feat(linkedin-thought-leadership): v1.0.0 — initial open-source import

Build LinkedIn thought leadership with algorithmic understanding,
strategic consistency, and AI-assisted content creation. Updated for
the January 2026 360Brew algorithm change.

16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs.

Personal data sanitized: voice samples generalized to template,
high-engagement posts cleared, region-specific references replaced
with placeholders.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

plugins/linkedin-thought-leadership/references/first-comment-strategy.md

@@ -0,0 +1,181 @@
+# First Comment Strategy
+
+Your first comment is a strategic tool, not an afterthought. Used correctly, it extends your post's value without triggering algorithm penalties. Used poorly, it looks like spam.
+
+## Why First Comments Matter
+
+LinkedIn's 360Brew algorithm penalizes external links in post bodies by 25-40% reach suppression. The first comment is the accepted workaround — but it's much more than a link dump.
+
+**First comment benefits:**
+- Avoids link penalty while still providing resources
+- Adds a second engagement surface (people reply to comments)
+- Signals to the algorithm that the post is generating conversation
+- Lets you add context that didn't fit the post's character limit
+- Creates a natural CTA without cluttering the main post
+
+## Timing Strategy
+
+### Immediate (within 60 seconds)
+**Best for:** Link-sharing, resource lists, CTA
+**Why:** Ensures the comment appears at the top before others comment. LinkedIn treats author comments as pinned by default when posted first.
+
+### Delayed (15-30 minutes)
+**Best for:** Engagement boost, conversation starter, hot take
+**Why:** Adds a new engagement signal during the critical first-hour window. The algorithm re-evaluates distribution when new activity appears.
+
+### Strategic Delay (1-2 hours)
+**Best for:** Follow-up data, poll results teaser, additional perspective
+**Why:** Gives the post time to gain organic engagement first, then re-ignites distribution with fresh activity.
+
+**Rule of thumb:** If the comment contains a link or resource, post immediately. If it's a conversation starter or additional perspective, delay 15-30 minutes.
+
+## First Comment Templates
+
+### 1. Link Sharing
+**When:** You reference an article, tool, or resource in the post
+**Template:**
+```
+Here's the [resource type] I mentioned:
+[URL]
+
+Key takeaway: [1-sentence summary of why it's worth clicking]
+```
+
+**Example:**
+```
+Here's the Microsoft research paper I mentioned:
+[URL]
+
+Key takeaway: They found that AI assistants improve developer productivity by 26% — but only when the developer already understands the fundamentals.
+```
+
+### 2. Extra Context
+**When:** Your post makes a bold claim that needs nuance
+**Template:**
+```
+Some context that didn't fit the post:
+
+[2-3 bullet points with additional detail, data, or caveats]
+
+What's your experience with this?
+```
+
+**Example:**
+```
+Some context that didn't fit the post:
+
+- This pattern works best for teams of 5-15 people
+- We tested it over 6 months with 3 different departments
+- The 40% improvement was measured in deployment frequency, not lines of code
+
+What's your experience with this?
+```
+
+### 3. Resource List
+**When:** You want to provide multiple references without cluttering the post
+**Template:**
+```
+Resources if you want to go deeper:
+
+1. [Resource name] — [1-line description]
+2. [Resource name] — [1-line description]
+3. [Resource name] — [1-line description]
+
+Which of these resonates most? I can elaborate.
+```
+
+### 4. Call to Action
+**When:** Your post is educational and you want to drive a specific action
+**Template:**
+```
+If this resonated, here's what I'd suggest:
+
+1. [Specific first step]
+2. [Follow-up action]
+3. [Where to learn more or connect]
+
+DM me if you want [specific offer — template, checklist, conversation].
+```
+
+### 5. Contrarian Addition
+**When:** You want to add a nuanced take that would weaken the post's hook
+**Template:**
+```
+One thing I deliberately left out of the post:
+
+[Counterpoint or caveat that adds depth]
+
+This doesn't invalidate the main point, but it's worth knowing if you're [specific context].
+```
+
+### 6. Behind-the-Scenes
+**When:** You share a lesson or result and want to add the messy reality
+**Template:**
+```
+What I didn't mention in the post:
+
+[The failure, struggle, or unexpected twist that preceded the lesson]
+
+The polished version makes it sound easy. It wasn't.
+```
+
+### 7. Question Redirect
+**When:** You want to steer the conversation toward a specific topic
+**Template:**
+```
+Curious about something:
+
+[Specific question that narrows the discussion to your expertise area]
+
+I'll share my take once I've heard a few perspectives.
+```
+
+## Self-Comment as Engagement Boost
+
+Commenting on your own post is not just for adding links. Strategic self-comments can:
+
+1. **Re-ignite distribution** — A new comment triggers the algorithm to re-evaluate the post
+2. **Model the conversation** — Your comment style sets the tone for how others respond
+3. **Add social proof** — Responding to early commenters shows you're present and engaged
+4. **Extend reach window** — Comments in the 2-4 hour window can extend the post's active distribution
+
+### Self-Comment Timing Sequence
+
+| Time | Action | Purpose |
+|------|--------|---------|
+| 0 min | Post goes live | — |
+| 0-1 min | First comment (if link/resource) | Avoid link penalty |
+| 15-30 min | Reply to first 3-5 commenters | Build early engagement momentum |
+| 1-2 hours | Add additional perspective or data | Re-ignite algorithm distribution |
+| 4-6 hours | Respond to remaining comments | Maintain conversation signal |
+
+## What NOT to Put in First Comments
+
+- **"Link in comments"** in the post body — LinkedIn recognizes this phrase and may still suppress reach
+- **Multiple links** — One link per comment. More looks like spam
+- **Self-promotional CTAs on every post** — Reserve for 1 in 5 posts maximum (90/10 rule)
+- **Generic comments** — "Thanks for reading!" adds no value
+- **Hashtags** — Put these in the post body, not the comment
+
+## First Comment for Different Post Types
+
+| Post Type | First Comment Strategy | Timing |
+|-----------|----------------------|--------|
+| Educational | Resource link or deeper context | Immediate |
+| Story/Personal | Behind-the-scenes addition | 15-30 min delay |
+| Opinion/Hot take | Nuanced caveat or data | Immediate |
+| Question post | Your own answer to model responses | 30 min delay |
+| Carousel | Summary or "which slide resonated?" | Immediate |
+| Poll | "Here's why I'm asking..." context | Immediate |
+| Quick post | Skip first comment (keep it pure) | N/A |
+
+## Quality Checklist
+
+Before posting your first comment, verify:
+
+- [ ] It adds genuine value (not just "link below")
+- [ ] It's 2-5 lines maximum (comments aren't posts)
+- [ ] It has a conversational element (question or invitation)
+- [ ] It doesn't repeat what's already in the post
+- [ ] It doesn't contain "link in comments" phrasing
+- [ ] Links are relevant, not self-promotional spam