fix(linkedin-studio): S29c terminology-scrub — "thought leadership" → neutral (references/)
Third sub-pass of the S29 plugin-wide terminology scrub: the banned brand phrase
"thought leadership" (FORM A) removed from the reference-doc surface — the largest pass
(2x S29a/S29b). 34 edits across 15 reference files. Vocabulary consistent with S29a/S29b:
"thought leadership angle(s)" -> "content angle(s)"; "thought leadership" (positioning/practice)
-> "authority ..."; content-type labels -> "authority content / authority posts"; the whole
"Value Test" family -> "Authority Value Test".
Established cross-pass equivalents closed: glossary:229 "Thought Leadership Value Test" ->
"Authority Value Test" (closes the S29b cross-directory naming gap); glossary:29 "8 universal
thought leadership angles" -> "content angles"; engagement-frameworks:137 "Standard Thought
Leadership Structure" -> "Standard Post Structure" (matches S29a post:98).
S29e filename locked this session: thought-leadership-angles.md -> content-angles.md (operator-
chosen). The canonical file's in-file title/headers scrubbed now for consistency (H1 ->
"# Content Angles"; "## The Authority Value Test"; "### Step 3: Test For Authority Value");
the file rename + all 20 pointers remain S29e (atomic).
Judgment-calls (operator-approved): thought-leadership-angles:212 "disguised as thought
leadership" -> "expertise" (S29b vocab); linkedin-formats:295 -> "Text-based content" (avoids
authority...authority echo); linkedin-visual-style:3 -> "For building authority,"; ai-content-
framework:380 "main LinkedIn thought leadership skill" -> "content skill" (avoids awkward
"authority skill"). Kept by design: video-strategy-guide:429 ironic quote; video-strategy-
guide:532 "TL;DW" false positive (too long, didn't watch).
Scope (operator-locked, inherits S29a/S29b): FORM A only. FORM B ("thought leader(s)" as role,
references = 4) untouched. The 3 thought-leadership-angles.md filename pointers in references/
deferred to S29e.
Verify: FORM A in references/ = only the kept ironic quote (video:429); canonical file in-file
FORM A = NONE; FORM B unchanged (4); filename pointers unchanged (3); no anchor links to changed
headers; gate 81/0/0; counts 29/19/26/6 + v0.5.0 unchanged.
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_016qgzo6rxthw7KuxHjn5vyE
This commit is contained in:
parent
0155d9eb85
commit
25b356fc5c
15 changed files with 34 additions and 34 deletions
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@ -6,7 +6,7 @@ description: Methodology for systematic content experimentation on LinkedIn, inc
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# A/B Testing Framework for LinkedIn Content
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Systematic experimentation methodology for LinkedIn thought leadership. Since LinkedIn provides no native A/B testing, this framework uses sequential posting with controlled variables to generate actionable content insights.
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Systematic experimentation methodology for LinkedIn authority building. Since LinkedIn provides no native A/B testing, this framework uses sequential posting with controlled variables to generate actionable content insights.
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## Why A/B Test on LinkedIn?
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@ -1,6 +1,6 @@
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# AI Content Framework
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Specialized framework for creating LinkedIn content about AI topics. Designed for AI advisors, implementers, and strategists who want to build thought leadership in the AI space.
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Specialized framework for creating LinkedIn content about AI topics. Designed for AI advisors, implementers, and strategists who want to build authority in the AI space.
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## The 4 AI Content Pillars
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@ -377,7 +377,7 @@ Before posting AI content:
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## Integration with Main Skill
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This framework integrates with the main LinkedIn thought leadership skill:
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This framework integrates with the main LinkedIn content skill:
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- **Angles:** AI content uses same 8 angles (thought-leadership-angles.md)
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- **Formats:** Follow format guidelines in linkedin-formats.md
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@ -155,7 +155,7 @@ hypotheses, not targets. Confidence: **low / directional** for every row.
