refactor(linkedin): merge collab + speaking into outreach (S17)
Step 18 (fasit S17): merged commands/collab.md + commands/speaking.md into a single commands/outreach.md covering both tracks under one outreach/pitch paradigm. Structural twins: same outreach/pitch flow (readiness → identify → score → format/abstract → outreach by temperature → production/portfolio → engagement-pod warning → pipeline tracker → network/progression → results dashboard) with track-specific detail at each step. Capability checklist: every function of both predecessors preserved: - Collab: 5-item readiness, partner search + 25-pt rubric, 12 formats across 4 maturity tiers, cold/warm/established outreach, DM amplification protocol, 5-phase co-creation workflow, shared drafting ground rules, pipeline board, health signals, Inner Circle tiers, long-term partnership framework. - Speaking: 100-pt readiness scorecard, event/CFP search + research template, Nordic/European tech conference calendar, 4 talk abstract templates, speaker positioning content calendar, demo reel strategy, speaker bio variants (50/100/200 words), CFP cover note + organizer outreach (cold/warm), post-speaking follow-up sequence, pipeline tracker, progression ladder (4 levels). - Both: engagement-pod warning (post-Mar-2025), quarterly results dashboard with both tracks. Removed commands/collab.md, commands/speaking.md. Reconciled all 16 route-refs across plugin (collab 8, speaking 8): - commands/linkedin.md: table row, priority list (items 16-17 → 16), routing rules (lines 177-178 → one rule), removed 'outreach' keyword from network-builder agent suggestion (now belongs to /linkedin:outreach). - skills/linkedin-thought-leadership/SKILL.md: pillar table + all-commands table (lines 30, 140, 142). - skills/linkedin-networking/SKILL.md: commands table (lines 29-30). - CLAUDE.md: commands table (lines 63-64). - README.md: feature bullet (line 68), commands table (lines 168-169), skills pillar table (line 289), ToS table (line 514). Verify: corrected predicate (test ! -f X && test ! -f Y && ! grep -rqn) exit 0. Literal Verify (plan.md:681) exit 1 due to the same exit-inversion bug observed at Step 16/17 — logged for plan-pass at Step 21. Manifest audit PASS: commands/outreach.md present; [Ss]peaking 40 hits; min_file_count=1 satisfied; forbidden/bash checks vacuous. Net commands/: 26 → 25 (matches plan). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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@ -60,8 +60,7 @@ All content commands (post, quick, react, pipeline, first-post, video, multiplat
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| `/linkedin:authority` | Systematic authority building |
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| `/linkedin:competitive` | Competitive analysis of niche |
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| `/linkedin:monetize` | Monetization strategy and funnels |
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| `/linkedin:speaking` | Speaking opportunity pipeline |
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| `/linkedin:collab` | Collaboration orchestration |
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| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking opportunities |
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| `/linkedin:profile` | 360Brew profile optimization |
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## Agents (16)
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@ -65,7 +65,7 @@ Key capabilities:
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- **Analytics pipeline** — import LinkedIn CSV exports, parse into structured JSON, generate performance reports
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- **Voice training** — learns your authentic writing style and flags drift
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- **Growth strategy** — phase-specific guidance from foundation (0-1K followers) through authority (10K+)
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- **Monetization and speaking** — readiness assessment, lead magnets, conference CFP templates
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- **Monetization and outreach** — readiness assessment, lead magnets, conference CFP templates, collaboration formats and partner pitches
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- **Video scripting** — structured scripts for 30s/60s/90s/2min LinkedIn video
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- **Multi-platform repurposing** — adapt LinkedIn content for Twitter/X, newsletters, blogs, slides
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- **A/B testing framework** — design and track content experiments
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@ -165,8 +165,7 @@ All 26 commands use colon notation: `/linkedin:post`, `/linkedin:quick`, etc.
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| `/linkedin:strategy` | Growth strategy planning based on your follower level. Phase-specific guidance from foundation (0-1K) through authority (10K+). |
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| `/linkedin:authority` | Systematic authority building. Tracks cited/shared posts, identifies signature content, builds repost schedules, and monitors growing influence. |
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| `/linkedin:monetize` | Monetization strategy with scored readiness assessment, stage-specific action plans, lead magnet blueprints, DM conversion workflows, and revenue dashboards. |
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| `/linkedin:speaking` | Generate speaking opportunities. Speaker readiness assessment, conference search, talk abstract templates, speaker bio variants, CFP templates, and pipeline tracking. |
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| `/linkedin:collab` | Orchestrate collaborations with other thought leaders. Partner scoring, 12 collaboration formats, outreach templates, and partnership frameworks. |
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| `/linkedin:outreach` | Outreach orchestrator covering both collaborations and speaking opportunities under one paradigm: readiness assessment (collab thresholds + 100-pt speaker scorecard), partner scoring (25-pt rubric), event/CFP search with Nordic/European conference calendar, 12 collaboration formats across 4 maturity tiers, 4 talk abstract templates, speaker bio variants, co-creation production workflow, unified pipeline tracker, and quarterly results dashboard. |
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### Profile & Setup
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@ -287,7 +286,7 @@ Six domain-specific skills organize the plugin's knowledge and route commands to
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| `linkedin-content-creation` | Posts, templates, batch, pipeline, video, calendar | `/linkedin:post`, `:quick`, `:templates`, `:pipeline`, `:batch`, `:calendar`, `:publish`, `:video`, `:multiplatform` |
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| `linkedin-analytics` | Analysis, reporting, import, A/B testing | `/linkedin:analyze`, `:audit`, `:import`, `:report`, `:ab-test` |
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| `linkedin-strategy` | Growth, authority, competitive, monetization | `/linkedin:strategy`, `:authority`, `:competitive`, `:monetize` |
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| `linkedin-networking` | Engagement, collaborations, speaking | `/linkedin:speaking`, `:collab` |
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| `linkedin-networking` | Engagement, collaborations, speaking | `/linkedin:outreach` |
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| `linkedin-voice` | Voice training, profile optimization, differentiation | `/linkedin:profile` |
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---
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@ -512,7 +511,7 @@ Scheduled posts are tracked in `assets/drafts/queue.json`:
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|------|-----|-------------|
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| LinkedIn API integration | No official API for content posting | Copy/paste from generated drafts |
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| Real-time analytics | LinkedIn doesn't provide streaming data | Periodic CSV import via `/linkedin:import` |
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| Engagement automation | Automated commenting violates LinkedIn ToS | Manual engagement guided by `/linkedin:collab` |
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| Engagement automation | Automated commenting violates LinkedIn ToS | Manual engagement guided by `/linkedin:outreach` |
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| Profile editing | Plugin generates recommendations, not API calls | Apply changes manually on LinkedIn |
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| Team/multi-user workflows | Designed for individual thought leaders | Enterprise LinkedIn tools |
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| Content scheduling via API | No official scheduling API | Queue management with manual posting via `/linkedin:calendar` (publish action) |
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@ -1,695 +0,0 @@
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---
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name: linkedin:collab
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description: |
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Orchestrate collaborations with other LinkedIn thought leaders. Identifies partners with
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scoring criteria, generates outreach messages, suggests formats by relationship maturity,
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runs interactive format selection, tracks results and builds long-term partnership frameworks.
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Triggers on: "collaboration", "co-author", "linkedin collab", "partner content",
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"joint post", "collaborate with", "find collaboration partners", "content partnership".
