feat(ultraplan-local): v1.6.0 — /ultraresearch-local deep research command
Add /ultraresearch-local for structured research combining local codebase analysis with external knowledge via parallel agent swarms. Produces research briefs with triangulation, confidence ratings, and source quality assessment. New command: /ultraresearch-local with modes --quick, --local, --external, --fg. New agents: research-orchestrator (opus), docs-researcher, community-researcher, security-researcher, contrarian-researcher, gemini-bridge (all sonnet). New template: research-brief-template.md. Integration: --research flag in /ultraplan-local accepts pre-built research briefs (up to 3), enriches the interview and exploration phases. Planning orchestrator cross-references brief findings during synthesis. Design principle: Context Engineering — right information to right agent at right time. Research briefs are structured artifacts in the pipeline: ultraresearch → brief → ultraplan --research → plan → ultraexecute. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Kjell Tore Guttormsen
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@ -34,6 +34,20 @@ Items organized by quarter and track. Priority = Impact / Effort (High/Medium/Lo
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- [x] Post-level heatmap generation: day-of-week performance matrix from imported CSV data (time-of-day not available in CSV export)
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- [x] `/linkedin:report` month-over-month comparison view
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### Algorithm Reference Update (April 2026)
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**Priority: High** | **Effort: Low-Medium**
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LinkedIn's 2026 algorithm introduced significant changes since the January 360Brew update. The plugin's reference documents and commands need updating to reflect current data.
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- [x] Carousel optimal slide count: update from 12 to 7 slides (18% better performance). Updated `algorithm-signals-reference.md`, `carousel-templates.md`, `carousel.md` quality checklist
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- [x] Carousel reach multiplier: update from 1.6x to 3.4x vs single-image. Clarified engagement rate (24.42% was PDF-specific, carousel-specific is 1.92%). Added 35% click-through threshold penalty
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- [x] Video format overhaul: vertical 9:16 gets distribution boost (3-4x watch duration vs landscape). Updated recommended max from 90s to 60s. Added 30% completion rate gate. Updated 12 files
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- [x] Depth Score concept: added new section to `algorithm-signals-reference.md` — LinkedIn's primary ranking metric measuring actual engagement duration
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- [x] Delayed engagement boost: added 4-6x boost for 24-72h post-publication engagement. Updated distribution model
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- [x] 90-day topic alignment requirement: updated 360Brew validation section with 90-day categorization requirement
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- [x] Organic reach decline context: added "2026 Reach Context" section (-47% YoY overall, -72% video, -34% text)
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- [x] Engagement pod detection hardened: strengthened negative signals and red flags with LinkedIn VP statement and detection mechanisms
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---
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## Q3 2026 (July-September)
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@ -210,11 +210,11 @@ When you receive content to optimize, analyze it through these lenses:
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**For carousels:**
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- Caption should be <500 chars
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- Focus on slide content separately
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- 12 slides optimal
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- 7 slides optimal (5-10 range)
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**For video scripts:**
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- Hook must grab in 3 seconds
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- 90 seconds optimal length
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- 60 seconds optimal length (30% completion rate minimum)
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- CTA at the end
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## References
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@ -148,7 +148,7 @@ Old post → Updated post Easy High Any 60+ day old post
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CAROUSEL CONVERSION BLUEPRINT
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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Target: 10-12 slides (optimal engagement)
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Target: 5-8 slides (7 optimal for engagement)
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Design: Large text, mobile-readable (16px+ equivalent)
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SLIDE 1: HOOK
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@ -211,7 +211,7 @@ Design specifications:
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VIDEO SCRIPT CONVERSION BLUEPRINT
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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Target length: 60-90 seconds (optimal for LinkedIn)
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Target length: 30-60 seconds (2026 optimal — 30% completion rate minimum)
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Style: Talking head with text overlays
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[0:00-0:03] HOOK — 3 seconds
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@ -153,7 +153,7 @@ Check for these six anomaly patterns:
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- Video with <30s average watch time
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- Text post with very high impressions but low engagement
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**Likely cause:** Format choice didn't match the content or audience preference
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**Intervention:** Document for future posts. Consider repurposing the content in a different format. For carousels: check if slide count is optimal (12 slides). For video: check if captions are present (85% watch muted).
