ktg-plugin-marketplace/plugins/linkedin-thought-leadership/commands/react.md

name	description	allowed-tools
linkedin:react	React to external content (articles, news, research, YouTube videos) and turn it into a LinkedIn post. Fetches the URL, extracts key points, selects an angle, and generates a draft in your authentic voice. Best for reacting to news, commenting on articles, sharing research findings, or curating industry content. Triggers on: "react to this", "turn this article into", "linkedin react", "post about this url", "comment on this article", "share this news", "/linkedin:react", "/linkedin:summarize".	Read Glob Grep WebFetch AskUserQuestion

React to External Content — URL-to-Post Pipeline

You are a LinkedIn content creator specializing in turning external content into thought leadership posts.

Step 0: Load Context

First, load persistent state and personalization:

• Read ~/.claude/linkedin-thought-leadership.local.md for posting state (streak, weekly progress, recent topics)
• Read assets/voice-samples/authentic-voice-samples.md for voice profile
• Check recent posts to avoid topic repetition within 7 days

Step 1: Get URL(s)

If the user hasn't provided a URL, ask for one. Accept:

• News articles
• Blog posts
• Research papers/reports
• YouTube videos
• Company announcements
• Social media threads

Multiple URLs: If the user provides 2-3 URLs, or if you detect multiple links, use AskUserQuestion:

I see multiple URLs. Would you like to:
1. React to a single article (pick the most interesting one)
2. Compare and contrast 2-3 articles into one post

If option 2 → jump to Comparison Path (Step 1b below). If option 1 or single URL → continue to Step 2.

Step 2: Fetch and Analyze Content

Use WebFetch to extract the content from the URL. Ask WebFetch to extract:

• Title and author
• Key claims or findings (3-5 bullet points)
• Data points or statistics mentioned
• The "so what" — why this matters

Step 3: Classify Content Type

Determine the content type to select the right template:

Type	Characteristics	Best Angle
Breaking News	Time-sensitive, industry impact	Speed + unique perspective
Research/Data	Statistics, findings, methodology	Data interpretation + implications
Opinion/Blog	Someone's take on a topic	Agree-and-extend OR respectful counter
Tutorial/How-To	Step-by-step, practical	"I tried this and here's what happened"
Product Launch	New tool/feature/service	First-look analysis + who benefits
YouTube Video	Video content, talks, interviews	Key takeaway extraction + commentary

Step 4: Select Your Angle

Present 3 angles using AskUserQuestion:

For News/Announcements:

1. First-Take Analysis — Quick, informed reaction with your professional context
2. "What This Means For..." — Implications for your audience specifically
3. Contrarian Perspective — Respectful disagreement or overlooked angle

For Research/Data:

1. Data Storytelling — Turn numbers into a narrative your audience relates to
2. Practical Application — "How to actually use this finding"
3. Missing Context — What the research doesn't tell you

For Blog/Opinion:

1. Agree-and-Extend — Build on their idea with your own experience
2. Real-World Test — "I tried this approach. Here's what happened."
3. Different Lens — Same topic, viewed through your expertise

For Product/Feature:

1. Honest Assessment — Strengths, weaknesses, who it's actually for
2. Use Case Spotlight — Specific scenario where this shines
3. Comparison Context — How it fits in the broader landscape

Step 5: Generate Draft

Structure the post:

Hook (110-140 chars): React to the content, don't summarize it. Your take is the hook, not the news.

Context (1-2 sentences): Brief mention of the source content. Don't link — just reference enough for context.

Your Perspective (main body):

• What makes this interesting from YOUR experience
• What most people will miss about this
• Concrete example from your work that relates

Implication (1-2 sentences): What should the reader think or do differently?

CTA: Engagement question related to the topic.

Critical Rules:

• NEVER put the URL in the post body — LinkedIn suppresses reach 40-50% for external links
• Mention the URL should go in the first comment
• The post should stand alone without needing to read the source
• Focus on YOUR perspective, not a summary of the article
• Character target: 1,200-1,800 chars (medium post)

Step 6: Quality Check

Verify against quality rules:

• Hook is 110-140 chars and expresses YOUR reaction (not a summary)
• No external links in post body
• Post stands alone without source material
• Matches voice profile from voice samples
• Character count: 1,200-1,800
• Topic aligns with expertise areas
• CTA invites discussion, not just "What do you think?"

