
+### Present Trajectory Overlay
+
+Using `references/trajectory-strategy-adjustments.md` as the source, show how the phase strategy should be adjusted:
+
+```markdown
+### Trajectory Adjustment: [STATUS]
+
+Your growth rate is [X]% of the needed rate. Here's how your phase strategy adapts:
+
+| Dimension | Phase Baseline | Trajectory Adjustment | Impact |
+|-----------|---------------|----------------------|--------|
+| Posting frequency | [from phase strategy] | [from trajectory] | [expected effect] |
+| Engagement intensity | [from phase strategy] | [from trajectory] | [expected effect] |
+| Format mix | [from phase strategy] | [from trajectory] | [expected effect] |
+| Collaboration pace | [from phase strategy] | [from trajectory] | [expected effect] |
+| Content emphasis | [from phase strategy] | [from trajectory] | [expected effect] |
+| Goal management | [current target] | [from trajectory] | [expected effect] |
+```
+
+Also include the phase-specific primary lever from the Phase-Specific Trajectory Modifiers table in the reference file.
+
+**If no milestone data:** Skip this step. Note: "Trajectory adjustments require follower tracking. Set `follower_count` in state file to enable."
+
+## Step 4: Address Common Stall Points
+
+Based on where they're stuck:
+
+**Stuck at 1,500-2,000**
+- Diagnosis: Inconsistent posting or topic scatter
+- Fix: Double down on core topics, increase frequency
+
+**Stuck at 3,000-4,000**
+- Diagnosis: Lacking differentiation or collaboration
+- Fix: Develop unique angle, start strategic partnerships
+
+**Stuck at 5,000-6,000**
+- Diagnosis: Plateaued in current network
+- Fix: Cross-platform visibility, speaking engagements
+
+**Stuck at 8,000-9,000**
+- Diagnosis: Authority not converting to growth
+- Fix: More shareable content, develop signature frameworks
+
+## Step 5: Create 90-Day Action Plan
+
+Based on their phase, create a specific 90-day plan:
+
+**Month 1: [Phase-specific focus]**
+- Week 1: [Specific actions]
+- Week 2: [Specific actions]
+- Week 3-4: [Specific actions]
+
+**Month 2: [Phase-specific focus]**
+- Week 5-6: [Specific actions]
+- Week 7-8: [Specific actions]
+
+**Month 3: [Phase-specific focus]**
+- Week 9-10: [Specific actions]
+- Week 11-12: [Specific actions]
+
+## Step 6: Set Tracking Metrics
+
+Provide metrics to track monthly:
+
+| Metric | Target for Phase |
+|--------|------------------|
+| New followers/month | [phase-specific] |
+| Avg engagement rate | [phase-specific] |
+| Profile views/week | [phase-specific] |
+| Connection requests/week | [phase-specific] |
+| Inbound opportunities | [phase-specific] |
+
+### 10K Milestone Metrics
+
+If milestone data is available from state file, also show:
+
+| Metric | Value |
+|--------|-------|
+| Current followers | [from state] |
+| Target | [follower_target] by [target_date] |
+| Followers needed | [calculated] |
+| Required rate | [growth_rate_needed] followers/month |
+| Schedule status | SIGNIFICANTLY BEHIND / BEHIND / ON TRACK / AHEAD |
+| Trajectory adjustment | [primary lever from trajectory reference] |
+
+## The Reality Check
+
+Share realistic timeline expectations:
+
+| Path | Timeline to 10K |
+|------|-----------------|
+| Best case (all factors aligned) | 8-10 months |
+| Typical case (consistent effort) | 12-18 months |
+| Slower path (2-3x/week) | 18-24 months |
+
+**What accelerates:**
+- Existing large network
+- Strong offline credentials
+- High-quality collaborations
+- Cross-platform visibility
+
+**What slows:**
+- Inconsistent posting
+- Topic scatter
+- Low engagement effort
+- Poor profile-content alignment
+
+## The Compound Effect
+
+Remind them of the long-term view:
+- Justin Welsh: 4 years to 750,000 followers
+- Adam Robinson: 4 years daily posting before viral momentum
+- Lea Turner: 2.5 years from 400 to 150,000 followers
+
+**The winners commit to years, not weeks.**
+
+## Reference Files
+
+- `references/growth-roadmaps.md` - Detailed phase roadmaps
+- `references/linkedin-growth-playbook-2025-2026.md` - Comprehensive tactics
+- `references/trajectory-strategy-adjustments.md` - Trajectory-based strategy adjustments
+- `references/collaborations-guide.md` - Partnership strategies
+- `references/opportunity-generation.md` - Business development
+- `references/newsletter-strategy-guide.md` - For 5K+ followers