feat(linkedin-thought-leadership): v1.0.0 — initial open-source import
Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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# LinkedIn Growth Roadmaps
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Systematic progression from building foundation to establishing authority.
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---
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## The 90-Day Foundation System
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Most creators quit before the algorithm recognizes their consistency. This system prevents burnout and enables compounding growth.
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### Month 1: Foundation Building
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**Expected followers:** 500-2,000
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#### Week 1: Profile Optimization
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- Rewrite headline: WHO you help + RESULT you deliver
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- Optimize first 2-3 lines of About section
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- Add best content to Featured section
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#### Week 2-4: Establish Baseline
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- Post 3x per week consistently (same days/times)
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- Spend 15 minutes daily commenting on others' content
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- Experiment with different post formats
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- Track what gets engagement
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- Respond to every comment within 2 hours
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**Daily Time Investment: 30-45 minutes**
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- 15 min: Strategic commenting (5x5x5 method)
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- 15-30 min: Post creation or comment responses
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---
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### Month 2: Format Optimization
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**Expected followers:** 2,000-5,000
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#### Week 5: Format Testing
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- Create first carousel (6-10 slides)
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- Create first poll
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- Try medium-length story post (1,200-1,400 chars)
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- Document what works
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#### Week 6-8: Engagement Amplification
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- Increase commenting to 30 minutes daily
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- Respond to comments within first hour of posting
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- Start noticing who consistently engages
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- Build relationships in DMs
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- Test different hooks on same content type
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**Daily Time Investment: 45-60 minutes**
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- 30 min: Strategic engagement
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- 15-30 min: Posting and responses
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**Analytics Review:**
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- Identify top 3 performing post types
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- Note which hooks grab attention
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- Track connection requests from posts
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- Measure profile visits
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---
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### Month 3: Optimization & Scaling
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**Expected followers:** 5,000-15,000 potential
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#### Week 9: Batch Content Creation
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- Block 2.5 hours
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- Create 10-12 posts using Content Matrix
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- Schedule throughout month
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- Removes daily anxiety
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#### Week 10-12: Double Down
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- Post 4-5x per week
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- Focus on top-performing formats
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- Eliminate underperforming types
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- Build email list (lead magnet in Featured)
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- Start LinkedIn newsletter
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**Daily Time Investment: 45-60 minutes**
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- Engagement routine remains consistent
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- Posting time reduced (content pre-created)
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- Add DM relationship building
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---
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### Realistic Growth Expectations
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| Timeline | Followers | Phase |
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|----------|-----------|-------|
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| Month 1-3 | 500-2,000 | Finding voice, algorithm learning, experimentation |
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| Month 4-6 | 2,000-5,000 | Algorithm recognizes consistency, network effects begin |
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| Month 7-9 | 5,000-15,000 | Compounding kicks in, collaborations amplify |
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| Month 10-12 | 15,000-30,000+ | Monetization opportunities, inbound business |
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### The Compound Effect Reality
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Most creators quit in first 90 days. Examples of long-term commitment:
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- Justin Welsh: 4 years to 750,000 followers
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- Adam Robinson: 4 years daily posting before viral momentum
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- Lea Turner: 2.5 years from 400 to 150,000 followers
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**The winners commit to years, not weeks.**
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---
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## The 1K to 10K Growth Roadmap
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The 90-day system covers 0-2K followers. This section provides the roadmap from 1,000 to 10,000 followers.
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### Why 10K Matters
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**The 10K threshold unlocks:**
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- Speaking opportunities start appearing
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- Consulting inquiries become regular
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- LinkedIn Creator Mode features
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- Guest posting/collaboration requests
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- Media interview opportunities
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- Course/workshop viability
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**Reality:** 10K isn't a vanity metric - it's a credibility threshold that opens doors.
