refactor(linkedin): single newsletter entry + skill trigger + router row (S11)

plugins/linkedin-thought-leadership/commands/linkedin.md

@@ -79,6 +79,7 @@ Present these options to the user:
 | `/linkedin:pipeline` | Full end-to-end workflow from idea to post-publish analysis |
 | `/linkedin:carousel` | Create structured multi-slide carousel with visual layout guidance |
 | `/linkedin:video` | Create video scripts with hook, body, CTA, captions, and thumbnail suggestions |
+| `/linkedin:newsletter` | Long-form orchestrator — newsletter editions, essays, series articles (research → draft → fact-check → persona-review → lock → delivery). The single long-form entry point |
 | `/linkedin:batch` | Create a full week of content in one session |
 | `/linkedin:calendar` | View and manage your post scheduling queue |
 | `/linkedin:publish` | Mark scheduled posts as published |
@@ -110,7 +111,7 @@ Present these options to the user:
 | `/linkedin:monetize` | Monetization strategy for 10K+ followers |
 | `/linkedin:speaking` | Generate speaking opportunities via LinkedIn |
 | `/linkedin:collab` | Orchestrate collaborations with other thought leaders |
-| `/linkedin:multiplatform` | Adapt content for Twitter/X, newsletter, blog, YouTube |
+| `/linkedin:multiplatform` | Adapt content for Twitter/X, slides, YouTube (short-form/cross-format; long-form → `/linkedin:newsletter`) |
 
 ## Ask the User
 
@@ -142,6 +143,7 @@ Use AskUserQuestion to ask:
 21. **A/B test** — Design, track, or analyze content experiments
 22. **Create a video** — Script for talking head, screen recording, or slideshow
 23. **Mark published** — I just published a scheduled post
+24. **Write long-form** — Newsletter edition, essay, or series article (`/linkedin:newsletter`)
 
 Based on their answer, guide them to the appropriate command or invoke it directly.
 

plugins/linkedin-thought-leadership/commands/multiplatform.md

@@ -1,8 +1,9 @@
 ---
 name: linkedin:multiplatform
 description: |
-  Adapts LinkedIn content for other platforms. Write once, publish everywhere: LinkedIn to
+  Adapts LinkedIn content for other short-form and cross-format platforms. Write once, publish
-  Twitter/X threads, newsletter sections, blog posts, presentation slides, and YouTube scripts.
+  everywhere: LinkedIn to Twitter/X threads, presentation slides, and YouTube scripts.
+  Long-form (newsletters, blog posts, essays) is owned by /linkedin:newsletter — not this command.
   Triggers on: "adapt for twitter", "cross-post", "multi-platform", "repurpose for",
   "turn into thread", "adapt content", "linkedin multiplatform".
 allowed-tools:
@@ -25,12 +26,15 @@ Ask the user to provide their LinkedIn content or read from drafts:
 
 ## Step 1: Select Target Platform
 
+> **Long-form lives elsewhere.** Newsletters, blog posts, and essays are produced by
+> `/linkedin:newsletter` — the single long-form entry point — not here. This command
+> covers short-form and cross-format adaptation only. If the user asks to turn a post
+> into a newsletter, a blog article, or an essay, route them to `/linkedin:newsletter`.
+
 Use AskUserQuestion:
 1. **Twitter/X thread** — Break into thread format
-2. **Newsletter section** — Expand for email audience
+2. **Presentation slides** — Visual deck format
-3. **Blog post** — SEO-optimized long-form
+3. **YouTube script** — Video format adaptation
-4. **Presentation slides** — Visual deck format
-5. **YouTube script** — Video format adaptation
 
 ## Adaptation Templates
 
@@ -59,67 +63,6 @@ Thread tips:
 - Add relevant hashtags to first tweet only
 ```
 
-### LinkedIn → Newsletter Section
-
-```
-## [Section Title]
-
-[Expanded introduction — 150 words]
-[Context that email readers might not have]
-
-### [Key Point 1]
-[Expanded with examples — 200 words]
-
-### [Key Point 2]
-[Expanded with data — 200 words]
-
-### [Key Point 3]
-[Expanded with practical steps — 200 words]
-
-**Key Takeaway:** [One sentence summary]
-
----
-Newsletter tips:
-- More depth than LinkedIn post
-- Can include links freely
-- Personal tone for email
-- Segment-specific adjustments
-- Target: 800-1,200 words
-```
-
-### LinkedIn → Blog Post
-
-```
-# [SEO-Optimized Title]
-
-**Meta description:** [155 chars for SEO]
-**Target keyword:** [primary keyword]
-
-## Introduction
-[Hook + context — 200 words]
-
-## [H2: Key Point 1]
-[Detailed explanation — 400 words]
-[Include: examples, data, screenshots]
-
-## [H2: Key Point 2]
-[Same depth]
-
-## [H2: Key Point 3]
-[Same depth]
-
-## Conclusion
-[Summary + CTA — 200 words]
-
----
-Blog tips:
-- SEO-optimized headings
-- Internal and external links OK
-- Images/diagrams where relevant
-- Target: 1,500-2,500 words
-- Include author bio
-```
-
 ### LinkedIn → Presentation Slides
 