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**Intervention:** Document for future posts. Consider repurposing the content in a different format. For carousels: check if slide count is optimal (7 slides, 5-10 range). For video: check if captions are present (85% watch muted).
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## Step 4: Real-Time Intervention Playbook
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@ -66,10 +66,10 @@ Use AskUserQuestion:
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**How long should this video be?**
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1. **30 seconds** (75 words) — Single punchy insight or quick tip
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2. **60 seconds** (150 words) — Framework intro or single lesson
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3. **90 seconds** (225 words) — Complete framework or story with lesson (Recommended)
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4. **2 minutes** (300 words) — Detailed story or multi-step process
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3. **90 seconds** (225 words) — Extended format for complex frameworks (use sparingly)
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4. **2 minutes** (300 words) — Detailed story or multi-step process (retention drops significantly)
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Default recommendation: **90 seconds** — optimal balance of depth and retention on LinkedIn.
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Default recommendation: **60 seconds** — 2026 sweet spot. LinkedIn requires 30% minimum completion rate for distribution. Shorter videos achieve higher completion.
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## Step 3: Topic and Angle Selection
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@ -8,7 +8,7 @@ Slide-by-slide blueprints for LinkedIn carousels (PDF document posts). Carousels
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- **Font:** Sans-serif, minimum 24pt body, 36pt+ headlines
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- **Colors:** Max 3 per carousel (background, text, accent)
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- **Text per slide:** 5-7 lines maximum
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- **Optimal length:** 8-10 slides (including cover and CTA)
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- **Optimal length:** 5-8 slides (including cover and CTA). 7 slides is the sweet spot (18% better performance)
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- **Export format:** PDF
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- **Caption length:** 300-500 characters with hook and context
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@ -17,7 +17,7 @@ Slide-by-slide blueprints for LinkedIn carousels (PDF document posts). Carousels
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## Template 1: How-To Guide
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**Best for:** Teaching a process, explaining a method, step-by-step instructions
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**Structure:** 8-10 slides
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**Structure:** 6-8 slides
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| Slide | Purpose | Content Pattern |
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|-------|---------|-----------------|
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@ -67,7 +67,7 @@ Save this if you want to come back to it later.
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## Template 2: Listicle / Top N
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**Best for:** Curated lists, tool recommendations, lessons learned, tips
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**Structure:** 8-12 slides (1 item per slide)
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**Structure:** 6-8 slides (1 item per slide)
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| Slide | Purpose | Content Pattern |
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|-------|---------|-----------------|
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@ -115,7 +115,7 @@ Which one resonates most? Drop a number in the comments.
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## Template 3: Story / Before-After
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**Best for:** Personal narratives, transformation stories, lessons from failure
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**Structure:** 8-10 slides
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**Structure:** 6-8 slides
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| Slide | Purpose | Content Pattern |
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|-------|---------|-----------------|
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@ -166,7 +166,7 @@ What's a mistake that turned into your biggest learning?
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## Template 4: Comparison / vs.
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**Best for:** Tool comparisons, approach differences, myth-busting, framework contrasts
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**Structure:** 8-10 slides
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**Structure:** 6-8 slides
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| Slide | Purpose | Content Pattern |
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|-------|---------|-----------------|
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@ -215,7 +215,7 @@ Swipe through for the breakdown. My verdict is on slide [N].
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## Template 5: Framework / Mental Model
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**Best for:** Original frameworks, decision matrices, thinking models
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**Structure:** 8-10 slides
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**Structure:** 6-8 slides
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| Slide | Purpose | Content Pattern |
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|-------|---------|-----------------|
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@ -276,7 +276,7 @@ Carousels need strong captions because the caption appears alongside the cover s
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- [ ] Cover slide has a clear promise or question
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- [ ] Each slide has one point (not multiple ideas)
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- [ ] Text is readable on mobile without zooming (24pt+ body)
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- [ ] 8-10 slides total (not 4, not 20)
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- [ ] 5-8 slides total (7 is optimal. Completion drops 40% beyond 15)
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- [ ] Last slide has a clear CTA
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- [ ] Caption hooks attention and prompts swipe
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- [ ] Consistent font, colors, and layout across all slides
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@ -32,11 +32,11 @@ LinkedIn carousels get 6.6% average engagement — highest of all formats.
