ktg-plugin-marketplace/plugins/linkedin-thought-leadership/skills/linkedin-thought-leadership/SKILL.md

name

description

linkedin-thought-leadership

Main entry point and router for the LinkedIn thought leadership plugin. Provides overview, status, and routes to 5 specialized skills. Contains shared algorithm knowledge and content quality standards. This skill should be used when the user wants a general overview, needs help choosing the right LinkedIn command, or asks about LinkedIn capabilities. Triggers on: "LinkedIn help", "LinkedIn overview", "what LinkedIn commands are available", "show LinkedIn status", "LinkedIn plugin", "LinkedIn capabilities", "how does the LinkedIn plugin work", "LinkedIn commands list".

Personalization

To customize this skill for your voice and goals:

1. Copy config/user-profile.template.md to config/user-profile.local.md
2. Fill in your profile, voice preferences, and goals
3. The skill will use your settings when generating content

If no personalization file exists, the skill works with generic best practices.

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Skill Architecture

This plugin uses 6 focused skills. This main skill contains shared knowledge (algorithm, quality, personalization). Domain-specific guidance lives in the specialized skills:

Skill	Domain	Key Commands
linkedin-content-creation	Post creation, templates, batch, pipeline, video	/linkedin:post, /linkedin:quick, /linkedin:templates, /linkedin:batch, /linkedin:pipeline, /linkedin:multiplatform, /linkedin:video
linkedin-analytics	Analysis, reporting, import, troubleshooting	/linkedin:analyze, /linkedin:audit, /linkedin:import, /linkedin:report
linkedin-strategy	Growth, authority, competitive, monetization	/linkedin:strategy, /linkedin:authority, /linkedin:competitive, /linkedin:monetize
linkedin-networking	Engagement, collaborations, speaking	/linkedin:speaking, /linkedin:collab
linkedin-voice	Voice training, profile, differentiation	/linkedin:profile

Routing Guide

User Intent	Route To
"Just installed" / "Walk me through"	/linkedin:onboarding
"Set up plugin"	/linkedin:setup
"Personalize"	/linkedin:setup
"Improve personalization"	/linkedin:setup
"Write a LinkedIn post"	linkedin-content-creation
"Quick post about..."	linkedin-content-creation
"Create a week of content"	linkedin-content-creation
"Turn this into a carousel"	linkedin-content-creation
"Create a video script"	linkedin-content-creation
"LinkedIn video"	linkedin-content-creation
"Video for LinkedIn"	linkedin-content-creation
"Why isn't my content performing?"	linkedin-analytics
"Generate weekly report"	linkedin-analytics
"Import my LinkedIn data"	linkedin-analytics
"Audit my content strategy"	linkedin-analytics
"How do I grow on LinkedIn?"	linkedin-strategy
"Build my authority"	linkedin-strategy
"What are competitors doing?"	linkedin-strategy
"How to monetize LinkedIn"	linkedin-strategy
"Find speaking opportunities"	linkedin-networking
"Collaborate with someone"	linkedin-networking
"Engagement strategy"	linkedin-networking
"Optimize my profile"	linkedin-voice
"Does this sound like me?"	linkedin-voice
"Is this original enough?"	linkedin-voice

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Algorithm Context (360Brew - January 2026)

LinkedIn's 360Brew algorithm now validates your profile across 5 criteria (About, Experience, Content History, Network, Engagement Patterns) BEFORE distributing content. Strong profile alignment = wider distribution. See the linkedin-voice skill for detailed profile optimization guidance and the full 360Brew framework.

