feat(linkedin-thought-leadership): v1.0.0 — initial open-source import
Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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name: linkedin-thought-leadership
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description: |
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Main entry point and router for the LinkedIn thought leadership plugin. Provides overview, status, and routes to 5 specialized skills. Contains shared algorithm knowledge and content quality standards.
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This skill should be used when the user wants a general overview, needs help choosing the right LinkedIn command, or asks about LinkedIn capabilities.
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Triggers on: "LinkedIn help", "LinkedIn overview", "what LinkedIn commands are available", "show LinkedIn status", "LinkedIn plugin", "LinkedIn capabilities", "how does the LinkedIn plugin work", "LinkedIn commands list".
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---
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## Personalization
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**To customize this skill for your voice and goals:**
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1. Copy `config/user-profile.template.md` to `config/user-profile.local.md`
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2. Fill in your profile, voice preferences, and goals
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3. The skill will use your settings when generating content
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If no personalization file exists, the skill works with generic best practices.
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---
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## Skill Architecture
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This plugin uses **6 focused skills**. This main skill contains shared knowledge (algorithm, quality, personalization). Domain-specific guidance lives in the specialized skills:
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| Skill | Domain | Key Commands |
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|-------|--------|--------------|
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| **linkedin-content-creation** | Post creation, templates, batch, pipeline, video | `/linkedin:post`, `/linkedin:quick`, `/linkedin:templates`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video` |
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| **linkedin-analytics** | Analysis, reporting, import, troubleshooting | `/linkedin:analyze`, `/linkedin:audit`, `/linkedin:import`, `/linkedin:report` |
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| **linkedin-strategy** | Growth, authority, competitive, monetization | `/linkedin:strategy`, `/linkedin:authority`, `/linkedin:competitive`, `/linkedin:monetize` |
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| **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:speaking`, `/linkedin:collab` |
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| **linkedin-voice** | Voice training, profile, differentiation | `/linkedin:profile` |
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### Routing Guide
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| User Intent | Route To |
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|-------------|----------|
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| "Set up plugin" | `/linkedin:setup` |
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| "Personalize" | `/linkedin:setup` |
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| "Improve personalization" | `/linkedin:setup` |
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| "Write a LinkedIn post" | linkedin-content-creation |
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| "Quick post about..." | linkedin-content-creation |
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| "Create a week of content" | linkedin-content-creation |
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| "Turn this into a carousel" | linkedin-content-creation |
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| "Create a video script" | linkedin-content-creation |
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| "LinkedIn video" | linkedin-content-creation |
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| "Video for LinkedIn" | linkedin-content-creation |
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| "Why isn't my content performing?" | linkedin-analytics |
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| "Generate weekly report" | linkedin-analytics |
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| "Import my LinkedIn data" | linkedin-analytics |
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| "Audit my content strategy" | linkedin-analytics |
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| "How do I grow on LinkedIn?" | linkedin-strategy |
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| "Build my authority" | linkedin-strategy |
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| "What are competitors doing?" | linkedin-strategy |
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| "How to monetize LinkedIn" | linkedin-strategy |
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| "Find speaking opportunities" | linkedin-networking |
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| "Collaborate with someone" | linkedin-networking |
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| "Engagement strategy" | linkedin-networking |
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| "Optimize my profile" | linkedin-voice |
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| "Does this sound like me?" | linkedin-voice |
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| "Is this original enough?" | linkedin-voice |
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---
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### Algorithm Context (360Brew - January 2026)
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LinkedIn's 360Brew algorithm now validates your profile across 5 criteria (About, Experience, Content History, Network, Engagement Patterns) BEFORE distributing content. Strong profile alignment = wider distribution. See the `linkedin-voice` skill for detailed profile optimization guidance and the full 360Brew framework.
