39f8b275a6
Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
317 lines
7.3 KiB
Markdown
317 lines
7.3 KiB
Markdown
# Weekly Content Calendar (2-3 Posts/Week)
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Templates for planning low-frequency, high-quality LinkedIn content.
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## Weekly Schedule Templates
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### Option A: 2 Posts/Week
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**Minimal viable presence for busy professionals**
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| Day | Slot | Content Type | Purpose |
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|-----|------|--------------|---------|
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| Tuesday | 8:00 AM CET | Core Expertise | Peak engagement day |
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| Thursday | 8:00 AM CET | Story/Commentary | Personality building |
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**Time investment:** 3-4 hours/week
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| Activity | Time | When |
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|----------|------|------|
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| Content creation | 90 min | Weekend or Monday |
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| Pre-post engagement (5x5x5) | 30 min | Before each post (2x) |
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| Post engagement | 60 min | After each post (2x) |
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| Daily maintenance | 25 min | 5 min/day other days |
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---
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### Option B: 3 Posts/Week (Recommended)
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**Balanced presence for sustainable growth**
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| Day | Slot | Content Type | Purpose |
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|-----|------|--------------|---------|
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| Tuesday | 8:00 AM CET | Core Expertise | Authority building |
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| Wednesday | 12:00 PM CET | Quick Post/News | Maintain presence |
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| Thursday | 8:00 AM CET | In-depth/Story | Engagement driver |
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**Time investment:** 4-5 hours/week
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| Activity | Time | When |
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|----------|------|------|
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| Content creation | 120 min | Weekend or Monday |
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| Pre-post engagement | 45 min | Before each post (3x) |
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| Post engagement | 90 min | After each post (3x) |
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| Daily maintenance | 25 min | 5 min/day non-post days |
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---
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### Option C: 2 Posts + 1 Article/Month
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**For established professionals building depth**
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**Week 1:**
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| Day | Content |
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|-----|---------|
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| Tuesday | Regular post |
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| Wednesday | Article publication |
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| Thursday | Article promotion post |
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**Weeks 2-4:**
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| Day | Content |
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|-----|---------|
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| Tuesday | Regular post |
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| Thursday | Regular post (or article derivative) |
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---
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## Monthly Planning Grid
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### 8-Post Month (2x/week)
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| Week | Tuesday | Thursday | Notes |
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|------|---------|----------|-------|
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| 1 | Expertise deep-dive | Personal story | Foundation |
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| 2 | Framework/how-to | Industry commentary | Education |
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| 3 | Case study | Trend analysis | Credibility |
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| 4 | Tool/resource share | Reflection/lesson | Value |
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### 12-Post Month (3x/week)
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| Week | Tuesday | Wednesday | Thursday |
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|------|---------|-----------|----------|
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| 1 | Expertise deep-dive | Quick news take | Personal story |
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| 2 | Framework post | Commentary | Case study |
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| 3 | How-to guide | News reaction | Trend analysis |
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| 4 | Resource share | Quick insight | Monthly reflection |
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---
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## Content Type Rotation
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### For AI-Focused Creators
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**Monthly mix (8-12 posts):**
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| Type | Count | Examples |
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|------|-------|----------|
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| AI News/Commentary | 2-3 | New releases, announcements, trends |
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| Implementation How-to | 2-3 | Patterns, tutorials, lessons |
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| Strategy/Leadership | 1-2 | ROI, governance, decisions |
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| Tools/Resources | 1-2 | Comparisons, shares, templates |
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| Personal/Story | 1-2 | Experiences, reflections |
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### Content Pillars Grid
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Map your posts across pillars:
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| Pillar | Week 1 | Week 2 | Week 3 | Week 4 |
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|--------|--------|--------|--------|--------|
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| AI News | X | | X | |
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| Implementation | | X | | X |
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| Strategy | | | X | |
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| Tools | | | | X |
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| Personal | X | | | |
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---
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## Weekly Workflow
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### Sunday (30 min)
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**Planning session:**
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- [ ] Review next week's calendar slots
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- [ ] Assign topics to each slot
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- [ ] Note any timely content opportunities
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- [ ] Check for relevant news to comment on
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### Monday (90-120 min)
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**Batch creation:**
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- [ ] Write/finalize all posts for the week
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- [ ] Prepare visuals if needed
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- [ ] Draft first comments (links, etc.)
