From 25b356fc5c1da580b88ffae6332f514919249e58 Mon Sep 17 00:00:00 2001 From: Kjell Tore Guttormsen Date: Sat, 20 Jun 2026 05:44:05 +0200 Subject: [PATCH] =?UTF-8?q?fix(linkedin-studio):=20S29c=20terminology-scru?= =?UTF-8?q?b=20=E2=80=94=20"thought=20leadership"=20=E2=86=92=20neutral=20?= =?UTF-8?q?(references/)?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Third sub-pass of the S29 plugin-wide terminology scrub: the banned brand phrase "thought leadership" (FORM A) removed from the reference-doc surface — the largest pass (2x S29a/S29b). 34 edits across 15 reference files. Vocabulary consistent with S29a/S29b: "thought leadership angle(s)" -> "content angle(s)"; "thought leadership" (positioning/practice) -> "authority ..."; content-type labels -> "authority content / authority posts"; the whole "Value Test" family -> "Authority Value Test". Established cross-pass equivalents closed: glossary:229 "Thought Leadership Value Test" -> "Authority Value Test" (closes the S29b cross-directory naming gap); glossary:29 "8 universal thought leadership angles" -> "content angles"; engagement-frameworks:137 "Standard Thought Leadership Structure" -> "Standard Post Structure" (matches S29a post:98). S29e filename locked this session: thought-leadership-angles.md -> content-angles.md (operator- chosen). The canonical file's in-file title/headers scrubbed now for consistency (H1 -> "# Content Angles"; "## The Authority Value Test"; "### Step 3: Test For Authority Value"); the file rename + all 20 pointers remain S29e (atomic). Judgment-calls (operator-approved): thought-leadership-angles:212 "disguised as thought leadership" -> "expertise" (S29b vocab); linkedin-formats:295 -> "Text-based content" (avoids authority...authority echo); linkedin-visual-style:3 -> "For building authority,"; ai-content- framework:380 "main LinkedIn thought leadership skill" -> "content skill" (avoids awkward "authority skill"). Kept by design: video-strategy-guide:429 ironic quote; video-strategy- guide:532 "TL;DW" false positive (too long, didn't watch). Scope (operator-locked, inherits S29a/S29b): FORM A only. FORM B ("thought leader(s)" as role, references = 4) untouched. The 3 thought-leadership-angles.md filename pointers in references/ deferred to S29e. Verify: FORM A in references/ = only the kept ironic quote (video:429); canonical file in-file FORM A = NONE; FORM B unchanged (4); filename pointers unchanged (3); no anchor links to changed headers; gate 81/0/0; counts 29/19/26/6 + v0.5.0 unchanged. Co-Authored-By: Claude Opus 4.8 (1M context) Claude-Session: https://claude.ai/code/session_016qgzo6rxthw7KuxHjn5vyE --- references/ab-testing-framework.md | 2 +- references/ai-content-framework.md | 4 ++-- references/algorithm-signals-reference.md | 2 +- references/engagement-frameworks.md | 2 +- references/glossary.md | 4 ++-- references/growth-roadmaps.md | 2 +- references/linkedin-formats.md | 10 +++++----- references/linkedin-growth-playbook-2025-2026.md | 2 +- references/linkedin-monetization-strategies.md | 6 +++--- references/linkedin-visual-style.md | 8 ++++---- references/poll-strategy-guide.md | 2 +- references/scheduling-strategy.md | 2 +- references/thought-leadership-angles.md | 12 ++++++------ references/trajectory-strategy-adjustments.md | 6 +++--- references/video-strategy-guide.md | 4 ++-- 15 files changed, 34 insertions(+), 34 deletions(-) diff --git a/references/ab-testing-framework.md b/references/ab-testing-framework.md index 955650f..eaa8c56 100644 --- a/references/ab-testing-framework.md +++ b/references/ab-testing-framework.md @@ -6,7 +6,7 @@ description: Methodology for systematic content experimentation on LinkedIn, inc # A/B Testing Framework for LinkedIn Content -Systematic experimentation methodology for LinkedIn thought leadership. Since LinkedIn provides no native A/B testing, this framework uses sequential posting with controlled variables to generate actionable content insights. +Systematic experimentation methodology for LinkedIn authority building. Since LinkedIn provides no native A/B testing, this framework uses sequential posting with controlled variables to generate actionable content insights. ## Why A/B Test on LinkedIn? diff --git a/references/ai-content-framework.md b/references/ai-content-framework.md index 68e5883..d215e9d 100644 --- a/references/ai-content-framework.md +++ b/references/ai-content-framework.md @@ -1,6 +1,6 @@ # AI