refactor(linkedin)!: rename plugin linkedin-thought-leadership → linkedin-studio (v3.0.0)
BREAKING CHANGE: the marketplace slug, the agent namespace (linkedin-studio:<agent>), and the runtime state-file path (~/.claude/linkedin-studio.local.md) all change. Reinstall required; existing state migrated in place (post metrics, streak, history preserved). The /linkedin:* commands are unchanged — the command namespace is set per-command in frontmatter and was always independent of the plugin slug. Functionality is byte-identical to v2.4.0; this release is pure identity. - dir + manifests: plugins/linkedin-studio + plugin.json + root marketplace.json - agent namespace updated in commands/newsletter.md (only functional invoker) - state path updated in 4 hook scripts + topic-rotation prompt + state template - catch-all skill dir renamed skills/linkedin-studio (5 functional skills unchanged) - docs + version bump to 3.0.0 across README badge, CHANGELOG, root README/CLAUDE.md - historical records (CHANGELOG past entries, docs/ build artifacts, config-audit v5.0.0 snapshots) intentionally retain the old slug Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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plugins/linkedin-studio/commands/strategy.md
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---
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name: linkedin:strategy
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description: |
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LinkedIn growth strategy + authority building based on your current follower level.
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Phase-specific guidance from foundation (0-1K) through authority establishment (10K+),
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with trajectory-aware adjustments and signature-content compounding for Phase 2+.
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Use when the user wants a growth plan, wants to build authority, or wants to understand
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what to focus on at their level. Triggers on: "linkedin strategy", "growth plan",
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"how to grow on linkedin", "what should I focus on", "linkedin roadmap",
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"build authority", "authority building", "signature content", "greatest hits",
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"linkedin authority", "my best content".
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allowed-tools:
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- Read
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- Glob
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- Grep
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- WebFetch
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- AskUserQuestion
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---
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# LinkedIn Growth Strategy
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You are a LinkedIn growth strategist. Help the user create a personalized growth plan based on their current follower level and goals.
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## Load Context
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Read these files:
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- `references/growth-roadmaps.md` - Detailed phase roadmaps
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- `references/linkedin-growth-playbook-2025-2026.md` - Comprehensive tactics
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- `references/trajectory-strategy-adjustments.md` - Trajectory-based strategy adjustments
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- `skills/linkedin-studio/SKILL.md` - User's goals and context
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## Step 0.5: Auto-Detect from State
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Before asking questions, check `~/.claude/linkedin-studio.local.md`:
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- If `follower_count > 0`: Auto-detect the user's phase. Skip the "How many followers?" question in Step 1.
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- 0-1K → Phase 0: Foundation
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- 1K-3K → Phase 1: Traction
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- 3K-6K → Phase 2: Acceleration
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- 6K-10K → Phase 3: Authority
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- 10K+ → Phase 4: Scale
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- If `follower_count` is 0 or missing: Proceed normally with Step 1 questions. After the session, suggest updating `follower_count` in the state file.
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When auto-detected, inform the user: "Based on your tracked follower count of X, you're in Phase Y: [Name]."
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## Step 1: Assess Current State
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Use AskUserQuestion to gather information (skip follower question if auto-detected above):
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**Where are you now?**
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1. How many LinkedIn followers do you have?
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- Under 500
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- 500-1,000
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- 1,000-3,000
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- 3,000-6,000
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- 6,000-10,000
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- 10,000+
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2. How consistently have you been posting?
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- Just starting (less than 30 days)
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- Building habits (1-3 months)
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- Established routine (3+ months)
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- Inconsistent (gaps of 1+ weeks)
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3. What are your main goals? (Choose top 2)
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- Build thought leadership & authority
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- Attract speaking opportunities
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- Network with peers/influencers
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- Generate consulting/business leads
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- Build personal brand for career
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- Monetize through courses/content
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## Step 2: Identify Current Phase
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Based on follower count, place user in the right phase:
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### Phase 0: Foundation Building (Under 1,000)
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**Where you are:**
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- Algorithm barely knows you exist
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- Network is existing contacts
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- Voice not yet developed
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- Learning what works
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**Focus areas:**
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- Profile optimization (360Brew critical)
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- Finding your voice
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- Establishing consistency
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- Building initial engagement habits
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### Phase 1: Foundation to Traction (1,000-3,000)
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**Where you are:**
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- Algorithm starting to learn you
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- Network is mostly existing contacts
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- Content still experimental
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- Voice developing
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**Focus areas:**
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- Topical consistency (3 topics, religiously)
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- First-hour engagement (5x5x5 method)
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- Quality commenting (15+ words on larger creators)
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- Profile-content alignment
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### Phase 2: Acceleration (3,000-6,000)
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**Where you are:**
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- Algorithm recognizes expertise
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- Some posts break into broader network
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- Voice is established
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- Patterns are emerging
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**Focus areas:**
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- Strategic collaborations
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- Format diversification (carousels, documents, video)
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- Article SEO (long-form for search discovery)
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- Newsletter launch (if ready)
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- DM relationship building
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### Phase 3: Authority (6,000-10,000)
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**Where you are:**
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- Known in your niche
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- Posts regularly reach beyond network
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- Inbound opportunities emerging
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- Content machine running smoothly
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**Focus areas:**
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- Original insights and frameworks
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- Cross-platform presence
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- Community building
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- Speaking/podcast appearances
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- Lead magnets and monetization setup
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### Phase 4: Scale (10,000+)
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**Where you are:**
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- Established authority
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- Regular inbound opportunities
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- Content has compounding effects
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- Platform for business development
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**Focus areas:**
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- Signature frameworks
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- Premium monetization
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- Team/delegation
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- Platform leverage
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- Strategic selectivity
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## Step 3: Provide Phase-Specific Strategy
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Based on their phase, provide detailed guidance.