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| Linking? | First comment, lead with value either way |
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| Multiple ideas? | Split into separate posts |
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| Off your usual topic? | Topic alignment is a real input — stay on-domain or accept lower reach |
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| Video or text? | Text for thought leadership, video (captioned, 4:5/1:1) for connection |
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| Video or text? | Text for authority, video (captioned, 4:5/1:1) for connection |
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| Carousel or text? | Documents for frameworks/guides, text for stories/opinions |
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| Comment or like first? | Comment (higher in the engagement order) |
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@ -134,7 +134,7 @@ This structure creates positive response by opposing forces and compels the "see
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## Story Structure Frameworks
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### The Standard Thought Leadership Structure (1,200-1,800 chars)
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### The Standard Post Structure (1,200-1,800 chars)
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**Hook (110-140 chars)**
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→ Grab attention, create curiosity
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@ -26,7 +26,7 @@ Signal triggers that correlate with lower reach: excessive hashtags, external li
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**Used in:** `references/algorithm-signals-reference.md`, `references/linkedin-formats.md`
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### Angle Rotation
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Systematic application of 8 universal thought leadership angles across the same topic to create distinct post variations without repeating yourself. The 8 angles: Contrarian Take, Pattern Recognition, Uncomfortable Truth, Future Implication, Personal Lesson, Reframe, Practical Breakdown, Human Story.
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Systematic application of 8 universal content angles across the same topic to create distinct post variations without repeating yourself. The 8 angles: Contrarian Take, Pattern Recognition, Uncomfortable Truth, Future Implication, Personal Lesson, Reframe, Practical Breakdown, Human Story.
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**Used in:** `references/thought-leadership-angles.md`, `agents/content-planner.md`, `agents/trend-spotter.md`
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@ -226,7 +226,7 @@ Penalty state where posts reach only immediate connections without algorithmic a
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## T
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### Thought Leadership Value Test
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### Authority Value Test
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Three-question quality gate before publishing: (1) Does this help someone make a better decision? (2) Does this change how someone thinks? (3) Would I find this valuable if someone else wrote it? Must pass all three.
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**Used in:** `references/thought-leadership-angles.md`, `agents/differentiation-checker.md`, `agents/trend-spotter.md`
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@ -219,7 +219,7 @@ The 90-day system covers 0-2K followers. This section provides the roadmap from
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| Activity | Frequency | Purpose |
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|----------|-----------|---------|
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| Core expertise posts | 3-5x/week | Maintain authority |
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| Thought leadership pieces | 2-3x/month | Differentiation |
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| Authority pieces | 2-3x/month | Differentiation |
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| Speaking/podcasts | Monthly | Off-platform visibility |
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| Collaboration amplification | 2x/month | Network leverage |
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| Lead magnets | Create 1-2 | Funnel building |
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- **"See more" threshold:** 110-140 characters (mobile) / 140 characters (desktop)
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- **Short posts:** 150-300 characters (quick insights, questions)
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- **Medium posts:** 700-1,000 characters (balanced engagement and substance)
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- **Long posts:** 1,300-1,800 characters (storytelling, thought leadership)
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- **Long posts:** 1,300-1,800 characters (storytelling, authority content)
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### Comments
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- **Limit:** 1,500 characters
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- Need bold opinions, emotional moments, or surprising insights
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- Sweet spot: 1,200-1,800 character range consistently outperforms
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- Very short (150-300 chars) can perform well with concentrated insights
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- Best for: Thought leadership, contrarian takes, personal stories
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- Best for: Authority content, contrarian takes, personal stories
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**6. Polls: declining effectiveness; audience research only (no reliable reach multiplier — see `references/algorithm-signals-reference.md`)**
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- Still generates high impressions but effectiveness declining
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@ -269,7 +269,7 @@ Immediate engagement in first hour is critical for triggering subsequent waves.
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- Topic inconsistency (confuses your expertise)
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- Long gaps between posts (breaks consistency signal)
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**Thought leadership posts:**
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**Authority posts:**
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- Tend to earn more shares than average content
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- Generate deeper conversations (15+ word comments)
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- Position you as subject matter expert
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- Algorithm prioritizes dwell time over impressions
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**What This Means:**
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Video isn't the silver bullet many creators think it is. Text-based thought leadership often outperforms video for building authority and generating meaningful engagement. However, video DOES have specific use cases where it excels.
