feat(linkedin-thought-leadership): v1.0.0 — initial open-source import
Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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---
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name: linkedin-voice
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description: |
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LinkedIn voice training, profile optimization, content differentiation, and authenticity
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checking. Covers voice profile building, drift detection, 360Brew profile alignment,
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originality scoring, and maintaining authentic presence on LinkedIn.
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This skill should be used when the user wants to optimize their LinkedIn profile, train their voice,
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check content originality, detect voice drift, build a voice profile, or ensure
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their content is differentiated from commodity content.
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Triggers on: "optimize my LinkedIn profile", "360Brew", "profile optimization",
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"analyze my voice", "build voice profile", "voice audit", "does this sound like me",
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"voice drift", "is this original", "differentiation check", "originality check",
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"commodity content", "unique angle", "am I authentic", "my writing style",
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"train my voice", "headline optimization".
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---
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## Voice and Profile Domain
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This skill covers voice identity, profile optimization for the 360Brew algorithm, content differentiation, and authenticity maintenance.
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---
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## Commands
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| Command | Purpose | When to Use |
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|---------|---------|-------------|
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| `/linkedin:profile` | 360Brew profile optimization | Profile setup and audit |
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## Agents
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| Agent | Model | Responsibility |
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|-------|-------|----------------|
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| `voice-trainer` | Sonnet | Voice profile building + drift detection |
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| `differentiation-checker` | Sonnet | Originality scoring + commodity detection |
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---
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## 360Brew Profile Validation (January 2026)
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**This is the most significant LinkedIn algorithm change since the platform launched.**
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### The Fundamental Shift
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**Before January 2026:** Post something -> Goes to 10% of your audience -> LinkedIn tracks engagement -> Decides if more people should see it.
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**After January 2026:** LinkedIn auditions you FIRST. Before your post goes anywhere, the algorithm scans your profile to determine if you're actually qualified to talk about the topic.
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### The 360Brew Scoring System
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LinkedIn's 150B parameter foundation model evaluates **five criteria** before your post reaches anyone:
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| Criteria | What It Checks | Impact if Missing |
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|----------|----------------|-------------------|
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| **About Section** | Does it establish expertise on this topic? | High - first signal of credibility |
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| **Experience Section** | Do you have relevant background with impact statements? | High - proves you've done the work |
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| **Content History** | Have you posted about this topic before? | Medium - consistency signal |
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| **Network** | Are you connected to other professionals in this space? | Medium - social proof |
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| **Engagement Patterns** | Do you comment on posts about this topic? | Medium - active participation |
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**If these don't align with your post topic, your reach gets throttled. Hard.**
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### Strategic Implications
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**Before you post again, audit your profile:**
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Ask yourself: "If LinkedIn's AI read this, would it believe I'm an expert on the topics I post about?"
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If the answer is no, fix that first.
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For detailed algorithm mechanics, see `references/algorithm-signals-reference.md`.
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---
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## Profile Optimization Checklist
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### About Section (CRITICAL)
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Your About section is the **first signal** telling 360Brew what you're qualified to discuss.
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**Structure for optimization:**
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**First 2-3 lines (visible without "see more"):**
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- Front-load your specific expertise claim
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- Use domain-specific terminology
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- State WHO you help with WHAT problem
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**Full About section:**
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```
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[Specific expertise claim with domain terminology]
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[WHO you help + specific RESULT you deliver]
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[Your story - brief, relevant to your expertise]
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[Credentials that validate your expertise]
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[Frameworks/approaches you use]
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[How to connect/work with you]
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```
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### Experience Section (HIGH IMPACT)
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Transform each role with impact statements, not task lists:
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- "Deployed first Copilot Studio agent handling 40% of internal inquiries"
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- "Built RAG solution processing 12,000+ feedback entries"
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- "Achieved documented 968% ROI on AI initiatives"
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### Headline Formula
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WHO you help + RESULT you deliver
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Strong: "Helping [target audience] achieve [specific result] | [Your Role] @ [Your Organization]"
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---
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## Voice Training
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### Building a Voice Profile
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The voice-trainer agent analyzes your writing samples to identify:
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1. **Sentence structure patterns** -- Short/long mix, fragments, questions
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2. **Word choice signatures** -- Technical depth, jargon level, unique phrases
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3. **Hook style** -- How you naturally open posts
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4. **Storytelling approach** -- How you construct narratives
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5. **Tone signature** -- Formal/informal, humorous/serious, provocative/measured
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### Voice Drift Detection
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Over time, content can drift from your authentic voice -- especially when using AI tools.
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**Warning signs:**
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- Posts feel "corporate" or "polished but generic"
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- Comments don't match your post voice
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- Engagement drops despite consistent posting
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- You wouldn't say this out loud
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**Prevention:**
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- Quarterly voice audits (use voice-trainer agent)
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- Read posts aloud before publishing
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- Maintain voice samples in `assets/voice-samples/`
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- Compare drafts against your voice profile
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### Voice Samples
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**Rule:** Always read `assets/voice-samples/` before generating content. This directory contains reference posts that represent the user's authentic voice.
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---
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## Content Differentiation
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### The Originality Framework
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The differentiation-checker agent evaluates content across five dimensions:
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1. **Angle uniqueness** -- Is this perspective novel?
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2. **Evidence quality** -- Are you citing unique sources/experiences?
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3. **Framework originality** -- Are you creating or borrowing frameworks?
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4. **Voice distinctiveness** -- Would readers know this is you without the byline?
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5. **Value density** -- Is every sentence earning its place?
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### Commodity Content Detection
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**Red flags for commodity content:**
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- Could be written by anyone in your field
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- Contains only widely-known advice
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- Uses the same examples everyone uses
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- Lacks personal experience or data
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- No contrarian or unique angle
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**Fix strategies:**
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- Add personal data/experience
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- Take a contrarian position (and defend it)
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- Combine two seemingly unrelated domains
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- Go deeper than surface-level advice
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- Share what you learned from failure, not just success
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---
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## Common Patterns
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**User: "Does this sound like me?"**
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1. Load voice profile and samples
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2. Compare draft against voice signatures
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3. Identify specific drift points
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4. Suggest targeted edits to restore voice
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**User: "Is this original enough to post?"**
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1. Run differentiation check
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2. Search for similar published content
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3. Score across five dimensions
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4. Suggest strategies to increase uniqueness
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---
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## Reference Files
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| File | When to Read |
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|------|--------------|
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| `references/algorithm-signals-reference.md` | Profile optimization, 360Brew |
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| `references/linkedin-visual-style.md` | Visual identity consistency |
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| `assets/voice-samples/` | Voice reference (always read before content creation) |
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| `config/user-profile.template.md` | User personalization setup |
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