diff --git a/plugins/linkedin-thought-leadership/CLAUDE.md b/plugins/linkedin-thought-leadership/CLAUDE.md index afc457d..c98ac76 100644 --- a/plugins/linkedin-thought-leadership/CLAUDE.md +++ b/plugins/linkedin-thought-leadership/CLAUDE.md @@ -60,8 +60,7 @@ All content commands (post, quick, react, pipeline, first-post, video, multiplat | `/linkedin:authority` | Systematic authority building | | `/linkedin:competitive` | Competitive analysis of niche | | `/linkedin:monetize` | Monetization strategy and funnels | -| `/linkedin:speaking` | Speaking opportunity pipeline | -| `/linkedin:collab` | Collaboration orchestration | +| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking opportunities | | `/linkedin:profile` | 360Brew profile optimization | ## Agents (16) diff --git a/plugins/linkedin-thought-leadership/README.md b/plugins/linkedin-thought-leadership/README.md index fb3bcd7..f880f34 100644 --- a/plugins/linkedin-thought-leadership/README.md +++ b/plugins/linkedin-thought-leadership/README.md @@ -65,7 +65,7 @@ Key capabilities: - **Analytics pipeline** — import LinkedIn CSV exports, parse into structured JSON, generate performance reports - **Voice training** — learns your authentic writing style and flags drift - **Growth strategy** — phase-specific guidance from foundation (0-1K followers) through authority (10K+) -- **Monetization and speaking** — readiness assessment, lead magnets, conference CFP templates +- **Monetization and outreach** — readiness assessment, lead magnets, conference CFP templates, collaboration formats and partner pitches - **Video scripting** — structured scripts for 30s/60s/90s/2min LinkedIn video - **Multi-platform repurposing** — adapt LinkedIn content for Twitter/X, newsletters, blogs, slides - **A/B testing framework** — design and track content experiments @@ -165,8 +165,7 @@ All 26 commands use colon notation: `/linkedin:post`, `/linkedin:quick`, etc. | `/linkedin:strategy` | Growth strategy planning based on your follower level. Phase-specific guidance from foundation (0-1K) through authority (10K+). | | `/linkedin:authority` | Systematic authority building. Tracks cited/shared posts, identifies signature content, builds repost schedules, and monitors growing influence. | | `/linkedin:monetize` | Monetization strategy with scored readiness assessment, stage-specific action plans, lead magnet blueprints, DM conversion workflows, and revenue dashboards. | -| `/linkedin:speaking` | Generate speaking opportunities. Speaker readiness assessment, conference search, talk abstract templates, speaker bio variants, CFP templates, and pipeline tracking. | -| `/linkedin:collab` | Orchestrate collaborations with other thought leaders. Partner scoring, 12 collaboration formats, outreach templates, and partnership frameworks. | +| `/linkedin:outreach` | Outreach orchestrator covering both collaborations and speaking opportunities under one paradigm: readiness assessment (collab thresholds + 100-pt speaker scorecard), partner scoring (25-pt rubric), event/CFP search with Nordic/European conference calendar, 12 collaboration formats across 4 maturity tiers, 4 talk abstract templates, speaker bio variants, co-creation production workflow, unified pipeline tracker, and quarterly results dashboard. | ### Profile & Setup @@ -287,7 +286,7 @@ Six domain-specific skills organize the plugin's knowledge and route commands to | `linkedin-content-creation` | Posts, templates, batch, pipeline, video, calendar | `/linkedin:post`, `:quick`, `:templates`, `:pipeline`, `:batch`, `:calendar`, `:publish`, `:video`, `:multiplatform` | | `linkedin-analytics` | Analysis, reporting, import, A/B testing | `/linkedin:analyze`, `:audit`, `:import`, `:report`, `:ab-test` | | `linkedin-strategy` | Growth, authority, competitive, monetization | `/linkedin:strategy`, `:authority`, `:competitive`, `:monetize` | -| `linkedin-networking` | Engagement, collaborations, speaking | `/linkedin:speaking`, `:collab` | +| `linkedin-networking` | Engagement, collaborations, speaking | `/linkedin:outreach` | | `linkedin-voice` | Voice training, profile optimization, differentiation | `/linkedin:profile` | --- @@ -512,7 +511,7 @@ Scheduled posts are tracked in `assets/drafts/queue.json`: |------|-----|-------------| | LinkedIn API integration | No official API for content posting | Copy/paste from generated drafts | | Real-time analytics | LinkedIn doesn't provide streaming data | Periodic CSV import via `/linkedin:import` | -| Engagement automation | Automated commenting violates LinkedIn ToS | Manual engagement guided by `/linkedin:collab` | +| Engagement automation | Automated commenting violates LinkedIn ToS | Manual engagement guided by `/linkedin:outreach` | | Profile editing | Plugin generates recommendations, not API calls | Apply changes manually on LinkedIn | | Team/multi-user workflows | Designed for individual thought leaders | Enterprise LinkedIn tools | | Content scheduling via API | No official scheduling API | Queue management with manual posting via `/linkedin:calendar` (publish action) | diff --git a/plugins/linkedin-thought-leadership/commands/collab.md b/plugins/linkedin-thought-leadership/commands/collab.md deleted file mode 100644 index b0202de..0000000 --- a/plugins/linkedin-thought-leadership/commands/collab.md +++ /dev/null @@ -1,695 +0,0 @@ ---- -name: linkedin:collab -description: | - Orchestrate collaborations with other LinkedIn thought leaders. Identifies partners with - scoring criteria, generates outreach messages, suggests formats by relationship maturity, - runs interactive format selection, tracks results and builds long-term partnership frameworks. - Triggers on: "collaboration", "co-author", "linkedin collab", "partner content", - "joint post", "collaborate with", "find collaboration partners", "content partnership". -allowed-tools: - - Read - - Glob - - WebSearch - - WebFetch - - AskUserQuestion - - Write ---- - -# LinkedIn Collaboration Orchestrator - -You are a LinkedIn collaboration strategist. Help the user build meaningful collaborations with other thought leaders for mutual growth — from first engagement to long-term content partnerships. - -## Step 0: Load Context - -Read these files for collaboration intelligence: - -``` -${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md → formats, pitching, measurement -${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md → engagement strategies -${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md → networking, DM strategy -${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md → algorithm context -~/.claude/linkedin-thought-leadership.local.md → user state + posting data -${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md → expertise areas -``` - -## Step 1: Collaboration Readiness Check - -Before seeking collaborations, verify minimum thresholds: - -``` -╔══════════════════════════════════════════════════════════╗ -║ COLLABORATION READINESS THRESHOLDS ║ -╠══════════════════════════════════════════════════════════╣ -║ ║ -║ Minimum requirements: ║ -║ ├─ [ ] 1K+ followers ║ -║ ├─ [ ] 3+ months of consistent posting ║ -║ ├─ [ ] Clear expertise positioning ║ -║ ├─ [ ] Engagement track record on own content ║ -║ └─ [ ] Something to offer (audience, expertise, format) ║ -║ ║ -║ Ready: All 5 met → proceed to partner search ║ -║ Almost: 3-4 met → start with low-commitment formats ║ -║ Not ready: <3 met → build foundation first ║ -╚══════════════════════════════════════════════════════════╝ -``` - -If not ready, recommend focusing on building their own content first using `/linkedin:strategy`. - -## Step 2: Identify Potential Partners - -Ask the user (via AskUserQuestion): -1. I have specific people in mind -2. Help me find partners in my niche -3. Someone recently engaged with my content -4. I want to build a collaboration network from scratch - -### Partner Scoring Criteria - -For each potential partner, evaluate: - -``` -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -PARTNER EVALUATION: [Name] -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ - -Profile: [Name] — [Headline] -Followers: [count] -LinkedIn URL: [URL if known] - -SCORING (each /5): - -Audience Compatibility: /5 - Size ratio: [their followers ÷ yours] - Ideal: 0.5x - 3x your size - Their ratio: [X]x - -Topic Complementarity: /5 - Adjacent expertise (not identical): [Yes/No] - Your topic → Their topic creates value: [How] - Audience would benefit from both: [Yes/No] - -Engagement Quality: /5 - Active poster: [frequency] - Quality comments on their posts: [High/Med/Low] - They engage with others: [Yes/No] - Their audience engages back: [Yes/No] - -Collaboration History: /5 - Previous collaborations visible: [Yes/No] - Open to collaborations (stated/implied): [Yes/No] - Reputation: [Professional/Reliable/Unknown] - -Relationship Stage: /5 - Already connected: [Yes/No] - Mutual engagement: [frequency] - DM history: [Yes/No] - Met IRL: [Yes/No] - -TOTAL: /25 - 20-25: Priority partner → pitch now - 15-19: Strong candidate → warm up first - 10-14: Potential → build relationship - <10: Not ideal → look elsewhere -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -``` - -### Finding Partners via WebSearch - -If user needs help discovering partners: - -``` -Search strategies: - -By topic: -- "[your niche] linkedin thought leader" -- "[topic] expert linkedin" -- "[industry] creator linkedin" - -By activity: -- Look at who comments on YOUR posts (engaged, similar niche) -- Look at who your audience follows -- Check speakers at events in your niche - -By community: -- Industry-specific LinkedIn groups -- Newsletter authors in your space -- Podcast guests covering your topics -``` - -## Step 3: Choose Collaboration Format - -Use AskUserQuestion to present formats based on relationship maturity. - -### Format Selection Wizard - -Present this interactive selection: - -``` -What's your relationship with [Partner Name]? - -A) Just discovered them / no prior interaction - → Low-commitment formats (Step 3a) - -B) We engage on each other's content regularly - → Medium-commitment formats (Step 3b) - -C) We've talked (DM, call, or in-person) - → High-commitment formats (Step 3c) - -D) Trusted partner / repeat collaborator - → Strategic formats (Step 3d) -``` - -### Step 3a: Low-Commitment Formats (New Connection) - -``` -FORMAT 1: Attribution Post -────────────────────────── -What: Reference their content/framework in your post -Effort: 30 min (you alone) -Coordination: None needed -Template: - "[Partner's name] recently shared [insight]. - This got me thinking about [your angle]. - Here's what I've found: [your perspective] - What do you think, [tag partner]?" - -FORMAT 2: Comment Amplification -─────────────────────────────── -What: Leave high-quality comments on their posts for 2-4 weeks -Effort: 5 min/day -Coordination: None -Goal: Get on their radar before pitching -Method: Use CEA framework (Compliment, Expand, Ask) - -FORMAT 