diff --git a/plugins/linkedin-studio/commands/import.md b/plugins/linkedin-studio/commands/import.md
index dcd3d8f..73c0034 100644
--- a/plugins/linkedin-studio/commands/import.md
+++ b/plugins/linkedin-studio/commands/import.md
@@ -105,10 +105,19 @@ Options:
 
 ## Step 4: Run Import
 
+The import CLI runs under `tsx` and depends on `csv-parse`. Both live in the
+**gitignored** `scripts/analytics/node_modules/`, so on a fresh clone they are
+absent and the CLI would crash with `ERR_MODULE_NOT_FOUND`. Install them once
+first (idempotent — a fast no-op when already present):
+
+```bash
+cd "${CLAUDE_PLUGIN_ROOT}/scripts/analytics" && npm install --silent
+```
+
 Once the user selects, run the import CLI:
 
 ```bash
-ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" import <filename>
+ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" import <filename>
 ```
 
 If importing multiple files, run the command for each file sequentially.
@@ -225,8 +234,8 @@ Run /linkedin:report (period: 4w)
 1. Read `expertise_areas` from `~/.claude/linkedin-studio.local.md`
 2. Call `trends` for impressions and engagement_rate over the last 4 weeks:
    ```bash
-   ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period 4w --metric impressions
-   ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period 4w --metric engagement_rate
+   ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period 4w --metric impressions
+   ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period 4w --metric engagement_rate
    ```
 3. Produce the Content Pillar Performance, Format Performance, and
    Day-of-Week Performance tables, plus exactly 3 actionable recommendations
diff --git a/plugins/linkedin-studio/commands/report.md b/plugins/linkedin-studio/commands/report.md
index 1397988..af144ac 100644
--- a/plugins/linkedin-studio/commands/report.md
+++ b/plugins/linkedin-studio/commands/report.md
@@ -37,6 +37,22 @@ You need to import your LinkedIn analytics first:
 1. Run `/linkedin:import` to import CSV data
 2. Then come back to generate reports
 
+## Step 1b: Ensure analytics CLI dependencies (first run)
+
+The analytics CLI runs under `tsx` and depends on `csv-parse`. Both live in
+`scripts/analytics/node_modules/`, which is **gitignored** — so on a fresh clone
+they are absent and the CLI calls below would crash with `ERR_MODULE_NOT_FOUND`.
+Install them once (idempotent — a fast no-op when already present):
+
+```bash
+cd "${CLAUDE_PLUGIN_ROOT}/scripts/analytics" && npm install --silent
+```
+
+The CLI calls below invoke the locally-installed `tsx` by its absolute
+`node_modules/.bin/tsx` path (not bare `tsx`/`node --import tsx`), so they resolve
+from whatever working directory the command runs in — but only after the install
+above has created that binary.
+
 ## Step 2: Choose Report Type
 
 **Ask the user** using AskUserQuestion:
@@ -81,7 +97,7 @@ date +%Y-W%V
 If the user chose monthly:
 
 ```bash
-ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" report --month <YYYY-MM>
+ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" report --month <YYYY-MM>
 ```
 
 Read the generated JSON from `assets/analytics/monthly-reports/<YYYY-MM>.json`. Present the monthly summary with MoM comparison deltas, weekly breakdown, and top performers. Then jump to Step 7 for deep-dive options.
@@ -91,7 +107,7 @@ Read the generated JSON from `assets/analytics/monthly-reports/<YYYY-MM>.json`.
 If the user chose heatmap:
 
 ```bash
-ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" heatmap
+ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" heatmap
 ```
 
 Present the day-of-week matrix and best-day findings. Then jump to Step 7 for deep-dive options.
@@ -101,12 +117,12 @@ Present the day-of-week matrix and best-day findings. Then jump to Step 7 for de
 Execute the report CLI command:
 
 ```bash
-ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" report --week <YYYY-WXX>
+ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" report --week <YYYY-WXX>
 ```
 
 **Example:**
 ```bash
-ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" report --week 2026-W05
+ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" report --week 2026-W05
 ```
 
 The CLI will generate:
@@ -134,7 +150,7 @@ The report contains:
 Get additional context with trend analysis:
 
 ```bash
-ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period month --metric impressions
+ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period month --metric impressions
 ```
 
 This provides:
@@ -149,11 +165,11 @@ After the initial trend data, automatically run trend analysis for the key metri
 **Run trends CLI for key metrics:**
 ```bash
 ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" \
-  node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" \
+  "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" \
   trends --period month --metric impressions
 
 ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" \
-  node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" \
+  "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" \
   trends --period month --metric engagement_rate
 ```
 
