ktg-plugin-marketplace/plugins/linkedin-thought-leadership/assets/templates/my-post-templates.md

My Custom Post Templates

Save your proven post structures here. When you find a format that works consistently, document it so Claude can replicate the pattern.

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Template 1: [Name - e.g., "My Framework Introduction Template"]

When to use: [e.g., "When introducing a new framework or model I've developed"]

Structure:

[HOOK - Counterintuitive stat or bold statement]
(1-2 lines, <110 characters)

[CONTEXT - The problem this framework solves]
(2-3 lines explaining why people struggle)

[FRAMEWORK INTRODUCTION]
"I developed [Framework Name] to solve this."
(Brief one-line description)

[COMPONENT BREAKDOWN]
Stage 1: [Name]
→ [Key characteristic in one line]

Stage 2: [Name]  
→ [Key characteristic in one line]

Stage 3: [Name]
→ [Key characteristic in one line]

[IMPLICATION]
"Most organizations are stuck at Stage 1.
Here's what moving to Stage 2 unlocks..."
(2-3 lines on practical value)

[CTA]
"Which stage is your organization in?"

Why this works for me:

• [Reason 1 - e.g., "My audience loves actionable frameworks"]
• [Reason 2 - e.g., "The diagnostic question always generates 15+ comments"]

Example posts using this template:

• [Link to post 1]
• [Link to post 2]

Average engagement: [Metrics]

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Template 2: [Name - e.g., "My Before/After Transformation Story"]

When to use: [e.g., "When sharing case study or project results"]

Structure:

[HOOK - The transformation in numbers]
"6 months ago: [painful metric]
Today: [improved metric]"

[THE BEFORE]
[Organization] was struggling with [specific problem].
(Paint picture of pain - 3-4 lines)

[THE TURNING POINT]
We decided to [key decision].
Most teams choose [alternative]. Here's why we didn't...

[THE APPROACH]
"Three things mattered:
• [Element 1]
• [Element 2]  
• [Element 3]"

[THE AFTER]
Results:
→ [Metric 1]: [Before] → [After]
→ [Metric 2]: [Before] → [After]
→ [Metric 3]: [Before] → [After]

[KEY LESSON]
"The real breakthrough wasn't [expected thing].
It was [non-obvious insight]."

[CTA]
"What's been YOUR biggest lesson in [topic]?"

Why this works for me:

• [Reason 1]
• [Reason 2]

Average engagement: [Metrics]

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Template 3: [Name - e.g., "My Contrarian Take"]

When to use: [e.g., "When challenging conventional wisdom in my field"]

Structure:

[HOOK - Bold contrarian statement]
"Everyone says [conventional wisdom].
I think that's wrong."

[THE CONVENTIONAL APPROACH]
Most [target audience] believe [common belief].
(Explain the mainstream view fairly - 2-3 lines)

[WHY IT FAILS]
But here's the problem...
(2-3 specific reasons with examples)

[THE ALTERNATIVE]
Instead, try this:
→ [Alternative approach 1]
→ [Alternative approach 2]
→ [Alternative approach 3]

[EVIDENCE]
"I've seen this play out across [X] projects:
[Specific result/pattern you've observed]"

[NUANCE]
"To be clear: [conventional wisdom] works if [specific condition].
But for [your context], [your approach] is better because..."

[CTA]
"What's your experience? Am I missing something?"

Why this works for me:

• [Reason 1]
• [Reason 2]

Average engagement: [Metrics]

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Template 4: [Name - e.g., "My Failure Lesson Post"]

When to use: [e.g., "When sharing what didn't work to build trust"]

Structure:

[HOOK - Admission of failure]
"[Approach] should have worked.
It failed spectacularly."

[SETUP]
We were trying to [goal].
The plan: [what you intended to do]
On paper, perfect.

[THE FAILURE]
"Here's what actually happened..."
(Specific description of what went wrong - 3-4 lines)

[WHY IT FAILED]
Looking back, three mistakes:
1. [Mistake 1] - We assumed [wrong assumption]
2. [Mistake 2] - We underestimated [factor]
3. [Mistake 3] - We ignored [warning sign]

[THE PIVOT]
"So we tried [different approach] instead.
That worked because..."

[THE LEARNING]
"Key lesson:
[Non-obvious insight that only came from the failure]"

[CTA]
"Have you failed at [topic] too? What did you learn?"

Why this works for me:

• [Reason 1]
• [Reason 2]

Average engagement: [Metrics]

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Template 5: [Name - Your custom template]

When to use: [Context]

Structure: [Your proven structure]

Why this works for me: [Analysis]

Average engagement: [Metrics]

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Template Performance Comparison

Template	Avg. Likes	Avg. Comments	Avg. Reach	Best Use Case
Framework Intro	[X]	[Y]	[Z]	[When]
Before/After	[X]	[Y]	[Z]	[When]
Contrarian	[X]	[Y]	[Z]	[When]
Failure Lesson	[X]	[Y]	[Z]	[When]

Insights: [What these patterns tell you about your audience preferences]

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Template Selection Guide

Use Framework template when:

• Introducing new model/system
• Teaching actionable process
• Want high saves (reference value)

Use Before/After template when:

• Have strong results to share
• Building credibility
• Want case study authority

Use Contrarian template when:

• Challenging assumptions
• Positioning unique POV
• Want engagement/debate

Use Failure template when:

• Building trust/authenticity
• Sharing hard-won lessons
• Want vulnerable connection

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Update Log

• [Date]: Created template 1 based on [successful posts]
• [Date]: Refined template 2 after [pattern observation]
• [Date]: Added template 3 for [new content type]