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Choose a template:
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1. How-To Guide — Teach a process step-by-step (8-10 slides)
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2. Listicle / Top N — Curated list of tips, tools, or lessons (8-12 slides)
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3. Story / Before-After — Personal narrative with transformation (8-10 slides)
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4. Comparison / vs. — Side-by-side analysis of two approaches (8-10 slides)
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5. Framework / Mental Model — Present an original framework (8-10 slides)
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1. How-To Guide — Teach a process step-by-step (6-8 slides)
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2. Listicle / Top N — Curated list of tips, tools, or lessons (6-8 slides)
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3. Story / Before-After — Personal narrative with transformation (6-8 slides)
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4. Comparison / vs. — Side-by-side analysis of two approaches (6-8 slides)
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5. Framework / Mental Model — Present an original framework (6-8 slides)
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```
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Use AskUserQuestion for selection.
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- [ ] Cover slide has a clear promise or question
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- [ ] Each slide has one point (not multiple ideas)
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- [ ] Text is readable on mobile (keep lines short)
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- [ ] 8-10 slides total
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- [ ] 5-8 slides total (7 is optimal)
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- [ ] Last slide has a clear CTA
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- [ ] Caption hooks attention and prompts swipe
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- [ ] Consistent structure across all slides
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@ -228,7 +228,7 @@ Your post on [topic] achieved 12,500 impressions — a personal best!
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→ **Reference:** First-hour velocity of 15+ engagements unlocks broader distribution.
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🟡 **Warning: Format stagnation detected**
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80%+ of your recent posts are text-only. PDF/Carousels get 1.6x reach multiplier.
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80%+ of your recent posts are text-only. PDF/Carousels get 3.4x reach multiplier.
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→ **Action:** Try a carousel or multi-image post this week for format diversification.
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```
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@ -59,10 +59,10 @@ Use AskUserQuestion:
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**How long should this video be?**
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1. **30 seconds** (75 words) — Single punchy insight or quick tip
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2. **60 seconds** (150 words) — Framework intro or single lesson
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3. **90 seconds** (225 words) — Complete framework or story with lesson (Recommended)
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4. **2 minutes** (300 words) — Detailed story or multi-step process
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3. **90 seconds** (225 words) — Extended format for complex frameworks (use sparingly)
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4. **2 minutes** (300 words) — Detailed story or multi-step process (retention drops significantly)
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Default recommendation: **90 seconds** is the sweet spot for LinkedIn — deep enough to deliver value, short enough for high completion rates.
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Default recommendation: **60 seconds** is the 2026 sweet spot — LinkedIn requires 30% minimum completion rate or your video gets zero distribution. Shorter videos achieve higher completion rates and the algorithm rewards that heavily.
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## Step 3: Topic and Angle Selection
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@ -188,7 +188,7 @@ Before you record:
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- [ ] Read the script aloud once (practice run)
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- [ ] Set up lighting (natural light facing window, or ring light)
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- [ ] Check audio (lavalier mic or quiet room)
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- [ ] Vertical format: 4:5 (1080×1350) for LinkedIn
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- [ ] Vertical format: 9:16 (1080×1920) for LinkedIn vertical feed (3-4x watch duration vs landscape)
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- [ ] Clean background
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- [ ] Have captions tool ready (CapCut, Descript, or Kapwing)
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- [ ] First comment ready to paste immediately after posting
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@ -1,4 +1,4 @@
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# LinkedIn Algorithm Signals Reference (January 2026)
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# LinkedIn Algorithm Signals Reference (April 2026)
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Quick reference for ranking signals, weights, and penalties. For detailed context, see SKILL.md.
