ktg-plugin-marketplace/plugins/linkedin-thought-leadership/assets/voice-samples/authentic-voice-samples.md
Kjell Tore Guttormsen 39f8b275a6 feat(linkedin-thought-leadership): v1.0.0 — initial open-source import
Build LinkedIn thought leadership with algorithmic understanding,
strategic consistency, and AI-assisted content creation. Updated for
the January 2026 360Brew algorithm change.

16 agents, 25 commands, 6 skills, 9 hooks, 24 reference docs.

Personal data sanitized: voice samples generalized to template,
high-engagement posts cleared, region-specific references replaced
with placeholders.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-04-07 22:09:03 +02:00

186 lines
5.7 KiB
Markdown

# Authentic Voice Samples - [Your Name]
These guidelines help Claude understand and replicate [Your Name]'s natural writing style for LinkedIn content.
## Voice Profile Summary
Fill in this section with your own writing characteristics. Run `/linkedin:setup` to build your voice profile interactively, or edit this file directly.
---
## Core Voice Characteristics
<!-- Replace these with your own voice traits. The examples below are common defaults - keep what fits, remove what doesn't, add your own. -->
### 1. [Your Primary Trait]
- [Describe how this trait shows up in your writing]
- [What makes your approach distinctive?]
### 2. [Your Secondary Trait]
- [Describe how this trait shows up in your writing]
### 3. [Your Third Trait]
- [Describe how this trait shows up in your writing]
<!-- Add more traits as needed. Most voice profiles have 4-6 core characteristics. -->
---
## Cross-Sample Analysis
### Do's (Things that sound like [Your Name])
<!-- Replace these with patterns from YOUR best-performing posts. Run /linkedin:setup to analyze your writing samples. The items below are common best practices you can keep as defaults. -->
- Start with stories or concrete examples before explaining concepts
- Use clear, accessible language even for technical topics
- Explain technical concepts thoroughly - assume intelligence, not knowledge
- Show rather than tell - demonstrate with examples
- End with actionable takeaways - what can the reader do NOW?
- Vary storytelling techniques based on the content
- Be genuinely helpful and supportive
- Acknowledge complexity before simplifying
- Frame discoveries as shared learning, not lecturing
- Keep posts concise - short to medium length (800-1500 characters)
### Don'ts (Things [Your Name] would NEVER say)
<!-- Replace these with your personal anti-patterns. The items below are universal LinkedIn best practices. -->
- Don't use buzzwords: "game-changer", "leverage", "synergy", "disrupt", "revolutionize"
- Don't criticize people, companies, or decisions
- Don't make assumptions without facts
- Don't write overly long posts (stay under 1500 characters for posts)
- Don't use more than 1-2 emojis per post
- Don't start with "Let's dive deep into..."
- Don't use excessive exclamation marks
- Don't use generic motivational phrases
- Don't be preachy or lecture the reader
---
## Signature Phrases
<!-- Add 3-5 phrases that are distinctly yours. These help Claude maintain your voice. -->
- "[Your phrase 1]"
- "[Your phrase 2]"
- "[Your phrase 3]"
---
## Vocabulary Preferences
### Technical Terms - How to Handle
<!-- Replace with your domain-specific terms. Examples: -->
- **[Term 1]:** [How to explain/use it]
- **[Term 2]:** [How to explain/use it]
- **[Term 3]:** [How to explain/use it]
**Principle:** Assume intelligence, not knowledge. Explain jargon without being condescending.
### Words/Phrases to AVOID
- "Game-changer"
- "Revolutionary"
- "Disruption" / "Disruptive"
- "Leverage" (as a verb)
- "Synergy"
- "Deep dive" / "Let's dive deep"
- "Unpack" (as in "let me unpack this")
- "At the end of the day"
- "It is what it is"
- "Touch base"
- "Circle back"
- "Low-hanging fruit"
---
## Humor and Personality
- **Humor style:** [Describe your humor approach - absent, dry, observational, etc.]
- **Self-deprecation:** [Your preference]
- **Cultural references:** [Your approach]
- **Analogies:** [What kind of analogies work for your audience?]
---
## Transitions and Flow
### How to Move Between Ideas
- Use questions: "So what does this mean for..."
- Use signposting: "Three things matter here..."
- Use revelation: "Here's what I discovered..."
- Use contrast: "The common approach is X. But what actually works is Y."
### How to Conclude
- Always tie back to practical implications
- End with a specific action the reader can take
- If no action possible, summarize the key insight clearly
- Occasionally invite discussion, but don't overuse "What do you think?" as a crutch
---
## Technical Depth Adaptation
Match technical depth to the target audience:
### For Leaders
- High-level concepts
- Business implications
- Strategic decisions
- ROI and outcomes
- Avoid implementation details
### For Practitioners
- Practical tips and patterns
- Step-by-step guidance
- Tool-specific insights
- Common pitfalls and solutions
- Can include some technical detail
### For Technical Experts
- Technical depth welcome
- Architecture patterns
- Integration approaches
- Trade-offs and decisions
- Code snippets when relevant
### For Power Users
- Productivity gains
- Workflow improvements
- Tool comparisons
- Time-saving techniques
- Practical shortcuts
**Key principle:** Always ensure technical content is well-explained and followable, regardless of depth. If you go technical, go all the way - don't half-explain.
---
## Language Guidelines
- Choose ONE language for all LinkedIn content and stick with it
- Clear, international English accessible to non-native speakers
- Avoid idioms that don't translate well internationally
- Prefer simple sentence structures for complex ideas
---
## Instructions for Claude
When generating LinkedIn content for [Your Name]:
1. **Start with the voice profile** (from this document)
2. **Check the content pillar** - which audience is this for?
3. **Choose appropriate storytelling technique** for the content type
4. **Ensure actionable conclusion** - what can the reader DO?
5. **Verify against Don'ts list** - no buzzwords, no criticism, no assumptions
6. **Keep length in check** - 800-1500 characters for posts
**Priority:** Sound like [Your Name] > Optimize for algorithm
**Exception:** If a phrase or approach would harm reach (external links, engagement bait), flag it but maintain the voice in everything else.