ktg-plugin-marketplace/plugins/linkedin-thought-leadership/CLAUDE.md

LinkedIn Thought Leadership Plugin (v2.3.0)

Full-spectrum LinkedIn content engine — short-form feed posts, carousels, video scripts, and long-form newsletter editions — with the January 2026 360Brew algorithm baked in. v2.0.0 consolidated the surface (27 commands → 24, 16 agents → 14) while adding the long-form /linkedin:newsletter orchestrator + two longform-quality gate agents (fact-checker, persona-reviewer). v2.1.0 added two gates BEFORE prose (Step 2.5 skeleton + Step 3a spine prose) + a third persona-reviewer mode (skjelett). v2.2.0 hardened the longform gates with the lessons from the second production run (Seres-serien): blocking persona hard-fails, a post-cutoff fact-check mandate, a voice-scrubber agent, render+annotate operator gates, and STATE.md-reconciled edition state. v2.3.0 makes visual assets an explicit pipeline phase — new Step 7.5 (visual-assets) between annotation (Step 7) and lock (Step 8): cover (+ optional inline figures) or a carousel deck, generated (default mcp-image, external cover-raw.png accepted) and operator-gated BEFORE lock so render/build-linkedin.mjs picks up cover.png at lock without a post-lock re-render. Pipeline 13 → 14 phases; new config/image-credit-caption.template.md; additive visualAssets state. Doc/orchestration-only — no new code. Agents unchanged (15); commands unchanged (24).

Architecture

• State file: ~/.claude/linkedin-thought-leadership.local.md (YAML frontmatter, auto-initialized from config/state-file.template.md)
• State updater: hooks/scripts/state-updater.mjs — deterministic state mutations (post tracking, streak, content history pruning). Pure functions, tested, no AI involvement
• Clipboard helper: hooks/scripts/clipboard-helper.mjs — cross-platform clipboard integration (macOS pbcopy, Linux xclip/xsel, WSL clip.exe). All content commands auto-copy to clipboard
• iCal generator: hooks/scripts/ical-generator.mjs — RFC 5545 calendar file generation for batch scheduling. Standalone CLI + importable module
• Post queue: assets/drafts/queue.json (managed by hooks/scripts/queue-manager.mjs)
• Analytics CLI: scripts/analytics/ (TypeScript, requires tsx and npm install)
• Analytics data: assets/analytics/ (gitignored)

Hooks

9 hooks across 7 events. All Node.js (.mjs). PreToolUse/PostToolUse hooks use parameterized content-gatekeeper.mjs with isLinkedInContent() check.

Event	Purpose
SessionStart	Load state, REMEMBER.md, milestone tracker
PreToolUse (Write|Edit)	Content quality gate, voice guardian, topic rotation gate
Stop	State update, pre-publish reminders, content history
UserPromptSubmit	LinkedIn context enrichment (three-tier matching)
PostToolUse (Write)	Post-creation automation (5x5x5, posting time)
PreCompact	Preserve LinkedIn context during compaction
Notification	Posting reminders (rate-limited 30min)

Session markers: /tmp/linkedin-hooks/session-active (Stop hook gating, 12h staleness). Shared modules: linkedin-content-filter.mjs, queue-manager.mjs, personalization-score.mjs, state-updater.mjs, clipboard-helper.mjs.

State updates: Post tracking, streak management, and content history are handled deterministically by state-updater.mjs (called from Stop hook and commands). Content history entries older than 90 days are auto-pruned at session start.

Hook editing: Edit hooks/hooks.template.json + hooks/prompts/*.md, then run python3 hooks/scripts/compile-hooks.py. Do not edit hooks.json directly. Prompts are loaded at runtime by gatekeeper scripts; the compile step is only needed when adding type: prompt hooks.

Commands (24)

All content commands (post, quick, react, pipeline, first-post, video, multiplatform, carousel, newsletter) auto-copy output to clipboard via clipboard-helper.mjs. Interactive steps are minimized — angle, format, and post type are inferred from context, with max 2 questions per post. v2.0.0 net change: 5 commands removed (templates, publish, authority, collab, speaking — absorbed into quick, calendar, strategy, outreach respectively) + 2 commands added (newsletter, outreach) = 27 → 24.