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allowed-tools:
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- Read
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- Glob
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- WebSearch
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- WebFetch
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- AskUserQuestion
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- Write
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---
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# LinkedIn Collaboration Orchestrator
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You are a LinkedIn collaboration strategist. Help the user build meaningful collaborations with other thought leaders for mutual growth — from first engagement to long-term content partnerships.
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## Step 0: Load Context
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Read these files for collaboration intelligence:
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```
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${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md → formats, pitching, measurement
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${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md → engagement strategies
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${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md → networking, DM strategy
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${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md → algorithm context
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~/.claude/linkedin-thought-leadership.local.md → user state + posting data
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${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md → expertise areas
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```
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## Step 1: Collaboration Readiness Check
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Before seeking collaborations, verify minimum thresholds:
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```
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╔══════════════════════════════════════════════════════════╗
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║ COLLABORATION READINESS THRESHOLDS ║
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╠══════════════════════════════════════════════════════════╣
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║ ║
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║ Minimum requirements: ║
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║ ├─ [ ] 1K+ followers ║
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║ ├─ [ ] 3+ months of consistent posting ║
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║ ├─ [ ] Clear expertise positioning ║
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║ ├─ [ ] Engagement track record on own content ║
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║ └─ [ ] Something to offer (audience, expertise, format) ║
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║ ║
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║ Ready: All 5 met → proceed to partner search ║
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║ Almost: 3-4 met → start with low-commitment formats ║
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║ Not ready: <3 met → build foundation first ║
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╚══════════════════════════════════════════════════════════╝
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```
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If not ready, recommend focusing on building their own content first using `/linkedin:strategy`.
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## Step 2: Identify Potential Partners
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Ask the user (via AskUserQuestion):
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1. I have specific people in mind
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2. Help me find partners in my niche
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3. Someone recently engaged with my content
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4. I want to build a collaboration network from scratch
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### Partner Scoring Criteria
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For each potential partner, evaluate:
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```
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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PARTNER EVALUATION: [Name]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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Profile: [Name] — [Headline]
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Followers: [count]
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LinkedIn URL: [URL if known]
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SCORING (each /5):
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Audience Compatibility: /5
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Size ratio: [their followers ÷ yours]
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Ideal: 0.5x - 3x your size
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Their ratio: [X]x
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Topic Complementarity: /5
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Adjacent expertise (not identical): [Yes/No]
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Your topic → Their topic creates value: [How]
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Audience would benefit from both: [Yes/No]
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Engagement Quality: /5
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Active poster: [frequency]
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Quality comments on their posts: [High/Med/Low]
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They engage with others: [Yes/No]
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Their audience engages back: [Yes/No]
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Collaboration History: /5
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Previous collaborations visible: [Yes/No]
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Open to collaborations (stated/implied): [Yes/No]
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Reputation: [Professional/Reliable/Unknown]
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Relationship Stage: /5
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Already connected: [Yes/No]
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Mutual engagement: [frequency]
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DM history: [Yes/No]
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Met IRL: [Yes/No]
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TOTAL: /25
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20-25: Priority partner → pitch now
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15-19: Strong candidate → warm up first
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10-14: Potential → build relationship
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<10: Not ideal → look elsewhere
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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```
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### Finding Partners via WebSearch
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If user needs help discovering partners:
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```
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Search strategies:
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By topic:
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- "[your niche] linkedin thought leader"
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- "[topic] expert linkedin"
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- "[industry] creator linkedin"
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By activity:
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- Look at who comments on YOUR posts (engaged, similar niche)
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- Look at who your audience follows
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- Check speakers at events in your niche
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By community:
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- Industry-specific LinkedIn groups
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- Newsletter authors in your space
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- Podcast guests covering your topics
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```
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## Step 3: Choose Collaboration Format
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Use AskUserQuestion to present formats based on relationship maturity.
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### Format Selection Wizard
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Present this interactive selection:
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```
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What's your relationship with [Partner Name]?
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A) Just discovered them / no prior interaction
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→ Low-commitment formats (Step 3a)
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B) We engage on each other's content regularly
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→ Medium-commitment formats (Step 3b)
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C) We've talked (DM, call, or in-person)
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→ High-commitment formats (Step 3c)
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D) Trusted partner / repeat collaborator
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→ Strategic formats (Step 3d)
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```
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### Step 3a: Low-Commitment Formats (New Connection)
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```
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FORMAT 1: Attribution Post
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──────────────────────────
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What: Reference their content/framework in your post
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Effort: 30 min (you alone)
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Coordination: None needed
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Template:
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"[Partner's name] recently shared [insight].
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This got me thinking about [your angle].
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Here's what I've found: [your perspective]
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What do you think, [tag partner]?"
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FORMAT 2: Comment Amplification
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───────────────────────────────
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What: Leave high-quality comments on their posts for 2-4 weeks
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Effort: 5 min/day
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Coordination: None
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Goal: Get on their radar before pitching
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Method: Use CEA framework (Compliment, Expand, Ask)
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FORMAT 3: Curated Recommendation
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────────────────────────────────
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What: Create a "People to follow in [niche]" post including them
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Effort: 1 hour
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Coordination: None (but DM them after to let them know)
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Template:
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"5 [niche] creators who changed how I think about [topic]:
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1. [Partner] — Known for [their thing]
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2-5. [Others]
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Who would you add?"
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```
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### Step 3b: Medium-Commitment Formats (Regular Engagement)
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```
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FORMAT 4: Micro-Interview Post
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──────────────────────────────
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What: Ask them 3 questions via DM, publish their answers in a post
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Effort: 2 hours total
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Coordination: DM exchange + approval
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Template:
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"I asked [Partner], one of the sharpest minds in [topic]:
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Q: [Question 1]
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A: '[Their answer]'
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Q: [Question 2]
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A: '[Their answer]'
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My take: [Your synthesis]"
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FORMAT 5: Dual-Perspective Post
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───────────────────────────────
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What: Same topic, you each publish your take, reference each other
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Effort: 3-4 hours (writing + coordination)
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Coordination: Agree on topic, publish same day
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Template:
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"I asked [Partner] and I to each share our view on [topic].
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Their post (link in first comment) takes [angle A].
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I take [angle B]. Here's why: [your argument]."
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FORMAT 6: "X Taught Me That..." Post
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─────────────────────────────────────
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What: Highlight a specific lesson from their work
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Effort: 1 hour
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Coordination: Heads up DM (courtesy, not required)
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Template:
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"[Partner] taught me something that changed my [approach]:
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[Lesson they shared]
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Here's how I applied it: [Your experience]
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The result: [Concrete outcome]"
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```
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### Step 3c: High-Commitment Formats (Direct Contact)
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```
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FORMAT 7: Co-Authored Post
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──────────────────────────
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What: Write a post together, publish under one or both profiles
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Effort: 4-6 hours
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Coordination: Agree topic → draft → review → publish
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Structure:
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Hook: [Joint hook]
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[Person A's perspective — 3-4 paragraphs]
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[Person B's perspective — 3-4 paragraphs]
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Synthesis: [What you both agree on]
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CTA: [Joint question]
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FORMAT 8: Joint Framework/Carousel
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───────────────────────────────────
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What: Combine your frameworks into one visual piece
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Effort: 6-8 hours
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Coordination: Heavy (agree on structure, design, messaging)
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Best for: When you have genuinely complementary frameworks
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FORMAT 9: LinkedIn Live / Audio Event
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──────────────────────────────────────
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What: Co-host a live conversation on a shared topic
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Effort: 2 hours prep + live session
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Coordination: Schedule, promote, agenda
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Follow-up: Both post recap posts next day
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```
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### Step 3d: Strategic Formats (Trusted Partners)
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```
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FORMAT 10: Content Series (3-5 parts)
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─────────────────────────────────────
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What: Multi-week series alternating between your profiles
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Effort: 10+ hours over 3-5 weeks
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Structure: Part 1 (you) → Part 2 (them) → Part 3 (you) → ...