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Video isn't the silver bullet many creators think it is. Text-based content often outperforms video for building authority and generating meaningful engagement. However, video DOES have specific use cases where it excels.
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**Lara Acosta's Position:** "Video is overrated on LinkedIn"
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@ -306,7 +306,7 @@ Video isn't the silver bullet many creators think it is. Text-based thought lead
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**When Text Outperforms Video:**
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- Complex frameworks requiring reflection
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- Thought leadership requiring contemplation
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- Authority content requiring contemplation
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- Contrarian perspectives needing careful articulation
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- Data-heavy insights
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- Long-form storytelling
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@ -819,7 +819,7 @@ Avoid weekends for B2B content.
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**Best for:**
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- Personal brand content
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- Behind-the-scenes insights
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- Reflective thought leadership
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- Reflective authority content
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- Not tactical business content
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### Tactics That Now Hurt Performance
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- Connect via executive DMs, not public posts
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**Lead generation:**
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- Inbound from thought leadership
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- Inbound from authority building
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- Speaking at industry events
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- Referrals from existing clients
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- Strategic partnerships
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**Total monthly revenue:** $95,083
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**Annual revenue:** ~$1,141,000
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**Content mix:** 80% thought leadership, 15% case studies, 5% strategic mentions
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**Content mix:** 80% authority content, 15% case studies, 5% strategic mentions
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## Common Monetization Mistakes to Avoid
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**Why it fails:**
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- Sounds like every other salesperson
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- Breaks the thought leadership positioning
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- Breaks the authority positioning
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- Triggers engagement bait detection
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- Reduces post reach
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# LinkedIn Visual Style Guide
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Visual content on LinkedIn follows different rules than Instagram or Twitter. For thought leadership, text-first content consistently outperforms image-heavy posts. This guide defines when and how to use visuals strategically.
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Visual content on LinkedIn follows different rules than Instagram or Twitter. For building authority, text-first content consistently outperforms image-heavy posts. This guide defines when and how to use visuals strategically.
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## The Text-First Principle
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LinkedIn rewards dwell time and conversation, not visual impressions. Pure text posts with strong hooks generate more comments and shares than image posts in the thought leadership niche.
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LinkedIn rewards dwell time and conversation, not visual impressions. Pure text posts with strong hooks generate more comments and shares than image posts in the authority niche.
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**When text-only wins:**
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- Personal stories and lessons learned
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## When to Use Each Visual Format
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### No Image (Text-Only Post)
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**Best for:** Thought leadership, stories, opinions, quick tips
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**Best for:** Authority content, stories, opinions, quick tips
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**Engagement pattern:** Highest comment rates, strong for dwell time
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**Use when:** The value is in the words, not in showing something
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1. **Does this need to be seen, not just read?** If no → text-only
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2. **Does the visual add information the text doesn't?** If no → text-only
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3. **Would someone save this image for reference?** If yes → carousel or infographic
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4. **Am I adding an image just because "posts with images get more engagement"?** → Stop. That's a myth for thought leadership content
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4. **Am I adding an image just because "posts with images get more engagement"?** → Stop. That's a myth for authority content
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## Tools by Skill Level
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Here's what this means:
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[3-5 insights based on the results + your expertise]
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The bigger lesson: [connect to your thought leadership angle]
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The bigger lesson: [connect to your content angle]
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What do you think — did the results match your expectation?
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```
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|------|-----|------------|-----------|
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| 1 | Monday | 09:00 | Week-start motivation content |
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| 2 | Tuesday | 08:30 | Peak B2B engagement window |
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| 3 | Wednesday | 08:30 | Mid-week thought leadership |
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| 3 | Wednesday | 08:30 | Mid-week authority content |
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| 4 | Thursday | 12:00 | Lunch-break engagement peak |
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| 5 | Saturday | 10:00 | Weekend catch-up readers |
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# Thought Leadership Angles
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# Content Angles
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This document provides frameworks for identifying thought leadership angles from any type of content or context.
