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ktg-plugin-marketplace/plugins/linkedin-thought-leadership/references/scheduling-strategy.md
Kjell Tore Guttormsen 39f8b275a6 feat(linkedin-thought-leadership): v1.0.0 — initial open-source import 
Build LinkedIn thought leadership with algorithmic understanding,
strategic consistency, and AI-assisted content creation. Updated for
the January 2026 360Brew algorithm change.

16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs.

Personal data sanitized: voice samples generalized to template,
high-engagement posts cleared, region-specific references replaced
with placeholders.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-04-07 22:09:03 +02:00

3.3 KiB
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Post Scheduling Strategy

Reference for calculating optimal posting schedule based on weekly goal and content mix.

Optimal Posting Slots

Based on weekly_goal from state file:

2x/week

Slot Day Time (CET) Rationale
1 Tuesday 08:30 Peak B2B engagement window
2 Thursday 12:00 Lunch-break engagement peak

3x/week (default)

Slot Day Time (CET) Rationale
1 Tuesday 08:30 Peak B2B engagement window
2 Thursday 12:00 Lunch-break engagement peak
3 Saturday 10:00 Weekend catch-up readers, less competition

4x/week

Slot Day Time (CET) Rationale
1 Monday 09:00 Week-start motivation content
2 Tuesday 08:30 Peak B2B engagement window
3 Thursday 12:00 Lunch-break engagement peak
4 Saturday 10:00 Weekend catch-up readers

5x/week

Slot Day Time (CET) Rationale
1 Monday 09:00 Week-start motivation content
2 Tuesday 08:30 Peak B2B engagement window
3 Wednesday 08:30 Mid-week thought leadership
4 Thursday 12:00 Lunch-break engagement peak
5 Saturday 10:00 Weekend catch-up readers

Scheduling Algorithm

When assigning dates to batch-created posts:

  1. Start from next available optimal slot after today
  2. Skip slots that already have queued posts (check queue.json)
  3. If all slots this week are taken, spill into next week
  4. Assign in slot order (earliest available first)

Slot Assignment Logic

Given: weekly_goal, today's date, existing queue entries
1. Get the slot template for this weekly_goal (tables above)
2. Find current ISO week
3. For each post to schedule:
   a. Find next available slot (date >= tomorrow, no existing queued post)
   b. Assign that date + time
   c. Mark slot as taken
4. Return list of (date, time) assignments

Format Rotation Rules

Avoid monotony by rotating formats:

  • No consecutive same format — If post N is "standard", post N+1 should be "carousel", "quick", "video", etc.
  • Suggested rotation: standard → carousel → quick → standard → video
  • Format weights: 50% standard, 20% carousel, 15% quick, 15% video

Pillar Balance Rules

Ensure coverage across expertise areas:

  • No consecutive same pillar — Enforced by topic-rotation-gate hook
  • No pillar >50% in a 14-day window — Also enforced by hook
  • Ideal distribution: Each pillar appears at least once per 2 weeks
  • When batching: Spread pillars evenly across the week

Time Zone Notes

  • All times are CET (Central European Time)
  • Norwegian audience peaks: 7:30-9:00 and 11:30-13:00
  • For international audiences, 08:30 CET catches both EU morning and US east coast pre-work
  • Saturday posts perform well 09:00-11:00 CET

Queue Integration

When posts are scheduled via /linkedin:batch:

  1. Each post gets a scheduled_date and scheduled_time from this algorithm
  2. Entry is added to assets/drafts/queue.json
  3. Session-start hook shows today's scheduled posts
  4. /linkedin:publish marks posts as published and updates state
  5. /linkedin:calendar shows the full schedule view