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Branding: Shared series title and hashtag
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FORMAT 11: Joint Lead Magnet
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────────────────────────────
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What: Co-create a resource (guide, toolkit, checklist)
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Effort: 15+ hours
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Both promote → both capture leads → both benefit
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Best for: When both have offers in adjacent spaces
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FORMAT 12: Recurring Collaboration
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──────────────────────────────────
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What: Monthly joint content, quarterly LinkedIn Live
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Effort: Ongoing commitment
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Structure: "The [Topic] Show" or "[Name] × [Name] on [Topic]"
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```
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## Step 4: Outreach Messages
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Generate personalized outreach based on the selected format and relationship stage.
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|
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### Cold Outreach (No Prior Interaction)
|
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|
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```
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Hi [Name],
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|
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I've been following your posts on [topic] — your [specific
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post/framework] really resonated with me.
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|
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I work in [your area] and I think our audiences could benefit
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from each other's perspectives. Would you be open to [specific
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low-commitment format]?
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|
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No pressure — just thought there could be a natural fit.
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|
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[Your name]
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```
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|
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### Warm Outreach (Regular Engagement)
|
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|
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```
|
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Hey [Name],
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|
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I always look forward to your posts on [topic] — your take
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on [recent post] was especially sharp.
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|
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I had an idea: what if we did a [specific format] together?
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I'm thinking [1-2 sentence concept].
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|
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The angle: [what makes this interesting for their audience too]
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Would you be up for it?
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|
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[Your name]
|
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```
|
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|
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### Collaboration Pitch (Established Relationship)
|
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|
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```
|
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Hi [Name],
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|
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Our recent exchanges on [topic] got me thinking — we should
|
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create something together.
|
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|
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Here's what I'm envisioning:
|
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[2-3 sentences describing the collaboration]
|
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|
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Why now: [relevance to current trends/events]
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What's in it for you: [specific benefit — audience access,
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content, credibility]
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Timeline: [proposed schedule]
|
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|
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Want to jump on a quick call this week to hash it out?
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|
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[Your name]
|
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```
|
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|
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### DM Amplification Loop
|
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|
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After publishing collaborative content:
|
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|
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```
|
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DM Amplification Protocol:
|
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|
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1. PARTNER DM (immediately after publishing)
|
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"Just posted our collab! Here's the link: [URL]
|
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Would love if you could engage early 🙏"
|
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|
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2. INNER CIRCLE DM (within 30 min)
|
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Message 5-10 engaged connections:
|
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"Just published a collab with [Partner] on [topic].
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Would mean a lot if you checked it out: [URL]"
|
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|
||||
3. STRATEGIC COMMENTERS (within 1 hour)
|
||||
Reply to every comment within 30 min.
|
||||
Tag partner in replies where relevant.
|
||||
|
||||
4. CROSS-PROMOTION (day 1-2)
|
||||
Both partners share/comment on each other's version.
|
||||
Creates compound visibility effect.
|
||||
|
||||
Impact: DM amplification can boost first-hour engagement 2-3x.
|
||||
```
|
||||
|
||||
## Step 5: Engagement Pod Warning
|
||||
|
||||
**Post-March 2025 LinkedIn Algorithm Update:**
|
||||
|
||||
```
|
||||
⚠️ ENGAGEMENT PODS: DO NOT USE
|
||||
|
||||
LinkedIn now actively detects and penalizes engagement pods:
|
||||
|
||||
Detection methods:
|
||||
- Consistent same-person engagement patterns
|
||||
- Engagement timing clusters (everyone engages within minutes)
|
||||
- Low dwell time on engaged posts (engage without reading)
|
||||
- Reciprocal engagement loops (A→B→A→B pattern)
|
||||
|
||||
Penalties:
|
||||
- 30-55% reach reduction on detected posts
|
||||
- Shadow suppression of pod participants
|
||||
- Account credibility score reduction
|
||||
|
||||
INSTEAD, build genuine engagement through:
|
||||
- CEA method comments (Compliment, Expand, Ask)
|
||||
- 5x5x5 daily routine (organic engagement)
|
||||
- Quality first comments on whale posts
|
||||
- Authentic collaborations (this command!)
|
||||
|
||||
The difference: pods are transactional, collaborations are strategic.
|
||||
```
|
||||
|
||||
## Step 6: Post-Collaboration Follow-Up
|
||||
|
||||
### Immediate Follow-Up (Same Day)
|
||||
|
||||
```
|
||||
After collaboration publishes:
|
||||
|
||||
□ Thank partner publicly (comment on their post)
|
||||
□ Share their version to your stories/network
|
||||
□ Respond to ALL comments within 30 min
|
||||
□ Send partner a DM: "Great working together! Metrics: [your numbers]"
|
||||
```
|
||||
|
||||
### 1-Week Follow-Up
|
||||
|
||||
```
|
||||
□ Share results with partner: "Our collab got [metrics]. Best I've seen!"
|
||||
□ Write a "what I learned from collaborating with [Partner]" post
|
||||
□ Connect with new followers gained from the collaboration
|
||||
□ Discuss if there's a natural follow-up piece
|
||||
```
|
||||
|
||||
### Long-Term Partnership Framework
|
||||
|
||||
```
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
COLLABORATION PARTNERSHIP PLAN
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
Partner: [Name]
|
||||
Relationship stage: [New / Established / Trusted]
|
||||
Last collaboration: [date] — [format] — [result]
|
||||
|
||||
Engagement commitment:
|
||||
□ Comment on their posts [frequency]
|
||||
□ Share/repost notable content [frequency]
|
||||
□ DM check-in [monthly / quarterly]
|
||||
|
||||
Collaboration cadence:
|
||||
- Monthly: [Low-commitment format]
|
||||
- Quarterly: [Medium/High-commitment format]
|
||||
- Annual: [Strategic format — if applicable]
|
||||
|
||||
Topics we can explore together:
|
||||
1. [Topic intersection 1]
|
||||
2. [Topic intersection 2]
|
||||
3. [Topic intersection 3]
|
||||
|
||||
Next collaboration:
|
||||
- Format: [planned]
|
||||
- Topic: [planned]
|
||||
- Target date: [planned]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
```
|
||||
|
||||
## Step 7: Multi-Author Content Coordination
|
||||
|
||||
When a collaboration is agreed upon, use this workflow to coordinate the actual content production.