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This document provides frameworks for identifying content angles from any type of content or context.
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## Core Principle
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Thought leadership isn't about what you know—it's about **how you help others see differently**. Any content can become thought leadership by finding the right angle.
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Authority isn't about what you know—it's about **how you help others see differently**. Any content can build authority by finding the right angle.
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## 8 Universal Angles
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- How should we think about this differently? (Reframe)
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- What does this mean for the future? (Future Implication)
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### Step 3: Test For Thought Leadership Value
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### Step 3: Test For Authority Value
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A good angle must pass at least two of these tests:
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- **Perspective shift:** Does it make people see things differently?
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- **Echo chamber:** Repeating what everyone already says
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- **Humble brag:** Disguised self-promotion without insight
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- **Vague wisdom:** Platitudes without specifics
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- **Pure promotion:** Marketing disguised as thought leadership
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- **Pure promotion:** Marketing disguised as expertise
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- **Borrowed authority:** Citing research without adding perspective
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## The Thought Leadership Test
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## The Authority Value Test
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Before posting, ask:
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1. Does this help someone make a better decision?
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| **Engagement intensity** | Active | Shift toward strategic relationship building with larger creators | Punch above your weight while momentum carries you |
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| **Format mix** | Working well | Invest in higher-production formats (video, long-form articles) | Higher-effort formats convert better when you have audience |
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| **Collaboration pace** | Opportunities appearing | Be selective; prioritize collaborations that unlock new audiences | Quality partnerships > quantity when ahead |
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| **Content emphasis** | Shift to thought leadership | Develop signature frameworks, original research, contrarian takes | Build authority, not just audience |
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| **Content emphasis** | Shift to authority content | Develop signature frameworks, original research, contrarian takes | Build authority, not just audience |
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| **Goal management** | Raise target or accelerate timeline | Consider: raise target to 15K, pull deadline forward, or add monetization goal | Capitalize on momentum |
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### Strategic Opportunities
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| **Engagement intensity** | Strategic only; prioritize high-value connections | Time is better spent on monetization and opportunities |
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| **Format mix** | Invest in premium formats (video, newsletters, articles) | Premium formats convert audience to revenue |
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| **Collaboration pace** | Highly selective; co-create with peers at your level | Collaborations should open doors, not just grow numbers |
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| **Content emphasis** | 100% thought leadership and signature content | You've earned the audience; now lead them |
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| **Content emphasis** | 100% authority and signature content | You've earned the audience; now lead them |
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| **Goal management** | Set new goal: revenue, influence, or impact metric | Follower count is a vanity metric past this point |
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### New Metrics to Track
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### Related Commands
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- `/linkedin:monetize` -- revenue strategy
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- `/linkedin:strategy` -- thought leadership deepening (authority building absorbed in v2.0.0)
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- `/linkedin:strategy` -- authority deepening (authority building absorbed in v2.0.0)
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- `/linkedin:competitive` -- maintain positioning
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---
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# Video Scripting & Production Strategy Guide
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Comprehensive video scripting reference for LinkedIn thought leadership. This guide focuses on **scripting, pacing, and production workflow** — for general video format specs, algorithm data, technical requirements, editing tools, and thumbnail strategy, see `linkedin-formats.md` (Video Content Deep Dive section).
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Comprehensive video scripting reference for LinkedIn authority content. This guide focuses on **scripting, pacing, and production workflow** — for general video format specs, algorithm data, technical requirements, editing tools, and thumbnail strategy, see `linkedin-formats.md` (Video Content Deep Dive section).
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---
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@ -577,7 +577,7 @@ Type: [talking head / screen recording / slideshow]
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Length: [30s / 60s / 90s / 2min]
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Words: [count] (at 2.5 wps)
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Topic: [content pillar alignment]
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Angle: [from 8 thought leadership angles]
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Angle: [from 8 content angles]
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━━━ SCRIPT ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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