3: Curated Recommendation -──────────────────────────────── -What: Create a "People to follow in [niche]" post including them -Effort: 1 hour -Coordination: None (but DM them after to let them know) -Template: - "5 [niche] creators who changed how I think about [topic]: - 1. [Partner] — Known for [their thing] - 2-5. [Others] - Who would you add?" -``` - -### Step 3b: Medium-Commitment Formats (Regular Engagement) - -``` -FORMAT 4: Micro-Interview Post -────────────────────────────── -What: Ask them 3 questions via DM, publish their answers in a post -Effort: 2 hours total -Coordination: DM exchange + approval -Template: - "I asked [Partner], one of the sharpest minds in [topic]: - Q: [Question 1] - A: '[Their answer]' - Q: [Question 2] - A: '[Their answer]' - My take: [Your synthesis]" - -FORMAT 5: Dual-Perspective Post -─────────────────────────────── -What: Same topic, you each publish your take, reference each other -Effort: 3-4 hours (writing + coordination) -Coordination: Agree on topic, publish same day -Template: - "I asked [Partner] and I to each share our view on [topic]. - Their post (link in first comment) takes [angle A]. - I take [angle B]. Here's why: [your argument]." - -FORMAT 6: "X Taught Me That..." Post -───────────────────────────────────── -What: Highlight a specific lesson from their work -Effort: 1 hour -Coordination: Heads up DM (courtesy, not required) -Template: - "[Partner] taught me something that changed my [approach]: - [Lesson they shared] - Here's how I applied it: [Your experience] - The result: [Concrete outcome]" -``` - -### Step 3c: High-Commitment Formats (Direct Contact) - -``` -FORMAT 7: Co-Authored Post -────────────────────────── -What: Write a post together, publish under one or both profiles -Effort: 4-6 hours -Coordination: Agree topic → draft → review → publish -Structure: - Hook: [Joint hook] - [Person A's perspective — 3-4 paragraphs] - [Person B's perspective — 3-4 paragraphs] - Synthesis: [What you both agree on] - CTA: [Joint question] - -FORMAT 8: Joint Framework/Carousel -─────────────────────────────────── -What: Combine your frameworks into one visual piece -Effort: 6-8 hours -Coordination: Heavy (agree on structure, design, messaging) -Best for: When you have genuinely complementary frameworks - -FORMAT 9: LinkedIn Live / Audio Event -────────────────────────────────────── -What: Co-host a live conversation on a shared topic -Effort: 2 hours prep + live session -Coordination: Schedule, promote, agenda -Follow-up: Both post recap posts next day -``` - -### Step 3d: Strategic Formats (Trusted Partners) - -``` -FORMAT 10: Content Series (3-5 parts) -───────────────────────────────────── -What: Multi-week series alternating between your profiles -Effort: 10+ hours over 3-5 weeks -Structure: Part 1 (you) → Part 2 (them) → Part 3 (you) → ... -Branding: Shared series title and hashtag - -FORMAT 11: Joint Lead Magnet -──────────────────────────── -What: Co-create a resource (guide, toolkit, checklist) -Effort: 15+ hours -Both promote → both capture leads → both benefit -Best for: When both have offers in adjacent spaces - -FORMAT 12: Recurring Collaboration -────────────────────────────────── -What: Monthly joint content, quarterly LinkedIn Live -Effort: Ongoing commitment -Structure: "The [Topic] Show" or "[Name] × [Name] on [Topic]" -``` - -## Step 4: Outreach Messages - -Generate personalized outreach based on the selected format and relationship stage. - -### Cold Outreach (No Prior Interaction) - -``` -Hi [Name], - -I've been following your posts on [topic] — your [specific -post/framework] really resonated with me. - -I work in [your area] and I think our audiences could benefit -from each other's perspectives. Would you be open to [specific -low-commitment format]? - -No pressure — just thought there could be a natural fit. - -[Your name] -``` - -### Warm Outreach (Regular Engagement) - -``` -Hey [Name], - -I always look forward to your posts on [topic] — your take -on [recent post] was especially sharp. - -I had an idea: what if we did a [specific format] together? -I'm thinking [1-2 sentence concept]. - -The angle: [what makes this interesting for their audience too] - -Would you be up for it? - -[Your name] -``` - -### Collaboration Pitch (Established Relationship) - -``` -Hi [Name], - -Our recent exchanges on [topic] got me thinking — we should -create something together. - -Here's what I'm envisioning: -[2-3 sentences describing the collaboration] - -Why now: [relevance to current trends/events] -What's in it for you: [specific benefit — audience access, -content, credibility] -Timeline: [proposed schedule] - -Want to jump on a quick call this week to hash it out? - -[Your name] -``` - -### DM Amplification Loop - -After publishing collaborative content: - -``` -DM Amplification Protocol: - -1. PARTNER DM (immediately after publishing) - "Just posted our collab! Here's the link: [URL] - Would love if you could engage early 🙏" - -2. INNER CIRCLE DM (within 30 min) - Message 5-10 engaged connections: - "Just published a collab with [Partner] on [topic]. - Would mean a lot if you checked it out: [URL]" - -3. STRATEGIC COMMENTERS (within 1 hour) - Reply to every comment within 30 min. - Tag partner in replies where relevant. - -4. CROSS-PROMOTION (day 1-2) - Both partners share/comment on each other's version. - Creates compound visibility effect. - -Impact: DM amplification can boost first-hour engagement 2-3x. -``` - -## Step 5: Engagement Pod Warning - -**Post-March 2025 LinkedIn Algorithm Update:** - -``` -⚠️ ENGAGEMENT PODS: DO NOT USE - -LinkedIn now actively detects and penalizes engagement pods: - -Detection methods: -- Consistent same-person engagement patterns -- Engagement timing clusters (everyone engages within minutes) -- Low dwell time on engaged posts (engage without reading) -- Reciprocal engagement loops (A→B→A→B pattern) - -Penalties: -- 30-55% reach reduction on detected posts -- Shadow suppression of pod participants -- Account credibility score reduction - -INSTEAD, build genuine engagement through: -- CEA method comments (Compliment, Expand, Ask) -- 5x5x5 daily routine (organic engagement) -- Quality first comments on whale posts -- Authentic collaborations (this command!) - -The difference: pods are transactional, collaborations are strategic. -``` - -## Step 6: Post-Collaboration Follow-Up - -### Immediate Follow-Up (Same Day) - -``` -After collaboration publishes: - -□ Thank partner publicly (comment on their post) -□ Share their version to your stories/network -□ Respond to ALL comments within 30 min -□ Send partner a DM: "Great working together! Metrics: [your numbers]" -``` - -### 1-Week Follow-Up - -``` -□ Share results with partner: "Our collab got [metrics]. Best I've seen!" -□ Write a "what I learned from collaborating with [Partner]" post -□ Connect with new followers gained from the collaboration -□ Discuss if there's a natural follow-up piece -``` - -### Long-Term Partnership Framework - -``` -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -COLLABORATION PARTNERSHIP PLAN -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ - -Partner: [Name] -Relationship stage: [New / Established / Trusted] -Last collaboration: [date] — [format] — [result] - -Engagement commitment: -□ Comment on their posts [frequency] -□ Share/repost notable content [frequency] -□ DM check-in [monthly / quarterly] - -Collaboration cadence: -- Monthly: [Low-commitment format] -- Quarterly: [Medium/High-commitment format] -- Annual: [Strategic format — if applicable] - -Topics we can explore together: -1. [Topic intersection 1] -2. [Topic intersection 2] -3. [Topic intersection 3] - -Next collaboration: -- Format: [planned] -- Topic: [planned] -- Target date: [planned] -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -``` - -## Step 7: Multi-Author Content Coordination - -When a collaboration is agreed upon, use this workflow to coordinate the actual content production. - -### Co-Creation Production Workflow - -``` -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -CO-CREATION WORKFLOW: [Partner Name] × [Your Name] -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ - -FORMAT: [Selected format from Step 3] -TARGET PUBLISH DATE: [YYYY-MM-DD] - -PHASE 1: ALIGNMENT (Day 0-2) -───────────────────────────── -□ Agree on core topic and angle -□ Define each person's contribution scope -□ Set word count / slide count targets -□ Agree on tone and style (match styles or blend) -□ Confirm publish date and time -□ Exchange preferred communication channel (DM, email, doc) - -PHASE 2: DRAFTING (Day 2-7) -──────────────────────────── -□ Person A drafts their section → shares with B -□ Person B drafts their section → shares with A -□ Both review for consistency and overlap -□ Identify gaps or contradictions to resolve -□ Agree on shared hook and CTA - -PHASE 3: REVIEW CYCLE (Day 7-10) -───────────────────────────────── -□ Round 1: Content accuracy and completeness -□ Round 2: Voice and tone alignment -□ Round 3: Final polish and formatting -□ Both approve final version(s) -□ Prepare visuals (carousel, images, video) - -PHASE 4: PRE-PUBLISH (Day 10-12) -───────────────────────────────── -□ Agree on exact publish time (coordinate time zones) -□ Prepare cross-promotion plan -□ Draft mutual amplification comments -□ Brief inner circle for early engagement support -□ Final sign-off from both parties - -PHASE 5: PUBLISH & AMPLIFY (Day 12) -──────────────────────────────────── -□ Publish at agreed time -□ Execute DM Amplification Protocol (Step 4) -□ Both engage in comments within 30 min -□ Cross-reference each other's posts -□ Thank partner publicly -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -``` - -### Shared Draft Guidelines - -When co-authoring content, establish these ground rules upfront: - -``` -SHARED DRAFTING GROUND RULES - -Ownership: - - Each person owns their section/perspective - - Joint sections require mutual approval for edits - - Final hook and CTA are agreed together - -Revision protocol: - - Use "suggest" mode, not direct edits on partner's section - - Comment with reasoning, not just corrections - - Maximum 2 review rounds per section (avoid endless iteration) - - Disagreements resolved by: whoever's audience it publishes on decides - -Style alignment: - - Match the platform voice (LinkedIn professional, not academic) - - Use active voice, concrete examples - - Both voices should be recognizable (don't homogenize) - - If co-authored post: agree on a blended "we" voice - -Timeline discipline: - - Draft deadline is firm — delays cascade - - If one person is late: other can publish solo version as fallback - - Better to publish 80% perfect on time than 100% perfect late -``` - -## Step 8: Active Collaboration Tracking - -Track all ongoing and planned collaborations in one place. - -### Collaboration Pipeline Board - -``` -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -COLLABORATION