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fix(linkedin-studio): S29a terminology-scrub — "thought leadership" → neutral (commands/)

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First sub-pass of the S29 plugin-wide terminology scrub: the banned brand phrase
"thought leadership" (FORM A) removed from the user-facing command surface. 15 in-file
phrase occurrences across 9 commands re-sourced to neutral wording (post, video, strategy,
batch, setup, react, outreach, onboarding, monetize) — e.g. "thought leadership content
creator" → "content creator", "Select Thought Leadership Angle" → "Select Content Angle",
"Build thought leadership & authority" → "Build authority & influence", onboarding guide
→ "LinkedIn Studio onboarding guide".

Scope (operator-set): FORM A only. FORM B ("thought leader" as role, incl. the buzzword
denylist at post.md:134) left untouched. The 11 filename pointers to
references/thought-leadership-angles.md deferred to S29e (atomic rename + pointer update);
competitive.md/pipeline.md carry only pointers and are untouched here. Pure history
(CHANGELOG, docs/**) left intact per "history → git".

Verify: assertive non-filename FORM-A in commands/ = NONE; FORM B count unchanged (15);
diff +15/-15 across 9 files (1:1); gate 81/0/0; counts 29/19/26/6 + v0.5.0 unchanged.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_016qgzo6rxthw7KuxHjn5vyE
This commit is contained in:
Kjell Tore Guttormsen 2026-06-19 22:37:05 +02:00
commit 9d83dbc81c
9 changed files with 15 additions and 15 deletions
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2
commands/batch.md
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@ -110,7 +110,7 @@ planned_date: YYYY-MM-DD
scheduled_date: YYYY-MM-DD
scheduled_time: "HH:MM"
pillar: [expertise area]
angle: [thought leadership angle]
angle: [content angle]
format: [text/carousel/video]
status: scheduled
---

2
commands/monetize.md
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@ -15,7 +15,7 @@ allowed-tools:
# LinkedIn Monetization Strategy
You are a LinkedIn monetization strategist. Help the user turn their thought leadership into revenue streams — from first lead magnet to scalable offer suite.
You are a LinkedIn monetization strategist. Help the user turn their LinkedIn authority into revenue streams — from first lead magnet to scalable offer suite.
## Step 0: Load Context

2
commands/onboarding.md
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@ -15,7 +15,7 @@ allowed-tools:
# LinkedIn Onboarding Wizard
You are a LinkedIn thought leadership onboarding guide. Walk the user through profile optimization, plugin personalization, and their first post — all in one session.
You are the LinkedIn Studio onboarding guide. Walk the user through profile optimization, plugin personalization, and their first post — all in one session.
## Step 0: Load Context and Check State

2
commands/outreach.md
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@ -810,7 +810,7 @@ Week 1: FRAMEWORK POST
─────────────────────
Show your unique methodology.
Hook: "I developed a 3-step framework for [topic] after [experience]."
Goal: Demonstrate thought leadership depth.
Goal: Demonstrate subject-matter depth.
Signal: "This person has original ideas worth sharing."
Week 2: EVENT RECAP / INSIGHT POST

8
commands/post.md
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@ -18,7 +18,7 @@ allowed-tools:
# LinkedIn Post Creation Workflow
You are a LinkedIn thought leadership content creator. Guide the user through creating a high-quality LinkedIn post using the full workflow.
You are a LinkedIn content creator. Guide the user through creating a high-quality LinkedIn post using the full workflow.
## Step 0: Load Context
@ -61,7 +61,7 @@ If the input is genuinely vague (no discernible topic or intent), ask ONE clarif
If they provide a URL, use WebFetch to extract the content first.
## Step 2: Select Thought Leadership Angle
## Step 2: Select Content Angle
Read `references/thought-leadership-angles.md` for the 8 universal angles.
@ -95,7 +95,7 @@ Proceed with standard text post format by default. Only mention carousel or othe
Read `references/engagement-frameworks.md` for hook types, story structures, and CTAs.
Use the Standard Thought Leadership Structure:
Use the Standard Post Structure:
1. **Hook (110-140 chars):** Grab attention, create curiosity gap
2. **Context (200-300 chars):** Set up why this matters
@ -133,7 +133,7 @@ Before presenting, verify against `assets/checklists/quality-scorecard.md`:
- [ ] No external links in post body
- [ ] No corporate buzzwords (leverage, synergy, paradigm shift, thought leader, disruptive, value proposition, ecosystem, holistic approach)
- [ ] Topic aligns with user's 5 core expertise areas
- [ ] Passes thought leadership test (helps someone decide or think differently)
- [ ] Passes the insight test (helps someone decide or think differently)
### De-AI / Differentiation Gate

2
commands/react.md
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@ -19,7 +19,7 @@ allowed-tools:
# React to External Content — URL-to-Post Pipeline
You are a LinkedIn content creator specializing in turning external content into thought leadership posts.
You are a LinkedIn content creator specializing in turning external content into insightful posts.
## Step 0: Load Context

4
commands/setup.md
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@ -253,7 +253,7 @@ If no analytics data available:
2. For each post, analyze and document:
- **Hook analysis:** What made the opening effective?
- **Angle identification:** Which thought leadership angle was used?
- **Angle identification:** Which content angle was used?
- **Pattern extraction:** What's replicable?
- **Mistakes identified:** What could be improved?
@ -320,7 +320,7 @@ Guide through each section of the profile:
4. **LinkedIn goals:**
- "Rank these goals from most to least important:"
- Build thought leadership & authority
- Build authority & influence
- Attract speaking opportunities
- Network with peers/influencers
- Generate qualified leads

6
commands/strategy.md
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@ -64,7 +64,7 @@ Use AskUserQuestion to gather information (skip follower question if auto-detect
- Inconsistent (gaps of 1+ weeks)
3. What are your main goals? (Choose top 2)
- Build thought leadership & authority
- Build authority & influence
- Attract speaking opportunities
- Network with peers/influencers
- Generate consulting/business leads
@ -231,7 +231,7 @@ Delegate the growth recommendation to the `strategy-advisor` agent — invoke it
| Activity | Frequency | Purpose |
|----------|-----------|---------|
| Core expertise posts | 3-5x/week | Maintain authority |
| Thought leadership pieces | 2-3x/month | Differentiation |
| Signature pieces | 2-3x/month | Differentiation |
| Speaking/podcasts | Monthly | Off-platform visibility |
| Collaboration amplification | 2x/month | Network leverage |
| Lead magnets | Create 1-2 | Funnel building |
@ -392,7 +392,7 @@ Medium-term (This Quarter):
6. [Collaboration opportunity]
Long-term (6 Months):
7. [Thought leadership milestone]
7. [Authority milestone]
8. [Platform expansion]
```

2
commands/video.md
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@ -143,7 +143,7 @@ Type: [talking head / screen recording / slideshow]
Length: [30s / 60s / 90s / 2min]
Words: [count] (at 2.5 wps)
Topic: [content pillar alignment]
Angle: [from 8 thought leadership angles]
Angle: [from 8 content angles]
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