feat(linkedin-thought-leadership): v1.0.0 — initial open-source import
Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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# Opportunity Generation Framework
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LinkedIn isn't just about followers - it's about generating opportunities. This framework shows how to convert LinkedIn presence into speaking invitations, consulting inquiries, and business opportunities.
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---
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## The Opportunity Funnel
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### Understanding the Conversion Path
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```
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Impressions → Profile Views → Conversations → Opportunities
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1000 → 5 → 0.5 → 0.1
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```
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**Translation:** For every 10,000 impressions, expect approximately:
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- 50 profile views
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- 5 meaningful conversations
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- 1 opportunity
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**Implication:** Volume matters. To generate consistent opportunities, you need consistent reach.
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---
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## The Opportunity Hierarchy
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### Level 1: Visibility Opportunities (1K-3K followers)
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- Podcast guest invitations (small podcasts)
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- Guest blog post requests
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- Interview requests (trade publications)
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- Free speaking at local events
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### Level 2: Credibility Opportunities (3K-6K followers)
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- Paid speaking invitations (small events)
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- Consulting inquiries
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- Collaboration proposals from peers
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- Course beta testing opportunities
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### Level 3: Authority Opportunities (6K-10K followers)
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- Conference speaking (regional/national)
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- Regular consulting inbound
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- Media interview requests
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- Course/workshop co-creation
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- Advisory board invitations
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### Level 4: Influence Opportunities (10K+ followers)
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- Keynote speaking
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- Premium consulting rates
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- Book deal interest
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- Board positions
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- Partnership proposals
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- Investment opportunities
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---
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## Profile Optimization for Inbound Opportunities
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Your profile is your landing page. Optimize for the opportunities you want.
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### Headline Formula for Opportunity Attraction
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**Structure:** [Identity] + [Value Proposition] + [Social Proof or Specificity]
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**Examples:**
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- "AI Implementation Advisor | Helping public sector leaders deploy AI without the hype | 50+ projects delivered"
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- "Low-Code AI Architect | Building practical AI solutions | Former Microsoft, now independent"
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- "AI Strategy Consultant | Translating AI hype into business value | Speaker, Author"
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**What to include:**
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- What you do (clearly)
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- Who you help (specifically)
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- Why you're credible (proof)
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**What to avoid:**
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- "Open to work" (weakens positioning)
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- Emojis or special characters
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- Vague titles ("Thought Leader", "Visionary")
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### About Section: The Opportunity Magnet
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**First 3 lines (visible above fold):**
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- Hook that speaks to your ideal client
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- Clear statement of what you do
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- Immediate credibility marker
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**Full section structure:**
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1. **Hook + Value statement** (2-3 lines)
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2. **What I do** (2-3 lines - specific services/expertise)
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3. **Who I help** (2-3 lines - target audience)
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4. **Proof** (3-5 lines - credentials, results, clients)
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5. **What sets me apart** (2-3 lines - differentiation)
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6. **Call to action** (1-2 lines - how to engage)
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**Include:**
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- Specific results you've delivered
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- Names of organizations worked with (where permitted)
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- Relevant certifications/credentials
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- Speaking experience
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- Published work
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**Example section:**
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```
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I help public sector leaders implement AI that actually works.
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After leading AI projects at [Organization] for 5 years, I saw the same pattern:
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organizations spending millions on AI that never delivered value. Now I help
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leaders avoid those expensive mistakes.
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What I do:
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→ AI strategy development for public sector organizations
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→ Vendor-neutral technology advisory
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→ Implementation oversight and quality assurance
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Who I help:
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→ C-suite executives evaluating AI investments
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→ Department heads responsible for AI projects
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→ IT leaders managing AI implementations
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Track record:
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→ 50+ AI projects delivered
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→ Speaker at [Conference], [Conference]
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→ Advisor to [Organization type]
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DM me for speaking inquiries or consulting conversations.
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```
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### Featured Section as Opportunity Portfolio
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Showcase work that attracts your target opportunities:
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| Opportunity Goal | Featured Content |
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|------------------|------------------|
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| Speaking | Video clips, presentation slides |
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| Consulting | Case studies, methodology documents |
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| Courses | Free resources, testimonials |
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| Media | Articles, interview clips |
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**Rotate quarterly** to feature recent, relevant work.
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---
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## Content That Generates Opportunities
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Not all content attracts opportunities equally.