|
||||
|
||||
### Co-Creation Production Workflow
|
||||
|
||||
```
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
CO-CREATION WORKFLOW: [Partner Name] × [Your Name]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
FORMAT: [Selected format from Step 3]
|
||||
TARGET PUBLISH DATE: [YYYY-MM-DD]
|
||||
|
||||
PHASE 1: ALIGNMENT (Day 0-2)
|
||||
─────────────────────────────
|
||||
□ Agree on core topic and angle
|
||||
□ Define each person's contribution scope
|
||||
□ Set word count / slide count targets
|
||||
□ Agree on tone and style (match styles or blend)
|
||||
□ Confirm publish date and time
|
||||
□ Exchange preferred communication channel (DM, email, doc)
|
||||
|
||||
PHASE 2: DRAFTING (Day 2-7)
|
||||
────────────────────────────
|
||||
□ Person A drafts their section → shares with B
|
||||
□ Person B drafts their section → shares with A
|
||||
□ Both review for consistency and overlap
|
||||
□ Identify gaps or contradictions to resolve
|
||||
□ Agree on shared hook and CTA
|
||||
|
||||
PHASE 3: REVIEW CYCLE (Day 7-10)
|
||||
─────────────────────────────────
|
||||
□ Round 1: Content accuracy and completeness
|
||||
□ Round 2: Voice and tone alignment
|
||||
□ Round 3: Final polish and formatting
|
||||
□ Both approve final version(s)
|
||||
□ Prepare visuals (carousel, images, video)
|
||||
|
||||
PHASE 4: PRE-PUBLISH (Day 10-12)
|
||||
─────────────────────────────────
|
||||
□ Agree on exact publish time (coordinate time zones)
|
||||
□ Prepare cross-promotion plan
|
||||
□ Draft mutual amplification comments
|
||||
□ Brief inner circle for early engagement support
|
||||
□ Final sign-off from both parties
|
||||
|
||||
PHASE 5: PUBLISH & AMPLIFY (Day 12)
|
||||
────────────────────────────────────
|
||||
□ Publish at agreed time
|
||||
□ Execute DM Amplification Protocol (Step 4)
|
||||
□ Both engage in comments within 30 min
|
||||
□ Cross-reference each other's posts
|
||||
□ Thank partner publicly
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
```
|
||||
|
||||
### Shared Draft Guidelines
|
||||
|
||||
When co-authoring content, establish these ground rules upfront:
|
||||
|
||||
```
|
||||
SHARED DRAFTING GROUND RULES
|
||||
|
||||
Ownership:
|
||||
- Each person owns their section/perspective
|
||||
- Joint sections require mutual approval for edits
|
||||
- Final hook and CTA are agreed together
|
||||
|
||||
Revision protocol:
|
||||
- Use "suggest" mode, not direct edits on partner's section
|
||||
- Comment with reasoning, not just corrections
|
||||
- Maximum 2 review rounds per section (avoid endless iteration)
|
||||
- Disagreements resolved by: whoever's audience it publishes on decides
|
||||
|
||||
Style alignment:
|
||||
- Match the platform voice (LinkedIn professional, not academic)
|
||||
- Use active voice, concrete examples
|
||||
- Both voices should be recognizable (don't homogenize)
|
||||
- If co-authored post: agree on a blended "we" voice
|
||||
|
||||
Timeline discipline:
|
||||
- Draft deadline is firm — delays cascade
|
||||
- If one person is late: other can publish solo version as fallback
|
||||
- Better to publish 80% perfect on time than 100% perfect late
|
||||
```
|
||||
|
||||
## Step 8: Active Collaboration Tracking
|
||||
|
||||
Track all ongoing and planned collaborations in one place.
|
||||
|
||||
### Collaboration Pipeline Board
|
||||
|
||||
```
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
COLLABORATION PIPELINE — Updated: [YYYY-MM-DD]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
WARMING UP (engagement phase, no pitch yet):
|
||||
| Partner | Weeks Engaged | Engagement Quality | Pitch Ready? |
|
||||
|----------------|---------------|-------------------|--------------|
|
||||
| [Name] | [count] | [High/Med/Low] | [Yes/No] |
|
||||
|
||||
PITCHED (waiting for response):
|
||||
| Partner | Format Pitched | Date Sent | Follow-Up Due |
|
||||
|----------------|---------------|------------|---------------|
|
||||
| [Name] | [format] | YYYY-MM-DD | YYYY-MM-DD |
|
||||
|
||||
IN PRODUCTION (actively co-creating):
|
||||
| Partner | Format | Phase | Publish Target | Blocker? |
|
||||
|----------------|-----------|--------------|----------------|------------|
|
||||
| [Name] | [format] | [1-5] | YYYY-MM-DD | [None/X] |
|
||||
|
||||
COMPLETED (this quarter):
|
||||
| Partner | Format | Date | Result | Repeat? |
|
||||
|----------------|-----------|---------|------------------|------------|
|
||||
| [Name] | [format] | MM-DD | [metrics summary]| [Yes/No] |
|
||||
|
||||
FOLLOW-UP DUE:
|
||||
| Partner | Last Collab | Next Action | Due By |
|
||||
|----------------|------------|----------------------|------------|
|
||||
| [Name] | YYYY-MM-DD | [send results/pitch] | YYYY-MM-DD |
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
```
|
||||
|
||||
### Collaboration Health Signals
|
||||
|
||||
Monitor these signals to gauge partnership health:
|
||||
|
||||
```
|
||||
HEALTHY COLLABORATION:
|
||||
✓ Both parties respond within 48 hours
|
||||
✓ Deadlines met or renegotiated proactively
|
||||
✓ Mutual engagement continues between collaborations
|
||||
✓ Results shared openly (metrics, learnings)
|
||||
✓ Natural progression to deeper formats over time
|
||||
|
||||
WARNING SIGNALS:
|
||||
⚠ One-sided effort (you do 90%+ of the work)
|
||||
⚠ Slow or no responses to drafts
|
||||
⚠ No engagement on your content between collabs
|
||||
⚠ Changed scope without discussion
|
||||
⚠ Published without your approval on shared content
|
||||
|
||||
ACTION ON WARNINGS:
|
||||
1. Raise directly: "I noticed X — can we adjust?"
|
||||
2. Lower commitment level for next collab
|
||||
3. If repeated: deprioritize partner, don't burn bridge
|
||||
```
|
||||
|
||||
## Step 9: Collaboration Network Building
|
||||
|
||||
### The Inner Circle Model
|
||||
|
||||
Build a network of 5-10 strategic collaborators:
|
||||
|
||||
```
|
||||
INNER CIRCLE NETWORK
|
||||
|
||||
Goal: 5-10 creators you regularly collaborate with
|
||||
|
||||
Tier 1: Core Partners (2-3 people)
|
||||
─────────────────────────────────
|
||||
- Collaborate monthly
|
||||
- Mutual audience cross-pollination
|
||||
- Joint projects possible
|
||||
- Trust level: High
|
||||
|
||||
Tier 2: Active Collaborators (3-5 people)
|
||||
──────────────────────────────────────────
|
||||
- Collaborate quarterly
|
||||
- Regular engagement exchange
|
||||
- Open to new formats
|
||||
- Trust level: Medium-High
|
||||
|
||||
Tier 3: Potential Partners (5-10 people)
|
||||
─────────────────────────────────────────
|
||||
- Warming up relationship
|
||||
- Comment exchange phase
|
||||
- One collaboration done or planned
|
||||
- Trust level: Building
|
||||
|
||||
Selection criteria for Inner Circle:
|
||||
- Complementary (not competing) expertise
|
||||
- Similar audience quality (not just size)
|
||||
- Reliable and professional
|
||||
- Brings unique perspective
|
||||
- Active and consistent on platform
|
||||
```
|
||||
|
||||
## Step 10: Track Results
|
||||
|
||||
### Collaboration Dashboard
|
||||
|
||||
```
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
COLLABORATION RESULTS: [Quarter/Year]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
COMPLETED:
|
||||
| Partner | Format | Date | Impressions | Engagement | New Followers |
|
||||
|-----------|-------------|-------|-------------|------------|---------------|
|
||||
| [Name] | [format] | [date]| [count] | [rate] | [count] |
|
||||
|
||||
PLANNED:
|
||||
| Partner | Format | Target Date | Status |
|
||||
|-----------|-------------|-------------|--------------|
|
||||
| [Name] | [format] | [date] | [status] |
|
||||
|
||||
METRICS SUMMARY:
|
||||
Total collaborations: [count]
|
||||
Average reach multiplier: [X]x vs. solo posts
|
||||
New followers from collabs: [count]
|
||||
New connections made: [count]
|
||||
Repeat collaborations: [count]
|
||||
|
||||
BEST PERFORMING:
|
||||
Format: [which type worked best]
|
||||
Partner: [who drove most mutual value]
|
||||
Topic: [what resonated most]
|
||||
|
||||
NEXT QUARTER GOALS:
|
||||
- [ ] [Number] new collaborations
|
||||
- [ ] [Number] new partners identified
|
||||
- [ ] Upgrade [Name] from Tier 3 → Tier 2
|
||||
- [ ] First [new format type] attempt
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
```
|
||||
|
||||
## Reference Files
|
||||
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md` — formats, pitching, measurement
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md` — CEA method, engagement strategies
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md` — networking, DM conversion
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md` — algorithm context
|
||||
|
|
@ -107,8 +107,7 @@ Present these options to the user:
|
|||
| Command | Purpose |
|
||||
|---------|---------|
|
||||
| `/linkedin:monetize` | Monetization strategy for 10K+ followers |
|
||||
| `/linkedin:speaking` | Generate speaking opportunities via LinkedIn |
|
||||
| `/linkedin:collab` | Orchestrate collaborations with other thought leaders |
|
||||
| `/linkedin:outreach` | Outreach orchestrator — collaborations and speaking opportunities (CFPs, partner pitches) |
|
||||
| `/linkedin:multiplatform` | Adapt content for Twitter/X, slides, YouTube (short-form/cross-format; long-form → `/linkedin:newsletter`) |
|
||||
|
||||
## Ask the User
|
||||
|
|
@ -133,15 +132,14 @@ Use AskUserQuestion to ask:
|
|||
13. **Build authority** — Track signature content and compound growth
|
||||
14. **Competitive analysis** — Learn from other thought leaders
|
||||
15. **Monetize** — Revenue strategies for thought leadership
|
||||
16. **Speaking** — Generate speaking opportunities
|
||||
17. **Collaborate** — Partner with other thought leaders
|
||||
18. **Multi-platform** — Adapt content for other platforms
|
||||
19. **Troubleshoot** — My content isn't performing well
|
||||
20. **Monitor post** — Check how my latest post is performing (first 48 hours)
|
||||
21. **A/B test** — Design, track, or analyze content experiments
|
||||
22. **Create a video** — Script for talking head, screen recording, or slideshow
|
||||
23. **Mark published** — I just published a scheduled post
|
||||
24. **Write long-form** — Newsletter edition, essay, or series article (`/linkedin:newsletter`)
|
||||
16. **Outreach** — Collaborations and speaking opportunities (CFPs, partner pitches, joint content)
|
||||
17. **Multi-platform** — Adapt content for other platforms
|
||||
18. **Troubleshoot** — My content isn't performing well
|
||||
19. **Monitor post** — Check how my latest post is performing (first 48 hours)
|
||||
20. **A/B test** — Design, track, or analyze content experiments
|
||||
21. **Create a video** — Script for talking head, screen recording, or slideshow
|
||||
22. **Mark published** — I just published a scheduled post
|
||||
23. **Write long-form** — Newsletter edition, essay, or series article (`/linkedin:newsletter`)
|
||||
|
||||
Based on their answer, guide them to the appropriate command or invoke it directly.
|
||||
|
||||
|
|
@ -174,8 +172,7 @@ If the user's intent is clear from context:
|
|||
- Mentions "authority" or "signature content" → Route to `/linkedin:authority`
|
||||
- Mentions "competitive" or "learn from others" → Route to `/linkedin:competitive`
|
||||
- Mentions "monetize" or "revenue" → Route to `/linkedin:monetize`
|
||||
- Mentions "speaking" or "conference" → Route to `/linkedin:speaking`
|
||||
- Mentions "collaborate" or "partner" → Route to `/linkedin:collab`
|
||||
- Mentions "speaking" or "conference" or "collaborate" or "partner" or "CFP" or "talk proposal" or "co-author" or "joint post" → Route to `/linkedin:outreach`
|
||||
- Mentions "adapt" or "cross-post" → Route to `/linkedin:multiplatform`
|
||||
- Mentions "import" or "CSV" or "export data" → Route to `/linkedin:import`
|
||||
- Mentions "report" or "weekly numbers" → Route to `/linkedin:report`
|
||||
|
|
@ -185,7 +182,7 @@ If the user's intent is clear from context:
|
|||
- Mentions "trending" or "what should I post about" → Suggest `trend-spotter` agent
|
||||
- Mentions "my voice" or "voice profile" or "voice audit" → Suggest `voice-trainer` agent
|
||||
- Mentions "is this original" or "differentiation" or "commodity content" → Suggest `differentiation-checker` agent
|
||||
- Mentions "network" or "who to connect with" or "outreach" → Suggest `network-builder` agent
|
||||
- Mentions "network" or "who to connect with" → Suggest `network-builder` agent
|
||||
- Mentions "performance" or "weekly report" or "how did I do" → Suggest `performance-reporter` agent
|
||||
- Mentions "how is my post doing" or "monitor post" or "post performance" or "first hour" or "post-publish" or "boost post" or "post feedback" → Suggest `post-feedback-monitor` agent
|
||||
- Mentions "A/B test" or "split test" or "test my hooks" or "compare formats" or "experiment" or "what works better" or "test variations" → Route to `/linkedin:ab-test`
|
||||
|
|
|
|||
1225
plugins/linkedin-thought-leadership/commands/outreach.md
Normal file
1225
plugins/linkedin-thought-leadership/commands/outreach.md
Normal file
File diff suppressed because it is too large
Load diff
|
|
@ -1,556 +0,0 @@
|
|||
---
|
||||
name: linkedin:speaking
|
||||
description: |
|
||||
Generate speaking opportunities through LinkedIn content. Assesses speaker readiness,
|
||||
searches for conferences and CFPs, creates speaker positioning content, generates talk
|
||||
abstracts and speaker bios, builds outreach templates, and tracks the full speaking pipeline.
|
||||
Triggers on: "speaking opportunities", "conference speaking", "get invited to speak",
|
||||
"speaker positioning", "linkedin speaking", "call for speakers", "CFP", "talk proposal".
|
||||
allowed-tools:
|
||||
- Read
|
||||
- Glob
|
||||
- WebSearch
|
||||
- WebFetch
|
||||
- AskUserQuestion
|
||||
- Write
|
||||
---
|
||||
|
||||
# Speaking Opportunity Generator
|
||||
|
||||
You are a LinkedIn-powered speaking opportunity strategist. Help the user leverage their thought leadership to attract speaking invitations — from local meetups to keynote stages.
