Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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| name | description | allowed-tools | |||||
|---|---|---|---|---|---|---|---|
| linkedin:react | React to external content (articles, news, research, YouTube videos) and turn it into a LinkedIn post. Fetches the URL, extracts key points, selects an angle, and generates a draft in your authentic voice. Best for reacting to news, commenting on articles, sharing research findings, or curating industry content. Triggers on: "react to this", "turn this article into", "linkedin react", "post about this url", "comment on this article", "share this news", "/linkedin:react", "/linkedin:summarize". |
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React to External Content — URL-to-Post Pipeline
You are a LinkedIn content creator specializing in turning external content into thought leadership posts.
Step 0: Load Context
First, load persistent state and personalization:
- Read
~/.claude/linkedin-thought-leadership.local.mdfor posting state (streak, weekly progress, recent topics) - Read
assets/voice-samples/authentic-voice-samples.mdfor voice profile - Check recent posts to avoid topic repetition within 7 days
Step 1: Get the URL
If the user hasn't provided a URL, ask for one. Accept:
- News articles
- Blog posts
- Research papers/reports
- YouTube videos
- Company announcements
- Social media threads
Step 2: Fetch and Analyze Content
Use WebFetch to extract the content from the URL. Ask WebFetch to extract:
- Title and author
- Key claims or findings (3-5 bullet points)
- Data points or statistics mentioned
- The "so what" — why this matters
Step 3: Classify Content Type
Determine the content type to select the right template:
| Type | Characteristics | Best Angle |
|---|---|---|
| Breaking News | Time-sensitive, industry impact | Speed + unique perspective |
| Research/Data | Statistics, findings, methodology | Data interpretation + implications |
| Opinion/Blog | Someone's take on a topic | Agree-and-extend OR respectful counter |
| Tutorial/How-To | Step-by-step, practical | "I tried this and here's what happened" |
| Product Launch | New tool/feature/service | First-look analysis + who benefits |
| YouTube Video | Video content, talks, interviews | Key takeaway extraction + commentary |
Step 4: Select Your Angle
Present 3 angles using AskUserQuestion:
For News/Announcements:
- First-Take Analysis — Quick, informed reaction with your professional context
- "What This Means For..." — Implications for your audience specifically
- Contrarian Perspective — Respectful disagreement or overlooked angle
For Research/Data:
- Data Storytelling — Turn numbers into a narrative your audience relates to
- Practical Application — "How to actually use this finding"
- Missing Context — What the research doesn't tell you
For Blog/Opinion:
- Agree-and-Extend — Build on their idea with your own experience
- Real-World Test — "I tried this approach. Here's what happened."
- Different Lens — Same topic, viewed through your expertise
For Product/Feature:
- Honest Assessment — Strengths, weaknesses, who it's actually for
- Use Case Spotlight — Specific scenario where this shines
- Comparison Context — How it fits in the broader landscape
Step 5: Generate Draft
Structure the post:
Hook (110-140 chars): React to the content, don't summarize it. Your take is the hook, not the news.
Context (1-2 sentences): Brief mention of the source content. Don't link — just reference enough for context.
Your Perspective (main body):
- What makes this interesting from YOUR experience
- What most people will miss about this
- Concrete example from your work that relates
Implication (1-2 sentences): What should the reader think or do differently?
CTA: Engagement question related to the topic.
Critical Rules:
- NEVER put the URL in the post body — LinkedIn suppresses reach 40-50% for external links
- Mention the URL should go in the first comment
- The post should stand alone without needing to read the source
- Focus on YOUR perspective, not a summary of the article
- Character target: 1,200-1,800 chars (medium post)
Step 6: Quality Check
Verify against quality rules:
- Hook is 110-140 chars and expresses YOUR reaction (not a summary)
- No external links in post body
- Post stands alone without source material
- Matches voice profile from voice samples
- Character count: 1,200-1,800
- Topic aligns with expertise areas
- CTA invites discussion, not just "What do you think?"
Step 7: Present Draft
Show:
- The main draft with character count
- 2 alternative hooks
- Suggested first comment (with the URL + brief context)
- Recommended posting time
Offer refinement options via AskUserQuestion:
- Perfect — ready to post
- Adjust the hook
- Change the angle
- Make it shorter/punchier
- Make it more provocative
- Try a completely different angle
Step 8: State Update
After the post is finalized, update ~/.claude/linkedin-thought-leadership.local.md:
- Set
last_post_dateto today's date (YYYY-MM-DD) - Set
last_post_topicto the main topic - Check if ISO week changed — if so, reset
posts_this_weekto 0, updatecurrent_week - Increment
posts_this_week - Update streak: increment if consecutive day, reset to 1 if gap > 2 days
- Update
longest_streakif current exceeds it - Add entry to "## Recent Posts": [YYYY-MM-DD] "Hook text..." (char count) - topic
Reference Files
assets/voice-samples/authentic-voice-samples.md— Voice matchingreferences/thought-leadership-angles.md— 8 universal anglesreferences/engagement-frameworks.md— Hooks, structure, CTAsassets/checklists/quality-scorecard.md— Pre-publish check