# Positioning Brief

> **What this file is.** A distillate — the second brain's evidence-weighted read of your
> positioning, written by `/linkedin:setup` (Step 3g) and consumed by every drafting
> surface. It answers four questions a draft cannot answer for itself: who is writing,
> who it is for, what they actually hold, and why it is not interchangeable with the
> other twenty posts on the topic that week.
>
> **What this file is not.** It **does not restate** `user-profile.md`. That file is your
> *declared* identity — name, role, the five expertise areas, the target audience, the
> ranked goals — filled in by you and authoritative as such. This file is the *distilled*
> layer above it: the stance and the difference, inferred from what you have actually
> published and consolidated into `brain/profile.md`. When the two disagree, the declared
> profile and your dated `## Who I am now` anchor win, and the inference is the thing that
> gets corrected. Two files asserting the same fact is how positioning quietly forks.
>
> **Editing.** This file is yours to edit directly. Regeneration never overwrites it
> silently: `/linkedin:setup` shows a diff and asks for an explicit go first.

---

## Who I am

[One or two sentences. The working identity a reader would recognise across your posts —
not your job title. Distilled from `brain/profile.md` Static facts and the operations
anchor; grounded in what you have published, not in what you aspire to.]

_Evidence:_ [which consolidated facts or published pieces support this]

---

## Who this is for

[The reader you are actually writing to — the one whose problem your posts solve. Narrower
than the declared target audience if the published record says so; say which, and why.]

_Evidence:_ [engagement patterns, recurring commenters, the questions you actually get]

---

## What I hold

[The two to four positions you argue from — the opinions a reader could disagree with. A
position that no one could disagree with is a description, not a stance, and does not
belong here.]

1. [Position — stated as a claim, not a topic]
2. [Position]
3. [Position]

_Evidence:_ [posts or editions where you took this position explicitly]

---

## How I differ

[Why this account and not the generic account on the same topic. Concrete: the lived
material only you have — the named cases, the real numbers, the work you actually did.
"More practical" and "more authentic" are not differentiators; the specific thing you can
say that a competitor cannot is.]

_Evidence:_ [specifics-bank entries, case studies, frameworks you authored]

---

## Provenance

- **Generated:** [YYYY-MM-DD] by `/linkedin:setup` Step 3g
- **Sources:** `brain/profile.md` (consolidated) · `brain/operations.md` (anchor) ·
  `profile/user-profile.md` (declared) · published corpus
- **Operator edits since generation:** [none / describe]