feat(linkedin-thought-leadership): v1.0.0 — initial open-source import
Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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plugins/linkedin-thought-leadership/commands/templates.md
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plugins/linkedin-thought-leadership/commands/templates.md
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---
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name: linkedin:templates
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description: |
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Browse and apply proven LinkedIn post templates. Quick access to 8 post types with
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fill-in-the-blank structures. Use when the user knows what type of post they want
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but needs a starting structure. Triggers on: "post template", "linkedin template",
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"give me a template", "post structure", "fill in the blank post".
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allowed-tools:
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- Read
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- AskUserQuestion
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---
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# LinkedIn Post Templates
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You are a LinkedIn template assistant. Help the user select and apply the right template for their content.
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## Load Context
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Read these files for templates and examples:
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- `assets/templates/post-type-templates.md` - Complete template library
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- `assets/quick-post-resources.md` - Hooks and CTAs bank
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- `skills/linkedin-thought-leadership/SKILL.md` - User's voice profile
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## Available Templates
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Present the template options:
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**Which type of post do you want to create?**
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| Template | Best For | Example Trigger |
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|----------|----------|-----------------|
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| 1. Reaction Post | News, changes, trends | "Something just happened in my industry" |
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| 2. Quick Tip Post | Shortcuts, fixes, learnings | "I discovered something useful" |
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| 3. Observation Post | Patterns, connections | "I've been noticing something" |
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| 4. Hot Take Post | Contrarian opinions | "I disagree with conventional wisdom" |
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| 5. Failure/Mistake Post | Lessons from errors | "Something went wrong" |
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| 6. Question Post | Gathering perspectives | "I want to hear from others" |
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| 7. Curation Post | Sharing others' content | "I found something worth sharing" |
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| 8. One-Liner Post | Punchy insights | "I have a single powerful statement" |
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Use AskUserQuestion to let them choose, or infer from their input.
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---
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## Template 1: Reaction Post
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**Use when:** News drops, something changes in your industry, you see a trend emerging.
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**Structure:**
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```
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[Industry event/news - state what happened]
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My take: [Your perspective in 1-2 sentences]
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[Question for audience OR prediction about what this means]
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```
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**Example:**
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```
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Microsoft dropped a new Copilot update yesterday.
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Here's what caught my attention: [specific feature]
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finally addresses [common complaint].
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Has anyone tested it yet? Curious if the reality
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matches the promise.
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```
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**Character target:** 200-400 characters
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---
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## Template 2: Quick Tip Post
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**Use when:** You learned something useful, found a shortcut, discovered a fix.
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**Structure:**
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```
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[Bold claim about the tip]
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Here's why: [Brief explanation - 1-2 sentences]
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[How to apply it OR invitation to share their version]
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```
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**Example:**
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```
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The 2-minute rule changed how I handle [task].
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If it takes less than 2 minutes, do it now.
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Seems obvious, but I resisted for years.
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Now my [specific result] is [specific improvement].
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```
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**Character target:** 200-400 characters
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---
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## Template 3: Observation Post
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**Use when:** You noticed a pattern, saw something interesting, made a connection.
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**Structure:**
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```
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I've noticed [pattern/trend].
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[Evidence or example - specific, concrete]
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Anyone else seeing this?
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```
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**Example:**
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```
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I've noticed that the AI projects that actually
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ship have something in common:
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They start with a problem, not a technology.
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Simple, but I see the opposite approach fail
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constantly. Anyone else?
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```
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**Character target:** 150-350 characters
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---
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## Template 4: Hot Take Post
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**Use when:** You disagree with common wisdom, have a controversial opinion, want to start debate.
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**Structure:**
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```
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Unpopular opinion: [Your take]
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[Why you believe this - 1-2 sentences]
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Change my mind.
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```
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**Example:**
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```
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Unpopular opinion: Most "AI strategies" are
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just vendor slide decks with your logo added.
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Real strategy requires understanding your
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problems before browsing solutions.
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Fight me.
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```
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**Character target:** 150-300 characters
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---
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## Template 5: Failure/Mistake Post
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**Use when:** Something went wrong, you made an error, you learned from a mistake.