Content Framework -Specialized framework for creating LinkedIn content about AI topics. Designed for AI advisors, implementers, and strategists who want to build thought leadership in the AI space. +Specialized framework for creating LinkedIn content about AI topics. Designed for AI advisors, implementers, and strategists who want to build authority in the AI space. ## The 4 AI Content Pillars @@ -377,7 +377,7 @@ Before posting AI content: ## Integration with Main Skill -This framework integrates with the main LinkedIn thought leadership skill: +This framework integrates with the main LinkedIn content skill: - **Angles:** AI content uses same 8 angles (thought-leadership-angles.md) - **Formats:** Follow format guidelines in linkedin-formats.md diff --git a/references/algorithm-signals-reference.md b/references/algorithm-signals-reference.md index 7a53adc..3d21c35 100644 --- a/references/algorithm-signals-reference.md +++ b/references/algorithm-signals-reference.md @@ -155,7 +155,7 @@ hypotheses, not targets. Confidence: **low / directional** for every row. | Linking? | First comment, lead with value either way | | Multiple ideas? | Split into separate posts | | Off your usual topic? | Topic alignment is a real input — stay on-domain or accept lower reach | -| Video or text? | Text for thought leadership, video (captioned, 4:5/1:1) for connection | +| Video or text? | Text for authority, video (captioned, 4:5/1:1) for connection | | Carousel or text? | Documents for frameworks/guides, text for stories/opinions | | Comment or like first? | Comment (higher in the engagement order) | diff --git a/references/engagement-frameworks.md b/references/engagement-frameworks.md index 20a0c05..b9f21d8 100644 --- a/references/engagement-frameworks.md +++ b/references/engagement-frameworks.md @@ -134,7 +134,7 @@ This structure creates positive response by opposing forces and compels the "see ## Story Structure Frameworks -### The Standard Thought Leadership Structure (1,200-1,800 chars) +### The Standard Post Structure (1,200-1,800 chars) **Hook (110-140 chars)** → Grab attention, create curiosity diff --git a/references/glossary.md b/references/glossary.md index 1a33267..4c193a1 100644 --- a/references/glossary.md +++ b/references/glossary.md @@ -26,7 +26,7 @@ Signal triggers that correlate with lower reach: excessive hashtags, external li **Used in:** `references/algorithm-signals-reference.md`, `references/linkedin-formats.md` ### Angle Rotation -Systematic application of 8 universal thought leadership angles across the same topic to create distinct post variations without repeating yourself. The 8 angles: Contrarian Take, Pattern Recognition, Uncomfortable Truth, Future Implication, Personal Lesson, Reframe, Practical Breakdown, Human Story. +Systematic application of 8 universal content angles across the same topic to create distinct post variations without repeating yourself. The 8 angles: Contrarian Take, Pattern Recognition, Uncomfortable Truth, Future Implication, Personal Lesson, Reframe, Practical Breakdown, Human Story. **Used in:** `references/thought-leadership-angles.md`, `agents/content-planner.md`, `agents/trend-spotter.md` @@ -226,7 +226,7 @@ Penalty state where posts reach only immediate connections without algorithmic a ## T -### Thought Leadership Value Test +### Authority Value Test Three-question quality gate before publishing: (1) Does this help someone make a better decision? (2) Does this change how someone thinks? (3) Would I find this valuable if someone else wrote it? Must pass all three. **Used in:** `references/thought-leadership-angles.md`, `agents/differentiation-checker.md`, `agents/trend-spotter.md` diff --git a/references/growth-roadmaps.md b/references/growth-roadmaps.md index 9b491f5..9663508 100644 --- a/references/growth-roadmaps.md +++ b/references/growth-roadmaps.md @@ -219,7 +219,7 @@ The 90-day system covers 0-2K followers. This section provides the roadmap from | Activity | Frequency | Purpose | |----------|-----------|---------| | Core expertise posts | 3-5x/week | Maintain authority | -| Thought leadership pieces | 2-3x/month | Differentiation | +| Authority pieces | 2-3x/month | Differentiation | | Speaking/podcasts | Monthly | Off-platform visibility | | Collaboration amplification | 2x/month | Network leverage | | Lead magnets | Create 1-2 | Funnel building | diff --git a/references/linkedin-formats.md b/references/linkedin-formats.md