@@ -339,13 +355,13 @@ If user wants more trend analysis:
 
 ```bash
 # Analyze comments trend
-ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period month --metric comments
+ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period month --metric comments
 
 # Analyze shares trend
-ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period month --metric shares
+ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period month --metric shares
 
 # Analyze engagement rate trend
-ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" node --import tsx "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period month --metric engagementRate
+ANALYTICS_ROOT="${CLAUDE_PLUGIN_ROOT}/assets/analytics" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/node_modules/.bin/tsx" "${CLAUDE_PLUGIN_ROOT}/scripts/analytics/src/cli.ts" trends --period month --metric engagementRate
 ```
 
 Present additional insights from these trends.
@@ -377,7 +393,7 @@ Show detailed metrics for that post and suggest what made it perform well/poorly
 3. **CLI error**: Technical failure
    - Show error message
    - Check file permissions
-   - Verify Node.js and tsx are available
+   - On `ERR_MODULE_NOT_FOUND` (missing `tsx`/`csv-parse` on a fresh clone), install the analytics CLI dependencies: `cd "${CLAUDE_PLUGIN_ROOT}/scripts/analytics" && npm install --silent`
 
 ## State Integration
 
diff --git a/plugins/linkedin-studio/scripts/analytics/src/cli.ts b/plugins/linkedin-studio/scripts/analytics/src/cli.ts
index deb8fda..c6c1e1b 100644
--- a/plugins/linkedin-studio/scripts/analytics/src/cli.ts
+++ b/plugins/linkedin-studio/scripts/analytics/src/cli.ts
@@ -27,11 +27,11 @@ function printUsage() {
 LinkedIn Analytics CLI
 
 Usage:
-  node build/cli.js import <filename>           Import a CSV export
-  node build/cli.js report [--week W]            Generate weekly report
-  node build/cli.js report --month YYYY-MM       Generate monthly report with MoM comparison
-  node build/cli.js trends [--period P] [--metric M]  Show trends and alerts
-  node build/cli.js heatmap                           Day-of-week performance matrix
+  node --import tsx src/cli.ts import <filename>           Import a CSV export
+  node --import tsx src/cli.ts report [--week W]            Generate weekly report
+  node --import tsx src/cli.ts report --month YYYY-MM       Generate monthly report with MoM comparison
+  node --import tsx src/cli.ts trends [--period P] [--metric M]  Show trends and alerts
+  node --import tsx src/cli.ts heatmap                           Day-of-week performance matrix
 
 Options:
   --week W       ISO week (e.g., 2026-W05), defaults to current week
@@ -39,9 +39,9 @@ Options:
   --metric M     Metric to analyze: "impressions" | "reactions" | "comments" | "shares" | "clicks" | "engagementRate" (default: "impressions")
 
 Examples:
-  node build/cli.js import linkedin-export-2026-01-20.csv
-  node build/cli.js report --week 2026-W04
-  node build/cli.js trends --period quarter --metric engagementRate
+  node --import tsx src/cli.ts import linkedin-export-2026-01-20.csv
+  node --import tsx src/cli.ts report --week 2026-W04
+  node --import tsx src/cli.ts trends --period quarter --metric engagementRate
   `);
 }
 
@@ -50,7 +50,7 @@ async function handleImport(root: string, args: string[]) {
 
   if (!filename) {
     console.error("Error: Missing filename argument");
-    console.error("Usage: node build/cli.js import <filename>");
+    console.error("Usage: node --import tsx src/cli.ts import <filename>");
     process.exit(1);
   }
 
diff --git a/plugins/linkedin-studio/scripts/analytics/src/utils/storage.ts b/plugins/linkedin-studio/scripts/analytics/src/utils/storage.ts
index 3572f3a..33c7e80 100644
--- a/plugins/linkedin-studio/scripts/analytics/src/utils/storage.ts
+++ b/plugins/linkedin-studio/scripts/analytics/src/utils/storage.ts
@@ -6,18 +6,46 @@ import type { AnalyticsBatch, WeeklyReport, MonthlyReport, PostAnalytics } from
 const __dirname = dirname(fileURLToPath(import.meta.url));
 
 /**
- * Get the analytics root directory from environment or default location
- * Default is assets/analytics relative to the plugin root
+ * Walk up from `startDir` until a directory containing `.claude-plugin/plugin.json`
+ * is found. Returns that directory, or null if no marker is found before the
+ * filesystem root.
+ *
+ * Anchoring on the plugin marker keeps the analytics root correct by
+ * construction regardless of whether this module runs from `src/utils/`
+ * (under tsx) or `build/utils/` (compiled) — and survives a future source
+ * move that a hardcoded "../../../../" count would silently break.
+ */
+export function findPluginRoot(startDir: string): string | null {
+  let dir = resolve(startDir);
+
+  // dirname() of the filesystem root returns the root itself; stop when it
+  // no longer changes.
+  for (;;) {
+    if (existsSync(join(dir, ".claude-plugin", "plugin.json"))) {
+      return dir;
+    }
+    const parent = dirname(dir);
+    if (parent === dir) {
+      return null;
+    }
+    dir = parent;
+  }
+}
+
+/**
+ * Get the analytics root directory from environment or default location.
+ * Default is assets/analytics under the plugin root (the dir holding
+ * .claude-plugin/plugin.json). The ANALYTICS_ROOT env override is the test seam.
  */
 export function getAnalyticsRoot(): string {
   if (process.env.ANALYTICS_ROOT) {
     return resolve(process.env.ANALYTICS_ROOT);
   }
 