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@ -28,6 +28,7 @@ Quick reference for ranking signals, weights, and penalties. For detailed contex
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| Signal | Weight | Notes |
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|--------|--------|-------|
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| Delayed engagement (24-72h) | 4-6x boost | Algorithm resurfaces quality content days after publication |
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| Profile views from post | +10-15% | Interest signal, potential follower conversion |
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| Click "see more" | +5-10% | Hook worked, engagement signal |
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| Reactions (all types) | 0.2x | 5x less valuable than comments |
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| Signal | Penalty | Notes |
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|--------|---------|-------|
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| 5+ hashtags | -68% | Spam signal, triggers AI classifier |
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| AI-generated comments | -30% reach, -55% engagement | Detected and penalized - use human comments only |
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| AI-generated comments | -30% reach, -55% engagement | Detected and penalized — use human comments only |
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| Engagement pods | Shadow-ban | LinkedIn VP: goal to make pods "entirely ineffective". Comment velocity + account relationship analysis active |
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| Third-party script comments | Removed | Comments via automation tools removed from "Most Relevant" feed |
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| Off-topic for profile | -40-60% | 360Brew failure - profile doesn't validate expertise |
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| External link in body | -25-40% | Platform retention focus - use first comment instead |
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| Engagement bait phrases | -30-50% | "Comment YES if...", "Tag someone who...", "Type 1 for..." |
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| Format | Reach Multiplier | Engagement Rate | Best For |
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|--------|------------------|-----------------|----------|
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| PDF/Carousel | 1.6x reach | 24.42% engagement | Frameworks, guides, step-by-step. 12 slides optimal, 25-50 words/slide |
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| PDF/Carousel | 3.4x reach | 1.92% engagement | Frameworks, guides, step-by-step. 7 slides optimal (5-10 range), 25-50 words/slide. 35% click-through minimum or penalty |
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| Multi-image | 1.3x reach | 6.60% engagement | Before/after, comparisons, processes. Best for 5K-10K follower accounts |
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| Polls | 1.64x reach (declining) | 1.5-2% | Audience research only. Declining effectiveness in 2026 |
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| Video (90s) | 1.4x reach | Variable | Personal connection. Always add captions (85% watch muted) |
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| Video (60s) | 1.4x reach | Variable | Personal connection. Vertical 9:16 gets distribution boost. 30% completion rate minimum or zero reach. Always add captions (85% watch muted) |
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| Text-only | 1.17x reach | 3-5% | Thought leadership, stories, opinions. Generates best comment quality |
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| Link posts | -25-40% | <1% | Avoid if possible. Use first comment for links |
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| Post length | 1,200-1,800 chars | <1,000 (-25%) or >2,500 (-32%) |
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| Hook length | <140 chars | >140 truncated on mobile "see more" |
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| Hashtags | 3-4 | 5+ triggers -68% penalty |
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| Video length | 90 seconds | <30s low dwell, >3min high drop-off |
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| Video length | 60 seconds | <30s low dwell, >90s retention drops. 30% completion gate |
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| Posting frequency | 3-5x/week | <2x loses consistency, >2x/day can fatigue |
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| Carousel slides | 12 slides | <8 too short, >15 completion drops |
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| Carousel slides | 7 slides | <5 too short, >10 diminishing returns, >15 completion drops 40% |
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| Caption (carousel) | <500 chars | Focus attention on slides |
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| About section | 2,600 chars | Use all available space, front-load keywords |
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| Headline | 220 chars | Include target audience + outcome |
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## 2026 Reach Context
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Overall organic reach declined significantly in 2026. This affects everyone — focus on relative performance (your posts vs your baseline), not absolute numbers.
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| Metric | Change | Notes |
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|--------|--------|-------|
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| Total reach | -47% YoY | Platform-wide decline |
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| Video content | -72% YoY | Poor video penalized harder, good video still rewarded |
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| Text posts | -34% YoY | Most resilient format |
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| Company pages | ~1.6% of followers | Personal profiles outperform company pages 8x |
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| Posting cadence | 2-5x/week | Sweet spot unchanged despite reach decline |
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**Implication:** The algorithm rewards precision over broadcast. Smaller, engaged audiences outperform large but passive ones. 1:1 connections are now more valuable than follower count.
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## Posting Time Windows (CET/European Audience)
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| Day | Peak Time | Notes |
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| 1. Quality Classifier | 0-30s | AI spam/quality check + 360Brew profile validation | Ensure profile matches post topic |
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| 2. Initial Test | 0-90min | 6-10% of connections see post | Stay active, respond to all comments |
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| 3. Extended Distribution | 1-24h | 2nd/3rd degree if velocity good | Continue engagement, add value in comments |
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| 4. Long-tail | 24-72h+ | Evergreen circulation, search/recommendations | Let compound effects work |
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| 4. Long-tail | 24-72h+ | Evergreen circulation. Delayed engagement now yields 4-6x better performance. Algorithm resurfaces high-quality older content | Let compound effects work — high-dwell posts stay active up to 7 days |
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**Stage 2 threshold:** 15+ engagements in first hour = unlock Stage 3.
