Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
92 lines
3.3 KiB
Markdown
92 lines
3.3 KiB
Markdown
# Post Scheduling Strategy
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Reference for calculating optimal posting schedule based on weekly goal and content mix.
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## Optimal Posting Slots
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Based on `weekly_goal` from state file:
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### 2x/week
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| Slot | Day | Time (CET) | Rationale |
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|------|-----|------------|-----------|
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| 1 | Tuesday | 08:30 | Peak B2B engagement window |
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| 2 | Thursday | 12:00 | Lunch-break engagement peak |
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### 3x/week (default)
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| Slot | Day | Time (CET) | Rationale |
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|------|-----|------------|-----------|
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| 1 | Tuesday | 08:30 | Peak B2B engagement window |
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| 2 | Thursday | 12:00 | Lunch-break engagement peak |
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| 3 | Saturday | 10:00 | Weekend catch-up readers, less competition |
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### 4x/week
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| Slot | Day | Time (CET) | Rationale |
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|------|-----|------------|-----------|
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| 1 | Monday | 09:00 | Week-start motivation content |
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| 2 | Tuesday | 08:30 | Peak B2B engagement window |
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| 3 | Thursday | 12:00 | Lunch-break engagement peak |
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| 4 | Saturday | 10:00 | Weekend catch-up readers |
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### 5x/week
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| Slot | Day | Time (CET) | Rationale |
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|------|-----|------------|-----------|
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| 1 | Monday | 09:00 | Week-start motivation content |
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| 2 | Tuesday | 08:30 | Peak B2B engagement window |
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| 3 | Wednesday | 08:30 | Mid-week thought leadership |
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| 4 | Thursday | 12:00 | Lunch-break engagement peak |
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| 5 | Saturday | 10:00 | Weekend catch-up readers |
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## Scheduling Algorithm
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When assigning dates to batch-created posts:
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1. **Start from next available optimal slot** after today
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2. **Skip slots that already have queued posts** (check queue.json)
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3. **If all slots this week are taken**, spill into next week
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4. **Assign in slot order** (earliest available first)
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### Slot Assignment Logic
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```
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Given: weekly_goal, today's date, existing queue entries
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1. Get the slot template for this weekly_goal (tables above)
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2. Find current ISO week
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3. For each post to schedule:
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a. Find next available slot (date >= tomorrow, no existing queued post)
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b. Assign that date + time
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c. Mark slot as taken
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4. Return list of (date, time) assignments
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```
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## Format Rotation Rules
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Avoid monotony by rotating formats:
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- **No consecutive same format** — If post N is "standard", post N+1 should be "carousel", "quick", "video", etc.
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- **Suggested rotation**: standard → carousel → quick → standard → video
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- **Format weights**: 50% standard, 20% carousel, 15% quick, 15% video
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## Pillar Balance Rules
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Ensure coverage across expertise areas:
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- **No consecutive same pillar** — Enforced by topic-rotation-gate hook
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- **No pillar >50% in a 14-day window** — Also enforced by hook
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- **Ideal distribution**: Each pillar appears at least once per 2 weeks
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- **When batching**: Spread pillars evenly across the week
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## Time Zone Notes
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- All times are CET (Central European Time)
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- Norwegian audience peaks: 7:30-9:00 and 11:30-13:00
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- For international audiences, 08:30 CET catches both EU morning and US east coast pre-work
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- Saturday posts perform well 09:00-11:00 CET
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## Queue Integration
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When posts are scheduled via `/linkedin:batch`:
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1. Each post gets a `scheduled_date` and `scheduled_time` from this algorithm
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2. Entry is added to `assets/drafts/queue.json`
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3. Session-start hook shows today's scheduled posts
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4. `/linkedin:publish` marks posts as published and updates state
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5. `/linkedin:calendar` shows the full schedule view
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