refactor(linkedin): single newsletter entry + skill trigger + router row (S11)
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@ -79,6 +79,7 @@ Present these options to the user:
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| `/linkedin:pipeline` | Full end-to-end workflow from idea to post-publish analysis |
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| `/linkedin:carousel` | Create structured multi-slide carousel with visual layout guidance |
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| `/linkedin:video` | Create video scripts with hook, body, CTA, captions, and thumbnail suggestions |
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| `/linkedin:newsletter` | Long-form orchestrator — newsletter editions, essays, series articles (research → draft → fact-check → persona-review → lock → delivery). The single long-form entry point |
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| `/linkedin:batch` | Create a full week of content in one session |
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| `/linkedin:calendar` | View and manage your post scheduling queue |
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| `/linkedin:publish` | Mark scheduled posts as published |
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@ -110,7 +111,7 @@ Present these options to the user:
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| `/linkedin:monetize` | Monetization strategy for 10K+ followers |
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| `/linkedin:speaking` | Generate speaking opportunities via LinkedIn |
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| `/linkedin:collab` | Orchestrate collaborations with other thought leaders |
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| `/linkedin:multiplatform` | Adapt content for Twitter/X, newsletter, blog, YouTube |
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| `/linkedin:multiplatform` | Adapt content for Twitter/X, slides, YouTube (short-form/cross-format; long-form → `/linkedin:newsletter`) |
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## Ask the User
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@ -142,6 +143,7 @@ Use AskUserQuestion to ask:
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21. **A/B test** — Design, track, or analyze content experiments
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22. **Create a video** — Script for talking head, screen recording, or slideshow
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23. **Mark published** — I just published a scheduled post
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24. **Write long-form** — Newsletter edition, essay, or series article (`/linkedin:newsletter`)
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Based on their answer, guide them to the appropriate command or invoke it directly.
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@ -1,8 +1,9 @@
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---
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name: linkedin:multiplatform
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description: |
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Adapts LinkedIn content for other platforms. Write once, publish everywhere: LinkedIn to
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Twitter/X threads, newsletter sections, blog posts, presentation slides, and YouTube scripts.
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Adapts LinkedIn content for other short-form and cross-format platforms. Write once, publish
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everywhere: LinkedIn to Twitter/X threads, presentation slides, and YouTube scripts.
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Long-form (newsletters, blog posts, essays) is owned by /linkedin:newsletter — not this command.
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Triggers on: "adapt for twitter", "cross-post", "multi-platform", "repurpose for",
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"turn into thread", "adapt content", "linkedin multiplatform".
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allowed-tools:
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@ -25,12 +26,15 @@ Ask the user to provide their LinkedIn content or read from drafts:
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## Step 1: Select Target Platform
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> **Long-form lives elsewhere.** Newsletters, blog posts, and essays are produced by
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> `/linkedin:newsletter` — the single long-form entry point — not here. This command
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> covers short-form and cross-format adaptation only. If the user asks to turn a post
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> into a newsletter, a blog article, or an essay, route them to `/linkedin:newsletter`.
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Use AskUserQuestion:
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1. **Twitter/X thread** — Break into thread format
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2. **Newsletter section** — Expand for email audience
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3. **Blog post** — SEO-optimized long-form
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4. **Presentation slides** — Visual deck format
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5. **YouTube script** — Video format adaptation
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2. **Presentation slides** — Visual deck format
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3. **YouTube script** — Video format adaptation
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## Adaptation Templates
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@ -59,67 +63,6 @@ Thread tips:
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- Add relevant hashtags to first tweet only
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```
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### LinkedIn → Newsletter Section
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```
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## [Section Title]
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[Expanded introduction — 150 words]
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[Context that email readers might not have]
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### [Key Point 1]
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[Expanded with examples — 200 words]
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### [Key Point 2]
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[Expanded with data — 200 words]
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### [Key Point 3]
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[Expanded with practical steps — 200 words]
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**Key Takeaway:** [One sentence summary]
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---
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Newsletter tips:
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- More depth than LinkedIn post
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- Can include links freely
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- Personal tone for email
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- Segment-specific adjustments
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- Target: 800-1,200 words
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```
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### LinkedIn → Blog Post
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```
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# [SEO-Optimized Title]
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**Meta description:** [155 chars for SEO]
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**Target keyword:** [primary keyword]
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## Introduction
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[Hook + context — 200 words]
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## [H2: Key Point 1]
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[Detailed explanation — 400 words]
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[Include: examples, data, screenshots]
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## [H2: Key Point 2]
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[Same depth]
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## [H2: Key Point 3]
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[Same depth]
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## Conclusion
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[Summary + CTA — 200 words]
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---
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Blog tips:
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- SEO-optimized headings
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- Internal and external links OK
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- Images/diagrams where relevant
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- Target: 1,500-2,500 words
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- Include author bio
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```
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### LinkedIn → Presentation Slides
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```
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@ -175,5 +118,6 @@ printf '%s' '<ADAPTED_CONTENT>' | node ${CLAUDE_PLUGIN_ROOT}/hooks/scripts/clipb
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- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-formats.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/newsletter-strategy-guide.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/articles-strategy-guide.md`
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> Long-form references (`newsletter-strategy-guide.md`, `articles-strategy-guide.md`)
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> are used by `/linkedin:newsletter`, the single long-form entry point.