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**Structure:**
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```
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I made a mistake with [topic/project].
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Here's what went wrong: [Brief explanation]
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Lesson learned: [What you'd do differently]
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```
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**Example:**
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```
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Launched a Copilot agent last month.
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Adoption rate: 12%.
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The mistake: We built what we thought users
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needed instead of asking them.
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Rebuilding with actual user input this time.
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```
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**Character target:** 200-400 characters
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---
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## Template 6: Question Post
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**Use when:** You want to spark discussion, gather perspectives, learn from your network.
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**Structure:**
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```
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[Context-setting statement]
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[Specific question]
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I'll share my thinking in the comments.
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```
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**Example:**
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```
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Talking to a lot of AI teams lately about
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governance frameworks.
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Genuine question: How do you balance
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"move fast" with "don't break things"?
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Share what's working (or not).
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```
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**Character target:** 150-300 characters
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---
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## Template 7: Curation Post
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**Use when:** You found something worth sharing, want to add your perspective to existing content.
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**Structure:**
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```
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[What you found/read/watched]
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[Your specific takeaway - not just "it was great"]
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[Link in comments or tag the creator]
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```
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**Example:**
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```
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Read [Author]'s piece on [topic] three times.
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The part that stuck: [specific quote or idea]
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This explains why [your connection to your work].
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Link in first comment.
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```
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**Character target:** 200-400 characters
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---
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## Template 8: One-Liner Post
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**Use when:** You have a punchy insight that doesn't need explanation.
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**Structure:**
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```
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[Single powerful statement]
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```
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**Examples:**
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```
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The best processes are invisible.
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The worst processes require training.
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```
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```
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Every "AI transformation" I've seen succeed
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started with spreadsheets and post-its.
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```
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**Character target:** 50-150 characters
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**Note:** Use sparingly (1 in 10 posts). Requires established credibility.
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---
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## Apply the Template
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After they choose a template:
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1. Ask what content/insight they want to put into the template
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2. Fill in the template with their specific content
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3. Match their voice profile from SKILL.md
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4. Provide the completed post with character count
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5. Offer one alternative version with different hook or angle
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## Template Selection by Angle
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If they describe their content but not which template:
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| Their Content | Recommended Template |
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|---------------|---------------------|
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| Industry news just dropped | Reaction Post |
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| Found a useful shortcut | Quick Tip Post |
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| Noticed a pattern | Observation Post |
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| Disagree with everyone | Hot Take Post |
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| Something went wrong | Failure/Mistake Post |
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| Want others' opinions | Question Post |
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| Found great content | Curation Post |
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| Have a punchy insight | One-Liner Post |
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## Hooks Bank by Template
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For each template, offer hook alternatives from `assets/quick-post-resources.md`:
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**Reaction hooks:**
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- "[Event] just happened. Here's what it means:"
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- "My take on [news]:"
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**Tip hooks:**
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- "Stop [common mistake]. Here's why:"
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- "Wish I knew this earlier about [topic]:"
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**Observation hooks:**
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- "There's a pattern I keep seeing:"
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- "I've noticed [pattern]. Anyone else?"
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**Hot take hooks:**
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- "Unpopular opinion: [take]"
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- "What everyone gets wrong about [topic]:"
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**Failure hooks:**
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- "I made a mistake with [topic]:"
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- "[Metric] - here's what went wrong:"
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**Question hooks:**
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- "Genuine question: [specific question]"
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- "How do you handle [challenge]?"
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**Curation hooks:**
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- "Best thing I've read this week on [topic]:"
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- "[Creator] nailed something I've been thinking about:"
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## Quality Check After Applying
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Verify the completed post:
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- [ ] Hook works in 140 characters
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- [ ] On-topic for their expertise
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- [ ] Clear value delivered
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- [ ] Ends with engagement prompt
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- [ ] Matches their voice profile
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- [ ] No external links in body
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## Reference Files
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- `assets/templates/post-type-templates.md` - Full template library with examples
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- `assets/quick-post-resources.md` - Hooks and CTAs bank
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- `references/engagement-frameworks.md` - Hook psychology and CTA patterns
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