index 6cc5a0d..79a432c 100644 --- a/references/linkedin-formats.md +++ b/references/linkedin-formats.md @@ -21,7 +21,7 @@ Choosing the right format isn't just about engagement rates—it's about underst - **"See more" threshold:** 110-140 characters (mobile) / 140 characters (desktop) - **Short posts:** 150-300 characters (quick insights, questions) - **Medium posts:** 700-1,000 characters (balanced engagement and substance) -- **Long posts:** 1,300-1,800 characters (storytelling, thought leadership) +- **Long posts:** 1,300-1,800 characters (storytelling, authority content) ### Comments - **Limit:** 1,500 characters @@ -76,7 +76,7 @@ Choosing the right format isn't just about engagement rates—it's about underst - Need bold opinions, emotional moments, or surprising insights - Sweet spot: 1,200-1,800 character range consistently outperforms - Very short (150-300 chars) can perform well with concentrated insights - - Best for: Thought leadership, contrarian takes, personal stories + - Best for: Authority content, contrarian takes, personal stories **6. Polls: declining effectiveness; audience research only (no reliable reach multiplier — see `references/algorithm-signals-reference.md`)** - Still generates high impressions but effectiveness declining @@ -269,7 +269,7 @@ Immediate engagement in first hour is critical for triggering subsequent waves. - Topic inconsistency (confuses your expertise) - Long gaps between posts (breaks consistency signal) -**Thought leadership posts:** +**Authority posts:** - Tend to earn more shares than average content - Generate deeper conversations (15+ word comments) - Position you as subject matter expert @@ -292,7 +292,7 @@ Immediate engagement in first hour is critical for triggering subsequent waves. - Algorithm prioritizes dwell time over impressions **What This Means:** -Video isn't the silver bullet many creators think it is. Text-based thought leadership often outperforms video for building authority and generating meaningful engagement. However, video DOES have specific use cases where it excels. +Video isn't the silver bullet many creators think it is. Text-based content often outperforms video for building authority and generating meaningful engagement. However, video DOES have specific use cases where it excels. **Lara Acosta's Position:** "Video is overrated on LinkedIn" @@ -306,7 +306,7 @@ Video isn't the silver bullet many creators think it is. Text-based thought lead **When Text Outperforms Video:** - Complex frameworks requiring reflection -- Thought leadership requiring contemplation +- Authority content requiring contemplation - Contrarian perspectives needing careful articulation - Data-heavy insights - Long-form storytelling diff --git a/references/linkedin-growth-playbook-2025-2026.md b/references/linkedin-growth-playbook-2025-2026.md index cbf4cfb..e20e8ee 100644 --- a/references/linkedin-growth-playbook-2025-2026.md +++ b/references/linkedin-growth-playbook-2025-2026.md @@ -819,7 +819,7 @@ Avoid weekends for B2B content. **Best for:** - Personal brand content - Behind-the-scenes insights -- Reflective thought leadership +- Reflective authority content - Not tactical business content ### Tactics That Now Hurt Performance diff --git a/references/linkedin-monetization-strategies.md b/references/linkedin-monetization-strategies.md index 797336e..8ac64b3 100644 --- a/references/linkedin-monetization-strategies.md +++ b/references/linkedin-monetization-strategies.md @@ -282,7 +282,7 @@ Attempting to sell before building credibility damages both trust and algorithm - Connect via executive DMs, not public posts **Lead generation:** -- Inbound from thought leadership +- Inbound from authority building - Speaking at industry events - Referrals from existing clients - Strategic partnerships @@ -621,7 +621,7 @@ This isn't vanity metrics—it's market perception of your expertise. **Total monthly revenue:** $95,083 **Annual revenue:** ~$1,141,000 -**Content mix:** 80% thought leadership, 15% case studies, 5% strategic mentions +**Content mix:** 80% authority content, 15% case studies, 5% strategic mentions ## Common Monetization Mistakes to Avoid @@ -655,7 +655,7 @@ This isn't vanity metrics—it's market perception of your expertise. **Why it fails:** - Sounds like every other salesperson -- Breaks the thought leadership positioning +- Breaks the authority positioning - Triggers engagement bait detection - Reduces post reach diff --git a/references/linkedin-visual-style.md b/references/linkedin-visual-style.md index 7af4cec..91c3de7 100644 --- a/references/linkedin-visual-style.md +++ b/references/linkedin-visual-style.md @@ -1,10 +1,10 @@ # LinkedIn Visual Style Guide -Visual content on LinkedIn follows different rules than Instagram or Twitter. For thought leadership, text-first content consistently outperforms image-heavy posts. This guide defines when and how to use visuals strategically. +Visual content on LinkedIn follows different rules than Instagram or Twitter. For building authority, text-first content consistently outperforms image-heavy posts. This guide defines when and how to use visuals strategically. ## The Text-First Principle -LinkedIn rewards dwell time and conversation, not visual impressions. Pure text posts with strong hooks generate more comments and shares than image posts in the thought leadership niche. +LinkedIn rewards dwell time and conversation, not visual impressions. Pure text posts with strong hooks generate more comments and shares than image posts in the authority niche. **When text-only wins:** - Personal stories and lessons learned @@ -79,7 +79,7 @@ LinkedIn users scroll fast. Your visual has 1-2 seconds to communicate its value ## When to Use Each Visual Format ### No Image (Text-Only Post) -**Best for:** Thought leadership, stories, opinions, quick tips +**Best for:** Authority content, stories, opinions, quick tips **Engagement pattern:** Highest comment rates, strong for dwell time **Use when:** The value is in the words, not in showing something @@ -120,7 +120,7 @@ Before adding a visual, ask: 1. **Does this need to be seen, not just read?** If no → text-only 2. **Does the visual add information the text doesn't?** If no → text-only 3. **Would someone save this image for reference?** If yes → carousel or infographic -4. **Am I adding an image just because "posts with images get more engagement"?** → Stop. That's a myth for thought leadership content +4. **Am I adding an image just because "posts with images get more engagement"?** → Stop. That's a myth for authority content ## Tools by Skill Level diff --git a/references/poll-strategy-guide.md b/references/poll-strategy-guide.md index ca93c36..bff015f 100644 --- a/references/poll-strategy-guide.md +++ b/references/poll-strategy-guide.md @@ -176,7 +176,7 @@ What surprised me: [unexpected finding] Here's what this means: [3-5 insights based on the results + your expertise] -The bigger lesson: [connect to your thought leadership angle] +The bigger lesson: [connect to your content angle] What do you think — did the results match your expectation? ``` diff --git a/references/scheduling-strategy.md b/references/scheduling-strategy.md index 557476c..55c615e 100644 --- a/references/scheduling-strategy.md +++ b/references/scheduling-strategy.md @@ -32,7 +32,7 @@ Based on `weekly_goal` from state file: |------|-----|------------|-----------| | 1 | Monday | 09:00 | Week-start motivation content | | 2 | Tuesday | 08:30 | Peak B2B engagement window | -| 3 | Wednesday | 08:30 | Mid-week thought leadership | +| 3 | Wednesday | 08:30 | Mid-week authority content | | 4 | Thursday | 12:00 | Lunch-break engagement peak | | 5 | Saturday | 10:00 | Weekend catch-up readers | diff --git a/references/thought-leadership-angles.md b/references/thought-leadership-angles.md index 9af612e..08c976e 100644 --- a/references/thought-leadership-angles.md +++ b/references/thought-leadership-angles.md @@ -1,10 +1,10 @@ -# Thought Leadership Angles +# Content Angles -This document provides frameworks for identifying thought leadership angles from any type of content or context. +This document provides frameworks for identifying content angles from any type of content or context. ## Core Principle -Thought leadership isn't about what you know—it's about **how you help others see differently**. Any content can become thought leadership by finding the right angle. +Authority isn't about what you know—it's about **how you help others see differently**. Any content can build authority by finding the right angle. ## 8 Universal Angles @@ -89,7 +89,7 @@ What do you have? - How should we think about this differently? (Reframe) - What does this mean for the future? (Future Implication) -### Step 3: Test For Thought Leadership Value +### Step 3: Test For Authority Value A good angle must pass at least two of