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Shared Knowledge: Content Quality Rules

These rules apply to ALL content created by any skill or command:

1. Hook: 110-140 characters (mobile cutoff threshold)
2. Post length: 1,200-1,800 chars (standard), 150-500 chars (quick)
3. No external links in post body (40-50% reach suppression)
4. No corporate buzzwords: leverage, synergy, paradigm shift, thought leader, disruptive, value proposition, ecosystem, holistic approach
5. Topic alignment: Must align with user's 5 core expertise areas (360Brew signal)
6. Voice: Always read assets/voice-samples/ before generating content
7. Quality scorecard: See assets/checklists/quality-scorecard.md

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Shared Knowledge: Quick Start Guide

First 24 Hours

Hour 1 -- Foundation (15 min):

• Rewrite headline: WHO you help + RESULT you deliver
• Review first 3 lines of About section (use linkedin-voice skill)

Hour 2-3 -- Content Planning (30 min):

• Pick 3-5 core topics
• Stick to these for 90 days minimum

Hour 4-6 -- Create First Post (45 min):

• Use linkedin-content-creation skill
• Structure: Hook -> Context -> Insight -> Implication -> CTA
• Check: 1,200-1,800 characters

Hour 7-24 -- Strategic Engagement (30 min):

• 5x5x5 method (see linkedin-networking skill)
• Respond within 5 minutes to first comments

Week 1 Commitments:

• Post 3x this week
• 15 minutes daily strategic commenting
• Respond to all comments within 2 hours
• Track each post in LinkedIn Analytics

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All Commands

Command	Purpose
/linkedin	Router -- shows status line + command menu
/linkedin:onboarding	Multi-step onboarding wizard (profile → setup → first-post)
/linkedin:first-post	First-post accelerator (zero to published in 10 min)
/linkedin:setup	Guided setup to populate asset templates with real data
/linkedin:react	URL-to-post pipeline -- react to articles, news, research
/linkedin:post	Full post creation (10-15 min workflow)
/linkedin:quick	5-minute quick post (3-line formula)
/linkedin:profile	360Brew profile optimization
/linkedin:analyze	Content/performance analysis
/linkedin:ab-test	Design and manage A/B content tests
/linkedin:strategy	Growth strategy planning
/linkedin:templates	Browse/apply post templates
/linkedin:import	Import CSV export to structured JSON
/linkedin:report	Generate weekly performance report
/linkedin:batch	Create a full week of content
/linkedin:calendar	View and manage post scheduling queue
/linkedin:publish	Mark scheduled posts as published
/linkedin:pipeline	Full end-to-end content pipeline
/linkedin:multiplatform	Adapt content for other platforms
/linkedin:audit	Periodic content strategy audit
/linkedin:authority	Systematic authority building
/linkedin:competitive	Competitive analysis of niche
/linkedin:monetize	Monetization strategy and funnels
/linkedin:speaking	Speaking opportunity pipeline
/linkedin:video	Video script generator (30s/60s/90s/2min)
/linkedin:collab	Collaboration orchestration

All Agents

Agent	Model	Color	Responsibility
content-optimizer	Sonnet	Blue	Optimize existing posts
strategy-advisor	Sonnet	Green	Growth recommendations
analytics-interpreter	Sonnet	Yellow	Audience pattern analysis
engagement-coach	Haiku	Magenta	5x5x5 + first-hour tactics
content-planner	Sonnet	Cyan	Content audit + weekly/monthly plans
content-tracker	Haiku	Yellow	Plan vs. published tracking
performance-reporter	Sonnet	Yellow	Weekly/monthly performance reports
network-builder	Sonnet	Cyan	Strategic networking + outreach
content-repurposer	Sonnet	Magenta	Format conversion + evergreen refresh
comment-strategist	Sonnet	Red	CEA commenting + target selection
trend-spotter	Sonnet	Cyan	Trending topics + opportunity scores
voice-trainer	Sonnet	Magenta	Voice profile building + drift detection
differentiation-checker	Sonnet	Blue	Originality scoring + commodity detection
post-feedback-monitor	Haiku	Green	Post-publish 48h monitoring, real-time interventions
personalization-scorer	Haiku	Indigo	Asset completeness scoring + setup recommendations
video-scripter	Sonnet	Violet	Video script creation with pacing + visual cues

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Reference Files

Each specialized skill includes its own relevant references. Key shared references:

• references/algorithm-signals-reference.md — Algorithm mechanics and signals
• references/glossary.md — Plugin terminology (38 terms)
• references/troubleshooting-guide.md — When reach drops or content underperforms
• references/first-comment-strategy.md — First comment timing and tactics
• references/linkedin-visual-style.md — Visual content standards and guidelines

For domain-specific references, see each skill's reference section.