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## Depth Score (2026)
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LinkedIn's primary content ranking metric. Measures actual engagement duration, not surface interactions. The feed now uses LLM-generated embeddings and transformer-based Generative Recommender models for semantic relevance scoring.
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| Factor | Impact | Notes |
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|--------|--------|-------|
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| Time spent reading/watching | Primary signal | Replaced likes as #1 ranking factor |
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| Slide completion (carousel) | High | Each slide click = engagement signal. 7 slides optimal for completion |
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| Video watch percentage | High | 30% minimum completion or zero distribution |
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| Scroll-back behavior | Medium | Re-reading = strong quality signal |
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| Save after reading | Highest | Save + high dwell = maximum distribution boost |
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**Distribution impact:**
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- High-dwell posts: active in feeds up to **7 days**
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- Low-dwell posts: dead after **24 hours**
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- First-hour dwell time determines post lifecycle
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- Minimalist carousel design: +12% completion rate vs complex backgrounds
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## 360Brew Profile Validation (January 2026)
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**The algorithm validates your profile BEFORE distributing content.**
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|---------------------|----------------|----------------|
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| About Section | Specific expertise claims, domain terminology | Rewrite with concrete expertise statements |
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| Experience Section | Impact statements with metrics | Add quantified achievements |
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| Content History | Previous posts on this topic, anecdotal evidence | Build topic consistency over 90+ days |
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| Content History | Previous posts on this topic, anecdotal evidence | Requires 90 days of aligned posting for full expertise categorization. Topic mismatch limits reach directly |
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| Network Quality | Connected to professionals in your field | Connect with relevant domain experts |
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| Engagement Patterns | Do you comment on posts in your expertise area? | Daily: 3-5 thoughtful comments in your domain |
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## Red Flags to Avoid
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- Engagement pods (actively detected, shadow-ban risk)
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- Engagement pods (LinkedIn VP: goal to make pods "entirely ineffective" — comment velocity analysis and account relationship patterns actively detect manufactured engagement)
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- Pitch-slapping in DMs
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- Posting same content as company page
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- Random topics outside demonstrated expertise
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- "Great post!" style generic comments
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- "Great post!" style generic comments (harm reach even without pod involvement)
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- Excessive self-promotion (>20% of content)
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- Tagging unrelated people for reach
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- Using AI-generated comments (55% engagement penalty)
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---
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*Last updated: January 2026*
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*Last updated: April 2026*
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*Sources: Research synthesis from Richard van der Blom (Algorithm Research 2025), Lara Acosta (SLAY Framework), 360Brew algorithm analysis, LinkedIn Engineering Blog, Buffer (2M+ post analysis), Sprout Social (2.5B engagements), Justin Welsh, Jasmin Alic, Sahil Bloom case studies*
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*Sources: Research synthesis from Richard van der Blom (Algorithm Research 2025), Lara Acosta (SLAY Framework), 360Brew algorithm analysis, LinkedIn Engineering Blog, Buffer (2M+ post analysis), Sprout Social (2.5B engagements), Justin Welsh, Jasmin Alic, Sahil Bloom case studies. April 2026 update: ALM Corp (LLM architecture analysis), Botdog (360Brew deep dive), DesignACE (engagement signal weights), ContentIn (format strategy guide), UseVisuals (carousel statistics 2026), Visla (video format 2026)*
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@ -46,20 +46,21 @@ Choosing the right format isn't just about engagement rates—it's about underst
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- Why it works: Encourages completion, maximizes dwell time
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- Best for: Frameworks, step-by-step guides, data visualization
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**2. Native documents (PDFs): 24.42% engagement rate**
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**2. Native documents (PDFs): High engagement (historically 24.42%, likely inflated)**
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- Note: The 24.42% figure is from 2025 studies that conflated PDF documents with multi-image carousels. Current carousel-specific data shows 1.92% engagement rate (still highest of all formats). PDF documents may still perform higher due to download value.
