feat(linkedin-thought-leadership): v1.0.0 — initial open-source import

Build LinkedIn thought leadership with algorithmic understanding,
strategic consistency, and AI-assisted content creation. Updated for
the January 2026 360Brew algorithm change.

16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs.

Personal data sanitized: voice samples generalized to template,
high-engagement posts cleared, region-specific references replaced
with placeholders.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

plugins/linkedin-thought-leadership/references/articles-strategy-guide.md

@@ -0,0 +1,185 @@
+# LinkedIn Articles Strategy Guide
+
+LinkedIn Articles are the platform's native long-form content format - distinct from posts and newsletters. They're underutilized by most creators, which creates opportunity for differentiation.
+
+---
+
+## When to Use Articles vs Posts
+
+| Content Type | Use Article | Use Post |
+|--------------|-------------|----------|
+| Deep analysis (2,000+ words) | Yes | No |
+| Original research with data | Yes | No |
+| Step-by-step tutorials | Yes | No |
+| Quick insights | No | Yes |
+| Personal stories | No | Yes |
+| Time-sensitive commentary | No | Yes |
+| Framework introductions | Yes | Teaser post |
+| Repurposed external content | Yes | Summary post |
+
+**Key insight:** Articles are evergreen SEO assets. Posts are engagement drivers. Use both strategically.
+
+---
+
+## Article Performance Reality
+
+### The Trade-off
+
+- Articles get 2-3x LESS initial reach than posts
+- BUT they have 10x longer lifespan (found via search for months/years)
+- Articles build authority profile; posts build engagement metrics
+
+### When Articles Make Sense
+
+- You have substantial content (1,500-3,000 words)
+- The topic has search potential
+- You want to establish expertise on a specific subject
+- You're converting external content to LinkedIn-native format
+
+---
+
+## Optimal Article Structure
+
+**Target length:** 1,500-2,500 words (8-12 minute read)
+
+### Structure Template
+
+#### 1. Title (60-80 characters)
+
+- Include primary keyword
+- Promise clear value
+- Avoid clickbait
+
+#### 2. Opening Hook (first 2 paragraphs)
+
+- State the problem or opportunity
+- Establish why this matters NOW
+- Preview the value reader will get
+
+#### 3. Context Section (200-400 words)
+
+- Background needed to understand the topic
+- Establish credibility (why you can speak on this)
+- Statistics or trends that frame the discussion
+
+#### 4. Main Content (1,000-1,800 words)
+
+- Clear sections with descriptive headings
+- Practical examples and illustrations
+- Actionable insights, not just theory
+- Use lists, tables, and formatting for scanability
+
+#### 5. Conclusion (150-250 words)
+
+- Summarize key takeaways
+- Provide clear next steps
+- Include CTA (comment, follow, share)
+
+#### 6. Call to Action
+
+- Invite discussion in comments
+- Suggest related articles
+- Offer to connect
+
+**See `assets/templates/linkedin-article-template.md` for full template with placeholders.**
+
+---
+
+## URL-to-Article Conversion
+
+When you have external content (blog post, research paper, news article) worth expanding:
+
+### Step 1: Extract Core Value
+
+- What's the key insight?
+- What data/examples support it?
+- What's missing that you can add?
+
+### Step 2: Add Your Perspective
+
+- How does this apply to your expertise area?
+- What have you seen in practice?
+- What does your audience need to know?
+
+### Step 3: Restructure for LinkedIn
+
+- Open with the most valuable insight
+- Use LinkedIn-friendly formatting
+- Add context LinkedIn's audience needs
+- Include proper attribution
+
+### Step 4: Extend, Don't Just Summarize
+
+- Add 30-50% original content
+- Include your frameworks/experience
+- Connect to your expertise areas
+
+---
+
+## Article Promotion Strategy
+
+Articles need active promotion - they don't get algorithmic boost like posts.
+
+### Pre-Publication (1 week before)
+
+- Tease the topic in 2-3 posts
+- Gather questions from audience
+- Build anticipation
+
+### Publication Day
+
+1. Publish article early morning
+2. Create promotional post (not just link)
+3. Share key insight with link in comments
+4. Engage actively with all responses
+
+### Post-Publication (1-4 weeks after)
+
+- Create 3-5 derivative posts from article content
+- Each post focuses on one insight
+- Link back to full article in comments
+- Respond to comments on article itself
+
+### Long-term
+
+- Reference article in relevant conversations
+- Update with new insights quarterly
+- Create carousel summarizing key points
+- Feature in profile's "Featured" section
+
+---
+
+## Article SEO Optimization
+
+LinkedIn articles are indexed by Google and LinkedIn search.
+
+### Optimize for Discovery
+
+- Include keywords in title and first paragraph
+- Use descriptive subheadings
+- Add alt text to images
+- Internal links to your other articles
+- Include 3-5 relevant hashtags at bottom
+
+### What to Avoid
+
+- Keyword stuffing
+- Thin content (under 1,000 words)
+- Duplicate content from your blog (rewrite substantially)
+- Clickbait titles that don't deliver
+
+---
+
+## When NOT to Use Articles
+
+- You're new to LinkedIn (build post momentum first)
+- The content works better as a carousel or document
+- It's time-sensitive news (use posts)
+- You can't commit to 1,500+ words of quality content
+- Your audience prefers bite-sized content
+
+---
+
+## Recommendation
+
+Start articles after 3+ months of consistent posting and 2,000+ followers. One article per month is sufficient; quality over quantity.