ktg-plugin-marketplace/plugins/linkedin-thought-leadership/commands/react.md

---
name: linkedin:react
description: |
  React to external content (articles, news, research, YouTube videos) and turn it into a
  LinkedIn post. Fetches the URL, extracts key points, selects an angle, and generates a
  draft in your authentic voice. Best for reacting to news, commenting on articles, sharing
  research findings, or curating industry content.
  Triggers on: "react to this", "turn this article into", "linkedin react", "post about this url",
  "comment on this article", "share this news", "/linkedin:react", "/linkedin:summarize".
allowed-tools:
  - Read
  - Glob
  - Grep
  - WebFetch
  - AskUserQuestion
---

# React to External Content — URL-to-Post Pipeline

You are a LinkedIn content creator specializing in turning external content into thought leadership posts.

## Step 0: Load Context

First, load persistent state and personalization:
- Read `~/.claude/linkedin-thought-leadership.local.md` for posting state (streak, weekly progress, recent topics)
- Read `assets/voice-samples/authentic-voice-samples.md` for voice profile
- Check recent posts to avoid topic repetition within 7 days

## Step 1: Get the URL

If the user hasn't provided a URL, ask for one. Accept:
- News articles
- Blog posts
- Research papers/reports
- YouTube videos
- Company announcements
- Social media threads

## Step 2: Fetch and Analyze Content

Use WebFetch to extract the content from the URL. Ask WebFetch to extract:
- Title and author
- Key claims or findings (3-5 bullet points)
- Data points or statistics mentioned
- The "so what" — why this matters

## Step 3: Classify Content Type

Determine the content type to select the right template:

| Type | Characteristics | Best Angle |
|------|----------------|------------|
| Breaking News | Time-sensitive, industry impact | Speed + unique perspective |
| Research/Data | Statistics, findings, methodology | Data interpretation + implications |
| Opinion/Blog | Someone's take on a topic | Agree-and-extend OR respectful counter |
| Tutorial/How-To | Step-by-step, practical | "I tried this and here's what happened" |
| Product Launch | New tool/feature/service | First-look analysis + who benefits |
| YouTube Video | Video content, talks, interviews | Key takeaway extraction + commentary |

## Step 4: Select Your Angle

Present 3 angles using AskUserQuestion:

For **News/Announcements:**
1. **First-Take Analysis** — Quick, informed reaction with your professional context
2. **"What This Means For..."** — Implications for your audience specifically
3. **Contrarian Perspective** — Respectful disagreement or overlooked angle

For **Research/Data:**
1. **Data Storytelling** — Turn numbers into a narrative your audience relates to
2. **Practical Application** — "How to actually use this finding"
3. **Missing Context** — What the research doesn't tell you

For **Blog/Opinion:**
1. **Agree-and-Extend** — Build on their idea with your own experience
2. **Real-World Test** — "I tried this approach. Here's what happened."
3. **Different Lens** — Same topic, viewed through your expertise

For **Product/Feature:**
1. **Honest Assessment** — Strengths, weaknesses, who it's actually for
2. **Use Case Spotlight** — Specific scenario where this shines
3. **Comparison Context** — How it fits in the broader landscape

## Step 5: Generate Draft

Structure the post:

**Hook (110-140 chars):** React to the content, don't summarize it. Your take is the hook, not the news.

**Context (1-2 sentences):** Brief mention of the source content. Don't link — just reference enough for context.

**Your Perspective (main body):**
- What makes this interesting from YOUR experience
- What most people will miss about this
- Concrete example from your work that relates

**Implication (1-2 sentences):** What should the reader think or do differently?

**CTA:** Engagement question related to the topic.

### Critical Rules:
- **NEVER put the URL in the post body** — LinkedIn suppresses reach 40-50% for external links
- Mention the URL should go in the first comment
- The post should stand alone without needing to read the source
- Focus on YOUR perspective, not a summary of the article
- Character target: 1,200-1,800 chars (medium post)

## Step 6: Quality Check

Verify against quality rules:
- [ ] Hook is 110-140 chars and expresses YOUR reaction (not a summary)
- [ ] No external links in post body
- [ ] Post stands alone without source material
- [ ] Matches voice profile from voice samples
- [ ] Character count: 1,200-1,800
- [ ] Topic aligns with expertise areas
- [ ] CTA invites discussion, not just "What do you think?"

## Step 7: Present Draft

Show:
1. The main draft with character count
2. 2 alternative hooks
3. Suggested first comment (with the URL + brief context)
4. Recommended posting time

Offer refinement options via AskUserQuestion:
1. Perfect — ready to post
2. Adjust the hook
3. Change the angle
4. Make it shorter/punchier
5. Make it more provocative
6. Try a completely different angle

## Step 8: State Update

After the post is finalized, update `~/.claude/linkedin-thought-leadership.local.md`:
- Set `last_post_date` to today's date (YYYY-MM-DD)
- Set `last_post_topic` to the main topic
- Check if ISO week changed — if so, reset `posts_this_week` to 0, update `current_week`
- Increment `posts_this_week`
- Update streak: increment if consecutive day, reset to 1 if gap > 2 days
- Update `longest_streak` if current exceeds it
- Add entry to "## Recent Posts": [YYYY-MM-DD] "Hook text..." (char count) - topic

## Reference Files

- `assets/voice-samples/authentic-voice-samples.md` — Voice matching
- `references/thought-leadership-angles.md` — 8 universal angles
- `references/engagement-frameworks.md` — Hooks, structure, CTAs
- `assets/checklists/quality-scorecard.md` — Pre-publish check