ktg-plugin-marketplace/plugins/linkedin-thought-leadership/skills/linkedin-strategy/SKILL.md

name

description

linkedin-strategy

LinkedIn growth strategy, authority building, competitive analysis, monetization planning, and opportunity generation. Covers strategic planning from foundation building (0-1K followers) through authority establishment (10K+), including monetization and business development. This skill should be used when the user wants a growth plan, needs to build authority, wants competitive intelligence, is thinking about monetization, or wants to understand what to focus on at their level. Triggers on: "LinkedIn strategy", "growth plan", "how to grow on LinkedIn", "build authority", "competitive analysis", "what are others doing", "monetize LinkedIn", "make money from LinkedIn", "consulting pipeline", "lead generation", "what should I focus on", "LinkedIn roadmap", "signature content", "greatest hits", "linkedin authority", "pricing strategy".

Strategy Domain

This skill covers long-term LinkedIn strategy, authority building, competitive intelligence, monetization, and opportunity generation.

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Commands

Command	Purpose	When to Use
/linkedin:strategy	Growth strategy based on follower level	Strategic planning
/linkedin:authority	Systematic authority building	Building signature content
/linkedin:competitive	Competitive analysis of niche	Understanding the landscape
/linkedin:monetize	Monetization strategy and funnels	Revenue planning

Agents

Agent	Model	Responsibility
strategy-advisor	Sonnet	Growth recommendations based on phase
trend-spotter	Sonnet	Trending topics + opportunity scores

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Growth Strategy: The 90-Day Foundation + Roadmap

Phase Overview

Month 1-3: Foundation Building (500-2,000 followers) Month 4-6: Acceleration (2,000-5,000 followers) Month 7-9: Compounding (5,000-15,000 followers) Month 10-12: Authority (15,000-30,000+ followers)

For detailed roadmaps, see references/growth-roadmaps.md.

Low-Frequency Posting (2-3x/week)

For busy professionals who can't post daily. Each post must:

1. Contain genuine insight
2. Be well-crafted
3. Demonstrate expertise
4. Invite engagement
5. Connect to expertise areas

For complete strategy, see references/low-frequency-posting-strategy.md.

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Authority Building

The Authority Flywheel

1. Create signature content -- Posts that define your perspective
2. Track what resonates -- Identify your "greatest hits"
3. Double down -- Create derivative content from winners
4. Build repost schedule -- Systematically resurface top content
5. Monitor influence -- Track citation, shares, references

Signature Content Identification

A post is "signature content" when:

• It gets 3x+ your average engagement
• People reference it weeks/months later
• It defines a unique framework or perspective
• It generates inbound opportunities

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Competitive Analysis

What to Analyze

1. Posting frequency -- How often do top performers post?
2. Content types -- What formats dominate your niche?
3. Hook patterns -- What opening styles work?
4. Engagement strategies -- How do they drive comments?
5. Gaps and opportunities -- What isn't being covered?

Differentiation Strategy

The goal is not to copy competitors but to find your unique positioning:

• What perspective do you have that others don't?
• What experience gives you unique credibility?
• What contrarian takes can you defend?
• What gaps exist in the conversation?

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Opportunity Generation

LinkedIn isn't just about followers -- it's about generating opportunities.

The Opportunity Hierarchy

Follower Level	Opportunities
1K-3K	Podcast guests, guest blogs, free speaking
3K-6K	Paid speaking, consulting inquiries
6K-10K	Conference speaking, regular consulting
10K+	Keynotes, premium rates, partnerships

For complete opportunity framework, see references/opportunity-generation.md.

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Monetization Strategy

Readiness Assessment

Minimum thresholds for monetization:

• 1,000+ followers
• 3+ months consistent posting
• Clear expertise area
• Engagement rate above 3%

Revenue Streams by Phase

Phase	Revenue Model
Foundation (1-3K)	Free consulting calls, small projects
Growth (3-6K)	Paid speaking, consulting retainers
Authority (6-10K)	Premium consulting, courses
Established (10K+)	Keynotes, advisory boards, products

For detailed monetization strategies, see references/linkedin-monetization-strategies.md.

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Newsletter Strategy (5,000+ Followers)

Launch newsletter only after:

• 5,000+ followers
• 3+ months consistent posting
• Clear topical authority
• Reliable content generation system

For complete newsletter strategy, see references/newsletter-strategy-guide.md.

Articles Strategy

Articles are evergreen SEO assets. Posts are engagement drivers. Use both strategically.