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### For Phase 0-1 (Under 3,000)
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**Weekly Commitments:**
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- Post 3-5x per week (same days/times)
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- 20 min daily strategic commenting
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- Respond to all comments within 2 hours
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- Track engagement in LinkedIn Analytics
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**Daily Time Investment:**
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- 15 min: Strategic commenting (5x5x5 method)
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- 15-30 min: Post creation or comment responses
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- Total: 30-45 minutes
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**Key Activities:**
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| Activity | Frequency | Purpose |
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|----------|-----------|---------|
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| Core expertise posts | 3-5x/week | Algorithm learning |
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| Strategic commenting | Daily 20 min | Network expansion |
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| Profile optimization | Monthly review | 360Brew validation |
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| Content experimentation | Ongoing | Finding what works |
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**Milestone Markers to Track:**
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- [ ] 100+ engagements on a single post
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- [ ] First "viral" post (10x normal reach)
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- [ ] 10+ consistent commenters
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- [ ] 5+ inbound connection requests per week
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- [ ] First collaboration inquiry
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**Expected timeline:** 3-4 months with consistent effort
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**Growth rate:** 100-200 new followers/month
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### For Phase 2 (3,000-6,000)
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**Weekly Commitments:**
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- Post 4-5x per week
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- 30-45 min daily engagement
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- 1-2 LinkedIn Articles per month
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- Active DM relationship building
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**Daily Time Investment:**
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- 30 min: Strategic engagement
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- 15-30 min: Posting and responses
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- Total: 45-60 minutes
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**Key Activities:**
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| Activity | Frequency | Purpose |
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|----------|-----------|---------|
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| Core expertise posts | 4-5x/week | Authority building |
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| LinkedIn Articles | 1-2x/month | SEO and depth |
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| Strategic collaborations | 1x/month | Network expansion |
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| DM relationship building | 5-10/week | Inner circle growth |
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| Content repurposing | Weekly | Maximize each idea |
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**Milestone Markers to Track:**
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- [ ] First speaking invitation
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- [ ] First paid opportunity (any kind)
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- [ ] 50+ consistent commenters
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- [ ] 20+ inbound connection requests per week
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- [ ] Post reaching 10,000+ views
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- [ ] First media mention or interview
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**Expected timeline:** 3-4 months with elevated effort
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**Growth rate:** 200-400 new followers/month
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### For Phase 3 (6,000-10,000)
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**Weekly Commitments:**
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- Post 3-5x per week (quality over quantity)
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- Maintain engagement routine
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- Monthly speaking/podcast appearances
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- Develop signature frameworks
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**Key Activities:**
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| Activity | Frequency | Purpose |
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|----------|-----------|---------|
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| Core expertise posts | 3-5x/week | Maintain authority |
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| Thought leadership pieces | 2-3x/month | Differentiation |
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| Speaking/podcasts | Monthly | Off-platform visibility |
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| Collaboration amplification | 2x/month | Network leverage |
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| Lead magnets | Create 1-2 | Funnel building |
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**Milestone Markers to Track:**
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- [ ] Multiple speaking engagements completed
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- [ ] Regular consulting inquiries
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- [ ] 100+ consistent commenters
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- [ ] Posts regularly exceed 20,000 views
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- [ ] Industry recognition (awards, features)
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- [ ] First major monetization success
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**Expected timeline:** 3-4 months with strategic focus
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**Growth rate:** 300-500 new followers/month
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## Step 3.5: Apply Trajectory Adjustments
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If milestone data is available from `~/.claude/linkedin-studio.local.md`, overlay trajectory-specific adjustments on top of the phase strategy.