PIPELINE — Updated: [YYYY-MM-DD] -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ - -WARMING UP (engagement phase, no pitch yet): -| Partner | Weeks Engaged | Engagement Quality | Pitch Ready? | -|----------------|---------------|-------------------|--------------| -| [Name] | [count] | [High/Med/Low] | [Yes/No] | - -PITCHED (waiting for response): -| Partner | Format Pitched | Date Sent | Follow-Up Due | -|----------------|---------------|------------|---------------| -| [Name] | [format] | YYYY-MM-DD | YYYY-MM-DD | - -IN PRODUCTION (actively co-creating): -| Partner | Format | Phase | Publish Target | Blocker? | -|----------------|-----------|--------------|----------------|------------| -| [Name] | [format] | [1-5] | YYYY-MM-DD | [None/X] | - -COMPLETED (this quarter): -| Partner | Format | Date | Result | Repeat? | -|----------------|-----------|---------|------------------|------------| -| [Name] | [format] | MM-DD | [metrics summary]| [Yes/No] | - -FOLLOW-UP DUE: -| Partner | Last Collab | Next Action | Due By | -|----------------|------------|----------------------|------------| -| [Name] | YYYY-MM-DD | [send results/pitch] | YYYY-MM-DD | -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -``` - -### Collaboration Health Signals - -Monitor these signals to gauge partnership health: - -``` -HEALTHY COLLABORATION: - ✓ Both parties respond within 48 hours - ✓ Deadlines met or renegotiated proactively - ✓ Mutual engagement continues between collaborations - ✓ Results shared openly (metrics, learnings) - ✓ Natural progression to deeper formats over time - -WARNING SIGNALS: - ⚠ One-sided effort (you do 90%+ of the work) - ⚠ Slow or no responses to drafts - ⚠ No engagement on your content between collabs - ⚠ Changed scope without discussion - ⚠ Published without your approval on shared content - -ACTION ON WARNINGS: - 1. Raise directly: "I noticed X — can we adjust?" - 2. Lower commitment level for next collab - 3. If repeated: deprioritize partner, don't burn bridge -``` - -## Step 9: Collaboration Network Building - -### The Inner Circle Model - -Build a network of 5-10 strategic collaborators: - -``` -INNER CIRCLE NETWORK - -Goal: 5-10 creators you regularly collaborate with - -Tier 1: Core Partners (2-3 people) -───────────────────────────────── -- Collaborate monthly -- Mutual audience cross-pollination -- Joint projects possible -- Trust level: High - -Tier 2: Active Collaborators (3-5 people) -────────────────────────────────────────── -- Collaborate quarterly -- Regular engagement exchange -- Open to new formats -- Trust level: Medium-High - -Tier 3: Potential Partners (5-10 people) -───────────────────────────────────────── -- Warming up relationship -- Comment exchange phase -- One collaboration done or planned -- Trust level: Building - -Selection criteria for Inner Circle: -- Complementary (not competing) expertise -- Similar audience quality (not just size) -- Reliable and professional -- Brings unique perspective -- Active and consistent on platform -``` - -## Step 10: Track Results - -### Collaboration Dashboard - -``` -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -COLLABORATION RESULTS: [Quarter/Year] -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ - -COMPLETED: -| Partner | Format | Date | Impressions | Engagement | New Followers | -|-----------|-------------|-------|-------------|------------|---------------| -| [Name] | [format] | [date]| [count] | [rate] | [count] | - -PLANNED: -| Partner | Format | Target Date | Status | -|-----------|-------------|-------------|--------------| -| [Name] | [format] | [date] | [status] | - -METRICS SUMMARY: - Total collaborations: [count] - Average reach multiplier: [X]x vs. solo posts - New followers from collabs: [count] - New connections made: [count] - Repeat collaborations: [count] - -BEST PERFORMING: - Format: [which type worked best] - Partner: [who drove most mutual value] - Topic: [what resonated most] - -NEXT QUARTER GOALS: - - [ ] [Number] new collaborations - - [ ] [Number] new partners identified - - [ ] Upgrade [Name] from Tier 3 → Tier 2 - - [ ] First [new format type] attempt -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -``` - -## Reference Files - -- `${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md` — formats, pitching, measurement -- `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md` — CEA method, engagement strategies -- `${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md` — networking, DM conversion -- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md` — algorithm context diff --git a/plugins/linkedin-thought-leadership/commands/linkedin.md b/plugins/linkedin-thought-leadership/commands/linkedin.md index cfd4ecd..3fd8eff 100644 --- a/plugins/linkedin-thought-leadership/commands/linkedin.md +++ b/plugins/linkedin-thought-leadership/commands/linkedin.md @@ -107,8 +107,7 @@ Present these options to the user: | Command | Purpose | |---------|---------| | `/linkedin:monetize` | Monetization strategy for 10K+ followers | -| `/linkedin:speaking` | Generate speaking opportunities via LinkedIn | -| `/linkedin:collab` | Orchestrate collaborations with other thought leaders | +| `/linkedin:outreach` | Outreach orchestrator — collaborations and speaking opportunities (CFPs, partner pitches) | | `/linkedin:multiplatform` | Adapt content for Twitter/X, slides, YouTube (short-form/cross-format; long-form → `/linkedin:newsletter`) | ## Ask the User @@ -133,15 +132,14 @@ Use AskUserQuestion to ask: 13. **Build authority** — Track signature content and compound growth 14. **Competitive analysis** — Learn from other thought leaders 15. **Monetize** — Revenue strategies for thought leadership -16. **Speaking** — Generate speaking opportunities -17. **Collaborate** — Partner with other thought leaders -18. **Multi-platform** — Adapt content for other platforms -19. **Troubleshoot** — My content isn't performing well -20. **Monitor post** — Check how my latest post is performing (first 48 hours) -21. **A/B test** — Design, track, or analyze content experiments -22. **Create a video** — Script for talking head, screen recording, or slideshow -23. **Mark published** — I just published a scheduled post -24. **Write long-form** — Newsletter edition, essay, or series article (`/linkedin:newsletter`) +16. **Outreach** — Collaborations and speaking opportunities (CFPs, partner pitches, joint content) +17. **Multi-platform** — Adapt content for other platforms +18. **Troubleshoot** — My content isn't performing well +19. **Monitor post** — Check how my latest post is performing (first 48 hours) +20. **A/B test** — Design, track, or analyze content experiments +21. **Create a video** — Script for talking head, screen recording, or slideshow +22. **Mark published** — I just published a scheduled post +23. **Write long-form** — Newsletter edition, essay, or series article (`/linkedin:newsletter`) Based on their answer, guide them to the appropriate command or invoke it directly. @@ -174,8 +172,7 @@ If the user's intent is clear from context: - Mentions "authority" or "signature content" → Route to `/linkedin:authority` - Mentions "competitive" or "learn from others" → Route to `/linkedin:competitive` - Mentions "monetize" or "revenue" → Route to `/linkedin:monetize` -- Mentions "speaking" or "conference" → Route to `/linkedin:speaking` -- Mentions "collaborate" or "partner" → Route to `/linkedin:collab` +- Mentions "speaking" or "conference" or "collaborate" or "partner" or "CFP" or "talk proposal" or "co-author" or "joint post" → Route to `/linkedin:outreach` - Mentions "adapt" or "cross-post" → Route to `/linkedin:multiplatform` - Mentions "import" or "CSV" or "export data" → Route to `/linkedin:import` - Mentions "report" or "weekly numbers" → Route to `/linkedin:report` @@ -185,7 +182,7 @@ If the user's intent is clear from context: - Mentions "trending" or "what should I post about" → Suggest `trend-spotter` agent - Mentions "my voice" or "voice profile" or "voice audit" → Suggest `voice-trainer` agent - Mentions "is this original" or "differentiation" or "commodity content" → Suggest `differentiation-checker` agent -- Mentions "network" or "who to connect with" or "outreach" → Suggest `network-builder` agent +- Mentions "network" or "who to connect with" → Suggest `network-builder` agent - Mentions "performance" or "weekly report" or "how did I do" → Suggest `performance-reporter` agent - Mentions "how is my post doing" or "monitor post" or "post performance" or "first hour" or "post-publish" or "boost post" or "post feedback" → Suggest `post-feedback-monitor` agent - Mentions "A/B test" or "split test" or "test my hooks" or "compare formats" or "experiment" or "what works better" or "test variations" → Route to `/linkedin:ab-test` diff --git a/plugins/linkedin-thought-leadership/commands/outreach.md b/plugins/linkedin-thought-leadership/commands/outreach.md new file mode 100644 index 0000000..ab7ed97 --- /dev/null +++ b/plugins/linkedin-thought-leadership/commands/outreach.md @@ -0,0 +1,1225 @@ +--- +name: linkedin:outreach +description: | + Orchestrate outreach for collaborations AND speaking opportunities — two + tracks under one outreach/pitch paradigm. Collab: identify partners with + scoring, pick formats by relationship maturity, run multi-author co-creation, + manage long-term partnerships. Speaking: assess readiness, find conferences + and CFPs, generate talk abstracts and speaker bios, build positioning content, + track the full pipeline. + Triggers on: "collaboration", "co-author", "linkedin collab", "partner content", + "joint post", "collaborate with", "find collaboration partners", "content partnership", + "speaking opportunities", "conference speaking", "get invited to speak", + "speaker positioning", "linkedin speaking", "call for speakers", "CFP", + "talk proposal", "outreach", "pitch a talk", "pitch a collab". +allowed-tools: + - Read + - Glob + - WebSearch + - WebFetch + - AskUserQuestion + - Write +--- + +# LinkedIn Outreach Orchestrator (Collaborations + Speaking) + +You are a LinkedIn outreach strategist. Two tracks share one paradigm: identify +the right target, score the fit, craft the pitch, run the production, track +the pipeline. The flow below picks the track first, then walks the shared +spine with track-specific detail at each step. + +## Capability Checklist (what this command covers) + +Every function of both predecessors must remain reachable here. + +| Capability | Track | Step | +|---|---|---| +| Readiness threshold (collab — 5 items) | Collab | Step 2 | +| Speaker readiness scorecard (100 pt) | Speaking | Step 2 | +| Partner search via WebSearch | Collab | Step 3 | +| Partner scoring rubric (25 pt) | Collab | Step 3 | +| Event/CFP search via WebSearch | Speaking | Step 3 | +| Event research template | Speaking | Step 3 | +| Nordic/European tech conference calendar | Speaking | Step 3 | +| 12 collab