Command	Purpose
/linkedin	Router — status line + command menu
/linkedin:onboarding	Multi-step onboarding wizard (profile → setup → first-post)
/linkedin:first-post	First-post accelerator (10 min)
/linkedin:setup	Guided personalization setup
/linkedin:react	URL-to-post pipeline
/linkedin:post	Full post creation (10-15 min)
/linkedin:quick	5-minute quick post (3-line formula) + 8 post-type templates
/linkedin:pipeline	Full end-to-end content pipeline
/linkedin:newsletter	Long-form orchestrator: newsletter edition / essay / series article — multi-session 14-phase pipeline with skeleton + spine-prose gates BEFORE prose (v2.1), fact-check + persona-sweep BEFORE lock, and visual-assets gate BEFORE lock (Step 7.5, v2.3)
/linkedin:batch	Create a full week of content
/linkedin:calendar	View/manage post scheduling queue + publish action (mark scheduled posts as published)
/linkedin:carousel	Structured multi-slide carousel generator
/linkedin:video	Video script generator (30s-2min)
/linkedin:multiplatform	Adapt content for other platforms (short-form/cross-format; long-form → /linkedin:newsletter)
/linkedin:analyze	Content/performance analysis
/linkedin:audit	Periodic content strategy audit
/linkedin:import	Import CSV export → structured JSON (delegates analysis to /linkedin:report)
/linkedin:report	Generate weekly performance report
/linkedin:ab-test	Design and manage A/B content tests
/linkedin:strategy	Growth strategy + authority building (phase guidance, trajectory, signature content compounding)
/linkedin:competitive	Competitive analysis of niche
/linkedin:monetize	Monetization strategy and funnels (unlocks at ~1K followers)
/linkedin:outreach	Outreach orchestrator — collaborations + speaking opportunities (unlocks at ~1K followers)
/linkedin:profile	360Brew profile optimization

Agents (15)

Agent	Model	Color	Responsibility
content-optimizer	Sonnet	Blue	Optimize existing posts
strategy-advisor	Sonnet	Green	Growth recommendations
analytics-interpreter	Sonnet	Yellow	Audience pattern analysis + weekly/monthly performance reports (interpret/report modes)
engagement-coach	Sonnet	Magenta	5x5x5 + first-hour tactics + CEA commenting + target selection
content-planner	Sonnet	Cyan	Content audit + weekly/monthly plans
network-builder	Sonnet	Teal	Strategic networking + outreach
content-repurposer	Sonnet	Purple	Format conversion + evergreen refresh
trend-spotter	Sonnet	White	Trending topics + opportunity scores
voice-trainer	Sonnet	Pink	Voice profile building + drift detection
differentiation-checker	Sonnet	Gray	Originality scoring + commodity detection
post-feedback-monitor	Haiku	Lime	Post-publish 48h monitoring
video-scripter	Sonnet	Violet	Video script creation with pacing
fact-checker	Opus	Brown	Factual-claim verification against primary sources, post-cutoff web-search mandate (longform)
persona-reviewer	Opus	Olive	Reader-persona skeleton (v2.1, before prose) + resonance (before lock) + hook-conversion (after lock) gate, blocking hard-fail list (longform)
voice-scrubber	Opus	Red	De-AI scrub + Norwegian-chronicle voice-drift correction; gold standard = approved Norwegian editions, not the English post corpus (longform, v2.2)

Rule: Always read assets/voice-samples/ before generating content.

Invocation form: Commands invoke plugin agents by their namespaced type — subagent_type: linkedin-thought-leadership:<name> — never the bare <name> (a bare type does not resolve and the Task call fails).

Reload requirement: Adding a NEW agent file under agents/ registers it only after a Claude Code session reload — the plugin agent set is built at session start, so a freshly-added agent (e.g. fact-checker, persona-reviewer when first added) is not invokable until the session reloads. After adding an agent, reload before invoking it.

Content Quality Rules

1. Hook: 110-140 characters (mobile cutoff)
2. Post length: 1,200-1,800 chars (standard), 150-500 chars (quick)
3. No external links in post body (40-50% reach suppression)
4. No corporate buzzwords: leverage, synergy, paradigm shift, thought leader, disruptive, value proposition, ecosystem, holistic approach
5. Topic must align with user's 5 core expertise areas (360Brew signal)
6. Topic rotation: no back-to-back same pillar, no pillar >50% in 14 days (warn-only)
7. Progressive onboarding: personalization score hidden until 3+ posts; voice guardian suppressed until 5+ voice samples