linkedin-studio/hooks/scripts/personalization-score.mjs

#!/usr/bin/env node
// Personalization score calculator for linkedin-studio plugin
// Checks 8 asset categories for real user data vs placeholder templates
// Standalone: outputs SCORE:N|M/8 assets personalized
// Import: export function calculateScore(pluginRoot) => { score, personalized, categories }

import { readFileSync, existsSync, readdirSync } from 'node:fs';
import { join, basename, dirname } from 'node:path';
import { fileURLToPath } from 'node:url';

const __dirname = dirname(fileURLToPath(import.meta.url));

export function calculateScore(pluginRoot) {
  let score = 0;
  let personalized = 0;
  const categories = 8;

  // --- 1. Voice samples (25 points) ---
  // The shipped file is a PII-free placeholder carrying the VOICE_PLACEHOLDER
  // sentinel. Key detection on the sentinel (deterministic) rather than the old
  // `[Your Name]` heuristic: a populated profile removes the sentinel and earns
  // the points; the placeholder (or any file still carrying it) scores 0.
  const voiceFile = join(pluginRoot, 'assets', 'voice-samples', 'authentic-voice-samples.md');
  if (existsSync(voiceFile)) {
    const content = readFileSync(voiceFile, 'utf-8');
    const lineCount = content.split('\n').length;
    if (lineCount > 50 && !content.includes('<!-- VOICE_PLACEHOLDER -->')) {
      score += 25;
      personalized += 1;
    }
  }

  // --- 2. User profile (20 points) ---
  const profileFile = join(pluginRoot, 'config', 'user-profile.local.md');
  if (existsSync(profileFile)) {
    const content = readFileSync(profileFile, 'utf-8');
    const placeholderCount = (content.match(/\[Your /g) || []).length;
    if (placeholderCount < 3) {
      score += 20;
      personalized += 1;
    }
  }

  // --- 3. Case studies (15 points) ---
  const caseDir = join(pluginRoot, 'assets', 'case-studies');
  if (existsSync(caseDir)) {
    let realCases = 0;
    try {
      for (const f of readdirSync(caseDir)) {
        if (!f.endsWith('.md')) continue;
        if (f === 'case-study-template.md') continue;
        realCases++;
      }
    } catch { /* ignore */ }
    if (realCases >= 2) { score += 15; personalized += 1; }
    else if (realCases >= 1) { score += 8; }
  }

  // --- 4. Frameworks (10 points) ---
  const fwDir = join(pluginRoot, 'assets', 'frameworks');
  if (existsSync(fwDir)) {
    let realFw = 0;
    try {
      for (const f of readdirSync(fwDir)) {
        if (!f.endsWith('.md')) continue;
        if (f === 'framework-template.md') continue;
        realFw++;
      }
    } catch { /* ignore */ }
    if (realFw >= 2) { score += 10; personalized += 1; }
    else if (realFw >= 1) { score += 5; }
  }

  // --- 5. High-engagement posts (10 points) ---
  const postsFile = join(pluginRoot, 'assets', 'examples', 'high-engagement-posts.md');
  if (existsSync(postsFile)) {
    const content = readFileSync(postsFile, 'utf-8');
    const postCount = (content.match(/^## Post [0-9]/gm) || []).length;
    if (postCount >= 3) { score += 10; personalized += 1; }
    else if (postCount >= 1) { score += 4; }
  }

  // --- 6. Demographics (8 points) ---
  const demoFile = join(pluginRoot, 'assets', 'audience-insights', 'demographics.md');
  if (existsSync(demoFile)) {
    const content = readFileSync(demoFile, 'utf-8');
    const placeholderCount = (content.match(/\[Industry name\]|\[Function\]|\[Country\]|\[X\]%/g) || []).length;
    if (placeholderCount < 5) {
      score += 8;
      personalized += 1;
    }
  }

  // --- 7. Engagement patterns (7 points) ---
  const patternsFile = join(pluginRoot, 'assets', 'audience-insights', 'engagement-patterns.md');
  if (existsSync(patternsFile)) {
    const content = readFileSync(patternsFile, 'utf-8');
    const placeholderCount = (content.match(/\[Day\]|\[Time\]|\[Topic\]|\[Format\]|\[Hook type\]/g) || []).length;
    if (placeholderCount < 5) {
      score += 7;
      personalized += 1;
    }
  }

  // --- 8. Post templates (5 points) ---
  const templatesFile = join(pluginRoot, 'assets', 'templates', 'my-post-templates.md');
  if (existsSync(templatesFile)) {
    const content = readFileSync(templatesFile, 'utf-8');
    const unfilled = (content.match(/\[Name - e\.g\./g) || []).length;
    const totalTemplates = (content.match(/^## Template [0-9]/gm) || []).length;
    const filled = totalTemplates - unfilled;
    if (filled >= 2) { score += 5; personalized += 1; }
    else if (filled >= 1) { score += 2; }
  }

  return { score, personalized, categories };
}

// Standalone execution (guarded to prevent stdout contamination on import)
if (process.argv[1] === fileURLToPath(import.meta.url)) {
  const pluginRoot = join(__dirname, '..', '..');
  const { score, personalized, categories } = calculateScore(pluginRoot);
  process.stdout.write(`SCORE:${score}|${personalized}/${categories} assets personalized\n`);
}