formats across 4 maturity tiers | Collab | Step 4 | +| 4 talk abstract templates | Speaking | Step 4 | +| Outreach messages (cold / warm / established) | Both | Step 5 | +| DM Amplification Protocol (post-publish) | Collab | Step 5 | +| CFP submission cover note | Speaking | Step 5 | +| Cold + warm outreach to organizer | Speaking | Step 5 | +| Co-creation production workflow (5 phases) | Collab | Step 6 | +| Shared drafting ground rules | Collab | Step 6 | +| Speaker positioning content calendar (4-week) | Speaking | Step 6 | +| Demo reel content strategy | Speaking | Step 6 | +| Speaker bio variants (short/medium/full) | Speaking | Step 6 | +| Engagement-pod warning (post-Mar-2025) | Both | Step 7 | +| Collaboration pipeline board | Collab | Step 8 | +| Speaking pipeline tracker | Speaking | Step 8 | +| Collaboration health signals | Collab | Step 8 | +| Post-speaking follow-up sequence | Speaking | Step 8 | +| Inner Circle network model (tiers 1-3) | Collab | Step 9 | +| Speaking progression ladder (levels 1-4) | Speaking | Step 9 | +| Quarterly results dashboard | Both | Step 10 | + +## Step 0: Load Context + +Read these files for outreach intelligence: + +``` +${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md → formats, pitching, measurement +${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md → opportunity funnels, DM strategy +${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md → CEA, engagement strategies, content structures +${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md → algorithm context +~/.claude/linkedin-thought-leadership.local.md → user state + posting data +${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md → expertise areas +``` + +## Step 1: Choose Your Outreach Track + +Use AskUserQuestion to set the track: + +- **A) Collaboration with another creator** — co-authored content, joint + carousels, multi-week series, partnerships +- **B) Speaking opportunity** — conferences, meetups, webinars, podcasts, CFPs +- **C) Both / not sure yet** — walk both tracks side-by-side at each step + +Track choice gates which sub-sections fire at Steps 2-9. Step 5 (outreach +messages), Step 7 (pod warning), and Step 10 (results dashboard) apply to +both regardless of choice. + +## Step 2: Readiness Check + +### Step 2a: Collab Readiness Thresholds + +``` +╔══════════════════════════════════════════════════════════╗ +║ COLLABORATION READINESS THRESHOLDS ║ +╠══════════════════════════════════════════════════════════╣ +║ ║ +║ Minimum requirements: ║ +║ ├─ [ ] 1K+ followers ║ +║ ├─ [ ] 3+ months of consistent posting ║ +║ ├─ [ ] Clear expertise positioning ║ +║ ├─ [ ] Engagement track record on own content ║ +║ └─ [ ] Something to offer (audience, expertise, format) ║ +║ ║ +║ Ready: All 5 met → proceed to partner search ║ +║ Almost: 3-4 met → start with low-commitment formats ║ +║ Not ready: <3 met → build foundation first ║ +╚══════════════════════════════════════════════════════════╝ +``` + +If not ready, recommend `/linkedin:strategy` to build foundation first. + +### Step 2b: Speaker Readiness Scorecard + +Ask the user (via AskUserQuestion): +- Have they spoken publicly before? (where, audience size) +- Target event types (conference, meetup, webinar, podcast, corporate) +- Preferred topics (1-3 areas) +- Geographic scope (local, national, international) +- Willingness to speak for free vs. paid only + +``` +╔══════════════════════════════════════════════════════════╗ +║ SPEAKER READINESS SCORECARD ║ +╠══════════════════════════════════════════════════════════╣ +║ ║ +║ Content Authority: /25 ║ +║ ├─ [ ] 3+ months consistent posting (+5) ║ +║ ├─ [ ] Clear expertise positioning (+5) ║ +║ ├─ [ ] Signature framework or methodology (+10) ║ +║ └─ [ ] Posts that attract expert comments (+5) ║ +║ ║ +║ Profile Signals: /25 ║ +║ ├─ [ ] Headline mentions expertise area (+5) ║ +║ ├─ [ ] About section shows speaking experience (+5) ║ +║ ├─ [ ] Featured section has presentation content (+10) ║ +║ └─ [ ] "Open to speaking" mentioned in profile (+5) ║ +║ ║ +║ Audience & Reach: /25 ║ +║ ├─ [ ] 1K+ followers in target niche (+10) ║ +║ ├─ [ ] Engagement from event organizers (+5) ║ +║ ├─ [ ] Comments from industry peers (+5) ║ +║ └─ [ ] Cross-platform presence (+5) ║ +║ ║ +║ Track Record: /25 ║ +║ ├─ [ ] Any prior speaking experience (+5) ║ +║ ├─ [ ] Video recordings available (+10) ║ +║ ├─ [ ] Published articles/posts about talks (+5) ║ +║ └─ [ ] Testimonials from organizers (+5) ║ +║ ║ +║ TOTAL: /100 ║ +║ ║ +║ 0-30: Start with meetups and internal talks ║ +║ 31-50: Ready for industry events and webinars ║ +║ 51-75: Target conferences and paid opportunities ║ +║ 76-100: Pursue keynotes and premium stages ║ +╚══════════════════════════════════════════════════════════╝ +``` + +## Step 3: Identify Targets + +### Step 3a: Collab — Identify Potential Partners + +Ask the user (via AskUserQuestion): +1. I have specific people in mind +2. Help me find partners in my niche +3. Someone recently engaged with my content +4. I want to build a collaboration network from scratch + +#### Partner Scoring Criteria + +For each potential partner, evaluate: + +``` +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +PARTNER EVALUATION: [Name] +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ + +Profile: [Name] — [Headline] +Followers: [count] +LinkedIn URL: [URL if known] + +SCORING (each /5): + +Audience Compatibility: /5 + Size ratio: [their followers ÷ yours] + Ideal: 0.5x - 3x your size + Their ratio: [X]x + +Topic Complementarity: /5 + Adjacent expertise (not identical): [Yes/No] + Your topic → Their topic creates value: [How] + Audience would benefit from both: [Yes/No] + +Engagement Quality: /5 + Active poster: [frequency] + Quality comments on their posts: [High/Med/Low] + They engage with others: [Yes/No] + Their audience engages back: [Yes/No] + +Collaboration History: /5 + Previous collaborations visible: [Yes/No] + Open to collaborations (stated/implied): [Yes/No] + Reputation: [Professional/Reliable/Unknown] + +Relationship Stage: /5 + Already connected: [Yes/No] + Mutual engagement: [frequency] + DM history: [Yes/No] + Met IRL: [Yes/No] + +TOTAL: /25 + 20-25: Priority partner → pitch now + 15-19: Strong candidate → warm up first + 10-14: Potential → build relationship + <10: Not ideal → look elsewhere +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +``` + +#### Finding Partners via WebSearch + +``` +Search strategies: + +By topic: +- "[your niche] linkedin thought leader" +- "[topic] expert linkedin" +- "[industry] creator linkedin" + +By activity: +- Look at who comments on YOUR posts (engaged, similar niche) +- Look at who your audience follows +- Check speakers at events in your niche + +By community: +- Industry-specific LinkedIn groups +- Newsletter authors in your space +- Podcast guests covering your topics +``` + +### Step 3b: Speaking — Identify Target Events + +Use WebSearch to find relevant events for the user's expertise. + +#### Search Strategy + +``` +Search queries (adapt to user's niche): + +Conference CFPs: +- "[expertise] conference 2026 call for speakers" +- "[industry] summit 2026 CFP" +- "[topic] conference Europe 2026" +- "[niche] tech conference Nordic 2026" + +Webinar/Podcast: +- "[topic] webinar series guest speakers" +- "[industry] podcast looking for guests" +- "[expertise] LinkedIn Live guest" + +Meetup/Local: +- "[topic] meetup [city]" +- "[industry] user group [country]" +- "tech meetup speaking opportunities [region]" +``` + +#### Event Research Template + +``` +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +EVENT OPPORTUNITY: [Event Name] +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ + +Type: [Conference / Summit / Webinar / Meetup / Podcast / Corporate] +Date: [Date] +Location: [City, Country / Virtual] +Audience size: [estimated] +Audience type: [developers / executives / marketers / mixed] + +CFP status: [Open until DATE / Invite-only / Always accepting] +CFP link: [URL if found] +Contact: [Organizer name/email if found] + +Format: [Keynote / Breakout / Workshop / Panel / Lightning talk] +Duration: [minutes] +Compensation: [Paid / Travel covered / Free / Unknown] + +Fit score: [High / Medium / Low] +Why: [How user's expertise matches event theme] + +Suggested talk title: [Tailored to this event] +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +``` + +#### Nordic/European Tech Conference Calendar + +``` +Common Nordic/European Tech Events: + +Q1 (Jan-Mar): +- NDC Security (Oslo, Jan) +- FOSDEM (Brussels, Feb) +- Jfokus (Stockholm, Feb) +- QCon London (Mar) + +Q2 (Apr-Jun): +- NDC Oslo (Jun) +- DevOps Enterprise Summit Europe +- Microsoft Build (May, virtual/US) +- Web Summit (various) +- JavaZone CFP opens (Jun for Sep event) + +Q3 (Jul-Sep): +- JavaZone (Oslo, Sep) +- Strange Loop (Sep) +- NDC TechTown (Kongsberg, Sep) + +Q4 (Oct-Dec): +- Øredev (Malmö, Nov) +- KubeCon Europe +- Microsoft Ignite (Nov) +- Booster (Bergen, Mar — CFP opens Q4) + +Year-round: +- Meetup groups (Computas, Bekk, NNUG, Azure User Group) +- Corporate internal events +- LinkedIn Live / webinar series +``` + +## Step 4: Format / Proposal Selection + +### Step 4a: Collab — Choose Collaboration Format + +Use AskUserQuestion to present formats based on relationship maturity. + +``` +What's your relationship with [Partner Name]? + +A) Just discovered them / no prior interaction + → Low-commitment formats (Step 4a-1) + +B) We engage on each other's content regularly + → Medium-commitment formats (Step 4a-2) + +C) We've talked (DM, call, or in-person) + → High-commitment formats (Step 4a-3) + +D) Trusted partner / repeat collaborator + → Strategic formats (Step 4a-4) +``` + +#### Step 4a-1: Low-Commitment Formats (New Connection) + +``` +FORMAT 1: Attribution Post +────────────────────────── +What: Reference their content/framework in your post +Effort: 30 min (you alone) +Coordination: None needed +Template: + "[Partner's name] recently shared [insight]. + This got me thinking about [your angle]. + Here's what I've found: [your perspective] + What do you think, [tag partner]?" + +FORMAT 2: Comment Amplification +─────────────────────────────── +What: Leave high-quality comments on their posts for 2-4 weeks +Effort: 5 min/day +Coordination: None +Goal: Get on their radar before pitching +Method: Use CEA framework (Compliment, Expand, Ask) + +FORMAT 3: Curated Recommendation +──────────────────────────────── +What: Create a "People to follow in [niche]" post including them +Effort: 1 hour +Coordination: None (but DM them after to let them know) +Template: + "5 [niche] creators who changed how I think about [topic]: + 1. [Partner] — Known for [their thing] + 2-5. [Others] + Who would you add?" +``` + +#### Step 4a-2: Medium-Commitment Formats (Regular Engagement) + +``` +FORMAT 4: Micro-Interview Post +────────────────────────────── +What: Ask them 3 questions via DM, publish their answers in a post +Effort: 2 hours