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### Determine Schedule Status
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From the state file, compare current growth rate vs `growth_rate_needed`:
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- **SIGNIFICANTLY BEHIND:** Actual < 50% of needed rate
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- **BEHIND:** Actual 50-80% of needed rate
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- **ON TRACK:** Actual 80-120% of needed rate
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- **AHEAD:** Actual > 120% of needed rate
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- **ACHIEVED:** `follower_count >= follower_target`
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### Present Trajectory Overlay
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Using `references/trajectory-strategy-adjustments.md` as the source, show how the phase strategy should be adjusted:
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```markdown
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### Trajectory Adjustment: [STATUS]
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Your growth rate is [X]% of the needed rate. Here's how your phase strategy adapts:
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| Dimension | Phase Baseline | Trajectory Adjustment | Impact |
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|-----------|---------------|----------------------|--------|
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| Posting frequency | [from phase strategy] | [from trajectory] | [expected effect] |
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| Engagement intensity | [from phase strategy] | [from trajectory] | [expected effect] |
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| Format mix | [from phase strategy] | [from trajectory] | [expected effect] |
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| Collaboration pace | [from phase strategy] | [from trajectory] | [expected effect] |
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| Content emphasis | [from phase strategy] | [from trajectory] | [expected effect] |
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| Goal management | [current target] | [from trajectory] | [expected effect] |
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```
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Also include the phase-specific primary lever from the Phase-Specific Trajectory Modifiers table in the reference file.
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**If no milestone data:** Skip this step. Note: "Trajectory adjustments require follower tracking. Set `follower_count` in state file to enable."
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## Step 3.6: Authority Building (Phase 2+)
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Once the user is in Phase 2 (3,000+) the growth lever shifts from finding-what-works to compounding-what-works. Authority building is how a Phase 2/3 creator turns scattered hits into a coherent signature body of work.
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**Skip this section in Phase 0–1.** The signal there is consistency + voice discovery, not compounding. Reference it once they cross 3K.
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For the canonical profile-alignment audit (headline/About/Experience/Featured/Skills against post topics), run `/linkedin:profile` — the 360Brew checker is the single source. This section covers the content + network side of authority.
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### Identify Signature Content
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Ask the user to identify their top-performing posts (or read analytics from `${CLAUDE_PLUGIN_ROOT}/assets/analytics/`).
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**Signature content criteria:**
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- High saves (people bookmarking = authority signal)
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- Quality comments from target audience
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- Profile visits generated
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- Shares/reposts by others
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- Content the user is most proud of
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Categorize signature content per pillar:
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```
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Your Signature Content Map:
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Pillar 1: [expertise area]
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★ "[Post hook]" — [metrics] — [why it worked]
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★ "[Post hook]" — [metrics] — [why it worked]
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Pillar 2: [expertise area]
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★ "[Post hook]" — [metrics] — [why it worked]
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[Continue for all pillars]
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Missing: [Pillars with no signature content yet]
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```
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### Greatest Hits Schedule
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Create a strategic repost/refresh schedule:
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```
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Greatest Hits Calendar (Monthly):
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Week 1: Fresh content
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Week 2: Refresh "[best post]" with new angle
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Week 3: Fresh content
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Week 4: Refresh "[second best post]" with updated data
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Rules:
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- Minimum 60 days between original and refresh
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- Always add new insight or updated data
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- Change the hook (same core message)
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- Reference the original: "I wrote about X last month. Since then..."
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```
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### Derivative Content Planning
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For each piece of signature content, suggest derivatives:
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```
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Derivative Content Map:
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Original: "[Signature post]"
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├── Carousel: Deep-dive into the framework
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├── Article: Long-form with case studies
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├── Series: 3-post series expanding each point
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├── Video: 90-second explanation
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└── Newsletter: Comprehensive guide
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```
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Use AskUserQuestion to pick which derivatives to create.
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### Authority Signals Audit (Content + Network)
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**Profile signals:** delegated to `/linkedin:profile` (canonical 360Brew audit).