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- Great for frameworks, step-by-step content, detailed insights
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- Keeps users on platform (no external link penalty)
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- Downloadable = high perceived value
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- Significant increase in engagement rate in 2026
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- Best for: Comprehensive guides, templates, detailed analyses
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**3. Video posts: 5.60% engagement rate**
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- Optimal length: 90 seconds for engagement
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- Optimal length: 60 seconds (2026 sweet spot, down from 90s)
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- **Critical:** 30% minimum completion rate or video gets zero distribution
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- LinkedIn Live: 12-24x engagement vs standard posts
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- 85% watch without sound (captions essential)
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- Vertical 4:5 aspect ratio (1080x1350) preferred over square
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- First 3 seconds determine 70% of retention
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- Note: Videos under 90 seconds optimal for engagement and dwell time balance
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- **Vertical 9:16 (1080×1920)** now gets distribution boost (3-4x watch duration vs landscape). 4:5 still acceptable but deprioritized
|
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- First 3 seconds determine 70% of retention — 3-second hook is critical
|
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- Note: Overall video reach down 72% YoY — but good video is rewarded more than ever
|
||||
- Best for: Personal stories, quick insights, behind-the-scenes
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- See "Video Content Deep Dive" section below for comprehensive guidance
|
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|
@ -186,7 +187,7 @@ Algorithm prioritizes content that keeps users on platform longer.
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|||
- Content that makes people pause and think
|
||||
|
||||
**What doesn't improve dwell time despite engagement:**
|
||||
- Videos under 90 seconds (balance engagement with dwell time)
|
||||
- Videos under 60 seconds (balance engagement with completion rate)
|
||||
- Very short posts (quick reaction, quick scroll)
|
||||
- Polls (interaction but low time investment)
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||||
|
||||
|
|
@ -287,7 +288,7 @@ Immediate engagement in first hour is critical for triggering subsequent waves.
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|||
**The Data Reality:**
|
||||
- Video posts get high impression counts
|
||||
- BUT: Engagement rates are often lower than text posts
|
||||
- Videos under 90 seconds optimal for balancing engagement and dwell time
|
||||
- Videos under 60 seconds optimal for balancing engagement and completion rate (30% minimum completion gate)
|
||||
- Algorithm prioritizes dwell time over impressions
|
||||
|
||||
**What This Means:**
|
||||
|
|
@ -472,9 +473,9 @@ Video isn't the silver bullet many creators think it is. Text-based thought lead
|
|||
- Your comfort pace is usually 10-20% too slow
|
||||
|
||||
**5. Length Optimization**
|
||||
- Ideal: 90 seconds (sweet spot for engagement vs dwell time)
|
||||
- Acceptable: 60-120 seconds
|
||||
- Avoid: <30 seconds (too shallow) or >2 minutes (retention drops)
|
||||
- Ideal: 60 seconds (2026 sweet spot — maximizes completion rate)
|
||||
- Acceptable: 30-90 seconds
|
||||
- Avoid: >90 seconds (completion rate drops, 30% minimum required for any distribution)
|
||||
|
||||
**Editing tools by skill level:**
|
||||
|
||||
|
|
@ -532,13 +533,14 @@ Video isn't the silver bullet many creators think it is. Text-based thought lead
|
|||
### Technical Specifications
|
||||
|
||||
**Video Format & Resolution:**
|
||||
- **Aspect ratio:** Vertical 4:5 (1080x1350) preferred for mobile optimization
|
||||
- Vertical 4:5: 1080x1350px (optimal for 2026)
|
||||
- Square 1:1: 1080x1080px (acceptable)
|
||||
- If using 16:9: 1920x1080px minimum
|
||||