total +Coordination: DM exchange + approval +Template: + "I asked [Partner], one of the sharpest minds in [topic]: + Q: [Question 1] + A: '[Their answer]' + Q: [Question 2] + A: '[Their answer]' + My take: [Your synthesis]" + +FORMAT 5: Dual-Perspective Post +─────────────────────────────── +What: Same topic, you each publish your take, reference each other +Effort: 3-4 hours (writing + coordination) +Coordination: Agree on topic, publish same day +Template: + "I asked [Partner] and I to each share our view on [topic]. + Their post (link in first comment) takes [angle A]. + I take [angle B]. Here's why: [your argument]." + +FORMAT 6: "X Taught Me That..." Post +───────────────────────────────────── +What: Highlight a specific lesson from their work +Effort: 1 hour +Coordination: Heads up DM (courtesy, not required) +Template: + "[Partner] taught me something that changed my [approach]: + [Lesson they shared] + Here's how I applied it: [Your experience] + The result: [Concrete outcome]" +``` + +#### Step 4a-3: High-Commitment Formats (Direct Contact) + +``` +FORMAT 7: Co-Authored Post +────────────────────────── +What: Write a post together, publish under one or both profiles +Effort: 4-6 hours +Coordination: Agree topic → draft → review → publish +Structure: + Hook: [Joint hook] + [Person A's perspective — 3-4 paragraphs] + [Person B's perspective — 3-4 paragraphs] + Synthesis: [What you both agree on] + CTA: [Joint question] + +FORMAT 8: Joint Framework/Carousel +─────────────────────────────────── +What: Combine your frameworks into one visual piece +Effort: 6-8 hours +Coordination: Heavy (agree on structure, design, messaging) +Best for: When you have genuinely complementary frameworks + +FORMAT 9: LinkedIn Live / Audio Event +────────────────────────────────────── +What: Co-host a live conversation on a shared topic +Effort: 2 hours prep + live session +Coordination: Schedule, promote, agenda +Follow-up: Both post recap posts next day +``` + +#### Step 4a-4: Strategic Formats (Trusted Partners) + +``` +FORMAT 10: Content Series (3-5 parts) +───────────────────────────────────── +What: Multi-week series alternating between your profiles +Effort: 10+ hours over 3-5 weeks +Structure: Part 1 (you) → Part 2 (them) → Part 3 (you) → ... +Branding: Shared series title and hashtag + +FORMAT 11: Joint Lead Magnet +──────────────────────────── +What: Co-create a resource (guide, toolkit, checklist) +Effort: 15+ hours +Both promote → both capture leads → both benefit +Best for: When both have offers in adjacent spaces + +FORMAT 12: Recurring Collaboration +────────────────────────────────── +What: Monthly joint content, quarterly LinkedIn Live +Effort: Ongoing commitment +Structure: "The [Topic] Show" or "[Name] × [Name] on [Topic]" +``` + +### Step 4b: Speaking — Talk Abstract Generator + +Use AskUserQuestion to pick a template, then generate 2-3 abstracts. + +**Template A: Problem-Solution (best for conferences)** + +``` +Title: [Number] Ways to [Solve Problem] Without [Common Objection] + +Abstract: +[One-sentence hook about the problem]. + +In this talk, you'll learn: +- [Concrete takeaway 1] +- [Concrete takeaway 2] +- [Concrete takeaway 3] + +I'll share [real examples / case studies / live demos] from +[your experience context]. + +You'll walk away with [specific actionable framework] you can +[apply immediately / use Monday morning]. + +Target audience: [Who benefits most] +Level: [Beginner / Intermediate / Advanced] +``` + +**Template B: Story-Driven (best for keynotes)** + +``` +Title: [Provocative Statement or Question] + +Abstract: +[Personal story hook — 1-2 sentences]. + +[The insight or turning point]. + +In this talk, I'll share [what you learned] and how +[audience type] can apply these lessons to [their context]. + +Key themes: +- [Theme 1] +- [Theme 2] +- [Theme 3] + +This talk is for anyone who [relates to the challenge]. +``` + +**Template C: How-To (best for workshops/breakouts)** + +``` +Title: A Practical Guide to [Specific Skill/Tool] + +Abstract: +[Why this skill matters right now — 1-2 sentences]. + +In this hands-on session, we'll: +1. [First thing they'll do] +2. [Second thing they'll do] +3. [Third thing they'll do] + +Prerequisites: [What attendees need] +What to bring: [Laptop / nothing / specific tool] + +By the end, you'll have [concrete deliverable or skill]. +``` + +**Template D: Lightning Talk (5-10 min)** + +``` +Title: [One Big Idea] in [X] Minutes + +Abstract: +[Bold opening claim]. + +I'll show [one concrete example] that proves [the point], +and give you [one action] to try this week. + +No slides needed — just [a story / a demo / a framework]. +``` + +## Step 5: Outreach Messages + +The shared outreach paradigm: relationship temperature dictates the pitch. +Cold → no prior interaction. Warm → ongoing engagement. Established → real +contact already. Both tracks share this spine; templates below specialize +on track. + +### Step 5a: Collab — Outreach by Temperature + +**Cold Outreach (No Prior Interaction)** + +``` +Hi [Name], + +I've been following your posts on [topic] — your [specific +post/framework] really resonated with me. + +I work in [your area] and I think our audiences could benefit +from each other's perspectives. Would you be open to [specific +low-commitment format]? + +No pressure — just thought there could be a natural fit. + +[Your name] +``` + +**Warm Outreach (Regular Engagement)** + +``` +Hey [Name], + +I always look forward to your posts on [topic] — your take +on [recent post] was especially sharp. + +I had an idea: what if we did a [specific format] together? +I'm thinking [1-2 sentence concept]. + +The angle: [what makes this interesting for their audience too] + +Would you be up for it? + +[Your name] +``` + +**Collaboration Pitch (Established Relationship)** + +``` +Hi [Name], + +Our recent exchanges on [topic] got me thinking — we should +create something together. + +Here's what I'm envisioning: +[2-3 sentences describing the collaboration] + +Why now: [relevance to current trends/events] +What's in it for you: [specific benefit — audience access, +content, credibility] +Timeline: [proposed schedule] + +Want to jump on a quick call this week to hash it out? + +[Your name] +``` + +#### DM Amplification Loop (Post-Publish) + +After publishing collaborative content: + +``` +DM Amplification Protocol: + +1. PARTNER DM (immediately after publishing) + "Just posted our collab! Here's the link: [URL] + Would love if you could engage early 🙏" + +2. INNER CIRCLE DM (within 30 min) + Message 5-10 engaged connections: + "Just published a collab with [Partner] on [topic]. + Would mean a lot if you checked it out: [URL]" + +3. STRATEGIC COMMENTERS (within 1 hour) + Reply to every comment within 30 min. + Tag partner in replies where relevant. + +4. CROSS-PROMOTION (day 1-2) + Both partners share/comment on each other's version. + Creates compound visibility effect. + +Impact: DM amplification can boost first-hour engagement 2-3x. +``` + +### Step 5b: Speaking — Outreach by Channel + +**CFP Submission Cover Note** + +``` +Subject: Talk proposal: [Title] + +Dear [CFP Committee / Organizer name], + +I'm submitting a talk proposal on [topic] for [Event Name]. + +Why this topic now: [1-2 sentences on relevance to event theme +and current industry trends]. + +Why me: [1-2 sentences on relevant experience, unique angle, +or prior speaking on this topic]. + +Audience takeaway: [What attendees will be able to do after]. + +Supporting material: +- LinkedIn profile: [URL] +- Recent post on this topic: [URL] +- Video from previous talk: [URL, if available] + +Happy to adjust format, duration, or angle to fit your program. + +Best regards, +[Name] +``` + +**Cold Outreach to Organizer (LinkedIn DM)** + +``` +Hi [Name], + +I've been following [Event Name] — the [specific thing you liked] +from last year's edition was impressive. + +I work on [expertise area] at [company], and I have a talk on +"[proposed title]" that I think would resonate with your audience. + +Would you be open to a brief chat about speaker opportunities +for [upcoming edition]? + +[Your name] +``` + +**Warm Outreach (Existing Connection)** + +``` +Hey [Name], + +Thanks for [recent interaction — commenting on their post, etc.]. + +I noticed you're involved with [Event/Community]. I've been +developing a talk on "[topic]" based on [real experience]. + +Would it be worth exploring whether this fits [Event]? +No pressure — just thought there might be alignment. + +Cheers, +[Name] +``` + +## Step 6: Production / Portfolio + +### Step 6a: Collab — Co-Creation Production Workflow + +When a collaboration is agreed upon, coordinate the actual content production. + +``` +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +CO-CREATION WORKFLOW: [Partner Name] × [Your Name] +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ + +FORMAT: [Selected format from Step 4a] +TARGET PUBLISH DATE: [YYYY-MM-DD] + +PHASE 1: ALIGNMENT (Day 0-2) +───────────────────────────── +□ Agree on core topic and angle +□ Define each person's contribution scope +□ Set word count / slide count targets +□ Agree on tone and style (match styles or blend) +□ Confirm publish date and time +□ Exchange preferred communication channel (DM, email, doc) + +PHASE 2: DRAFTING (Day 2-7) +──────────────────────────── +□ Person A drafts their section → shares with B +□ Person B drafts their section → shares with A +□ Both review for consistency and overlap +□ Identify gaps or contradictions to resolve +□ Agree on shared hook and CTA + +PHASE 3: REVIEW CYCLE (Day 7-10) +───────────────────────────────── +□ Round 1: Content accuracy and completeness +□ Round 2: Voice and tone alignment +□ Round 3: Final polish and formatting +□ Both approve final version(s) +□ Prepare visuals (carousel, images, video) + +PHASE 4: PRE-PUBLISH (Day 10-12) +───────────────────────────────── +□ Agree on exact publish time (coordinate time zones) +□ Prepare cross-promotion plan +□ Draft mutual amplification comments +□ Brief inner circle for early engagement support +□ Final sign-off from both parties + +PHASE 5: PUBLISH & AMPLIFY (Day 12) +──────────────────────────────────── +□ Publish at agreed time +□ Execute DM Amplification Protocol (Step 5a) +□ Both engage in comments within 30 min +□ Cross-reference each other's posts +□ Thank partner publicly +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +``` + +#### Shared Draft Guidelines + +``` +SHARED DRAFTING GROUND RULES + +Ownership: + - Each person owns their section/perspective + - Joint sections require mutual approval for edits + - Final hook and CTA are agreed together + +Revision protocol: + - Use "suggest" mode, not direct edits on partner's section + - Comment with reasoning, not just corrections + - Maximum 2 review rounds per section (avoid endless iteration) + - Disagreements resolved by: whoever's audience it publishes on decides + +Style alignment: + - Match