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@ -9,11 +9,15 @@ description: |
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use templates, run the full content pipeline, adapt content for other platforms,
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or create quick 5-minute posts.
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For long-form (newsletter editions, essays, series articles), route to /linkedin:newsletter —
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the single long-form entry point. /linkedin:multiplatform no longer produces long-form.
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Triggers on: "write a LinkedIn post", "create linkedin post", "quick post", "batch content",
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"week of posts", "weekly content prep", "content pipeline", "use a template", "adapt for twitter",
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"cross-post", "multi-platform", "repurpose content", "turn into carousel",
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"help me post about", "linkedin post from this", "5-minute post",
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"create video script", "linkedin video", "video for linkedin".
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"create video script", "linkedin video", "video for linkedin",
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"newsletter", "long-form", "edition", "write an essay", "series article".
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---
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## Content Creation Domain
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@ -31,8 +35,13 @@ This skill covers everything related to creating LinkedIn content -- from quick
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| `/linkedin:templates` | Browse/apply post templates | When you want structure |
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| `/linkedin:pipeline` | Full end-to-end content pipeline | Idea to published post |
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| `/linkedin:batch` | Create a full week of content | Sunday content prep |
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| `/linkedin:multiplatform` | Adapt content for other platforms | Cross-posting |
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| `/linkedin:multiplatform` | Adapt content for other platforms (short-form/cross-format) | Cross-posting |
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| `/linkedin:video` | Video script generator (30s/60s/90s/2min) | When you want to create a LinkedIn video script |
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| `/linkedin:newsletter` | Long-form orchestrator (newsletter editions, essays, series articles) | The single long-form entry point — research → draft → fact-check → persona-review → lock → delivery |
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> **Short-form vs long-form.** `/linkedin:post`, `:quick`, `:react`, `:carousel`, and
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> `:video` cover feed posts. For long-form (a newsletter, an essay, a series article),
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> use `/linkedin:newsletter` — `/linkedin:multiplatform` no longer produces long-form.
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## Agents
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@ -151,6 +151,7 @@ Launch newsletter only after:
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- Reliable content generation system
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For complete newsletter strategy, see `references/newsletter-strategy-guide.md`.
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To actually produce an edition once you are ready, use `/linkedin:newsletter` (the long-form orchestrator).
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### Articles Strategy
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@ -24,7 +24,7 @@ This plugin uses **6 focused skills**. This main skill contains shared knowledge
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| Skill | Domain | Key Commands |
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|-------|--------|--------------|
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| **linkedin-content-creation** | Post creation, templates, batch, pipeline, video | `/linkedin:post`, `/linkedin:quick`, `/linkedin:templates`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video` |
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| **linkedin-content-creation** | Post creation, templates, batch, pipeline, video, long-form | `/linkedin:post`, `/linkedin:quick`, `/linkedin:templates`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video`, `/linkedin:newsletter` |
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| **linkedin-analytics** | Analysis, reporting, import, troubleshooting | `/linkedin:analyze`, `/linkedin:audit`, `/linkedin:import`, `/linkedin:report` |
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| **linkedin-strategy** | Growth, authority, competitive, monetization | `/linkedin:strategy`, `/linkedin:authority`, `/linkedin:competitive`, `/linkedin:monetize` |
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| **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:speaking`, `/linkedin:collab` |
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@ -133,7 +133,8 @@ These rules apply to ALL content created by any skill or command:
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| `/linkedin:calendar` | View and manage post scheduling queue |
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| `/linkedin:publish` | Mark scheduled posts as published |
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| `/linkedin:pipeline` | Full end-to-end content pipeline |
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| `/linkedin:multiplatform` | Adapt content for other platforms |
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| `/linkedin:newsletter` | Long-form orchestrator (newsletter editions, essays, series articles) -- single long-form entry point |
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| `/linkedin:multiplatform` | Adapt content for other platforms (short-form/cross-format) |
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| `/linkedin:audit` | Periodic content strategy audit |
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| `/linkedin:authority` | Systematic authority building |
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| `/linkedin:competitive` | Competitive analysis of niche |
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