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### High-Opportunity Content Types
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| Content Type | Attracts | Example |
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|--------------|----------|---------|
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| Case studies | Consulting clients | "How we reduced X by 40% using Y approach" |
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| Framework posts | Speaking invitations | "The 3-step model I use for every AI project" |
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| Industry analysis | Media requests | "Why 80% of AI projects fail (and what to do instead)" |
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| Contrarian takes | Podcast invitations | "Everyone is wrong about AI readiness" |
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| How-tos | Course interest | "Step-by-step: How I audit AI vendors" |
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### Low-Opportunity Content Types
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| Content Type | Why | When to Use |
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|--------------|-----|-------------|
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| Personal stories | Entertainment, not authority | Sparingly for relatability |
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| Industry news | No unique value | Only with strong commentary |
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| Motivational content | Generic, forgettable | Rarely or never |
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| Engagement bait | Weakens positioning | Never |
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### Content Signals That Attract Opportunities
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Include in posts (naturally):
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- Specific results you've achieved
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- Client types you work with
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- Problems you solve
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- Methodologies you use
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- Speaking/event experiences
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**Example integration:**
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"Last week, presenting at [Conference], I shared this framework with 200+ AI leaders. The most common question: 'How do we actually measure AI ROI?' Here's what I've learned from 50+ projects..."
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---
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## The Visibility Ladder
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### Strategic Visibility Progression
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**Rung 1: LinkedIn Posts (Foundation)**
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- Establish expertise through consistent content
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- Build engaged audience
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- Create discovery opportunities
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**Rung 2: LinkedIn Articles + Newsletter (Depth)**
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- Demonstrate deep expertise
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- Build owned audience
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- Create lead magnets
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**Rung 3: Guest Content (Expansion)**
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- Guest posts on industry blogs
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- Guest on podcasts
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- Co-create content with peers
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**Rung 4: Speaking (Authority)**
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- Local events first
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- Industry conferences
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- Webinars and panels
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**Rung 5: Media (Amplification)**
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- Trade publication quotes
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- Industry interviews
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- Mainstream media (for major stories)
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**Each rung amplifies the previous.** Don't skip rungs.
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---
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## The 90-Day Opportunity Sprint
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### Systematic Approach to Generating Opportunities
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#### Month 1: Foundation
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**Week 1-2:**
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- Optimize profile for target opportunities
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- Identify 10 target podcasts/events
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- Create 1 lead magnet or case study
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**Week 3-4:**
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- Consistent posting (topic-aligned)
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- Engage with target opportunity sources
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- Research speaking opportunities
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#### Month 2: Outreach
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**Week 1-2:**
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- Pitch 5 podcasts (personalized)
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- Apply to 3 speaking opportunities
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- Publish 2 LinkedIn articles
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**Week 3-4:**
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- Follow up on pitches
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- Create speaker one-sheet/media kit
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- Expand network with event organizers
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#### Month 3: Conversion
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**Week 1-2:**
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- Secure 1-2 guest appearances
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- Finalize speaking applications
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- Create content from opportunities
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**Week 3-4:**
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- Deliver on opportunities
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- Document and share (create virtuous cycle)
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- Plan next 90-day sprint
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---
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## Opportunity Tracking
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### Track Weekly
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| Metric | Target |
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|--------|--------|
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| Profile views | 100+/week at 5K followers |
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| Inbound DMs | 3-5/week |
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| Speaking inquiries | 1-2/month at 5K+ |
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| Consulting inquiries | 1/month at 5K+ |
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### Review Monthly
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- What opportunities appeared?
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- What content generated them?
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- What should I do more of?
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- What opportunities am I missing?
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---
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## Converting LinkedIn Conversations to Opportunities
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### When Opportunities Appear (DMs, comments)
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1. **Respond promptly** (within 24 hours)
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2. **Qualify the opportunity** (is it real? worth pursuing?)
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3. **Move to appropriate channel** (call, email, proposal)
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4. **Document for pattern recognition** (what led to this?)
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### DM Response Framework
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- Thank for reaching out
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- Ask clarifying question about their needs
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- Propose next step (call, email details)
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- Don't oversell in DMs
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**Example:**
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"Thanks for reaching out! I'd love to learn more about what you're working on. Would a 15-minute call work to understand your needs better? Feel free to book directly here: [link] or let me know your availability."
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---
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## Opportunity Types and Response Strategies
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| Opportunity | Response | Conversion Rate |
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|-------------|----------|-----------------|
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| Speaking inquiry | Same-day, speaker sheet | 30-50% |
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| Consulting inquiry | Within 24 hours, discovery call | 20-30% |
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| Podcast request | Within 48 hours, media kit | 70-80% |
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| Collaboration proposal | Evaluate fit first | Varies |
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| Media request | Immediate if possible | 80-90% |
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**Key insight:** Speed matters. The faster you respond, the higher your conversion rate.
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---
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## When Opportunities Don't Come
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### If You Have 5K+ Followers But No Opportunities
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1. **Check profile alignment** - Does it attract your target opportunities?
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2. **Review content mix** - Are you posting opportunity-generating content?
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3. **Audit visibility** - Are you showing up where opportunities originate?
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4. **Examine call-to-action** - Are you making it clear you're available?
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5. **Evaluate positioning** - Is your expertise differentiated enough?
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### Common Fixes
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- Add "Open to speaking/consulting" to headline
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- Create case study or lead magnet
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- Pitch actively (don't wait for inbound)
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- Collaborate with better-positioned creators
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