fix(linkedin-studio): S29c terminology-scrub — "thought leadership" → neutral (references/)

Third sub-pass of the S29 plugin-wide terminology scrub: the banned brand phrase
"thought leadership" (FORM A) removed from the reference-doc surface — the largest pass
(2x S29a/S29b). 34 edits across 15 reference files. Vocabulary consistent with S29a/S29b:
"thought leadership angle(s)" -> "content angle(s)"; "thought leadership" (positioning/practice)
-> "authority ..."; content-type labels -> "authority content / authority posts"; the whole
"Value Test" family -> "Authority Value Test".

Established cross-pass equivalents closed: glossary:229 "Thought Leadership Value Test" ->
"Authority Value Test" (closes the S29b cross-directory naming gap); glossary:29 "8 universal
thought leadership angles" -> "content angles"; engagement-frameworks:137 "Standard Thought
Leadership Structure" -> "Standard Post Structure" (matches S29a post:98).

S29e filename locked this session: thought-leadership-angles.md -> content-angles.md (operator-
chosen). The canonical file's in-file title/headers scrubbed now for consistency (H1 ->
"# Content Angles"; "## The Authority Value Test"; "### Step 3: Test For Authority Value");
the file rename + all 20 pointers remain S29e (atomic).

Judgment-calls (operator-approved): thought-leadership-angles:212 "disguised as thought
leadership" -> "expertise" (S29b vocab); linkedin-formats:295 -> "Text-based content" (avoids
authority...authority echo); linkedin-visual-style:3 -> "For building authority,"; ai-content-
framework:380 "main LinkedIn thought leadership skill" -> "content skill" (avoids awkward
"authority skill"). Kept by design: video-strategy-guide:429 ironic quote; video-strategy-
guide:532 "TL;DW" false positive (too long, didn't watch).

Scope (operator-locked, inherits S29a/S29b): FORM A only. FORM B ("thought leader(s)" as role,
references = 4) untouched. The 3 thought-leadership-angles.md filename pointers in references/
deferred to S29e.

Verify: FORM A in references/ = only the kept ironic quote (video:429); canonical file in-file
FORM A = NONE; FORM B unchanged (4); filename pointers unchanged (3); no anchor links to changed
headers; gate 81/0/0; counts 29/19/26/6 + v0.5.0 unchanged.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_016qgzo6rxthw7KuxHjn5vyE
This commit is contained in:
Kjell Tore Guttormsen 2026-06-20 05:44:05 +02:00
commit 25b356fc5c
15 changed files with 34 additions and 34 deletions

View file

@ -21,7 +21,7 @@ Choosing the right format isn't just about engagement rates—it's about underst
- **"See more" threshold:** 110-140 characters (mobile) / 140 characters (desktop)
- **Short posts:** 150-300 characters (quick insights, questions)
- **Medium posts:** 700-1,000 characters (balanced engagement and substance)
- **Long posts:** 1,300-1,800 characters (storytelling, thought leadership)
- **Long posts:** 1,300-1,800 characters (storytelling, authority content)
### Comments
- **Limit:** 1,500 characters
@ -76,7 +76,7 @@ Choosing the right format isn't just about engagement rates—it's about underst
- Need bold opinions, emotional moments, or surprising insights
- Sweet spot: 1,200-1,800 character range consistently outperforms
- Very short (150-300 chars) can perform well with concentrated insights
- Best for: Thought leadership, contrarian takes, personal stories
- Best for: Authority content, contrarian takes, personal stories
**6. Polls: declining effectiveness; audience research only (no reliable reach multiplier — see `references/algorithm-signals-reference.md`)**
- Still generates high impressions but effectiveness declining
@ -269,7 +269,7 @@ Immediate engagement in first hour is critical for triggering subsequent waves.
- Topic inconsistency (confuses your expertise)
- Long gaps between posts (breaks consistency signal)
**Thought leadership posts:**
**Authority posts:**
- Tend to earn more shares than average content
- Generate deeper conversations (15+ word comments)
- Position you as subject matter expert
@ -292,7 +292,7 @@ Immediate engagement in first hour is critical for triggering subsequent waves.
- Algorithm prioritizes dwell time over impressions
**What This Means:**
Video isn't the silver bullet many creators think it is. Text-based thought leadership often outperforms video for building authority and generating meaningful engagement. However, video DOES have specific use cases where it excels.
Video isn't the silver bullet many creators think it is. Text-based content often outperforms video for building authority and generating meaningful engagement. However, video DOES have specific use cases where it excels.
**Lara Acosta's Position:** "Video is overrated on LinkedIn"
@ -306,7 +306,7 @@ Video isn't the silver bullet many creators think it is. Text-based thought lead
**When Text Outperforms Video:**
- Complex frameworks requiring reflection
- Thought leadership requiring contemplation
- Authority content requiring contemplation
- Contrarian perspectives needing careful articulation
- Data-heavy insights
- Long-form storytelling