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- [ ] Schedule or save drafts
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### Posting Days (45-60 min each)
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**Pre-post (15 min before):**
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- [ ] 5x5x5 engagement on target creators
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**Post (2 min):**
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- [ ] Publish post
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- [ ] Add first comment with link (if applicable)
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**Post-engagement (30-45 min after):**
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- [ ] Stay online for first hour
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- [ ] Respond to every comment
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- [ ] Engage with commenters' profiles
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### Non-Posting Days (5-10 min)
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**Maintenance:**
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- [ ] Check for comments to respond to
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- [ ] 3-5 quick engagements on feed
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- [ ] Note content ideas
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### Friday (15 min)
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**Week review:**
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- [ ] Check post performance
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- [ ] Note what worked/didn't
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- [ ] Capture ideas for next week
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- [ ] Update monthly tracking
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---
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## Monthly Planning Template
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### Month: _______________
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**Goals this month:**
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- Growth target: _____ new followers
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- Engagement target: _____ average comments
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- Content focus: _____
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### Week 1: ___ to ___
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| Date | Day | Topic | Type | Status |
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|------|-----|-------|------|--------|
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| | Tue | | | [ ] |
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| | Wed | | | [ ] |
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| | Thu | | | [ ] |
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Notes: _____
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### Week 2: ___ to ___
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| Date | Day | Topic | Type | Status |
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|------|-----|-------|------|--------|
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| | Tue | | | [ ] |
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| | Wed | | | [ ] |
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| | Thu | | | [ ] |
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Notes: _____
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### Week 3: ___ to ___
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| Date | Day | Topic | Type | Status |
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|------|-----|-------|------|--------|
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| | Tue | | | [ ] |
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| | Wed | | | [ ] |
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| | Thu | | | [ ] |
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Notes: _____
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### Week 4: ___ to ___
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| Date | Day | Topic | Type | Status |
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|------|-----|-------|------|--------|
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| | Tue | | | [ ] |
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| | Wed | | | [ ] |
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| | Thu | | | [ ] |
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Notes: _____
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### Month-End Review
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- Total posts: _____ / planned: _____
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- Average engagement rate: _____%
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- Best performing post: _____
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- Follower growth: _____
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- Lessons learned: _____
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## Engagement Schedule
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### Posting Days
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| Time | Activity |
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|------|----------|
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| 7:45 AM | 5x5x5 pre-engagement |
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| 8:00 AM | Publish post |
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| 8:00-9:00 AM | Active engagement with comments |
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| 12:00 PM | Check for new comments, respond |
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| 5:00 PM | Final comment check |
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### Non-Posting Days
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| Time | Activity |
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|------|----------|
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| 8:00 AM | 5-minute feed scan |
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| 12:00 PM | Check for comments on recent posts |
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| Any time | Note content ideas when they occur |
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---
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## Quality Standards Checklist
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**For low-frequency posting, each post must:**
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- [ ] Contain genuine insight (not just observation)
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- [ ] Have a compelling hook (first 140 chars)
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- [ ] Be well-structured and formatted
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- [ ] Demonstrate clear expertise
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- [ ] Include engaging CTA
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- [ ] Connect to core topic areas
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- [ ] Be worth saving (the save test)
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**If a post doesn't meet these standards, don't publish it.** Skip a slot rather than post mediocre content.
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## Tracking Template
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### Weekly Metrics
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| Week | Posts | Avg Views | Avg Likes | Avg Comments | New Followers |
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|------|-------|-----------|-----------|--------------|---------------|
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| 1 | | | | | |
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| 2 | | | | | |
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| 3 | | | | | |
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| 4 | | | | | |
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### Monthly Summary
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| Metric | Target | Actual |
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|--------|--------|--------|
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| Posts published | | |
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| Average engagement rate | | |
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| Total new followers | | |
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| Best post (topic) | n/a | |
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| Opportunities generated | | |
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## Adaptation Guidelines
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### When to increase frequency
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- Consistently exceeding engagement targets
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- Have more time available
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- Building toward specific goal (launch, event)
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- Growing faster than expected
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### When to maintain 2-3x
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- Meeting targets consistently
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- Time-constrained
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- Quality > quantity preference
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- Sustainable long-term pace
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### When to decrease
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- Quality suffering
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- Burnout signs
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- Major life/work demands
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- Better to pause than post poorly
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## Notes
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- Low frequency requires HIGHER quality per post
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- Engagement time matters more than posting time
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- Consistency matters more than frequency
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- Skip a post rather than post poorly
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- Review and adjust monthly
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