ktg-plugin-marketplace/plugins/linkedin-thought-leadership/assets/templates/linkedin-article-template.md

LinkedIn Article Template

Use this template when creating LinkedIn Articles (long-form content, 1,500-2,500 words).

Article Metadata

title: "[60-80 characters, keyword-rich]"
target_length: 1500-2500 words
reading_time: 8-12 minutes
primary_keyword: "[main search term]"
secondary_keywords: ["keyword2", "keyword3"]
target_audience: "[specific reader profile]"
article_goal: "[what should reader do/feel/know after reading]"

Article Structure

Title (60-80 characters)

Format options:

• How to [achieve outcome] (Without [common obstacle])
• The [Number] [Things] That [Outcome]
• Why [Common Belief] Is Wrong (And What to Do Instead)
• What [Time Period] Taught Me About [Topic]
• [Topic]: The Complete Guide for [Audience]

Your title:

[WRITE TITLE HERE]

Checklist:

• Contains primary keyword
• Promises clear value
• Under 80 characters
• Not clickbait

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Opening Hook (First 2-3 paragraphs, 150-250 words)

Purpose: Grab attention, establish why this matters NOW, preview value

Template:

[Opening hook - surprising stat, bold claim, or compelling question]

[Why this matters to the reader - what problem does it solve?]

[What the reader will learn/gain from this article]

[Brief credibility statement - why you can speak on this]

Your opening:

[WRITE OPENING HERE]

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Context Section (200-400 words)

Purpose: Provide background needed to understand the main content

Template:

## The Background You Need

[Brief history or context of the topic]

[Current state of affairs]

[Why now is the right time to address this]

[Any key definitions or concepts needed]

Your context section:

[WRITE CONTEXT HERE]

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Main Content (1,000-1,800 words)

Purpose: Deliver the core value - insights, framework, how-to

Structure options:

Option A: Numbered sections

## 1. [First Main Point]

[Explanation of point]

[Example or evidence]

[How to apply this]

## 2. [Second Main Point]

[Repeat structure]

## 3. [Third Main Point]

[Repeat structure]

Option B: Problem-Solution

## The Problem

[Detailed problem description]

## Why Traditional Approaches Fail

[Analysis of common approaches]

## A Better Approach

[Your solution/framework]

## How to Implement

[Step-by-step guidance]

Option C: Narrative

## The Beginning

[Story setup]

## The Challenge

[What happened]

## The Turning Point

[Key realization]

## The Result

[Outcome and lessons]

## The Broader Application

[How readers can apply this]

Your main content:

[WRITE MAIN CONTENT HERE]

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Conclusion (150-250 words)

Purpose: Summarize, synthesize, and call to action

Template:

## What This Means for You

[Brief recap of key points - 2-3 sentences max]

[The bigger picture / why this matters]

[Specific next steps the reader can take]

[Call to action - discussion question or invitation to connect]

Your conclusion:

[WRITE CONCLUSION HERE]

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Article Footer

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[Optional: About the author section - 2-3 sentences]

[Optional: Related articles or resources]

[Tags/hashtags: 3-5 relevant]

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Pre-Publication Checklist

Content Quality

• Title is compelling and keyword-optimized
• Opening hooks the reader immediately
• Main content delivers on the title's promise
• Examples are specific and relevant
• Conclusion has clear takeaways
• Word count is 1,500-2,500

SEO Optimization

• Primary keyword in title
• Primary keyword in first 100 words
• Keywords naturally distributed throughout
• Subheadings are descriptive
• Images have alt text

Formatting

• Short paragraphs (3-4 sentences max)
• Clear section headings
• Bullet points for lists
• Tables for comparisons
• White space for readability
• Mobile-friendly formatting

Attribution

• All sources credited
• External links working
• Quotes properly attributed
• No plagiarism

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Promotion Timeline

Pre-Publication (1 week before)

Day -7:

• Tease the topic in a post (generate interest)

Day -3:

• Second tease post (share one insight from article)

Day -1:

• Engage actively with your network (5x5x5 method)

Publication Day

Morning (publication):

• Publish article
• Create promotional post (not just a link)
• Share key insight with article link in comments

Throughout the day:

• Respond to all comments on article
• Respond to all comments on promotional post
• Thank people who share

Post-Publication (1-4 weeks after)

Week 1:

• Create 2-3 derivative posts from article content
• Each post links back to full article in comments

Week 2:

• Create carousel version of key points (if applicable)
• Reference article in relevant conversations

Week 3-4:

• Continue derivative content
• Update article if new information emerges

Ongoing

• Add to Featured section on profile
• Reference in future relevant posts
• Update quarterly if evergreen topic

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Promotional Post Template

Use this to promote your article (don't just share the link):

[Hook - the most valuable insight from the article]

[Why this matters - 2-3 sentences]

[What the reader will learn - bullet points]
- Point 1
- Point 2
- Point 3

[Tease - hint at something unexpected in the article]

[CTA - read the full article, link in comments]

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Comment #1: Full article here: [Link]

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Article Ideas Starter

Generate article ideas by combining:

Your Expertise	+	Format
AI implementation		Complete guide
Low-code automation		Step-by-step tutorial
Public sector AI		Lessons learned
Microsoft ecosystem		Comparison/analysis
RAG architecture		Framework/methodology

Example combinations:

• "AI Implementation: The Complete Guide for Public Sector Leaders"
• "5 RAG Architecture Patterns I've Used Across 20+ Projects"
• "Why Public Sector AI Projects Fail (And How to Fix Them)"
• "Copilot Studio vs Power Automate: A Practical Comparison"
• "Building Your First RAG System: A Step-by-Step Tutorial"

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Notes

• Articles get less initial reach but longer lifespan
• Optimize for search (keywords in title, headings)
• Link internally to your other articles
• Update evergreen content quarterly
• Feature best articles on profile