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---
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## Shared Knowledge: Content Quality Rules
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These rules apply to ALL content created by any skill or command:
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1. **Hook:** 110-140 characters (mobile cutoff threshold)
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2. **Post length:** 1,200-1,800 chars (standard), 150-500 chars (quick)
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3. **No external links** in post body (40-50% reach suppression)
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4. **No corporate buzzwords:** leverage, synergy, paradigm shift, thought leader, disruptive, value proposition, ecosystem, holistic approach
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5. **Topic alignment:** Must align with user's 5 core expertise areas (360Brew signal)
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6. **Voice:** Always read `assets/voice-samples/` before generating content
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7. **Quality scorecard:** See `assets/checklists/quality-scorecard.md`
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---
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## Shared Knowledge: Quick Start Guide
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### First 24 Hours
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**Hour 1 -- Foundation (15 min):**
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- Rewrite headline: WHO you help + RESULT you deliver
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- Review first 3 lines of About section (use linkedin-voice skill)
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**Hour 2-3 -- Content Planning (30 min):**
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- Pick 3-5 core topics
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- Stick to these for 90 days minimum
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**Hour 4-6 -- Create First Post (45 min):**
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- Use linkedin-content-creation skill
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- Structure: Hook -> Context -> Insight -> Implication -> CTA
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- Check: 1,200-1,800 characters
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**Hour 7-24 -- Strategic Engagement (30 min):**
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- 5x5x5 method (see linkedin-networking skill)
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- Respond within 5 minutes to first comments
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**Week 1 Commitments:**
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- Post 3x this week
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- 15 minutes daily strategic commenting
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- Respond to all comments within 2 hours
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- Track each post in LinkedIn Analytics
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---
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## All Commands
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| Command | Purpose |
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|---------|---------|
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| `/linkedin` | Router -- shows status line + command menu |
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| `/linkedin:first-post` | First-post accelerator (zero to published in 10 min) |
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| `/linkedin:setup` | Guided setup to populate asset templates with real data |
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| `/linkedin:react` | URL-to-post pipeline -- react to articles, news, research |
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| `/linkedin:post` | Full post creation (10-15 min workflow) |
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| `/linkedin:quick` | 5-minute quick post (3-line formula) |
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| `/linkedin:profile` | 360Brew profile optimization |
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| `/linkedin:analyze` | Content/performance analysis |
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| `/linkedin:ab-test` | Design and manage A/B content tests |
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| `/linkedin:strategy` | Growth strategy planning |
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| `/linkedin:templates` | Browse/apply post templates |
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| `/linkedin:import` | Import CSV export to structured JSON |
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| `/linkedin:report` | Generate weekly performance report |
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| `/linkedin:batch` | Create a full week of content |
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| `/linkedin:calendar` | View and manage post scheduling queue |
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| `/linkedin:publish` | Mark scheduled posts as published |
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| `/linkedin:pipeline` | Full end-to-end content pipeline |
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| `/linkedin:multiplatform` | Adapt content for other platforms |
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| `/linkedin:audit` | Periodic content strategy audit |
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| `/linkedin:authority` | Systematic authority building |
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| `/linkedin:competitive` | Competitive analysis of niche |
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| `/linkedin:monetize` | Monetization strategy and funnels |
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| `/linkedin:speaking` | Speaking opportunity pipeline |
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| `/linkedin:video` | Video script generator (30s/60s/90s/2min) |
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| `/linkedin:collab` | Collaboration orchestration |
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## All Agents
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| Agent | Model | Color | Responsibility |
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|-------|-------|-------|----------------|
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| `content-optimizer` | Sonnet | Blue | Optimize existing posts |
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| `strategy-advisor` | Sonnet | Green | Growth recommendations |
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| `analytics-interpreter` | Sonnet | Yellow | Audience pattern analysis |
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| `engagement-coach` | Haiku | Magenta | 5x5x5 + first-hour tactics |
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| `content-planner` | Sonnet | Cyan | Content audit + weekly/monthly plans |
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| `content-tracker` | Haiku | Yellow | Plan vs. published tracking |
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| `performance-reporter` | Sonnet | Yellow | Weekly/monthly performance reports |
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| `network-builder` | Sonnet | Cyan | Strategic networking + outreach |
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| `content-repurposer` | Sonnet | Magenta | Format conversion + evergreen refresh |
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| `comment-strategist` | Sonnet | Red | CEA commenting + target selection |
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| `trend-spotter` | Sonnet | Cyan | Trending topics + opportunity scores |
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| `voice-trainer` | Sonnet | Magenta | Voice profile building + drift detection |
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| `differentiation-checker` | Sonnet | Blue | Originality scoring + commodity detection |
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| `post-feedback-monitor` | Haiku | Green | Post-publish 48h monitoring, real-time interventions |
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| `personalization-scorer` | Haiku | Indigo | Asset completeness scoring + setup recommendations |
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| `video-scripter` | Sonnet | Violet | Video script creation with pacing + visual cues |
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---
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### Reference Files
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Each specialized skill includes its own relevant references. Key shared references:
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- `references/algorithm-signals-reference.md` — Algorithm mechanics and signals
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- `references/glossary.md` — Plugin terminology (38 terms)
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- `references/troubleshooting-guide.md` — When reach drops or content underperforms
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- `references/first-comment-strategy.md` — First comment timing and tactics
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- `references/linkedin-visual-style.md` — Visual content standards and guidelines
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For domain-specific references, see each skill's reference section.
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