docs(okr): rewrite README for non-technical audience, reframe around strategy-to-OKR

Shift focus from tildelingsbrev-specific to general strategy transformation.
More motivating, explains what and why for leaders/advisors, not developers.
Updated marketplace root README section to match.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

README.md

@@ -125,22 +125,20 @@ Key commands: `/linkedin:onboarding`, `/linkedin:post`, `/linkedin:quick`, `/lin
 
 ### [OKR for Public Sector](plugins/okr/) `v1.3.0` `🇳🇴 Norwegian`
 
-Your AI-powered OKR coach for Norwegian public sector — not just methodology, but a partner that learns your organization, tracks your progress across cycles, and coaches proactively.
+Turn strategy into measurable goals. An AI coach that learns your organization, tracks progress across cycles, and guides you from first OKR to organizational mastery.
 
-Generic OKR assumes quarterly cycles, bonus-linked performance, and flat org charts. Norwegian government operates on 4-month tertials, tildelingsbrev mandates, and a six-level governance chain: Stortingsmelding → departementsstrategi → tildelingsbrev → etatsstrategi → divisjon → team OKR. v1.3 adds the AI-first features that no commercial OKR tool can match.
+Most OKR tools explain methodology. This plugin *knows your organization*. After a one-time onboarding conversation, it remembers your maturity level, strategic goals, current OKR, and cultural challenges. Every interaction builds on that knowledge — so you spend time on strategy, not re-explaining context.
 
-- **Tildelingsbrev gap analysis** — `/okr:gap` auto-reads your stored tildelingsbrev and current OKR, produces a coverage matrix showing which requirements are met, partially met, or uncovered
-- **Cross-cycle analytics** — `/okr:analyse` reads archived cycles from historikk/, generates Mermaid trend charts for score progression, antipattern frequency, and alignment coverage
-- **Proactive coaching** — SessionStart hook calculates cycle position, detects at-risk KR, surfaces previous cycle learnings, and recommends actions based on phase (early/mid/late)
-- **Deep onboarding** — 28-question interview across 6 phases (or 6-question MVP for quick start) builds a persistent organizational profile. Every command adapts automatically.
-- **Persistent context** — store tildelingsbrev, org-OKR, and cycle data in `.claude/okr/`. Commands auto-read relevant files instead of asking you to paste.
-- **DFO terminology bridge** — maps between DFO's "mål- og resultatstyring" vocabulary and OKR concepts for smoother adoption
-- **Antipattern detection** — 19 named failure modes (sandbagging, quarterly theater, goalpost moving, OKR-shaming) across formuleringsfeil, prosessfeil, kulturfeil, strukturfeil, ledelsesfeil
-- **Cycle archival** — end-of-cycle workflow generates retrospective with scoring analysis, archives to historikk, and rolls forward to next cycle
+- **Strategy to OKR** — transform goals from virksomhetsplan, tildelingsbrev, or any strategic document into well-structured OKR with guided writing, quality checks, and alignment scoring
+- **Gap analysis** — `/okr:gap` compares your strategic documents against current OKR and shows what's covered, what's missing, and what to do about it
+- **Cross-cycle learning** — `/okr:analyse` tracks score trends, recurring antipatterns, and alignment progress across cycles with visual charts
+- **Proactive coaching** — automatically tells you where you are in the cycle and what to focus on — progress checks mid-cycle, retrospective prep near the end
+- **19 antipattern detection** — catches sandbagging, activity-disguised-as-KR, set-and-forget, and 16 more named failure modes before they take root
+- **Built for norsk offentlig sektor** — 4-month tertials, DFO terminology, tillitsvalgt involvement, Riksrevisjon-ready documentation, governance chain from Stortingsmelding to team OKR
 
-Key commands: `/okr:oppsett`, `/okr:skriv`, `/okr:kvalitet`, `/okr:governance`, `/okr:gap`, `/okr:analyse`, `/okr:kaskade`, `/okr:sporing`
+Key commands: `/okr:skriv`, `/okr:kvalitet`, `/okr:gap`, `/okr:analyse`, `/okr:kaskade`, `/okr:sporing`, `/okr:governance`, `/okr:oppsett`
 
-7 specialized agents · 10 commands · 4 hooks · 16 reference docs
+7 agents · 10 commands · 4 hooks · 16 reference docs
 
 → [Full documentation](plugins/okr/README.md)