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refactor(linkedin-studio): S31a multiplier-scrub (reference-docs) — unsourced "Nx" reach/format multipliers -> SSOT

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Hardening, multiplier class (S31, batch a). Surgical SSOT-reconciliation of
unsourced "Nx" reach/format/growth multipliers asserted as fact in 7 reference
docs. Same discipline as S27/S28/S30: read-and-show -> grep-confirm -> re-grep
final; 8-step interactive gate; operator-approved catalog before edit.

26 edits / 7 files (+32/-32):
- collaborations-guide (10): 10x reach (:3,:476), 2-3x normal (:32), and the six
  per-format "Reach multiplier: Nx" fields (:165/:187/:210/:235/:252/:277) +
  the label-only :292 (no number) folded in for consistency -> "Reach:" with
  directional, no-reliable-multiplier wording.
- linkedin-growth-playbook (10): 3x faster growth (:57/:132), 1.6x reach (:175),
  1.4x engagement (:205), 1.64x poll (:234), the format-multiplier list
  (:246-251 -> SSOT format ranking, numbers dropped), 3.6x respond (:386),
  3x engagements (:422), 5.6x follower growth (:493), 40x search (:636).
- poll-strategy-guide:7 (1.64x), articles-strategy-guide:28-29 (2-3x/10x),
  video-strategy-guide:308 (2-3x distribution), ab-testing-framework:49
  (1.17x-1.6x format multipliers), trajectory:40 (2-3x saves) + :85 (3x).

Vocabulary 1:1 with S30: "tend to / more reach (multiplier unverified)",
"no reliable multiplier", format ranking kept + number dropped -> cite SSOT.

KEPT INTACT: SSOT-backed engagement-order multipliers (save ~= 5x a like,
quality comment ~= 2x a like, ~= 1x baseline). OUT of scope (untouched):
frequency counts (5x5x5, Nx/week), pixel dims, pricing/size-ratio multipliers.

SURFACED -> S31c (descriptive-% subpass, not edited here): growth:58 (130%
follow), growth:177/178 (Buffer 178%/247%), trajectory:39 (30-40%). Flagged
as absolute-figure class outside S31: growth:421/423. Sourcing overclaim to
revisit: growth:492 "Official LinkedIn data".

VERIFY: re-grep residual targets in 7 files -> 0; routed siblings + KEEP intact;
gate scripts/test-runner.sh = 81/0/0 exit 0, counts 29/19/26 + v0.5.0 unchanged.

Push held: origin = open/ (public namespace), STATE.md must not go there;
parked arrow is all-or-nothing pending STATE-placement fix.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_016qgzo6rxthw7KuxHjn5vyE
This commit is contained in:
Kjell Tore Guttormsen 2026-06-20 09:29:25 +02:00
commit 35ed480e5a
7 changed files with 32 additions and 32 deletions
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2
references/ab-testing-framework.md
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@ -46,7 +46,7 @@ Organized by impact level. Always start with high-impact variables.
| # | Variable | What to Test | Why It Matters |
|---|----------|-------------|----------------|
| 1 | **Hook/Opening line** | Question vs. statement, personal vs. universal, short vs. long (within 110-140 char limit) | Determines whether anyone clicks "see more." Single biggest driver of impressions. |
| 2 | **Post format** | Text-only vs. carousel vs. poll vs. video vs. document | Format multipliers range from 1.17x (text) to 1.6x (carousel). Audience preference varies. |
| 2 | **Post format** | Text-only vs. carousel vs. poll vs. video vs. document | Format shifts reach (documents/carousels rank highest) but no reliable per-format multiplier holds — see `references/algorithm-signals-reference.md`. Audience preference varies. |
| 3 | **Content angle** | Story-based vs. tactical vs. contrarian vs. curation | Angle determines comment quality and engagement depth. |
| 4 | **Call-to-action** | Question vs. invitation vs. challenge vs. none | CTA drives comments (strongest algorithm signal after saves). |