|
||||
|
||||
## Step 0: Load Context
|
||||
|
||||
Read these files for speaking intelligence:
|
||||
|
||||
```
|
||||
${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md → opportunity funnels, DM strategy
|
||||
${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md → algorithm context
|
||||
${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md → networking strategies
|
||||
${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md → content structures
|
||||
~/.claude/linkedin-thought-leadership.local.md → user state + posting data
|
||||
${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md → expertise areas
|
||||
```
|
||||
|
||||
## Step 1: Assess Speaker Readiness
|
||||
|
||||
Ask the user (via AskUserQuestion):
|
||||
- Have they spoken publicly before? (where, audience size)
|
||||
- Target event types (conference, meetup, webinar, podcast, corporate)
|
||||
- Preferred topics (1-3 areas)
|
||||
- Geographic scope (local, national, international)
|
||||
- Willingness to speak for free vs. paid only
|
||||
|
||||
### Speaker Readiness Scorecard
|
||||
|
||||
```
|
||||
╔══════════════════════════════════════════════════════════╗
|
||||
║ SPEAKER READINESS SCORECARD ║
|
||||
╠══════════════════════════════════════════════════════════╣
|
||||
║ ║
|
||||
║ Content Authority: /25 ║
|
||||
║ ├─ [ ] 3+ months consistent posting (+5) ║
|
||||
║ ├─ [ ] Clear expertise positioning (+5) ║
|
||||
║ ├─ [ ] Signature framework or methodology (+10) ║
|
||||
║ └─ [ ] Posts that attract expert comments (+5) ║
|
||||
║ ║
|
||||
║ Profile Signals: /25 ║
|
||||
║ ├─ [ ] Headline mentions expertise area (+5) ║
|
||||
║ ├─ [ ] About section shows speaking experience (+5) ║
|
||||
║ ├─ [ ] Featured section has presentation content (+10) ║
|
||||
║ └─ [ ] "Open to speaking" mentioned in profile (+5) ║
|
||||
║ ║
|
||||
║ Audience & Reach: /25 ║
|
||||
║ ├─ [ ] 1K+ followers in target niche (+10) ║
|
||||
║ ├─ [ ] Engagement from event organizers (+5) ║
|
||||
║ ├─ [ ] Comments from industry peers (+5) ║
|
||||
║ └─ [ ] Cross-platform presence (+5) ║
|
||||
║ ║
|
||||
║ Track Record: /25 ║
|
||||
║ ├─ [ ] Any prior speaking experience (+5) ║
|
||||
║ ├─ [ ] Video recordings available (+10) ║
|
||||
║ ├─ [ ] Published articles/posts about talks (+5) ║
|
||||
║ └─ [ ] Testimonials from organizers (+5) ║
|
||||
║ ║
|
||||
║ TOTAL: /100 ║
|
||||
║ ║
|
||||
║ 0-30: Start with meetups and internal talks ║
|
||||
║ 31-50: Ready for industry events and webinars ║
|
||||
║ 51-75: Target conferences and paid opportunities ║
|
||||
║ 76-100: Pursue keynotes and premium stages ║
|
||||
╚══════════════════════════════════════════════════════════╝
|
||||
```
|
||||
|
||||
## Step 2: Identify Target Events
|
||||
|
||||
Use WebSearch to find relevant events for the user's expertise.
|
||||
|
||||
### Search Strategy
|
||||
|
||||
Run these searches systematically:
|
||||
|
||||
```
|
||||
Search queries (adapt to user's niche):
|
||||
|
||||
Conference CFPs:
|
||||
- "[expertise] conference 2026 call for speakers"
|
||||
- "[industry] summit 2026 CFP"
|
||||
- "[topic] conference Europe 2026"
|
||||
- "[niche] tech conference Nordic 2026"
|
||||
|
||||
Webinar/Podcast:
|
||||
- "[topic] webinar series guest speakers"
|
||||
- "[industry] podcast looking for guests"
|
||||
- "[expertise] LinkedIn Live guest"
|
||||
|
||||
Meetup/Local:
|
||||
- "[topic] meetup [city]"
|
||||
- "[industry] user group [country]"
|
||||
- "tech meetup speaking opportunities [region]"
|
||||
```
|
||||
|
||||
### Event Research Template
|
||||
|
||||
For each relevant event found, compile:
|
||||
|
||||
```
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
EVENT OPPORTUNITY: [Event Name]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
Type: [Conference / Summit / Webinar / Meetup / Podcast / Corporate]
|
||||
Date: [Date]
|
||||
Location: [City, Country / Virtual]
|
||||
Audience size: [estimated]
|
||||
Audience type: [developers / executives / marketers / mixed]
|
||||
|
||||
CFP status: [Open until DATE / Invite-only / Always accepting]
|
||||
CFP link: [URL if found]
|
||||
Contact: [Organizer name/email if found]
|
||||
|
||||
Format: [Keynote / Breakout / Workshop / Panel / Lightning talk]
|
||||
Duration: [minutes]
|
||||
Compensation: [Paid / Travel covered / Free / Unknown]
|
||||
|
||||
Fit score: [High / Medium / Low]
|
||||
Why: [How user's expertise matches event theme]
|
||||
|
||||
Suggested talk title: [Tailored to this event]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
```
|
||||
|
||||
### Nordic/European Tech Conference Calendar
|
||||
|
||||
These events frequently have CFPs for tech thought leaders:
|
||||
|
||||
```
|
||||
Common Nordic/European Tech Events:
|
||||
|
||||
Q1 (Jan-Mar):
|
||||
- NDC Security (Oslo, Jan)
|
||||
- FOSDEM (Brussels, Feb)
|
||||
- Jfokus (Stockholm, Feb)
|
||||
- QCon London (Mar)
|
||||
|
||||
Q2 (Apr-Jun):
|
||||
- NDC Oslo (Jun)
|
||||
- DevOps Enterprise Summit Europe
|
||||
- Microsoft Build (May, virtual/US)
|
||||
- Web Summit (various)
|
||||
- JavaZone CFP opens (Jun for Sep event)
|
||||
|
||||
Q3 (Jul-Sep):
|
||||
- JavaZone (Oslo, Sep)
|
||||
- Strange Loop (Sep)
|
||||
- NDC TechTown (Kongsberg, Sep)
|
||||
|
||||
Q4 (Oct-Dec):
|
||||
- Øredev (Malmö, Nov)
|
||||
- KubeCon Europe
|
||||
- Microsoft Ignite (Nov)
|
||||
- Booster (Bergen, Mar — CFP opens Q4)
|
||||
|
||||
Year-round:
|
||||
- Meetup groups (Computas, Bekk, NNUG, Azure User Group)
|
||||
- Corporate internal events
|
||||
- LinkedIn Live / webinar series
|
||||
```
|
||||
|
||||
## Step 3: Talk Abstract Generator
|
||||
|
||||
Help the user create compelling talk proposals tailored to each event type.
|
||||
|
||||
### Abstract Templates
|
||||
|
||||
**Template A: Problem-Solution (best for conferences)**
|
||||
|
||||
```
|
||||
Title: [Number] Ways to [Solve Problem] Without [Common Objection]
|
||||
|
||||
Abstract:
|
||||
[One-sentence hook about the problem].
|
||||
|
||||
In this talk, you'll learn:
|
||||
- [Concrete takeaway 1]
|
||||
- [Concrete takeaway 2]
|
||||
- [Concrete takeaway 3]
|
||||
|
||||
I'll share [real examples / case studies / live demos] from
|
||||
[your experience context].
|
||||
|
||||
You'll walk away with [specific actionable framework] you can
|
||||
[apply immediately / use Monday morning].
|
||||
|
||||
Target audience: [Who benefits most]
|
||||
Level: [Beginner / Intermediate / Advanced]
|
||||
```
|
||||
|
||||
**Template B: Story-Driven (best for keynotes)**
|
||||
|
||||
```
|
||||
Title: [Provocative Statement or Question]
|
||||
|
||||
Abstract:
|
||||
[Personal story hook — 1-2 sentences].
|
||||
|
||||
[The insight or turning point].
|
||||
|
||||
In this talk, I'll share [what you learned] and how
|
||||
[audience type] can apply these lessons to [their context].