When to use articles: Deep analysis (2,000+ words), original research, step-by-step tutorials.

For detailed articles guidance, see references/articles-strategy-guide.md.

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Milestone Tracking: The 10K Journey

The plugin tracks progress toward a follower target (default 10,000) with monthly snapshots.

Phase Transitions

Phase	Range	Focus	Typical Growth
Foundation	0-1K	Consistency, profile-content alignment	50-100/month
Validation	1K-3K	Topical consistency, first-hour engagement	100-200/month
Acceleration	3K-6K	Format diversification, collaborations	200-400/month
Authority	6K-10K	Thought leadership, cross-platform	300-500/month
Scale	10K+	Monetization, delegation, leverage	500+/month

Growth Rate Benchmarks

Status	Criteria	Meaning
Ahead	Actual > 120% of needed rate	Growing faster than required
On Track	Actual 80-120% of needed rate	Healthy trajectory
Behind	Actual 50-80% of needed rate	Needs adjustment
Significantly Behind	Actual < 50% of needed rate	Major strategy shift needed

Strategy Adjustments by Schedule Status

Trajectory-based adjustments across 6 dimensions. See references/trajectory-strategy-adjustments.md for full diagnosis checklists, quick wins, and monthly review template.

Significantly Behind (< 50% of needed rate):

• Posting frequency: Increase by 2x (e.g., 2/wk to 4/wk) -- volume is the #1 lever
• Engagement intensity: 5x5x5 at full intensity + 10 extra comments/day on larger creators
• Format mix: Add 2 carousels/week + 1 document post/month (saves compound growth)
• Collaboration pace: 2 collaborations/month minimum (fastest way to break a plateau)
• Content emphasis: 80% save-worthy content (frameworks, templates, checklists)
• Goal management: Evaluate extending target date by 3-6 months or accepting higher effort

Behind (50-80% of needed rate):

• Posting frequency: Add 1 post/week above current cadence
• Engagement intensity: 5x5x5 daily without exception, focus on niche-relevant creators
• Format mix: Add 1 carousel/week minimum (single highest-ROI format change)
• Collaboration pace: Target 1 collaboration/month (tag, co-post, or comment thread)
• Content emphasis: Increase save-worthy ratio to 60%
• Goal management: Review in 60 days; extend by 2 months if rate doesn't improve

On Track (80-120% of needed rate):

• Posting frequency: Maintain; only increase if quality holds
• Engagement intensity: Shift 20% of engagement time to deeper relationship building
• Format mix: Experiment with one new format per month
• Collaboration pace: Maintain; aim for quality partnerships
• Content emphasis: Develop 1-2 signature pieces (frameworks, series)
• Goal management: Keep targets; consider raising if 3+ months ahead

Ahead (> 120% of needed rate):

• Posting frequency: Maintain if sustainable; OK to reduce by 1/week for quality
• Engagement intensity: Shift toward strategic relationship building with larger creators
• Format mix: Invest in higher-production formats (video, long-form articles)
• Collaboration pace: Be selective; prioritize collabs that unlock new audiences
• Content emphasis: Develop signature frameworks, original research, contrarian takes
• Goal management: Raise target to 15K, pull deadline forward, or add monetization goal

State File Fields

follower_count: 0           # Current follower count
follower_target: 10000      # Target (default 10K)
target_date: "2026-12-31"   # Deadline for target
monthly_growth: []           # Array of {month, count, delta}
projected_10k_date: ""       # Projected date at current rate
growth_rate_needed: 0        # Followers/month needed

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Common Patterns

User: "What should I post about?"

1. Identify expertise areas
2. Use Content Matrix to generate 24+ ideas
3. Apply 70/20/10 rule for mix
4. Set up batch creation workflow

User: "How do I grow from X to Y followers?"

1. Assess current phase
2. Apply phase-specific strategy
3. Set realistic timeline
4. Focus on consistency over virality

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Reference Files

File	When to Read
references/growth-roadmaps.md	Monthly planning
references/low-frequency-posting-strategy.md	2-3x/week strategy
references/linkedin-growth-playbook-2025-2026.md	Strategy deep-dive
references/linkedin-monetization-strategies.md	Revenue planning
references/newsletter-strategy-guide.md	5,000+ followers
references/articles-strategy-guide.md	Long-form strategy
references/opportunity-generation.md	Business development
references/trajectory-strategy-adjustments.md	Trajectory-based strategy adjustments