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---
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### Phase 1: Foundation (1K → 3K)
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**Timeline:** Months 1-4
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**Where you are:**
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- Algorithm barely knows you
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- Network is mostly existing contacts
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- Content still experimental
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- Voice not yet fully developed
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**Key Activities:**
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| Activity | Frequency | Purpose |
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|----------|-----------|---------|
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| Core expertise posts | 3-5x/week | Algorithm learning |
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| Strategic commenting | Daily 20 min | Network expansion |
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| Profile optimization | Monthly review | 360Brew validation |
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| Content experimentation | Ongoing | Finding what works |
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**Growth Levers:**
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1. Topical consistency - Pick 3 topics, stick to them religiously
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2. First-hour engagement - 5x5x5 before every post
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3. Comment quality - 15+ word comments on larger creators
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4. Profile alignment - About section matches content topics
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**Milestone Markers:**
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- [ ] 100+ engagements on a single post
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- [ ] First "viral" post (10x normal reach)
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- [ ] 10+ consistent commenters
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- [ ] 5+ inbound connection requests per week
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- [ ] First collaboration inquiry
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**Expected timeline:** 3-4 months with consistent effort
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**Growth rate:** 100-200 new followers/month
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---
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### Phase 2: Acceleration (3K → 6K)
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**Timeline:** Months 5-8
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**Where you are:**
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- Algorithm recognizes your expertise
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- Some posts break into broader network
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- Voice is established
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- Patterns are emerging
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**Key Activities:**
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| Activity | Frequency | Purpose |
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|----------|-----------|---------|
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| Core expertise posts | 4-5x/week | Authority building |
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| LinkedIn Articles | 1-2x/month | SEO and depth |
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| Strategic collaborations | 1x/month | Network expansion |
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| DM relationship building | 5-10/week | Inner circle growth |
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| Content repurposing | Weekly | Maximize each idea |
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**Growth Levers:**
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1. Collaboration strategy - Partner with complementary creators
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2. Format diversification - Add carousels, documents, video
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3. Article SEO - Long-form content for search discovery
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4. Newsletter launch - Build owned audience (if ready)
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5. Community engagement - Active in industry conversations
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**Milestone Markers:**
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- [ ] First speaking invitation
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- [ ] First paid opportunity (any kind)
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- [ ] 50+ consistent commenters
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- [ ] 20+ inbound connection requests per week
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- [ ] Post reaching 10,000+ views
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- [ ] First media mention or interview request
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**Expected timeline:** 3-4 months with elevated effort
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**Growth rate:** 200-400 new followers/month
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---
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### Phase 3: Authority (6K → 10K)
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**Timeline:** Months 9-12
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**Where you are:**
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- Known in your niche
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- Posts regularly reach beyond network
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- Inbound opportunities emerging
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- Content machine running smoothly
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**Key Activities:**
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| Activity | Frequency | Purpose |
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|----------|-----------|---------|
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| Core expertise posts | 3-5x/week | Maintain authority |
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| Thought leadership pieces | 2-3x/month | Differentiation |
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| Speaking/podcasts | Monthly | Off-platform visibility |
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| Collaboration amplification | 2x/month | Network leverage |
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| Lead magnets | Create 1-2 | Funnel building |
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**Growth Levers:**
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1. Original insights - Move from sharing to creating knowledge
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2. Cross-platform presence - Podcast appearances, guest posts
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3. Community building - Create spaces for your audience
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4. Signature frameworks - Develop proprietary methodologies
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5. Strategic scarcity - Be selective about collaborations
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**Milestone Markers:**
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- [ ] Multiple speaking engagements completed
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- [ ] Regular consulting inquiries
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- [ ] 100+ consistent commenters
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- [ ] Posts regularly exceed 20,000 views
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- [ ] Industry recognition (awards, features, mentions)
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- [ ] First major monetization success
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**Expected timeline:** 3-4 months with strategic focus
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**Growth rate:** 300-500 new followers/month
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---
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## Critical Success Factors by Phase
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| Factor | Phase 1 (1K-3K) | Phase 2 (3K-6K) | Phase 3 (6K-10K) |
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|--------|-----------------|-----------------|------------------|
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| Posting frequency | High (consistency) | High (authority) | Moderate (quality) |
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| Engagement time | 30 min/day | 45 min/day | 30 min/day |
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| Content type | Posts only | Posts + articles | All formats |
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| Collaboration | None | Starting | Active |
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| Monetization | None | Experimenting | Building |
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| Off-platform | None | Starting | Regular |
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---
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## Common Stall Points
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### Stuck at 1,500-2,000
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- **Diagnosis:** Inconsistent posting or topic scatter
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- **Fix:** Double down on core topics, increase frequency
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### Stuck at 3,000-4,000
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- **Diagnosis:** Lacking differentiation or collaboration
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- **Fix:** Develop unique angle, start strategic partnerships
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### Stuck at 5,000-6,000
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- **Diagnosis:** Plateaued in current network
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- **Fix:** Cross-platform visibility, speaking engagements
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### Stuck at 8,000-9,000
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- **Diagnosis:** Authority not converting to growth
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- **Fix:** Create more shareable content, develop signature frameworks
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---
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## The 1K to 10K Timeline Reality
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| Path | Timeline |
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|------|----------|
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| Best case (all factors aligned) | 8-10 months |
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| Typical case (consistent effort) | 12-18 months |
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| Slower path (2-3x/week) | 18-24 months |
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### What Accelerates
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- Existing large network in target industry
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- Strong offline credentials
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- High-quality collaborations
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- Viral content (unpredictable)
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- Cross-platform visibility
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### What Slows
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- Inconsistent posting
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- Topic scatter
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- Low engagement effort
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- Poor profile-content alignment
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- Ignoring analytics feedback
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---
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## Measuring Progress
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### Track Monthly
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| Metric | 1K-3K Target | 3K-6K Target | 6K-10K Target |
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|--------|--------------|--------------|---------------|
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| New followers/month | 100-200 | 200-400 | 300-500 |
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| Avg engagement rate | 3-4% | 4-5% | 4-6% |
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| Profile views/week | 50-100 | 100-200 | 200-400 |
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| Connection requests/week | 10-20 | 20-40 | 40-80 |
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| Inbound opportunities | 0-1/month | 1-3/month | 3-5/month |
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### Quarterly Reviews
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1. Am I on track for my phase?
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2. What's working best?
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3. What should I stop doing?
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4. Who should I collaborate with next?
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5. What opportunities am I generating?
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