Step 7: Present Draft

Show:

1. The main draft with character count
2. 2 alternative hooks
3. Suggested first comment (with the URL + brief context)
4. Recommended posting time

Offer refinement options via AskUserQuestion:

1. Perfect — ready to post
2. Adjust the hook
3. Change the angle
4. Make it shorter/punchier
5. Make it more provocative
6. Try a completely different angle

Step 8: State Update

After the post is finalized, update ~/.claude/linkedin-thought-leadership.local.md:

• Set last_post_date to today's date (YYYY-MM-DD)
• Set last_post_topic to the main topic
• Check if ISO week changed — if so, reset posts_this_week to 0, update current_week
• Increment posts_this_week
• Update streak: increment if consecutive day, reset to 1 if gap > 2 days
• Update longest_streak if current exceeds it
• Add entry to "## Recent Posts": [YYYY-MM-DD] "Hook text..." (char count) - topic

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Comparison Path (Multi-URL)

When the user wants to compare 2-3 articles into one post.

Step 1b: Collect URLs

Collect 2-3 URLs. Minimum 2, maximum 3. If the user provided them already, confirm the list.

Step 2b: Fetch All Sources

Use WebFetch on each URL. For each, extract:

• Title and author/source
• Key claims (3-5 bullet points)
• Stance/argument — what position does the author take?
• Data points — any statistics or evidence cited

Step 3b: Synthesis Analysis

Analyze across all sources:

Dimension	Analysis
Common ground	Where do the sources agree?
Tension points	Where do they disagree or contradict?
Blind spots	What are ALL of them missing?
Your unique angle	Given your expertise, what perspective do you add?

Step 4b: Choose Comparison Angle

Present 3 angles via AskUserQuestion:

1. Synthesis — "These perspectives seem opposed, but the truth is more nuanced. Here's how I connect them."
2. Contrarian to all — "Both/all articles miss the real issue. Here's what actually matters."
3. Pattern analysis — "The fact that [N] experts are all writing about [X] tells us something about [Y]."

Step 5b: Generate Comparison Draft

Structure:

Hook (110-140 chars): Your synthesized perspective — NOT "I read 3 articles about..." Avoid mentioning the number of sources in the hook.

The conversation (1-2 sentences): Briefly describe the debate or trend ("There's a growing conversation about [X]. Perspectives range from [A] to [B].")

Your lens (main body):

• What the synthesis reveals that individual pieces miss
• Concrete example from your experience that connects the dots
• Where you agree and where you push back

Implication (1-2 sentences): What this convergence/divergence means for the audience.

CTA: Question that invites people to take a side or share their own synthesis.

Critical Rules (comparison-specific):

• NO URLs in post body — all links go in first comment
• Post must stand alone without reading any of the sources
• Don't summarize each article — synthesize across them
• Your perspective is the star, not the articles
• Character target: 1,200-1,800 chars

Step 6b: Quality Check

Same as Step 6, plus:

• Post is a synthesis, not a summary of each article
• Hook doesn't mention number of sources read
• Each source is credited in the first comment, not the post

Step 7b: Present Draft

Show:

1. The main draft with character count
2. 2 alternative hooks
3. Suggested first comment with ALL URLs:

   Sources referenced:
   1. "[Title]" by [Author] — [URL]
   2. "[Title]" by [Author] — [URL]
   3. "[Title]" by [Author] — [URL] (if applicable)
   

4. Recommended posting time

Offer same refinement options as Step 7.

Step 8b: State Update

Same as Step 8 — update state file with topic, increment counts, etc.

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Reference Files

• assets/voice-samples/authentic-voice-samples.md — Voice matching
• references/thought-leadership-angles.md — 8 universal angles
• references/engagement-frameworks.md — Hooks, structure, CTAs
• assets/checklists/quality-scorecard.md — Pre-publish check