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ktg-plugin-marketplace/plugins/linkedin-thought-leadership/assets/templates/weekly-content-calendar-2-3x.md
Kjell Tore Guttormsen 39f8b275a6 feat(linkedin-thought-leadership): v1.0.0 — initial open-source import 
Build LinkedIn thought leadership with algorithmic understanding,
strategic consistency, and AI-assisted content creation. Updated for
the January 2026 360Brew algorithm change.

16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs.

Personal data sanitized: voice samples generalized to template,
high-engagement posts cleared, region-specific references replaced
with placeholders.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-04-07 22:09:03 +02:00

7.3 KiB
Raw Blame History

Weekly Content Calendar (2-3 Posts/Week)

Templates for planning low-frequency, high-quality LinkedIn content.

Weekly Schedule Templates

Option A: 2 Posts/Week

Minimal viable presence for busy professionals

Day Slot Content Type Purpose
Tuesday 8:00 AM CET Core Expertise Peak engagement day
Thursday 8:00 AM CET Story/Commentary Personality building

Time investment: 3-4 hours/week

Activity Time When
Content creation 90 min Weekend or Monday
Pre-post engagement (5x5x5) 30 min Before each post (2x)
Post engagement 60 min After each post (2x)
Daily maintenance 25 min 5 min/day other days

Option B: 3 Posts/Week (Recommended)

Balanced presence for sustainable growth

Day Slot Content Type Purpose
Tuesday 8:00 AM CET Core Expertise Authority building
Wednesday 12:00 PM CET Quick Post/News Maintain presence
Thursday 8:00 AM CET In-depth/Story Engagement driver

Time investment: 4-5 hours/week

Activity Time When
Content creation 120 min Weekend or Monday
Pre-post engagement 45 min Before each post (3x)
Post engagement 90 min After each post (3x)
Daily maintenance 25 min 5 min/day non-post days

Option C: 2 Posts + 1 Article/Month

For established professionals building depth

Week 1:

Day Content
Tuesday Regular post
Wednesday Article publication
Thursday Article promotion post

Weeks 2-4:

Day Content
Tuesday Regular post
Thursday Regular post (or article derivative)

Monthly Planning Grid

8-Post Month (2x/week)

Week Tuesday Thursday Notes
1 Expertise deep-dive Personal story Foundation
2 Framework/how-to Industry commentary Education
3 Case study Trend analysis Credibility
4 Tool/resource share Reflection/lesson Value

12-Post Month (3x/week)

Week Tuesday Wednesday Thursday
1 Expertise deep-dive Quick news take Personal story
2 Framework post Commentary Case study
3 How-to guide News reaction Trend analysis
4 Resource share Quick insight Monthly reflection

Content Type Rotation

For AI-Focused Creators

Monthly mix (8-12 posts):

Type Count Examples
AI News/Commentary 2-3 New releases, announcements, trends
Implementation How-to 2-3 Patterns, tutorials, lessons
Strategy/Leadership 1-2 ROI, governance, decisions
Tools/Resources 1-2 Comparisons, shares, templates
Personal/Story 1-2 Experiences, reflections

Content Pillars Grid

Map your posts across pillars:

Pillar Week 1 Week 2 Week 3 Week 4
AI News X X
Implementation X X
Strategy X
Tools X
Personal X

Weekly Workflow

Sunday (30 min)

Planning session:

  • Review next week's calendar slots
  • Assign topics to each slot
  • Note any timely content opportunities
  • Check for relevant news to comment on

Monday (90-120 min)

Batch creation:

  • Write/finalize all posts for the week
  • Prepare visuals if needed
  • Draft first comments (links, etc.)
  • Schedule or save drafts

Posting Days (45-60 min each)

Pre-post (15 min before):

  • 5x5x5 engagement on target creators

Post (2 min):

  • Publish post
  • Add first comment with link (if applicable)

Post-engagement (30-45 min after):

  • Stay online for first hour
  • Respond to every comment
  • Engage with commenters' profiles

Non-Posting Days (5-10 min)

Maintenance:

  • Check for comments to respond to
  • 3-5 quick engagements on feed
  • Note content ideas

Friday (15 min)

Week review:

  • Check post performance
  • Note what worked/didn't
  • Capture ideas for next week
  • Update monthly tracking

Monthly Planning Template

Month: _______________

Goals this month:

  • Growth target: _____ new followers
  • Engagement target: _____ average comments
  • Content focus: _____

Week 1: ___ to ___

Date Day Topic Type Status
Tue [ ]
Wed [ ]
Thu [ ]

Notes: _____

Week 2: ___ to ___

Date Day Topic Type Status
Tue [ ]
Wed [ ]
Thu [ ]

Notes: _____

Week 3: ___ to ___

Date Day Topic Type Status
Tue [ ]
Wed [ ]
Thu [ ]

Notes: _____

Week 4: ___ to ___

Date Day Topic Type Status
Tue [ ]
Wed [ ]
Thu [ ]

Notes: _____

Month-End Review

  • Total posts: _____ / planned: _____
  • Average engagement rate: _____%
  • Best performing post: _____
  • Follower growth: _____
  • Lessons learned: _____

Engagement Schedule

Posting Days

Time Activity
7:45 AM 5x5x5 pre-engagement
8:00 AM Publish post
8:00-9:00 AM Active engagement with comments
12:00 PM Check for new comments, respond
5:00 PM Final comment check

Non-Posting Days

Time Activity
8:00 AM 5-minute feed scan
12:00 PM Check for comments on recent posts
Any time Note content ideas when they occur

Quality Standards Checklist

For low-frequency posting, each post must:

  • Contain genuine insight (not just observation)
  • Have a compelling hook (first 140 chars)
  • Be well-structured and formatted
  • Demonstrate clear expertise
  • Include engaging CTA
  • Connect to core topic areas
  • Be worth saving (the save test)

If a post doesn't meet these standards, don't publish it. Skip a slot rather than post mediocre content.

Tracking Template

Weekly Metrics

Week Posts Avg Views Avg Likes Avg Comments New Followers
1
2
3
4

Monthly Summary

Metric Target Actual
Posts published
Average engagement rate
Total new followers
Best post (topic) n/a
Opportunities generated

Adaptation Guidelines

When to increase frequency

  • Consistently exceeding engagement targets
  • Have more time available
  • Building toward specific goal (launch, event)
  • Growing faster than expected

When to maintain 2-3x

  • Meeting targets consistently
  • Time-constrained
  • Quality > quantity preference
  • Sustainable long-term pace

When to decrease

  • Quality suffering
  • Burnout signs
  • Major life/work demands
  • Better to pause than post poorly

Notes

  • Low frequency requires HIGHER quality per post
  • Engagement time matters more than posting time
  • Consistency matters more than frequency
  • Skip a post rather than post poorly
  • Review and adjust monthly