the platform voice (LinkedIn professional, not academic) + - Use active voice, concrete examples + - Both voices should be recognizable (don't homogenize) + - If co-authored post: agree on a blended "we" voice + +Timeline discipline: + - Draft deadline is firm — delays cascade + - If one person is late: other can publish solo version as fallback + - Better to publish 80% perfect on time than 100% perfect late +``` + +### Step 6b: Speaking — Positioning Content + Demo Reel + Bios + +#### Speaker Positioning Content Calendar (4-Week Rotation) + +``` +Week 1: FRAMEWORK POST +───────────────────── +Show your unique methodology. +Hook: "I developed a 3-step framework for [topic] after [experience]." +Goal: Demonstrate thought leadership depth. +Signal: "This person has original ideas worth sharing." + +Week 2: EVENT RECAP / INSIGHT POST +─────────────────────────────────── +Share insights from events you attend. +Hook: "3 things I learned at [event] that changed my approach to [topic]." +Goal: Show you're active in the speaking ecosystem. +Signal: "This person is already part of the conference circuit." + +Week 3: TEACHING POST +───────────────────── +Explain a complex topic clearly. +Hook: "Let me explain [complex topic] using an analogy..." +Goal: Demonstrate communication and presentation skills. +Signal: "This person can engage an audience." + +Week 4: RESULTS / CASE STUDY POST +────────────────────────────────── +Show real outcomes from your expertise. +Hook: "We went from [before] to [after] by applying [approach]." +Goal: Prove your expertise delivers results. +Signal: "This person has credibility and track record." +``` + +#### Demo Reel Content Strategy + +``` +Demo Reel Building Blocks: + +1. MICRO-TALKS (60-90 sec LinkedIn video) + Record yourself explaining one concept clearly. + Post weekly for 4 weeks to build a library. + Best format: Talking head, no slides, strong hook. + +2. RECAP CLIPS + After any talk (even internal), record a 60-sec summary. + "I just spoke at [event] about [topic]. Key takeaway: [insight]." + +3. SLIDES-TO-VIDEO + Convert your best carousel into a narrated video. + Walk through the framework verbally. + +4. LIVE SESSIONS + Host a LinkedIn Live Q&A on your expertise topic. + Record it → excerpt the best 90-sec segment. + +Use these in: +- Featured section (pin best video) +- CFP submissions (link as evidence) +- Speaker bio (reference video count) +- Outreach messages (show, don't tell) +``` + +#### Speaker Bio Variants + +**Short Bio (50 words — conference programs)** + +``` +[Name] is a [title] at [company] specializing in [expertise]. +[Key credential or achievement]. Speaks on [topic 1], [topic 2], +and [topic 3]. [One humanizing detail]. +``` + +**Medium Bio (100 words — event websites)** + +``` +[Name] is a [title] at [company] with [X years] of experience in +[domain]. Known for [signature framework or contribution], [Name] +helps [audience] [achieve outcome]. + +[Key achievement or credential]. +[Second achievement or social proof]. + +When not [working/coding/consulting], [Name] [personal interest]. + +Speaking topics: [topic 1], [topic 2], [topic 3]. +Previous events: [event 1], [event 2]. +``` + +**Full Bio (200 words — keynote introductions)** + +``` +[Name] is a [title] at [company], where they [specific role +description]. With [X years] in [domain], [Name] has become +a recognized voice on [expertise areas]. + +[Paragraph about key achievements, frameworks, or contributions. +Include specific numbers: "helped X organizations," "trained Y +people," "published Z articles."] + +[Paragraph about speaking style and audience value. "Known for +[style descriptor] presentations that combine [element 1] with +[element 2], [Name] leaves audiences with [concrete takeaway]."] + +[Optional: media mentions, publications, or notable clients.] + +Speaking topics include: +• [Topic 1]: [One-line description] +• [Topic 2]: [One-line description] +• [Topic 3]: [One-line description] + +Contact: [email or booking link] +LinkedIn: [profile URL] +``` + +## Step 7: Engagement-Pod Warning (Both Tracks) + +**Post-March 2025 LinkedIn Algorithm Update:** + +``` +⚠️ ENGAGEMENT PODS: DO NOT USE + +LinkedIn now actively detects and penalizes engagement pods: + +Detection methods: +- Consistent same-person engagement patterns +- Engagement timing clusters (everyone engages within minutes) +- Low dwell time on engaged posts (engage without reading) +- Reciprocal engagement loops (A→B→A→B pattern) + +Penalties: +- 30-55% reach reduction on detected posts +- Shadow suppression of pod participants +- Account credibility score reduction + +INSTEAD, build genuine engagement through: +- CEA method comments (Compliment, Expand, Ask) +- 5x5x5 daily routine (organic engagement) +- Quality first comments on whale posts +- Authentic collaborations and speaking-positioning content (this command!) + +The difference: pods are transactional, outreach is strategic. +``` + +## Step 8: Pipeline Tracker + +One unified pipeline board — every row tagged with track. Stages map across: +warming → pitched → in production / accepted → delivered / published → +follow-up due. + +### Step 8a: Collab — Pipeline Board + +``` +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +COLLABORATION PIPELINE — Updated: [YYYY-MM-DD] +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ + +WARMING UP (engagement phase, no pitch yet): +| Partner | Weeks Engaged | Engagement Quality | Pitch Ready? | +|----------------|---------------|-------------------|--------------| +| [Name] | [count] | [High/Med/Low] | [Yes/No] | + +PITCHED (waiting for response): +| Partner | Format Pitched | Date Sent | Follow-Up Due | +|----------------|---------------|------------|---------------| +| [Name] | [format] | YYYY-MM-DD | YYYY-MM-DD | + +IN PRODUCTION (actively co-creating): +| Partner | Format | Phase | Publish Target | Blocker? | +|----------------|-----------|--------------|----------------|------------| +| [Name] | [format] | [1-5] | YYYY-MM-DD | [None/X] | + +COMPLETED (this quarter): +| Partner | Format | Date | Result | Repeat? | +|----------------|-----------|---------|------------------|------------| +| [Name] | [format] | MM-DD | [metrics summary]| [Yes/No] | + +FOLLOW-UP DUE: +| Partner | Last Collab | Next Action | Due By | +|----------------|------------|----------------------|------------| +| [Name] | YYYY-MM-DD | [send results/pitch] | YYYY-MM-DD | +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +``` + +#### Collaboration Health Signals + +``` +HEALTHY COLLABORATION: + ✓ Both parties respond within 48 hours + ✓ Deadlines met or renegotiated proactively + ✓ Mutual engagement continues between collaborations + ✓ Results shared openly (metrics, learnings) + ✓ Natural progression to deeper formats over time + +WARNING SIGNALS: + ⚠ One-sided effort (you do 90%+ of the work) + ⚠ Slow or no responses to drafts + ⚠ No engagement on your content between collabs + ⚠ Changed scope without discussion + ⚠ Published without your approval on shared content + +ACTION ON WARNINGS: + 1. Raise directly: "I noticed X — can we adjust?" + 2. Lower commitment level for next collab + 3. If repeated: deprioritize partner, don't burn bridge +``` + +### Step 8b: Speaking — Pipeline Tracker + +``` +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +SPEAKING PIPELINE: [Quarter/Year] +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ + +PITCHED: +| Event | Date | Topic | Contact | Pitched On | +|---------------|---------|----------------|-----------|------------| +| [Event] | [date] | [topic] | [name] | [date] | + +ACCEPTED: +| Event | Date | Topic | Format | Prep Status| +|---------------|---------|----------------|-----------|------------| +| [Event] | [date] | [topic] | [keynote] | [draft] | + +DELIVERED: +| Event | Date | Topic | Audience | Outcome | +|---------------|---------|----------------|-----------|------------| +| [Event] | [date] | [topic] | [size] | [leads/etc]| + +DECLINED / NO RESPONSE: +| Event | Reason | Retry? | +|---------------|---------------------|------------| +| [Event] | [reason] | [date] | + +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ + +Quarterly Goals: +- Pitches sent: [count] / [target] +- Talks delivered: [count] / [target] +- New events discovered: [count] +- Audience reached: [total people] +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +``` + +#### Post-Speaking Follow-Up Sequence + +``` +After delivering a talk, maximize the value: + +Day 0 (same day): +- LinkedIn post: "Just spoke at [Event] on [topic]. Key insight: [one takeaway]" +- Thank organizer publicly (tag them) +- Share 1-2 photos or slides + +Day 1-2: +- Connect with attendees who engaged (comment, DM) +- Share a longer recap post with frameworks from the talk + +Day 7: +- Write a "3 things I learned from speaking at [Event]" post +- DM organizer: "Thanks again. Would love feedback for future talks." + +Day 14: +- Pitch to 2-3 similar events using this talk as social proof +- Update Featured section with talk content + +Day 30: +- Create an article version of the talk for LinkedIn +- Update speaker bio with new event +``` + +## Step 9: Network & Progression + +### Step 9a: Collab — Inner Circle Model + +Build a network of 5-10 strategic collaborators: + +``` +INNER CIRCLE NETWORK + +Goal: 5-10 creators you regularly collaborate with + +Tier 1: Core Partners (2-3 people) +───────────────────────────────── +- Collaborate monthly +- Mutual audience cross-pollination +- Joint projects possible +- Trust level: High + +Tier 2: Active Collaborators (3-5 people) +────────────────────────────────────────── +- Collaborate quarterly +- Regular engagement exchange +- Open to new formats +- Trust level: Medium-High + +Tier 3: Potential Partners (5-10 people) +───────────────────────────────────────── +- Warming up relationship +- Comment exchange phase +- One collaboration done or planned +- Trust level: Building + +Selection criteria for Inner Circle: +- Complementary (not competing) expertise +- Similar audience quality (not just size) +- Reliable and professional +- Brings unique perspective +- Active and consistent on platform +``` + +#### Long-Term Partnership Framework + +``` +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +COLLABORATION PARTNERSHIP PLAN +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ + +Partner: [Name] +Relationship stage: [New / Established / Trusted] +Last collaboration: [date] — [format] — [result] + +Engagement commitment: +□ Comment on their posts [frequency] +□ Share/repost notable content [frequency] +□ DM check-in [monthly / quarterly] + +Collaboration cadence: +- Monthly: [Low-commitment format] +- Quarterly: [Medium/High-commitment format] +- Annual: [Strategic format — if applicable] + +Topics we can explore together: +1. [Topic intersection 1] +2. [Topic intersection 2] +3. [Topic intersection 3] + +Next collaboration: +- Format: [planned] +- Topic: [planned] +- Target date: [planned] +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +``` + +### Step 9b: Speaking — Progression Ladder + +``` +Level 1: Getting Started +───────────────────────── +- Internal company presentations +- Local meetup lightning talks (5-10 min) +- LinkedIn Live with small audience +Goal: Get 3 recordings + +Level 2: Building Credibility +───────────────────────────── +- Regional meetup full talks (20-30 min) +- Webinar guest appearances +- Podcast guest spots +Goal: 5+ external talks, 2+ testimonials + +Level 3: Conference Circuit +─────────────────────────── +- Submit to 10+ CFPs per quarter +- Target breakout sessions (30-45 min) +- Workshop facilitation +Goal: 3+ conference talks/year, speaker page + +Level 4: Keynote Stage +─────────────────────── +- Invited (not applied) to speak +- Paid engagements ($1K+) +- Headliner slots +Goal: Paid keynotes, represented by bureau +``` + +## Step 10: Track Results (Quarterly Dashboard) + +``` +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +OUTREACH RESULTS: [Quarter/Year] +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ + +COLLABORATIONS COMPLETED: +| Partner | Format | Date | Impressions | Engagement | New Followers | +|-----------|-------------|-------|-------------|------------|---------------| +| [Name] | [format] | [date]| [count] | [rate] | [count] | + +SPEAKING DELIVERED: +| Event | Date | Topic | Audience | Recording | Leads/Outcome | +|-----------|---------|-----------|----------|-----------|-----------------| +| [Event] | [date] | [topic] | [size] | [Y/N] | [count/notes] | + +PLANNED: +| Track | Item | Format/Type | Target Date | Status | +|----------|-------------------|-------------|-------------|------------| +| [C/S] | [Partner/Event] | [format] | [date] | [status] | + +METRICS SUMMARY: + Total collaborations: [count] + Total talks delivered: [count] + Average reach multiplier (collab vs solo): [X]x + New followers from outreach: [count] + Pitches sent: [count] (Collab: X, Speaking: Y) + Conversion rate: [pitches accepted / sent] + +BEST PERFORMING: + Collab format: [which worked best] + Speaking event type: [which converted best to follow-on] + Topic: [what resonated most across tracks] + +NEXT QUARTER GOALS: + - [ ] [Number] new collaborations + - [ ] [Number] talks delivered + - [ ] Upgrade [Name] from Tier 3 → Tier 2 (collab) + - [ ] First [new format / Level N] attempt (speaking) +━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ +``` + +## Reference Files + +- `${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md` — formats, pitching, measurement +- `${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md` — opportunity funnels, visibility ladder, DM strategy +- `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md` — CEA method, engagement strategies, content structures +- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md` — algorithm context diff --git a/plugins/linkedin-thought-leadership/commands/speaking.md b/plugins/linkedin-thought-leadership/commands/speaking.md deleted file mode 100644 index 19dc9fc..0000000 --- a/plugins/linkedin-thought-leadership/commands/speaking.md +++ /dev/null @@ -1,556 +0,0 @@ ---- -name: linkedin:speaking -description: | - Generate speaking opportunities through LinkedIn content. Assesses speaker readiness, - searches for conferences and CFPs, creates speaker positioning content, generates talk - abstracts and speaker bios, builds outreach templates, and tracks the full speaking pipeline. - Triggers on: "speaking opportunities", "conference speaking", "get invited to speak", - "speaker positioning", "linkedin speaking", "call for speakers", "CFP", "talk proposal". -allowed-tools: - - Read - - Glob - - WebSearch - - WebFetch - - AskUserQuestion - - Write ---- - -# Speaking Opportunity Generator - -You are a LinkedIn-powered speaking opportunity strategist. Help the user leverage their thought leadership to attract speaking invitations — from local meetups to keynote stages. - -## Step 0: Load Context - -Read these files for speaking intelligence: - -``` -${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md → opportunity funnels, DM strategy -${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md → algorithm context -${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md → networking strategies -${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md → content structures -~/.claude/linkedin-thought-leadership.local.md → user state + posting data -${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md → expertise areas -``` - -## Step 1: Assess Speaker Readiness - -Ask the user (via AskUserQuestion): -- Have they spoken publicly before? (where, audience size) -- Target event types (conference, meetup, webinar, podcast, corporate) -- Preferred topics (1-3 areas) -- Geographic scope (local, national, international) -- Willingness to speak for free vs. paid only - -### Speaker Readiness Scorecard - -``` -╔══════════════════════════════════════════════════════════╗ -║ SPEAKER READINESS SCORECARD ║ -╠══════════════════════════════════════════════════════════╣ -║ ║ -║ Content Authority: /25 ║ -║ ├─ [ ] 3+ months consistent posting (+5) ║ -║ ├─ [ ] Clear expertise positioning (+5) ║ -║ ├─ [ ] Signature framework or methodology (+10) ║ -║ └─ [ ] Posts that attract expert comments (+5) ║ -║ ║ -║ Profile Signals: /25 ║ -║ ├─ [ ] Headline mentions expertise area (+5) ║ -║ ├─ [ ] About section shows speaking experience (+5) ║ -║ ├─ [ ] Featured section has presentation content (+10) ║ -║ └─ [ ] "Open to speaking" mentioned in profile (+5) ║ -║ ║ -║ Audience & Reach: /25 ║ -║ ├─ [ ] 1K+ followers in target niche (+10) ║ -║ ├─ [ ] Engagement from event organizers (+5) ║ -║ ├─ [ ] Comments from industry peers (+5) ║ -║ └─ [ ] Cross-platform presence (+5) ║ -║ ║ -║ Track Record: /25 ║ -║ ├─ [ ] Any prior speaking experience (+5) ║ -║ ├─ [ ] Video recordings available (+10) ║ -║ ├─ [ ] Published articles/posts about talks (+5) ║ -║ └─ [ ] Testimonials from organizers (+5) ║ -║ ║ -║ TOTAL: /100 ║ -║ ║ -║ 0-30: Start with meetups and internal talks ║ -║ 31-50: Ready for industry events and webinars ║ -║ 51-75: Target conferences and paid opportunities ║ -║ 76-100: Pursue keynotes and premium stages ║ -╚══════════════════════════════════════════════════════════╝ -``` - -## Step 2: Identify Target Events - -Use WebSearch to find relevant events for the user's expertise. - -### Search Strategy - -Run these searches systematically: - -``` -Search queries (adapt to user's niche): - -Conference CFPs: -- "[expertise] conference 2026 call for speakers" -- "[industry] summit 2026 CFP" -- "[topic] conference Europe 2026" -- "[niche] tech conference Nordic 2026" - -Webinar/Podcast: -- "[topic] webinar series guest speakers" -- "[industry] podcast looking for guests" -- "[expertise] LinkedIn Live guest" - -Meetup/Local: -- "[topic] meetup [city]" -- "[industry] user group [country]" -- "tech meetup speaking opportunities [region]" -``` - -### Event Research Template - -For each relevant event found, compile: - -``` -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -EVENT OPPORTUNITY: [Event Name] -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ - -Type: [Conference / Summit / Webinar / Meetup / Podcast / Corporate] -Date: [Date] -Location: [City, Country / Virtual] -Audience size: [estimated] -Audience type: [developers / executives / marketers / mixed] - -CFP status: [Open until DATE / Invite-only / Always accepting] -CFP link: [URL if found] -Contact: [Organizer name/email if found] - -Format: [Keynote / Breakout / Workshop / Panel / Lightning talk] -Duration: [minutes] -Compensation: [Paid / Travel covered / Free / Unknown] - -Fit score: [High / Medium / Low] -Why: [How user's expertise matches event theme] - -Suggested talk title: [Tailored to this event] -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -``` - -### Nordic/European Tech Conference Calendar - -These events frequently have CFPs for tech thought leaders: - -``` -Common Nordic/European Tech Events: - -Q1 (Jan-Mar): -- NDC Security (Oslo, Jan) -- FOSDEM (Brussels, Feb) -- Jfokus (Stockholm, Feb) -- QCon London (Mar) - -Q2 (Apr-Jun): -- NDC Oslo (Jun) -- DevOps Enterprise Summit Europe -- Microsoft Build (May, virtual/US) -- Web Summit (various) -- JavaZone CFP opens (Jun for Sep event) - -Q3 (Jul-Sep): -- JavaZone (Oslo, Sep) -- Strange Loop (Sep) -- NDC TechTown (Kongsberg, Sep) - -Q4 (Oct-Dec): -- Øredev (Malmö, Nov) -- KubeCon Europe -- Microsoft Ignite (Nov) -- Booster (Bergen, Mar — CFP opens Q4) - -Year-round: -- Meetup groups (Computas, Bekk, NNUG, Azure User Group) -- Corporate internal events -- LinkedIn Live / webinar series -``` - -## Step 3: Talk Abstract Generator - -Help the user create compelling talk proposals tailored to each event type. - -### Abstract Templates - -**Template A: Problem-Solution (best for conferences)** - -``` -Title: [Number] Ways to [Solve Problem] Without [Common Objection] - -Abstract: -[One-sentence hook about the problem]. - -In this talk, you'll learn: -- [Concrete takeaway 1] -- [Concrete takeaway 2] -- [Concrete takeaway 3] - -I'll share [real examples / case studies / live demos] from -[your experience context]. - -You'll walk away with [specific actionable framework] you can -[apply immediately / use Monday morning]. - -Target audience: [Who benefits most] -Level: [Beginner / Intermediate / Advanced] -``` - -**Template B: Story-Driven (best for keynotes)** - -``` -Title: [Provocative Statement or Question] - -Abstract: -[Personal story hook — 1-2 sentences]. - -[The insight or turning point]. - -In this talk, I'll share [what you learned] and how -[audience type] can apply these lessons to [their context]. - -Key themes: -- [Theme 1] -- [Theme 2] -- [Theme 3] - -This talk is for anyone who [relates to the challenge]. -``` - -**Template C: How-To (best for workshops/breakouts)** - -``` -Title: A Practical Guide to [Specific Skill/Tool] - -Abstract: -[Why this skill matters right now — 1-2 sentences]. - -In this hands-on session, we'll: -1. [First thing they'll do] -2. [Second thing they'll do] -3. [Third thing they'll do] - -Prerequisites: [What attendees need] -What to bring: [Laptop / nothing / specific tool] - -By the end, you'll have [concrete deliverable or skill]. -``` - -**Template D: Lightning Talk (5-10 min)** - -``` -Title: [One Big Idea] in [X] Minutes - -Abstract: -[Bold opening claim]. - -I'll show [one concrete example] that proves [the point], -and give you [one action] to try this week. - -No slides needed — just [a story / a demo / a framework]. -``` - -Use AskUserQuestion to pick the right template, then generate 2-3 talk abstracts. - -## Step 4: Speaker Positioning Content - -Create LinkedIn content that signals "this person should be on stage." - -### Portfolio Post Types - -``` -CONTENT CALENDAR: Speaker Positioning (4-week rotation) - -Week 1: FRAMEWORK POST -───────────────────── -Show