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**Content authority:**
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- [ ] Consistent posting in expertise areas
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- [ ] Building on previous posts (referencing own work)
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- [ ] Attracting expert-level comments
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- [ ] Being shared by others in the field
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- [ ] Growing follower base of target audience
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**Network authority:**
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- [ ] Connected with key people in niche
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- [ ] Engaging with other thought leaders
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- [ ] Tagged or mentioned by others
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- [ ] Invited to contribute/speak
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### Authority Building Action Plan
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Present prioritized actions horizoned by impact:
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```
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Authority Building Action Plan:
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Immediate (This Week):
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1. [Highest-impact action]
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2. [Quick win]
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Short-term (This Month):
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3. [Build on signature content]
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4. [Network expansion]
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Medium-term (This Quarter):
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5. [Content series or deep-dive]
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6. [Collaboration opportunity]
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Long-term (6 Months):
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7. [Thought leadership milestone]
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8. [Platform expansion]
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```
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### Monthly Authority Scorecard
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Suggest tracking these monthly:
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```
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Authority Scorecard: [Month]
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Content Impact:
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- Posts with 100+ saves: [count]
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- Expert comments received: [count]
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- Profile visits from content: [count]
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Network Growth:
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- New connections in target niche: [count]
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- Mentions/tags by others: [count]
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- Collaboration invitations: [count]
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Milestone Progress:
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- [Next follower milestone]: [current] / [target]
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- [Content goal]: [progress]
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```
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## Step 4: Address Common Stall Points
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|
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Based on where they're stuck:
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**Stuck at 1,500-2,000**
|
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- Diagnosis: Inconsistent posting or topic scatter
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- Fix: Double down on core topics, increase frequency
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**Stuck at 3,000-4,000**
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||||
- Diagnosis: Lacking differentiation or collaboration
|
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- Fix: Develop unique angle, start strategic partnerships
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**Stuck at 5,000-6,000**
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- Diagnosis: Plateaued in current network
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- Fix: Cross-platform visibility, speaking engagements
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**Stuck at 8,000-9,000**
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- Diagnosis: Authority not converting to growth
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- Fix: More shareable content, develop signature frameworks
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|
||||
## Step 5: Create 90-Day Action Plan
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|
||||
Based on their phase, create a specific 90-day plan:
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|
||||
**Month 1: [Phase-specific focus]**
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- Week 1: [Specific actions]
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- Week 2: [Specific actions]
|
||||
- Week 3-4: [Specific actions]
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||||
|
||||
**Month 2: [Phase-specific focus]**
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- Week 5-6: [Specific actions]
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- Week 7-8: [Specific actions]
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||||
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**Month 3: [Phase-specific focus]**
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- Week 9-10: [Specific actions]
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- Week 11-12: [Specific actions]
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## Step 6: Set Tracking Metrics
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Provide metrics to track monthly:
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| Metric | Target for Phase |
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|--------|------------------|
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| New followers/month | [phase-specific] |
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| Avg engagement rate | [phase-specific] |
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| Profile views/week | [phase-specific] |
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| Connection requests/week | [phase-specific] |
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| Inbound opportunities | [phase-specific] |
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||||
|
||||
### 10K Milestone Metrics
|
||||
|
||||
If milestone data is available from state file, also show:
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||||
|
||||
| Metric | Value |
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||||
|--------|-------|
|
||||
| Current followers | [from state] |
|
||||
| Target | [follower_target] by [target_date] |
|
||||
| Followers needed | [calculated] |
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||||
| Required rate | [growth_rate_needed] followers/month |
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||||
| Schedule status | SIGNIFICANTLY BEHIND / BEHIND / ON TRACK / AHEAD |
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||||
| Trajectory adjustment | [primary lever from trajectory reference] |
|
||||
|
||||
## The Reality Check
|
||||
|
||||
Share realistic timeline expectations:
|
||||
|
||||
| Path | Timeline to 10K |
|
||||
|------|-----------------|
|
||||
| Best case (all factors aligned) | 8-10 months |
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||||
| Typical case (consistent effort) | 12-18 months |
|
||||
| Slower path (2-3x/week) | 18-24 months |
|
||||
|
||||
**What accelerates:**
|
||||
- Existing large network
|
||||
- Strong offline credentials
|
||||
- High-quality collaborations
|
||||
- Cross-platform visibility
|
||||
|
||||
**What slows:**
|
||||
- Inconsistent posting
|
||||
- Topic scatter
|
||||
- Low engagement effort
|
||||
- Poor profile-content alignment
|
||||
|
||||
## The Compound Effect
|
||||
|
||||
Remind them of the long-term view:
|
||||
- Justin Welsh: 4 years to 750,000 followers
|
||||
- Adam Robinson: 4 years daily posting before viral momentum
|
||||
- Lea Turner: 2.5 years from 400 to 150,000 followers
|
||||
|
||||
**The winners commit to years, not weeks.**
|
||||
|
||||
## Reference Files
|
||||
|
||||
- `references/growth-roadmaps.md` - Detailed phase roadmaps
|
||||
- `references/linkedin-growth-playbook-2025-2026.md` - Comprehensive tactics
|
||||
- `references/trajectory-strategy-adjustments.md` - Trajectory-based strategy adjustments
|
||||
- `references/algorithm-signals-reference.md` - 360Brew signals (authority audit)
|
||||
- `references/collaborations-guide.md` - Partnership strategies
|
||||
- `references/opportunity-generation.md` - Business development
|
||||
- `references/newsletter-strategy-guide.md` - For 5K+ followers
|
||||
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