- **Aspect ratio:** Vertical 9:16 (1080x1920) now gets distribution boost in LinkedIn's immersive feed
|
||||
- Vertical 9:16: 1080x1920px (optimal for 2026 — 3-4x watch duration vs landscape, 100% mobile viewport)
|
||||
- Vertical 4:5: 1080x1350px (still acceptable)
|
||||
- Square 1:1: 1080x1080px (deprioritized)
|
||||
- If using 16:9: 1920x1080px minimum (only 25% of mobile viewport)
|
||||
- **File format:** MP4 (H.264 codec)
|
||||
- **Maximum file size:** 5GB
|
||||
- **Maximum length:** 10 minutes (but aim for 45-90 seconds)
|
||||
- **Maximum length:** 10 minutes (but aim for 30-60 seconds. 30% completion rate minimum or zero distribution)
|
||||
- **Frame rate:** 30fps standard, 60fps for smooth motion
|
||||
|
||||
**Lighting:**
|
||||
|
|
@ -639,11 +641,11 @@ Before posting any video, verify:
|
|||
- [ ] Hook grabs attention in 3 seconds
|
||||
- [ ] Clear value delivered (lesson/insight)
|
||||
- [ ] Tight editing (no unnecessary seconds)
|
||||
- [ ] Length: 90 seconds optimal
|
||||
- [ ] Length: 60 seconds optimal (30% completion rate minimum)
|
||||
- [ ] Ends with engagement-focused CTA
|
||||
|
||||
**Technical:**
|
||||
- [ ] Vertical 4:5 format (1080x1350) for maximum reach
|
||||
- [ ] Vertical 9:16 format (1080x1920) for maximum reach in immersive feed
|
||||
- [ ] Professional captions added
|
||||
- [ ] Audio quality clear and consistent
|
||||
- [ ] Thumbnail captures attention
|
||||
|
|
@ -657,7 +659,7 @@ Before posting any video, verify:
|
|||
- [ ] Complements overall content strategy
|
||||
- [ ] Doesn't include external links
|
||||
|
||||
**Bottom Line on Video:** Use strategically when it genuinely adds value beyond text. Prioritize authenticity over production quality. Focus on 90 second videos that deliver concentrated insights. Always optimize for mobile-first consumption with vertical 4:5 format, captions and strong hooks.
|
||||
**Bottom Line on Video:** Use strategically when it genuinely adds value beyond text. Prioritize authenticity over production quality. Focus on 60-second videos that deliver concentrated insights. LinkedIn now requires 30% minimum completion rate for any distribution — shorter is safer. Always optimize for mobile-first consumption with vertical 9:16 format, captions, and 3-second hooks.
|
||||
|
||||
|
||||
## Creator Mode Features (Available to All Users)
|
||||
|
|
|
|||
|
|
@ -178,7 +178,7 @@ LinkedIn removed hashtag following, hashtag pages, and "Talks About" sections in
|
|||
- 381 engagements vs 110 for text (247% increase)
|
||||
|
||||
**Optimal specifications:**
|
||||
- 12 slides
|
||||
- 7 slides (5-10 range, completion drops 40% beyond 15)
|
||||
- 25-50 words per slide
|
||||
- Caption under 500 characters
|
||||
- Each slide swipe counts as engagement signal
|
||||
|
|
@ -211,9 +211,9 @@ LinkedIn removed hashtag following, hashtag pages, and "Talks About" sections in
|
|||
- Often deliver lower meaningful engagement than well-crafted text posts
|
||||
|
||||
**If using video:**
|
||||
- Optimal length: 90 seconds for engagement and dwell time balance
|
||||
- Optimal length: 60 seconds (2026 sweet spot — 30% completion rate minimum for any distribution)
|
||||
- Always add captions (85% watch with sound off)
|
||||
- Use vertical 4:5 format (1080x1350) for mobile optimization
|
||||
- Use vertical 9:16 format (1080x1920) for immersive feed distribution boost
|
||||
|
||||
### Text-Only Posts
|
||||
|
||||
|
|
|
|||
|
|
@ -286,9 +286,11 @@ LinkedIn's algorithm weights **completion rate** above all other video metrics.
|
|||
| Length | Target Rate | Signal |
|
||||
|--------|------------|--------|
|
||||
| 30s | 70%+ | Strong — short enough for most viewers |
|
||||
| 60s | 55%+ | Good — requires solid hook and pacing |
|
||||
| 90s | 45%+ | Acceptable — sweet spot for depth vs retention |
|
||||
| 2min | 35%+ | Challenging — only with compelling content |
|
||||
| 60s | 55%+ | Good — 2026 sweet spot for depth vs completion |
|
||||
| 90s | 45%+ | Risky — retention drops, only for complex frameworks |
|
||||
| 2min | 35%+ | Dangerous — most viewers won't hit 30% completion gate |
|
||||
|
||||
**Critical (2026):** LinkedIn requires **30% minimum completion rate** or the video gets **zero distribution**. This makes shorter videos significantly safer. 60 seconds is the new recommended default.
|
||||
|
||||
**How to optimize:**
|
||||
- Front-load the most interesting content (not chronological order)
|
||||
|
|
|
|||
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Reference in a new issue