-  // Build output is at: scripts/analytics/build/utils/storage.js
-  // Plugin root is 4 levels up: ../../../../
-  // Then assets/analytics from there
-  const pluginRoot = resolve(__dirname, "../../../../");
+  // Anchor on the .claude-plugin/plugin.json marker. Fall back to the legacy
+  // 4-levels-up count (scripts/analytics/{src,build}/utils -> plugin root) only
+  // if no marker is found (e.g. an unusual extraction without the manifest).
+  const pluginRoot = findPluginRoot(__dirname) ?? resolve(__dirname, "../../../../");
   return join(pluginRoot, "assets", "analytics");
 }
 
diff --git a/plugins/linkedin-studio/scripts/analytics/tests/storage-root.test.ts b/plugins/linkedin-studio/scripts/analytics/tests/storage-root.test.ts
new file mode 100644
index 0000000..c4ef29c
--- /dev/null
+++ b/plugins/linkedin-studio/scripts/analytics/tests/storage-root.test.ts
@@ -0,0 +1,77 @@
+import { describe, test, afterEach } from "node:test";
+import assert from "node:assert/strict";
+import { mkdtempSync, rmSync, mkdirSync, writeFileSync, existsSync } from "node:fs";
+import { join, resolve } from "node:path";
+import { tmpdir } from "node:os";
+import { getAnalyticsRoot, findPluginRoot } from "../src/utils/storage.js";
+
+// Regression lock for the fresh-clone / foreign-CWD analytics root resolution.
+// The root must anchor on the .claude-plugin/plugin.json marker (correct by
+// construction), NOT on a fragile count of "../" segments that silently breaks
+// if the source layout is ever moved.
+describe("analytics root resolution", () => {
+  let tempDir: string | undefined;
+  const savedEnv = process.env.ANALYTICS_ROOT;
+
+  afterEach(() => {
+    if (tempDir && existsSync(tempDir)) {
+      rmSync(tempDir, { recursive: true, force: true });
+    }
+    tempDir = undefined;
+    if (savedEnv === undefined) {
+      delete process.env.ANALYTICS_ROOT;
+    } else {
+      process.env.ANALYTICS_ROOT = savedEnv;
+    }
+  });
+
+  describe("findPluginRoot", () => {
+    test("walks up to the directory containing .claude-plugin/plugin.json", () => {
+      tempDir = mkdtempSync(join(tmpdir(), "plugin-root-"));
+      mkdirSync(join(tempDir, ".claude-plugin"), { recursive: true });
+      writeFileSync(join(tempDir, ".claude-plugin", "plugin.json"), "{}");
+      // Mimic the real depth: scripts/analytics/src/utils
+      const start = join(tempDir, "scripts", "analytics", "src", "utils");
+      mkdirSync(start, { recursive: true });
+
+      assert.equal(findPluginRoot(start), tempDir);
+    });
+
+    test("returns null when no marker exists up-tree", () => {
+      tempDir = mkdtempSync(join(tmpdir(), "no-marker-"));
+      const start = join(tempDir, "a", "b", "c");
+      mkdirSync(start, { recursive: true });
+
+      assert.equal(findPluginRoot(start), null);
+    });
+  });
+
+  describe("getAnalyticsRoot", () => {
+    test("honors ANALYTICS_ROOT override (resolved env path)", () => {
+      tempDir = mkdtempSync(join(tmpdir(), "analytics-root-"));
+      process.env.ANALYTICS_ROOT = tempDir;
+
+      assert.equal(getAnalyticsRoot(), resolve(tempDir));
+    });
+
+    test("default (no env) anchors on the plugin dir, not scripts/analytics/assets", () => {
+      delete process.env.ANALYTICS_ROOT;
+
+      const root = getAnalyticsRoot();
+      const suffix = join("assets", "analytics");
+      assert.ok(root.endsWith(suffix), `expected to end with ${suffix}, got ${root}`);
+
+      // The parent of assets/analytics must be the real plugin root (holds the marker),
+      // proving the root is NOT scripts/analytics/assets/analytics.
+      const pluginRoot = root.slice(0, root.length - (suffix.length + 1));
+      assert.ok(
+        existsSync(join(pluginRoot, ".claude-plugin", "plugin.json")),
+        `plugin marker missing under resolved root parent: ${pluginRoot}`,
+      );
+      assert.ok(
+        !pluginRoot.endsWith(join("scripts", "analytics")),
+        `root wrongly anchored under scripts/analytics: ${pluginRoot}`,
+      );
+    });
+  });
+});