feat(linkedin-thought-leadership): v1.0.0 — initial open-source import
Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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---
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name: linkedin-strategy
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description: |
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LinkedIn growth strategy, authority building, competitive analysis, monetization planning,
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and opportunity generation. Covers strategic planning from foundation building (0-1K followers)
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through authority establishment (10K+), including monetization and business development.
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This skill should be used when the user wants a growth plan, needs to build authority, wants competitive intelligence,
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is thinking about monetization, or wants to understand what to focus on at their level.
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Triggers on: "LinkedIn strategy", "growth plan", "how to grow on LinkedIn", "build authority",
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"competitive analysis", "what are others doing", "monetize LinkedIn", "make money from LinkedIn",
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"consulting pipeline", "lead generation", "what should I focus on", "LinkedIn roadmap",
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"signature content", "greatest hits", "linkedin authority", "pricing strategy".
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---
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## Strategy Domain
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This skill covers long-term LinkedIn strategy, authority building, competitive intelligence, monetization, and opportunity generation.
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---
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## Commands
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| Command | Purpose | When to Use |
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|---------|---------|-------------|
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| `/linkedin:strategy` | Growth strategy based on follower level | Strategic planning |
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| `/linkedin:authority` | Systematic authority building | Building signature content |
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| `/linkedin:competitive` | Competitive analysis of niche | Understanding the landscape |
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| `/linkedin:monetize` | Monetization strategy and funnels | Revenue planning |
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## Agents
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| Agent | Model | Responsibility |
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|-------|-------|----------------|
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| `strategy-advisor` | Sonnet | Growth recommendations based on phase |
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| `trend-spotter` | Sonnet | Trending topics + opportunity scores |
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---
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## Growth Strategy: The 90-Day Foundation + Roadmap
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### Phase Overview
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**Month 1-3:** Foundation Building (500-2,000 followers)
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**Month 4-6:** Acceleration (2,000-5,000 followers)
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**Month 7-9:** Compounding (5,000-15,000 followers)
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**Month 10-12:** Authority (15,000-30,000+ followers)
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For detailed roadmaps, see `references/growth-roadmaps.md`.
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### Low-Frequency Posting (2-3x/week)
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For busy professionals who can't post daily. Each post must:
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1. Contain genuine insight
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2. Be well-crafted
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3. Demonstrate expertise
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4. Invite engagement
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5. Connect to expertise areas
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For complete strategy, see `references/low-frequency-posting-strategy.md`.
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---
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## Authority Building
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### The Authority Flywheel
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1. **Create signature content** -- Posts that define your perspective
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2. **Track what resonates** -- Identify your "greatest hits"
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3. **Double down** -- Create derivative content from winners
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4. **Build repost schedule** -- Systematically resurface top content
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5. **Monitor influence** -- Track citation, shares, references
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### Signature Content Identification
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A post is "signature content" when:
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- It gets 3x+ your average engagement
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- People reference it weeks/months later
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- It defines a unique framework or perspective
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- It generates inbound opportunities
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---
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## Competitive Analysis
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### What to Analyze
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1. **Posting frequency** -- How often do top performers post?
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2. **Content types** -- What formats dominate your niche?
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3. **Hook patterns** -- What opening styles work?
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4. **Engagement strategies** -- How do they drive comments?
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5. **Gaps and opportunities** -- What isn't being covered?
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### Differentiation Strategy
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The goal is not to copy competitors but to find your unique positioning:
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- What perspective do you have that others don't?
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- What experience gives you unique credibility?
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- What contrarian takes can you defend?
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- What gaps exist in the conversation?
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---
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## Opportunity Generation
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LinkedIn isn't just about followers -- it's about generating opportunities.
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### The Opportunity Hierarchy
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| Follower Level | Opportunities |
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|----------------|---------------|
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| 1K-3K | Podcast guests, guest blogs, free speaking |
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| 3K-6K | Paid speaking, consulting inquiries |
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| 6K-10K | Conference speaking, regular consulting |
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| 10K+ | Keynotes, premium rates, partnerships |
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For complete opportunity framework, see `references/opportunity-generation.md`.
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---
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## Monetization Strategy
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### Readiness Assessment
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**Minimum thresholds for monetization:**
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- 1,000+ followers
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- 3+ months consistent posting
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- Clear expertise area
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- Engagement rate above 3%
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### Revenue Streams by Phase
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| Phase | Revenue Model |
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|-------|--------------|
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| Foundation (1-3K) | Free consulting calls, small projects |
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| Growth (3-6K) | Paid speaking, consulting retainers |
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| Authority (6-10K) | Premium consulting, courses |
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| Established (10K+) | Keynotes, advisory boards, products |
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For detailed monetization strategies, see `references/linkedin-monetization-strategies.md`.
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---
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## Newsletter Strategy (5,000+ Followers)
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Launch newsletter only after:
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- 5,000+ followers
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- 3+ months consistent posting
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- Clear topical authority
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- Reliable content generation system
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For complete newsletter strategy, see `references/newsletter-strategy-guide.md`.
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### Articles Strategy
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Articles are evergreen SEO assets. Posts are engagement drivers. Use both strategically.
