feat(linkedin-thought-leadership): v1.0.0 — initial open-source import
Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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# Thought Leadership Angles
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This document provides frameworks for identifying thought leadership angles from any type of content or context.
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## Core Principle
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Thought leadership isn't about what you know—it's about **how you help others see differently**. Any content can become thought leadership by finding the right angle.
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## 8 Universal Angles
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### 1. The Contrarian Take
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**Pattern:** Challenge conventional wisdom or popular opinion
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**Works for:** Research, trends, industry news, best practices
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**Structure:** "Everyone thinks X, but here's why Y..."
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**Example:** "84% need data overhauls for AI" → "The real problem isn't the data—it's that we're asking the wrong questions"
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### 2. The Pattern Recognition
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**Pattern:** Connect dots others haven't connected
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**Works for:** Multiple data points, trends, personal observations
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**Structure:** "I've noticed X in [area 1] and Y in [area 2]—here's the pattern..."
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**Example:** Salesforce data + your org's experience → "This explains why our AI pilots succeed but scaling fails"
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### 3. The Uncomfortable Truth
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**Pattern:** Say what everyone knows but nobody wants to admit
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**Works for:** Industry challenges, organizational issues, failed approaches
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**Structure:** "Let's talk about what we're not talking about..."
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**Example:** "We pretend AI failures are tech problems. They're actually leadership problems."
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### 4. The Future Implication
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**Pattern:** Extrapolate what current developments mean for the future
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**Works for:** New tech, policy changes, market shifts
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**Structure:** "If X is true today, then Y will happen tomorrow..."
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**Example:** "If 84% need data overhauls now, the winners in 2027 will be..."
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### 5. The Personal Lesson
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**Pattern:** Share what you learned through experience (especially failures)
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**Works for:** Project outcomes, career moments, mistakes made
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**Structure:** "I used to believe X. Here's what changed my mind..."
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**Example:** "We spent €2M on our data platform. Here's what we should have done instead."
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### 6. The Reframe
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**Pattern:** Change how people think about a familiar concept
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**Works for:** Common terms, standard practices, industry jargon
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**Structure:** "We call it X, but it's actually Y..."
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**Example:** "We call it 'AI readiness.' I call it 'organizational courage.'"
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### 7. The Practical Breakdown
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**Pattern:** Make complex topics actionable
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**Works for:** Research findings, technical concepts, strategic frameworks
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**Structure:** "Here's what [complex thing] actually means for you..."
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**Example:** "Salesforce says you need zero-copy architecture. Here's what to do Monday morning."
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### 8. The Human Story
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**Pattern:** Use narrative to illustrate larger points
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**Works for:** Case studies, team experiences, customer interactions
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**Structure:** "Let me tell you about [person/situation] and what it teaches us..."
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**Example:** "Our AI lead quit last month. Her resignation letter should be required reading."
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## Angle Selection Framework
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### Step 1: Identify Your Raw Material
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What do you have?
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- Research/data
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- Personal experience
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- Industry observation
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- Technical knowledge
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- Organizational learning
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- Customer insight
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- Failed attempt
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- Success story
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### Step 2: Ask The Angle Questions
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**For Data/Research:**
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- What does this really mean? (Practical Breakdown)
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- What are people missing? (Pattern Recognition)
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- What's the uncomfortable conclusion? (Uncomfortable Truth)
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- How does conventional wisdom fail here? (Contrarian)
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**For Personal Experience:**
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- What did I learn the hard way? (Personal Lesson)
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- What mistake did I make? (Uncomfortable Truth)
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- What changed my thinking? (Reframe)
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- What will others encounter? (Future Implication)
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**For Observations:**
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- What pattern am I seeing? (Pattern Recognition)
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- What's nobody talking about? (Uncomfortable Truth)
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- How should we think about this differently? (Reframe)
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- What does this mean for the future? (Future Implication)
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### Step 3: Test For Thought Leadership Value
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A good angle must pass at least two of these tests:
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- **Perspective shift:** Does it make people see things differently?
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- **Actionable:** Can someone do something with this insight?
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- **Memorable:** Will people remember and share this?
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- **Credible:** Is it backed by evidence or genuine experience?
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- **Timely:** Is it relevant to current conversations?
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## Combining Angles
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The most powerful posts often combine 2-3 angles:
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**Pattern Recognition + Uncomfortable Truth:**
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"I've noticed everyone investing in AI infrastructure (Pattern), but nobody wants to admit it'll take 3 years (Uncomfortable Truth)"
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**Personal Lesson + Practical Breakdown:**
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"We failed at our first AI project (Personal Lesson). Here's the checklist we now use (Practical Breakdown)"
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**Contrarian + Future Implication:**
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"Everyone's racing to implement AI (Contrarian: slow down), but in 2 years the winners will be those who built foundations first (Future Implication)"
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## Industry-Agnostic Application
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These angles work across all industries because they're about **types of thinking**, not specific domains:
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- **Tech:** Pattern Recognition + Future Implication
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- **Healthcare:** Uncomfortable Truth + Practical Breakdown
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- **Finance:** Contrarian + Personal Lesson
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- **Public Sector:** Reframe + Uncomfortable Truth
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- **Education:** Personal Lesson + Human Story
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- **Consulting:** Pattern Recognition + Practical Breakdown
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## Red Flags (Avoid These)
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- **Echo chamber:** Repeating what everyone already says
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- **Humble brag:** Disguised self-promotion without insight
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- **Vague wisdom:** Platitudes without specifics
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- **Pure promotion:** Marketing disguised as thought leadership
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- **Borrowed authority:** Citing research without adding perspective
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## The Thought Leadership Test
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Before posting, ask:
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1. Does this help someone make a better decision?
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2. Does this change how someone thinks about something?
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3. Would I find this valuable if someone else wrote it?
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If you answer "no" to all three, find a different angle.
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