your unique methodology. -Hook: "I developed a 3-step framework for [topic] after [experience]." -Goal: Demonstrate thought leadership depth. -Signal: "This person has original ideas worth sharing." - -Week 2: EVENT RECAP / INSIGHT POST -─────────────────────────────────── -Share insights from events you attend. -Hook: "3 things I learned at [event] that changed my approach to [topic]." -Goal: Show you're active in the speaking ecosystem. -Signal: "This person is already part of the conference circuit." - -Week 3: TEACHING POST -───────────────────── -Explain a complex topic clearly. -Hook: "Let me explain [complex topic] using an analogy..." -Goal: Demonstrate communication and presentation skills. -Signal: "This person can engage an audience." - -Week 4: RESULTS / CASE STUDY POST -────────────────────────────────── -Show real outcomes from your expertise. -Hook: "We went from [before] to [after] by applying [approach]." -Goal: Prove your expertise delivers results. -Signal: "This person has credibility and track record." -``` - -### Demo Reel Content Strategy - -Build a video portfolio on LinkedIn for speaker credibility: - -``` -Demo Reel Building Blocks: - -1. MICRO-TALKS (60-90 sec LinkedIn video) - Record yourself explaining one concept clearly. - Post weekly for 4 weeks to build a library. - Best format: Talking head, no slides, strong hook. - -2. RECAP CLIPS - After any talk (even internal), record a 60-sec summary. - "I just spoke at [event] about [topic]. Key takeaway: [insight]." - -3. SLIDES-TO-VIDEO - Convert your best carousel into a narrated video. - Walk through the framework verbally. - -4. LIVE SESSIONS - Host a LinkedIn Live Q&A on your expertise topic. - Record it → excerpt the best 90-sec segment. - -Use these in: -- Featured section (pin best video) -- CFP submissions (link as evidence) -- Speaker bio (reference video count) -- Outreach messages (show, don't tell) -``` - -## Step 5: Speaker Bio Variants - -Create multiple bio lengths for different contexts. - -### Short Bio (50 words — conference programs) - -``` -[Name] is a [title] at [company] specializing in [expertise]. -[Key credential or achievement]. Speaks on [topic 1], [topic 2], -and [topic 3]. [One humanizing detail]. -``` - -### Medium Bio (100 words — event websites) - -``` -[Name] is a [title] at [company] with [X years] of experience in -[domain]. Known for [signature framework or contribution], [Name] -helps [audience] [achieve outcome]. - -[Key achievement or credential]. -[Second achievement or social proof]. - -When not [working/coding/consulting], [Name] [personal interest]. - -Speaking topics: [topic 1], [topic 2], [topic 3]. -Previous events: [event 1], [event 2]. -``` - -### Full Bio (200 words — keynote introductions) - -``` -[Name] is a [title] at [company], where they [specific role -description]. With [X years] in [domain], [Name] has become -a recognized voice on [expertise areas]. - -[Paragraph about key achievements, frameworks, or contributions. -Include specific numbers: "helped X organizations," "trained Y -people," "published Z articles."] - -[Paragraph about speaking style and audience value. "Known for -[style descriptor] presentations that combine [element 1] with -[element 2], [Name] leaves audiences with [concrete takeaway]."] - -[Optional: media mentions, publications, or notable clients.] - -Speaking topics include: -• [Topic 1]: [One-line description] -• [Topic 2]: [One-line description] -• [Topic 3]: [One-line description] - -Contact: [email or booking link] -LinkedIn: [profile URL] -``` - -## Step 6: Outreach Templates - -Tailored pitch messages for different contexts. - -### CFP Submission Cover Note - -``` -Subject: Talk proposal: [Title] - -Dear [CFP Committee / Organizer name], - -I'm submitting a talk proposal on [topic] for [Event Name]. - -Why this topic now: [1-2 sentences on relevance to event theme -and current industry trends]. - -Why me: [1-2 sentences on relevant experience, unique angle, -or prior speaking on this topic]. - -Audience takeaway: [What attendees will be able to do after]. - -Supporting material: -- LinkedIn profile: [URL] -- Recent post on this topic: [URL] -- Video from previous talk: [URL, if available] - -Happy to adjust format, duration, or angle to fit your program. - -Best regards, -[Name] -``` - -### Cold Outreach to Organizer (LinkedIn DM) - -``` -Hi [Name], - -I've been following [Event Name] — the [specific thing you liked] -from last year's edition was impressive. - -I work on [expertise area] at [company], and I have a talk on -"[proposed title]" that I think would resonate with your audience. - -Would you be open to a brief chat about speaker opportunities -for [upcoming edition]? - -[Your name] -``` - -### Warm Outreach (Existing Connection) - -``` -Hey [Name], - -Thanks for [recent interaction — commenting on their post, etc.]. - -I noticed you're involved with [Event/Community]. I've been -developing a talk on "[topic]" based on [real experience]. - -Would it be worth exploring whether this fits [Event]? -No pressure — just thought there might be alignment. - -Cheers, -[Name] -``` - -### Post-Speaking Follow-Up Sequence - -``` -After delivering a talk, maximize the value: - -Day 0 (same day): -- LinkedIn post: "Just spoke at [Event] on [topic]. Key insight: [one takeaway]" -- Thank organizer publicly (tag them) -- Share 1-2 photos or slides - -Day 1-2: -- Connect with attendees who engaged (comment, DM) -- Share a longer recap post with frameworks from the talk - -Day 7: -- Write a "3 things I learned from speaking at [Event]" post -- DM organizer: "Thanks again. Would love feedback for future talks." - -Day 14: -- Pitch to 2-3 similar events using this talk as social proof -- Update Featured section with talk content - -Day 30: -- Create an article version of the talk for LinkedIn -- Update speaker bio with new event -``` - -## Step 7: Speaking Pipeline Tracker - -### Active Pipeline - -``` -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -SPEAKING PIPELINE: [Quarter/Year] -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ - -PITCHED: -| Event | Date | Topic | Contact | Pitched On | -|---------------|---------|----------------|-----------|------------| -| [Event] | [date] | [topic] | [name] | [date] | - -ACCEPTED: -| Event | Date | Topic | Format | Prep Status| -|---------------|---------|----------------|-----------|------------| -| [Event] | [date] | [topic] | [keynote] | [draft] | - -DELIVERED: -| Event | Date | Topic | Audience | Outcome | -|---------------|---------|----------------|-----------|------------| -| [Event] | [date] | [topic] | [size] | [leads/etc]| - -DECLINED / NO RESPONSE: -| Event | Reason | Retry? | -|---------------|---------------------|------------| -| [Event] | [reason] | [date] | - -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ - -Quarterly Goals: -- Pitches sent: [count] / [target] -- Talks delivered: [count] / [target] -- New events discovered: [count] -- Audience reached: [total people] -━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ -``` - -### Speaking Progression Ladder - -``` -Level 1: Getting Started -───────────────────────── -- Internal company presentations -- Local meetup lightning talks (5-10 min) -- LinkedIn Live with small audience -Goal: Get 3 recordings - -Level 2: Building Credibility -───────────────────────────── -- Regional meetup full talks (20-30 min) -- Webinar guest appearances -- Podcast guest spots -Goal: 5+ external talks, 2+ testimonials - -Level 3: Conference Circuit -─────────────────────────── -- Submit to 10+ CFPs per quarter -- Target breakout sessions (30-45 min) -- Workshop facilitation -Goal: 3+ conference talks/year, speaker page - -Level 4: Keynote Stage -─────────────────────── -- Invited (not applied) to speak -- Paid engagements ($1K+) -- Headliner slots -Goal: Paid keynotes, represented by bureau -``` - -## Reference Files - -- `${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md` — opportunity funnels, visibility ladder -- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md` — algorithm context -- `${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md` — networking strategies -- `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md` — content structures for positioning diff --git a/plugins/linkedin-thought-leadership/skills/linkedin-networking/SKILL.md b/plugins/linkedin-thought-leadership/skills/linkedin-networking/SKILL.md index 3c69f5a..d607f27 100644 --- a/plugins/linkedin-thought-leadership/skills/linkedin-networking/SKILL.md +++ b/plugins/linkedin-thought-leadership/skills/linkedin-networking/SKILL.md @@ -26,8 +26,7 @@ This skill covers everything related to building relationships on LinkedIn -- st | Command | Purpose | When to Use | |---------|---------|-------------| -| `/linkedin:speaking` | Speaking opportunity pipeline | Finding and landing talks | -| `/linkedin:collab` | Collaboration orchestration | Co-creating with other leaders | +| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking | Finding and landing talks; co-creating with other leaders; running CFP/partner pitches | ## Agents diff --git a/plugins/linkedin-thought-leadership/skills/linkedin-thought-leadership/SKILL.md b/plugins/linkedin-thought-leadership/skills/linkedin-thought-leadership/SKILL.md index 621f598..20d412f 100644 --- a/plugins/linkedin-thought-leadership/skills/linkedin-thought-leadership/SKILL.md +++ b/plugins/linkedin-thought-leadership/skills/linkedin-thought-leadership/SKILL.md @@ -27,7 +27,7 @@ This plugin uses **6 focused skills**. This main skill contains shared knowledge | **linkedin-content-creation** | Post creation, templates, batch, pipeline, video, long-form | `/linkedin:post`, `/linkedin:quick`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video`, `/linkedin:newsletter` | | **linkedin-analytics** | Analysis, reporting, import, troubleshooting | `/linkedin:analyze`, `/linkedin:audit`, `/linkedin:import`, `/linkedin:report` | | **linkedin-strategy** | Growth, authority, competitive, monetization | `/linkedin:strategy`, `/linkedin:authority`, `/linkedin:competitive`, `/linkedin:monetize` | -| **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:speaking`, `/linkedin:collab` | +| **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:outreach` | | **linkedin-voice** | Voice training, profile, differentiation | `/linkedin:profile` | ### Routing Guide @@ -137,9 +137,8 @@ These rules apply to ALL content created by any skill or command: | `/linkedin:authority` | Systematic authority building | | `/linkedin:competitive` | Competitive analysis of niche | | `/linkedin:monetize` | Monetization strategy and funnels | -| `/linkedin:speaking` | Speaking opportunity pipeline | +| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking opportunities | | `/linkedin:video` | Video script generator (30s/60s/90s/2min) | -| `/linkedin:collab` | Collaboration orchestration | ## All Agents