ktg-plugin-marketplace/plugins/linkedin-thought-leadership/references/algorithm-signals-reference.md
Kjell Tore Guttormsen 5be9c8e47c feat(ultraplan-local): v1.6.0 — /ultraresearch-local deep research command
Add /ultraresearch-local for structured research combining local codebase
analysis with external knowledge via parallel agent swarms. Produces research
briefs with triangulation, confidence ratings, and source quality assessment.

New command: /ultraresearch-local with modes --quick, --local, --external, --fg.
New agents: research-orchestrator (opus), docs-researcher, community-researcher,
security-researcher, contrarian-researcher, gemini-bridge (all sonnet).
New template: research-brief-template.md.

Integration: --research flag in /ultraplan-local accepts pre-built research
briefs (up to 3), enriches the interview and exploration phases. Planning
orchestrator cross-references brief findings during synthesis.

Design principle: Context Engineering — right information to right agent at
right time. Research briefs are structured artifacts in the pipeline:
ultraresearch → brief → ultraplan --research → plan → ultraexecute.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-04-08 08:58:35 +02:00

12 KiB

LinkedIn Algorithm Signals Reference (April 2026)

Quick reference for ranking signals, weights, and penalties. For detailed context, see SKILL.md.

Positive Signals (Ranked by Weight)

Tier 1: Highest Impact

Signal Weight Notes
Saves 10x Top signal - content worth returning to. Users who save = 130% higher chance of following. Only ~3% of posts reach save-worthy status.
Shares to feed 8x Public endorsement, strong distribution signal
Expert comments 7-9x Comments from verified domain experts trigger broader reach
Shares via DM 6x Private sharing still heavily valued
Comments 15+ words 2.5x Quality engagement, 2x impact vs shorter comments
Skill endorsements +43% Relevant skill endorsements boost content distribution

Tier 2: High Impact

Signal Weight Notes
Profile-content match +35-40% 360Brew validation - profile must prove expertise on post topic
Dwell time >30s +25% Reading/watching content signals quality
Comments (any) 1x Base engagement unit - 15x more reach than likes, 5x more than reshares
First-hour velocity +20-30% 15+ engagements in first hour unlocks broader distribution

Tier 3: Moderate Impact

Signal Weight Notes
Delayed engagement (24-72h) 4-6x boost Algorithm resurfaces quality content days after publication
Profile views from post +10-15% Interest signal, potential follower conversion
Click "see more" +5-10% Hook worked, engagement signal
Reactions (all types) 0.2x 5x less valuable than comments
Connection relevance Variable New connections get priority visibility for ~1 week

Negative Signals (Penalties)

Signal Penalty Notes
5+ hashtags -68% Spam signal, triggers AI classifier
AI-generated comments -30% reach, -55% engagement Detected and penalized — use human comments only
Engagement pods Shadow-ban LinkedIn VP: goal to make pods "entirely ineffective". Comment velocity + account relationship analysis active
Third-party script comments Removed Comments via automation tools removed from "Most Relevant" feed
Off-topic for profile -40-60% 360Brew failure - profile doesn't validate expertise
External link in body -25-40% Platform retention focus - use first comment instead
Engagement bait phrases -30-50% "Comment YES if...", "Tag someone who...", "Type 1 for..."
Multiple posts <3 hours -25% Spam-like behavior
Posting gap >5 days -15-25% Consistency break, algorithm loses trust
Posts under 1,000 chars -25% Too short for meaningful dwell time
Posts over 2,500 chars -32% Diminishing returns, reader fatigue
Promotional carousels -60-70% Algorithm penalizes selling vs. educating
Link preview cards -30-40% Always remove preview if including links
Generic connection requests Variable Low acceptance rate hurts profile score

Engagement Velocity Targets

Time Target Warning Zone Action if Warning
5 min 2-3 0 Check if posted at wrong time
15 min 5-8 <3 Engage in comments to spark activity
30 min 10-15 <5 Consider if hook is working
60 min 15-25 <10 Post may not reach Stage 3 distribution
90 min 25-40 <15 Limited viral potential

Critical threshold: 15+ engagements in first hour = unlocks 2nd/3rd degree distribution.

Content Format Multipliers (2026)

Format Reach Multiplier Engagement Rate Best For
PDF/Carousel 3.4x reach 1.92% engagement Frameworks, guides, step-by-step. 7 slides optimal (5-10 range), 25-50 words/slide. 35% click-through minimum or penalty
Multi-image 1.3x reach 6.60% engagement Before/after, comparisons, processes. Best for 5K-10K follower accounts
Polls 1.64x reach (declining) 1.5-2% Audience research only. Declining effectiveness in 2026
Video (60s) 1.4x reach Variable Personal connection. Vertical 9:16 gets distribution boost. 30% completion rate minimum or zero reach. Always add captions (85% watch muted)
Text-only 1.17x reach 3-5% Thought leadership, stories, opinions. Generates best comment quality
Link posts -25-40% <1% Avoid if possible. Use first comment for links

Optimal Ranges

Element Optimal Warning
Post length 1,200-1,800 chars <1,000 (-25%) or >2,500 (-32%)
Hook length <140 chars >140 truncated on mobile "see more"
Hashtags 3-4 5+ triggers -68% penalty
Video length 60 seconds <30s low dwell, >90s retention drops. 30% completion gate
Posting frequency 3-5x/week <2x loses consistency, >2x/day can fatigue
Carousel slides 7 slides <5 too short, >10 diminishing returns, >15 completion drops 40%
Caption (carousel) <500 chars Focus attention on slides
About section 2,600 chars Use all available space, front-load keywords
Headline 220 chars Include target audience + outcome

2026 Reach Context

Overall organic reach declined significantly in 2026. This affects everyone — focus on relative performance (your posts vs your baseline), not absolute numbers.