 ```
@@ -175,5 +118,6 @@ printf '%s' '<ADAPTED_CONTENT>' | node ${CLAUDE_PLUGIN_ROOT}/hooks/scripts/clipb
 
 - `${CLAUDE_PLUGIN_ROOT}/references/linkedin-formats.md`
 - `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md`
-- `${CLAUDE_PLUGIN_ROOT}/references/newsletter-strategy-guide.md`
+
-- `${CLAUDE_PLUGIN_ROOT}/references/articles-strategy-guide.md`
+> Long-form references (`newsletter-strategy-guide.md`, `articles-strategy-guide.md`)
+> are used by `/linkedin:newsletter`, the single long-form entry point.

plugins/linkedin-thought-leadership/skills/linkedin-content-creation/SKILL.md

@@ -9,11 +9,15 @@ description: |
   use templates, run the full content pipeline, adapt content for other platforms,
   or create quick 5-minute posts.
 
+  For long-form (newsletter editions, essays, series articles), route to /linkedin:newsletter —
+  the single long-form entry point. /linkedin:multiplatform no longer produces long-form.
+
   Triggers on: "write a LinkedIn post", "create linkedin post", "quick post", "batch content",
   "week of posts", "weekly content prep", "content pipeline", "use a template", "adapt for twitter",
   "cross-post", "multi-platform", "repurpose content", "turn into carousel",
   "help me post about", "linkedin post from this", "5-minute post",
-  "create video script", "linkedin video", "video for linkedin".
+  "create video script", "linkedin video", "video for linkedin",
+  "newsletter", "long-form", "edition", "write an essay", "series article".
 ---
 
 ## Content Creation Domain
@@ -31,8 +35,13 @@ This skill covers everything related to creating LinkedIn content -- from quick
 | `/linkedin:templates` | Browse/apply post templates | When you want structure |
 | `/linkedin:pipeline` | Full end-to-end content pipeline | Idea to published post |
 | `/linkedin:batch` | Create a full week of content | Sunday content prep |
-| `/linkedin:multiplatform` | Adapt content for other platforms | Cross-posting |
+| `/linkedin:multiplatform` | Adapt content for other platforms (short-form/cross-format) | Cross-posting |
 | `/linkedin:video` | Video script generator (30s/60s/90s/2min) | When you want to create a LinkedIn video script |
+| `/linkedin:newsletter` | Long-form orchestrator (newsletter editions, essays, series articles) | The single long-form entry point — research → draft → fact-check → persona-review → lock → delivery |
+
+> **Short-form vs long-form.** `/linkedin:post`, `:quick`, `:react`, `:carousel`, and
+> `:video` cover feed posts. For long-form (a newsletter, an essay, a series article),
+> use `/linkedin:newsletter` — `/linkedin:multiplatform` no longer produces long-form.
 
 ## Agents
 

plugins/linkedin-thought-leadership/skills/linkedin-strategy/SKILL.md

@@ -151,6 +151,7 @@ Launch newsletter only after:
 - Reliable content generation system
 
 For complete newsletter strategy, see `references/newsletter-strategy-guide.md`.
+To actually produce an edition once you are ready, use `/linkedin:newsletter` (the long-form orchestrator).
 
 ### Articles Strategy
 

plugins/linkedin-thought-leadership/skills/linkedin-thought-leadership/SKILL.md

@@ -24,7 +24,7 @@ This plugin uses **6 focused skills**. This main skill contains shared knowledge
 
 | Skill | Domain | Key Commands |
 |-------|--------|--------------|
-| **linkedin-content-creation** | Post creation, templates, batch, pipeline, video | `/linkedin:post`, `/linkedin:quick`, `/linkedin:templates`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video` |
+| **linkedin-content-creation** | Post creation, templates, batch, pipeline, video, long-form | `/linkedin:post`, `/linkedin:quick`, `/linkedin:templates`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video`, `/linkedin:newsletter` |
 | **linkedin-analytics** | Analysis, reporting, import, troubleshooting | `/linkedin:analyze`, `/linkedin:audit`, `/linkedin:import`, `/linkedin:report` |
 | **linkedin-strategy** | Growth, authority, competitive, monetization | `/linkedin:strategy`, `/linkedin:authority`, `/linkedin:competitive`, `/linkedin:monetize` |
 | **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:speaking`, `/linkedin:collab` |
@@ -133,7 +133,8 @@ These rules apply to ALL content created by any skill or command:
 | `/linkedin:calendar` | View and manage post scheduling queue |
 | `/linkedin:publish` | Mark scheduled posts as published |
 | `/linkedin:pipeline` | Full end-to-end content pipeline |
-| `/linkedin:multiplatform` | Adapt content for other platforms |
+| `/linkedin:newsletter` | Long-form orchestrator (newsletter editions, essays, series articles) -- single long-form entry point |
+| `/linkedin:multiplatform` | Adapt content for other platforms (short-form/cross-format) |
 | `/linkedin:audit` | Periodic content strategy audit |
 | `/linkedin:authority` | Systematic authority building |
 | `/linkedin:competitive` | Competitive analysis of niche |