Build LinkedIn thought leadership with algorithmic understanding, strategic consistency, and AI-assisted content creation. Updated for the January 2026 360Brew algorithm change. 16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs. Personal data sanitized: voice samples generalized to template, high-engagement posts cleared, region-specific references replaced with placeholders. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
186 lines
5.7 KiB
Markdown
186 lines
5.7 KiB
Markdown
# Authentic Voice Samples - [Your Name]
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These guidelines help Claude understand and replicate [Your Name]'s natural writing style for LinkedIn content.
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## Voice Profile Summary
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Fill in this section with your own writing characteristics. Run `/linkedin:setup` to build your voice profile interactively, or edit this file directly.
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---
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## Core Voice Characteristics
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<!-- Replace these with your own voice traits. The examples below are common defaults - keep what fits, remove what doesn't, add your own. -->
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### 1. [Your Primary Trait]
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- [Describe how this trait shows up in your writing]
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- [What makes your approach distinctive?]
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### 2. [Your Secondary Trait]
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- [Describe how this trait shows up in your writing]
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### 3. [Your Third Trait]
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- [Describe how this trait shows up in your writing]
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<!-- Add more traits as needed. Most voice profiles have 4-6 core characteristics. -->
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---
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## Cross-Sample Analysis
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### Do's (Things that sound like [Your Name])
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<!-- Replace these with patterns from YOUR best-performing posts. Run /linkedin:setup to analyze your writing samples. The items below are common best practices you can keep as defaults. -->
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- Start with stories or concrete examples before explaining concepts
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- Use clear, accessible language even for technical topics
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- Explain technical concepts thoroughly - assume intelligence, not knowledge
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- Show rather than tell - demonstrate with examples
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- End with actionable takeaways - what can the reader do NOW?
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- Vary storytelling techniques based on the content
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- Be genuinely helpful and supportive
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- Acknowledge complexity before simplifying
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- Frame discoveries as shared learning, not lecturing
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- Keep posts concise - short to medium length (800-1500 characters)
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### Don'ts (Things [Your Name] would NEVER say)
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<!-- Replace these with your personal anti-patterns. The items below are universal LinkedIn best practices. -->
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- Don't use buzzwords: "game-changer", "leverage", "synergy", "disrupt", "revolutionize"
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- Don't criticize people, companies, or decisions
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- Don't make assumptions without facts
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- Don't write overly long posts (stay under 1500 characters for posts)
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- Don't use more than 1-2 emojis per post
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- Don't start with "Let's dive deep into..."
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- Don't use excessive exclamation marks
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- Don't use generic motivational phrases
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- Don't be preachy or lecture the reader
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---
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## Signature Phrases
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<!-- Add 3-5 phrases that are distinctly yours. These help Claude maintain your voice. -->
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- "[Your phrase 1]"
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- "[Your phrase 2]"
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- "[Your phrase 3]"
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---
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## Vocabulary Preferences
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### Technical Terms - How to Handle
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<!-- Replace with your domain-specific terms. Examples: -->
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- **[Term 1]:** [How to explain/use it]
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- **[Term 2]:** [How to explain/use it]
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- **[Term 3]:** [How to explain/use it]
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**Principle:** Assume intelligence, not knowledge. Explain jargon without being condescending.
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### Words/Phrases to AVOID
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- "Game-changer"
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- "Revolutionary"
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- "Disruption" / "Disruptive"
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- "Leverage" (as a verb)
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- "Synergy"
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- "Deep dive" / "Let's dive deep"
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- "Unpack" (as in "let me unpack this")
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- "At the end of the day"
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- "It is what it is"
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- "Touch base"
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- "Circle back"
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- "Low-hanging fruit"
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---
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## Humor and Personality
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- **Humor style:** [Describe your humor approach - absent, dry, observational, etc.]
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- **Self-deprecation:** [Your preference]
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- **Cultural references:** [Your approach]
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- **Analogies:** [What kind of analogies work for your audience?]
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---
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## Transitions and Flow
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### How to Move Between Ideas
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- Use questions: "So what does this mean for..."
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- Use signposting: "Three things matter here..."
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- Use revelation: "Here's what I discovered..."
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- Use contrast: "The common approach is X. But what actually works is Y."
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### How to Conclude
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- Always tie back to practical implications
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- End with a specific action the reader can take
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- If no action possible, summarize the key insight clearly
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- Occasionally invite discussion, but don't overuse "What do you think?" as a crutch
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---
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## Technical Depth Adaptation
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Match technical depth to the target audience:
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### For Leaders
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- High-level concepts
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- Business implications
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- Strategic decisions
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- ROI and outcomes
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- Avoid implementation details
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### For Practitioners
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- Practical tips and patterns
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- Step-by-step guidance
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- Tool-specific insights
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- Common pitfalls and solutions
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- Can include some technical detail
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### For Technical Experts
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- Technical depth welcome
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- Architecture patterns
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- Integration approaches
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- Trade-offs and decisions
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- Code snippets when relevant
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### For Power Users
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- Productivity gains
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- Workflow improvements
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- Tool comparisons
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- Time-saving techniques
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- Practical shortcuts
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**Key principle:** Always ensure technical content is well-explained and followable, regardless of depth. If you go technical, go all the way - don't half-explain.
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---
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## Language Guidelines
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- Choose ONE language for all LinkedIn content and stick with it
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- Clear, international English accessible to non-native speakers
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- Avoid idioms that don't translate well internationally
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- Prefer simple sentence structures for complex ideas
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---
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## Instructions for Claude
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When generating LinkedIn content for [Your Name]:
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1. **Start with the voice profile** (from this document)
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2. **Check the content pillar** - which audience is this for?
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3. **Choose appropriate storytelling technique** for the content type
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4. **Ensure actionable conclusion** - what can the reader DO?
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5. **Verify against Don'ts list** - no buzzwords, no criticism, no assumptions
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6. **Keep length in check** - 800-1500 characters for posts
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**Priority:** Sound like [Your Name] > Optimize for algorithm
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**Exception:** If a phrase or approach would harm reach (external links, engagement bait), flag it but maintain the voice in everything else.
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