|
||||
|
||||
Key themes:
|
||||
- [Theme 1]
|
||||
- [Theme 2]
|
||||
- [Theme 3]
|
||||
|
||||
This talk is for anyone who [relates to the challenge].
|
||||
```
|
||||
|
||||
**Template C: How-To (best for workshops/breakouts)**
|
||||
|
||||
```
|
||||
Title: A Practical Guide to [Specific Skill/Tool]
|
||||
|
||||
Abstract:
|
||||
[Why this skill matters right now — 1-2 sentences].
|
||||
|
||||
In this hands-on session, we'll:
|
||||
1. [First thing they'll do]
|
||||
2. [Second thing they'll do]
|
||||
3. [Third thing they'll do]
|
||||
|
||||
Prerequisites: [What attendees need]
|
||||
What to bring: [Laptop / nothing / specific tool]
|
||||
|
||||
By the end, you'll have [concrete deliverable or skill].
|
||||
```
|
||||
|
||||
**Template D: Lightning Talk (5-10 min)**
|
||||
|
||||
```
|
||||
Title: [One Big Idea] in [X] Minutes
|
||||
|
||||
Abstract:
|
||||
[Bold opening claim].
|
||||
|
||||
I'll show [one concrete example] that proves [the point],
|
||||
and give you [one action] to try this week.
|
||||
|
||||
No slides needed — just [a story / a demo / a framework].
|
||||
```
|
||||
|
||||
Use AskUserQuestion to pick the right template, then generate 2-3 talk abstracts.
|
||||
|
||||
## Step 4: Speaker Positioning Content
|
||||
|
||||
Create LinkedIn content that signals "this person should be on stage."
|
||||
|
||||
### Portfolio Post Types
|
||||
|
||||
```
|
||||
CONTENT CALENDAR: Speaker Positioning (4-week rotation)
|
||||
|
||||
Week 1: FRAMEWORK POST
|
||||
─────────────────────
|
||||
Show your unique methodology.
|
||||
Hook: "I developed a 3-step framework for [topic] after [experience]."
|
||||
Goal: Demonstrate thought leadership depth.
|
||||
Signal: "This person has original ideas worth sharing."
|
||||
|
||||
Week 2: EVENT RECAP / INSIGHT POST
|
||||
───────────────────────────────────
|
||||
Share insights from events you attend.
|
||||
Hook: "3 things I learned at [event] that changed my approach to [topic]."
|
||||
Goal: Show you're active in the speaking ecosystem.
|
||||
Signal: "This person is already part of the conference circuit."
|
||||
|
||||
Week 3: TEACHING POST
|
||||
─────────────────────
|
||||
Explain a complex topic clearly.
|
||||
Hook: "Let me explain [complex topic] using an analogy..."
|
||||
Goal: Demonstrate communication and presentation skills.
|
||||
Signal: "This person can engage an audience."
|
||||
|
||||
Week 4: RESULTS / CASE STUDY POST
|
||||
──────────────────────────────────
|
||||
Show real outcomes from your expertise.
|
||||
Hook: "We went from [before] to [after] by applying [approach]."
|
||||
Goal: Prove your expertise delivers results.
|
||||
Signal: "This person has credibility and track record."
|
||||
```
|
||||
|
||||
### Demo Reel Content Strategy
|
||||
|
||||
Build a video portfolio on LinkedIn for speaker credibility:
|
||||
|
||||
```
|
||||
Demo Reel Building Blocks:
|
||||
|
||||
1. MICRO-TALKS (60-90 sec LinkedIn video)
|
||||
Record yourself explaining one concept clearly.
|
||||
Post weekly for 4 weeks to build a library.
|
||||
Best format: Talking head, no slides, strong hook.
|
||||
|
||||
2. RECAP CLIPS
|
||||
After any talk (even internal), record a 60-sec summary.
|
||||
"I just spoke at [event] about [topic]. Key takeaway: [insight]."
|
||||
|
||||
3. SLIDES-TO-VIDEO
|
||||
Convert your best carousel into a narrated video.
|
||||
Walk through the framework verbally.
|
||||
|
||||
4. LIVE SESSIONS
|
||||
Host a LinkedIn Live Q&A on your expertise topic.
|
||||
Record it → excerpt the best 90-sec segment.
|
||||
|
||||
Use these in:
|
||||
- Featured section (pin best video)
|
||||
- CFP submissions (link as evidence)
|
||||
- Speaker bio (reference video count)
|
||||
- Outreach messages (show, don't tell)
|
||||
```
|
||||
|
||||
## Step 5: Speaker Bio Variants
|
||||
|
||||
Create multiple bio lengths for different contexts.
|
||||
|
||||
### Short Bio (50 words — conference programs)
|
||||
|
||||
```
|
||||
[Name] is a [title] at [company] specializing in [expertise].
|
||||
[Key credential or achievement]. Speaks on [topic 1], [topic 2],
|
||||
and [topic 3]. [One humanizing detail].
|
||||
```
|
||||
|
||||
### Medium Bio (100 words — event websites)
|
||||
|
||||
```
|
||||
[Name] is a [title] at [company] with [X years] of experience in
|
||||
[domain]. Known for [signature framework or contribution], [Name]
|
||||
helps [audience] [achieve outcome].
|
||||
|
||||
[Key achievement or credential].
|
||||
[Second achievement or social proof].
|
||||
|
||||
When not [working/coding/consulting], [Name] [personal interest].
|
||||
|
||||
Speaking topics: [topic 1], [topic 2], [topic 3].
|
||||
Previous events: [event 1], [event 2].
|
||||
```
|
||||
|
||||
### Full Bio (200 words — keynote introductions)
|
||||
|
||||
```
|
||||
[Name] is a [title] at [company], where they [specific role
|
||||
description]. With [X years] in [domain], [Name] has become
|
||||
a recognized voice on [expertise areas].
|
||||
|
||||
[Paragraph about key achievements, frameworks, or contributions.
|
||||
Include specific numbers: "helped X organizations," "trained Y
|
||||
people," "published Z articles."]
|
||||
|
||||
[Paragraph about speaking style and audience value. "Known for
|
||||
[style descriptor] presentations that combine [element 1] with
|
||||
[element 2], [Name] leaves audiences with [concrete takeaway]."]
|
||||
|
||||
[Optional: media mentions, publications, or notable clients.]
|
||||
|
||||
Speaking topics include:
|
||||
• [Topic 1]: [One-line description]
|
||||
• [Topic 2]: [One-line description]
|
||||
• [Topic 3]: [One-line description]
|
||||
|
||||
Contact: [email or booking link]
|
||||
LinkedIn: [profile URL]
|
||||
```
|
||||
|
||||
## Step 6: Outreach Templates
|
||||
|
||||
Tailored pitch messages for different contexts.
|
||||
|
||||
### CFP Submission Cover Note
|
||||
|
||||
```
|
||||
Subject: Talk proposal: [Title]
|
||||
|
||||
Dear [CFP Committee / Organizer name],
|
||||
|
||||
I'm submitting a talk proposal on [topic] for [Event Name].
|
||||
|
||||
Why this topic now: [1-2 sentences on relevance to event theme
|
||||
and current industry trends].
|
||||
|
||||
Why me: [1-2 sentences on relevant experience, unique angle,
|
||||
or prior speaking on this topic].
|
||||
|
||||
Audience takeaway: [What attendees will be able to do after].
|
||||
|
||||
Supporting material:
|
||||
- LinkedIn profile: [URL]
|
||||
- Recent post on this topic: [URL]
|
||||
- Video from previous talk: [URL, if available]
|
||||
|
||||
Happy to adjust format, duration, or angle to fit your program.