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**When to use articles:** Deep analysis (2,000+ words), original research, step-by-step tutorials.
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For detailed articles guidance, see `references/articles-strategy-guide.md`.
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---
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## Milestone Tracking: The 10K Journey
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The plugin tracks progress toward a follower target (default 10,000) with monthly snapshots.
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### Phase Transitions
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| Phase | Range | Focus | Typical Growth |
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|-------|-------|-------|----------------|
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| Foundation | 0-1K | Consistency, profile-content alignment | 50-100/month |
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| Validation | 1K-3K | Topical consistency, first-hour engagement | 100-200/month |
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| Acceleration | 3K-6K | Format diversification, collaborations | 200-400/month |
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| Authority | 6K-10K | Thought leadership, cross-platform | 300-500/month |
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| Scale | 10K+ | Monetization, delegation, leverage | 500+/month |
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### Growth Rate Benchmarks
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| Status | Criteria | Meaning |
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|--------|----------|---------|
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| **Ahead** | Actual > 120% of needed rate | Growing faster than required |
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| **On Track** | Actual 80-120% of needed rate | Healthy trajectory |
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| **Behind** | Actual 50-80% of needed rate | Needs adjustment |
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| **Significantly Behind** | Actual < 50% of needed rate | Major strategy shift needed |
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### Strategy Adjustments by Schedule Status
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Trajectory-based adjustments across 6 dimensions. See `references/trajectory-strategy-adjustments.md` for full diagnosis checklists, quick wins, and monthly review template.
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**Significantly Behind (< 50% of needed rate):**
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- **Posting frequency:** Increase by 2x (e.g., 2/wk to 4/wk) -- volume is the #1 lever
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- **Engagement intensity:** 5x5x5 at full intensity + 10 extra comments/day on larger creators
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- **Format mix:** Add 2 carousels/week + 1 document post/month (saves compound growth)
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- **Collaboration pace:** 2 collaborations/month minimum (fastest way to break a plateau)
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- **Content emphasis:** 80% save-worthy content (frameworks, templates, checklists)
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- **Goal management:** Evaluate extending target date by 3-6 months or accepting higher effort
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**Behind (50-80% of needed rate):**
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- **Posting frequency:** Add 1 post/week above current cadence
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- **Engagement intensity:** 5x5x5 daily without exception, focus on niche-relevant creators
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- **Format mix:** Add 1 carousel/week minimum (single highest-ROI format change)
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- **Collaboration pace:** Target 1 collaboration/month (tag, co-post, or comment thread)
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- **Content emphasis:** Increase save-worthy ratio to 60%
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- **Goal management:** Review in 60 days; extend by 2 months if rate doesn't improve
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**On Track (80-120% of needed rate):**
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- **Posting frequency:** Maintain; only increase if quality holds
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- **Engagement intensity:** Shift 20% of engagement time to deeper relationship building
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- **Format mix:** Experiment with one new format per month
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- **Collaboration pace:** Maintain; aim for quality partnerships
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- **Content emphasis:** Develop 1-2 signature pieces (frameworks, series)
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- **Goal management:** Keep targets; consider raising if 3+ months ahead
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**Ahead (> 120% of needed rate):**
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- **Posting frequency:** Maintain if sustainable; OK to reduce by 1/week for quality
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- **Engagement intensity:** Shift toward strategic relationship building with larger creators
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- **Format mix:** Invest in higher-production formats (video, long-form articles)
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- **Collaboration pace:** Be selective; prioritize collabs that unlock new audiences
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- **Content emphasis:** Develop signature frameworks, original research, contrarian takes
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- **Goal management:** Raise target to 15K, pull deadline forward, or add monetization goal
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### State File Fields
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```yaml
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follower_count: 0 # Current follower count
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follower_target: 10000 # Target (default 10K)
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target_date: "2026-12-31" # Deadline for target
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monthly_growth: [] # Array of {month, count, delta}
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projected_10k_date: "" # Projected date at current rate
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growth_rate_needed: 0 # Followers/month needed
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```
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---
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## Common Patterns
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**User: "What should I post about?"**
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1. Identify expertise areas
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2. Use Content Matrix to generate 24+ ideas
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3. Apply 70/20/10 rule for mix
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4. Set up batch creation workflow
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**User: "How do I grow from X to Y followers?"**
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1. Assess current phase
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2. Apply phase-specific strategy
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3. Set realistic timeline
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4. Focus on consistency over virality
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---
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## Reference Files
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| File | When to Read |
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|------|--------------|
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| `references/growth-roadmaps.md` | Monthly planning |
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| `references/low-frequency-posting-strategy.md` | 2-3x/week strategy |
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| `references/linkedin-growth-playbook-2025-2026.md` | Strategy deep-dive |
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| `references/linkedin-monetization-strategies.md` | Revenue planning |
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| `references/newsletter-strategy-guide.md` | 5,000+ followers |
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| `references/articles-strategy-guide.md` | Long-form strategy |
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| `references/opportunity-generation.md` | Business development |
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| `references/trajectory-strategy-adjustments.md` | Trajectory-based strategy adjustments |
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