these tests: - **Perspective shift:** Does it make people see things differently? @@ -209,10 +209,10 @@ Concrete starter questions and example hooks per industry. When the user's indus - **Echo chamber:** Repeating what everyone already says - **Humble brag:** Disguised self-promotion without insight - **Vague wisdom:** Platitudes without specifics -- **Pure promotion:** Marketing disguised as thought leadership +- **Pure promotion:** Marketing disguised as expertise - **Borrowed authority:** Citing research without adding perspective -## The Thought Leadership Test +## The Authority Value Test Before posting, ask: 1. Does this help someone make a better decision? diff --git a/references/trajectory-strategy-adjustments.md b/references/trajectory-strategy-adjustments.md index 7bcc29f..b661b96 100644 --- a/references/trajectory-strategy-adjustments.md +++ b/references/trajectory-strategy-adjustments.md @@ -164,7 +164,7 @@ Confirm growth is sustainable, not a spike: | **Engagement intensity** | Active | Shift toward strategic relationship building with larger creators | Punch above your weight while momentum carries you | | **Format mix** | Working well | Invest in higher-production formats (video, long-form articles) | Higher-effort formats convert better when you have audience | | **Collaboration pace** | Opportunities appearing | Be selective; prioritize collaborations that unlock new audiences | Quality partnerships > quantity when ahead | -| **Content emphasis** | Shift to thought leadership | Develop signature frameworks, original research, contrarian takes | Build authority, not just audience | +| **Content emphasis** | Shift to authority content | Develop signature frameworks, original research, contrarian takes | Build authority, not just audience | | **Goal management** | Raise target or accelerate timeline | Consider: raise target to 15K, pull deadline forward, or add monetization goal | Capitalize on momentum | ### Strategic Opportunities @@ -199,7 +199,7 @@ Growth target is met. Strategy shifts from "grow" to "leverage." | **Engagement intensity** | Strategic only; prioritize high-value connections | Time is better spent on monetization and opportunities | | **Format mix** | Invest in premium formats (video, newsletters, articles) | Premium formats convert audience to revenue | | **Collaboration pace** | Highly selective; co-create with peers at your level | Collaborations should open doors, not just grow numbers | -| **Content emphasis** | 100% thought leadership and signature content | You've earned the audience; now lead them | +| **Content emphasis** | 100% authority and signature content | You've earned the audience; now lead them | | **Goal management** | Set new goal: revenue, influence, or impact metric | Follower count is a vanity metric past this point | ### New Metrics to Track @@ -214,7 +214,7 @@ Growth target is met. Strategy shifts from "grow" to "leverage." ### Related Commands - `/linkedin:monetize` -- revenue strategy -- `/linkedin:strategy` -- thought leadership deepening (authority building absorbed in v2.0.0) +- `/linkedin:strategy` -- authority deepening (authority building absorbed in v2.0.0) - `/linkedin:competitive` -- maintain positioning --- diff --git a/references/video-strategy-guide.md b/references/video-strategy-guide.md index f8644d2..c0c0be4 100644 --- a/references/video-strategy-guide.md +++ b/references/video-strategy-guide.md @@ -1,6 +1,6 @@ # Video Scripting & Production Strategy Guide -Comprehensive video scripting reference for LinkedIn thought leadership. This guide focuses on **scripting, pacing, and production workflow** — for general video format specs, algorithm data, technical requirements, editing tools, and thumbnail strategy, see `linkedin-formats.md` (Video Content Deep Dive section). +Comprehensive video scripting reference for LinkedIn authority content. This guide focuses on **scripting, pacing, and production workflow** — for general video format specs, algorithm data, technical requirements, editing tools, and thumbnail strategy, see `linkedin-formats.md` (Video Content Deep Dive section). --- @@ -577,7 +577,7 @@ Type: [talking head / screen recording / slideshow] Length: [30s / 60s / 90s / 2min] Words: [count] (at 2.5 wps) Topic: [content pillar alignment] -Angle: [from 8 thought leadership angles] +Angle: [from 8 content angles] ━━━ SCRIPT ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━