Metric Change Notes
Total reach -47% YoY Platform-wide decline
Video content -72% YoY Poor video penalized harder, good video still rewarded
Text posts -34% YoY Most resilient format
Company pages ~1.6% of followers Personal profiles outperform company pages 8x
Posting cadence 2-5x/week Sweet spot unchanged despite reach decline

Implication: The algorithm rewards precision over broadcast. Smaller, engaged audiences outperform large but passive ones. 1:1 connections are now more valuable than follower count.

Posting Time Windows (CET/European Audience)

Day Peak Time Notes
Tuesday 8-9 AM, 10-11 AM Best overall day
Wednesday 8 AM, 12 PM Second best
Thursday 9 AM-1 PM Extended peak window, highest engagement day
Friday Before 3 PM Drops sharply after 3 PM
Monday 7-9 AM Good for weekly kickoff content
Weekend Avoid -50%+ engagement vs weekdays

For global audiences: Post 8-11 AM your local time to catch multiple zones.

Industry variations:

  • B2B Professional Services: 7-9 AM, 12-1 PM, 5-6 PM
  • Healthcare/Education: 10 AM-2 PM concentrated
  • Financial Services: Wed-Thu 10 AM-12 PM

Four-Stage Distribution Model

Stage Timing What Happens Your Action
1. Quality Classifier 0-30s AI spam/quality check + 360Brew profile validation Ensure profile matches post topic
2. Initial Test 0-90min 6-10% of connections see post Stay active, respond to all comments
3. Extended Distribution 1-24h 2nd/3rd degree if velocity good Continue engagement, add value in comments
4. Long-tail 24-72h+ Evergreen circulation. Delayed engagement now yields 4-6x better performance. Algorithm resurfaces high-quality older content Let compound effects work — high-dwell posts stay active up to 7 days

Stage 2 threshold: 15+ engagements in first hour = unlock Stage 3.

Depth Score (2026)

LinkedIn's primary content ranking metric. Measures actual engagement duration, not surface interactions. The feed now uses LLM-generated embeddings and transformer-based Generative Recommender models for semantic relevance scoring.

Factor Impact Notes
Time spent reading/watching Primary signal Replaced likes as #1 ranking factor
Slide completion (carousel) High Each slide click = engagement signal. 7 slides optimal for completion
Video watch percentage High 30% minimum completion or zero distribution
Scroll-back behavior Medium Re-reading = strong quality signal
Save after reading Highest Save + high dwell = maximum distribution boost

Distribution impact:

  • High-dwell posts: active in feeds up to 7 days
  • Low-dwell posts: dead after 24 hours
  • First-hour dwell time determines post lifecycle
  • Minimalist carousel design: +12% completion rate vs complex backgrounds

360Brew Profile Validation (January 2026)

The algorithm validates your profile BEFORE distributing content.

Validation Criteria What It Checks Fix If Failing
About Section Specific expertise claims, domain terminology Rewrite with concrete expertise statements
Experience Section Impact statements with metrics Add quantified achievements
Content History Previous posts on this topic, anecdotal evidence Requires 90 days of aligned posting for full expertise categorization. Topic mismatch limits reach directly
Network Quality Connected to professionals in your field Connect with relevant domain experts
Engagement Patterns Do you comment on posts in your expertise area? Daily: 3-5 thoughtful comments in your domain

Profile-content mismatch = -40-60% reach before anyone sees your post.

Quick Decision Rules

Situation Decision
Linking? First comment, not body
Multiple ideas? Split into separate posts
Off your usual topic? Update profile first, or skip the post
Haven't posted in 5+ days? Post simple text-only first to rebuild momentum
Using a poll? Add substantial caption (300+ chars)
Tagging people? Max 5, must be genuinely relevant
Including hashtags? 3-4 max, specific > generic
Video or text? Text for thought leadership, video for personal connection
Carousel or text? Carousel for frameworks/guides, text for stories/opinions
Comment or like first? Always comment first (higher algorithmic value)
New connection posted? Comment within first week (algorithm priority window)

Comment Strategy Quick Reference

Target Why How Often
Your posts (self-comment) Spark discussion, add resources Wait 10 min, then 2-4 over 90 min
Whale posts (100K+ followers) Visibility exposure 2-3 early comments daily
New connections Algorithm priority window Within first week of connecting
Inner circle (5-10 peers) Mutual support network Daily genuine engagement
Ideal customers Warm outreach pipeline Find in relevant comment sections

Comment formula (CEA):

  1. Compliment - Specific point you appreciated
  2. Expand - Your insight or related experience
  3. Ask - Question to continue dialogue

Minimum quality: 15+ words, adds genuine perspective.

Red Flags to Avoid

  • Engagement pods (LinkedIn VP: goal to make pods "entirely ineffective" — comment velocity analysis and account relationship patterns actively detect manufactured engagement)
  • Pitch-slapping in DMs
  • Posting same content as company page
  • Random topics outside demonstrated expertise
  • "Great post!" style generic comments (harm reach even without pod involvement)
  • Excessive self-promotion (>20% of content)
  • Tagging unrelated people for reach
  • Using AI-generated comments (55% engagement penalty)

Last updated: April 2026

Sources: Research synthesis from Richard van der Blom (Algorithm Research 2025), Lara Acosta (SLAY Framework), 360Brew algorithm analysis, LinkedIn Engineering Blog, Buffer (2M+ post analysis), Sprout Social (2.5B engagements), Justin Welsh, Jasmin Alic, Sahil Bloom case studies. April 2026 update: ALM Corp (LLM architecture analysis), Botdog (360Brew deep dive), DesignACE (engagement signal weights), ContentIn (format strategy guide), UseVisuals (carousel statistics 2026), Visla (video format 2026)