|
||||
|
||||
Best regards,
|
||||
[Name]
|
||||
```
|
||||
|
||||
### Cold Outreach to Organizer (LinkedIn DM)
|
||||
|
||||
```
|
||||
Hi [Name],
|
||||
|
||||
I've been following [Event Name] — the [specific thing you liked]
|
||||
from last year's edition was impressive.
|
||||
|
||||
I work on [expertise area] at [company], and I have a talk on
|
||||
"[proposed title]" that I think would resonate with your audience.
|
||||
|
||||
Would you be open to a brief chat about speaker opportunities
|
||||
for [upcoming edition]?
|
||||
|
||||
[Your name]
|
||||
```
|
||||
|
||||
### Warm Outreach (Existing Connection)
|
||||
|
||||
```
|
||||
Hey [Name],
|
||||
|
||||
Thanks for [recent interaction — commenting on their post, etc.].
|
||||
|
||||
I noticed you're involved with [Event/Community]. I've been
|
||||
developing a talk on "[topic]" based on [real experience].
|
||||
|
||||
Would it be worth exploring whether this fits [Event]?
|
||||
No pressure — just thought there might be alignment.
|
||||
|
||||
Cheers,
|
||||
[Name]
|
||||
```
|
||||
|
||||
### Post-Speaking Follow-Up Sequence
|
||||
|
||||
```
|
||||
After delivering a talk, maximize the value:
|
||||
|
||||
Day 0 (same day):
|
||||
- LinkedIn post: "Just spoke at [Event] on [topic]. Key insight: [one takeaway]"
|
||||
- Thank organizer publicly (tag them)
|
||||
- Share 1-2 photos or slides
|
||||
|
||||
Day 1-2:
|
||||
- Connect with attendees who engaged (comment, DM)
|
||||
- Share a longer recap post with frameworks from the talk
|
||||
|
||||
Day 7:
|
||||
- Write a "3 things I learned from speaking at [Event]" post
|
||||
- DM organizer: "Thanks again. Would love feedback for future talks."
|
||||
|
||||
Day 14:
|
||||
- Pitch to 2-3 similar events using this talk as social proof
|
||||
- Update Featured section with talk content
|
||||
|
||||
Day 30:
|
||||
- Create an article version of the talk for LinkedIn
|
||||
- Update speaker bio with new event
|
||||
```
|
||||
|
||||
## Step 7: Speaking Pipeline Tracker
|
||||
|
||||
### Active Pipeline
|
||||
|
||||
```
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
SPEAKING PIPELINE: [Quarter/Year]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
PITCHED:
|
||||
| Event | Date | Topic | Contact | Pitched On |
|
||||
|---------------|---------|----------------|-----------|------------|
|
||||
| [Event] | [date] | [topic] | [name] | [date] |
|
||||
|
||||
ACCEPTED:
|
||||
| Event | Date | Topic | Format | Prep Status|
|
||||
|---------------|---------|----------------|-----------|------------|
|
||||
| [Event] | [date] | [topic] | [keynote] | [draft] |
|
||||
|
||||
DELIVERED:
|
||||
| Event | Date | Topic | Audience | Outcome |
|
||||
|---------------|---------|----------------|-----------|------------|
|
||||
| [Event] | [date] | [topic] | [size] | [leads/etc]|
|
||||
|
||||
DECLINED / NO RESPONSE:
|
||||
| Event | Reason | Retry? |
|
||||
|---------------|---------------------|------------|
|
||||
| [Event] | [reason] | [date] |
|
||||
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
Quarterly Goals:
|
||||
- Pitches sent: [count] / [target]
|
||||
- Talks delivered: [count] / [target]
|
||||
- New events discovered: [count]
|
||||
- Audience reached: [total people]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
```
|
||||
|
||||
### Speaking Progression Ladder
|
||||
|
||||
```
|
||||
Level 1: Getting Started
|
||||
─────────────────────────
|
||||
- Internal company presentations
|
||||
- Local meetup lightning talks (5-10 min)
|
||||
- LinkedIn Live with small audience
|
||||
Goal: Get 3 recordings
|
||||
|
||||
Level 2: Building Credibility
|
||||
─────────────────────────────
|
||||
- Regional meetup full talks (20-30 min)
|
||||
- Webinar guest appearances
|
||||
- Podcast guest spots
|
||||
Goal: 5+ external talks, 2+ testimonials
|
||||
|
||||
Level 3: Conference Circuit
|
||||
───────────────────────────
|
||||
- Submit to 10+ CFPs per quarter
|
||||
- Target breakout sessions (30-45 min)
|
||||
- Workshop facilitation
|
||||
Goal: 3+ conference talks/year, speaker page
|
||||
|
||||
Level 4: Keynote Stage
|
||||
───────────────────────
|
||||
- Invited (not applied) to speak
|
||||
- Paid engagements ($1K+)
|
||||
- Headliner slots
|
||||
Goal: Paid keynotes, represented by bureau
|
||||
```
|
||||
|
||||
## Reference Files
|
||||
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md` — opportunity funnels, visibility ladder
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md` — algorithm context
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md` — networking strategies
|
||||
- `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md` — content structures for positioning
|
||||
|
|
@ -26,8 +26,7 @@ This skill covers everything related to building relationships on LinkedIn -- st
|
|||
|
||||
| Command | Purpose | When to Use |
|
||||
|---------|---------|-------------|
|
||||
| `/linkedin:speaking` | Speaking opportunity pipeline | Finding and landing talks |
|
||||
| `/linkedin:collab` | Collaboration orchestration | Co-creating with other leaders |
|
||||
| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking | Finding and landing talks; co-creating with other leaders; running CFP/partner pitches |
|
||||
|
||||
## Agents
|
||||
|
||||
|
|
|
|||
|
|
@ -27,7 +27,7 @@ This plugin uses **6 focused skills**. This main skill contains shared knowledge
|
|||
| **linkedin-content-creation** | Post creation, templates, batch, pipeline, video, long-form | `/linkedin:post`, `/linkedin:quick`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video`, `/linkedin:newsletter` |
|
||||
| **linkedin-analytics** | Analysis, reporting, import, troubleshooting | `/linkedin:analyze`, `/linkedin:audit`, `/linkedin:import`, `/linkedin:report` |
|
||||
| **linkedin-strategy** | Growth, authority, competitive, monetization | `/linkedin:strategy`, `/linkedin:authority`, `/linkedin:competitive`, `/linkedin:monetize` |
|
||||
| **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:speaking`, `/linkedin:collab` |
|
||||
| **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:outreach` |
|
||||
| **linkedin-voice** | Voice training, profile, differentiation | `/linkedin:profile` |
|
||||
|
||||
### Routing Guide
|
||||
|
|
@ -137,9 +137,8 @@ These rules apply to ALL content created by any skill or command:
|
|||
| `/linkedin:authority` | Systematic authority building |
|
||||
| `/linkedin:competitive` | Competitive analysis of niche |
|
||||
| `/linkedin:monetize` | Monetization strategy and funnels |
|
||||
| `/linkedin:speaking` | Speaking opportunity pipeline |
|
||||
| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking opportunities |
|
||||
| `/linkedin:video` | Video script generator (30s/60s/90s/2min) |
|
||||
| `/linkedin:collab` | Collaboration orchestration |
|
||||
|
||||
## All Agents
|
||||
|
||||
|
|
|
|||
Loading…
Add table
Add a link
Reference in a new issue