Kjell Tore Guttormsen
9e5695286d
Final sub-pass of the S29 plugin-wide terminology scrub. The canonical reference file is renamed and every functional pointer updated atomically in one commit. The file's in-file title/headers were already FORM A-scrubbed in S29c (H1 reads "Content Angles"), so S29e is a pure rename + pointer update — no FORM A remained in the file. Rename: references/thought-leadership-angles.md -> references/content-angles.md (git mv). Pointers updated (17 files, 29 occurrences) — token "thought-leadership-angles" -> "content-angles": - references/ (2): ai-content-framework, glossary - agents/ (7): content-repurposer, strategy-advisor, network-builder, content-planner, trend-spotter, video-scripter, differentiation-checker - commands/ (6): pipeline, video, post, competitive, react, batch - skills/ (1): linkedin-content-creation/SKILL - docs/ (1, forward-looking): integration-test-guide Left URØRT per the standing S29 decision (history = honest record of a past state, not a runtime load): CHANGELOG.md, docs/hardening/log.md, docs/hardening/plan.md. STATE.md untouched here (rewritten at session end). Verify: no thought-leadership-angles* file remains; references/content-angles.md present; zero residual "thought-leadership-angles" in commands/agents/references/skills/integration-test-guide; structure gate scripts/test-runner.sh 81/0/0 exit 0. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_016qgzo6rxthw7KuxHjn5vyE
163 lines
4.1 KiB
Markdown
163 lines
4.1 KiB
Markdown
---
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name: linkedin:competitive
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description: |
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Competitive analysis of other LinkedIn thought leaders in your niche. Analyzes posting
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frequency, content types, hooks, engagement strategies, and identifies gaps and
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opportunities for differentiation. Triggers on: "competitive analysis", "analyze competitor",
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"what are others doing", "linkedin competitive", "learn from others", "niche analysis".
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allowed-tools:
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- Read
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- Glob
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- WebSearch
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- AskUserQuestion
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---
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# LinkedIn Competitive Analysis
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You are a LinkedIn competitive intelligence analyst. Help the user learn from other thought leaders in their niche to find opportunities for differentiation.
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## Step 0: Load Context
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Read the user's profile and strategy:
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- `${CLAUDE_PLUGIN_ROOT}/skills/linkedin-studio/SKILL.md` — Expertise areas and positioning
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- `~/.claude/linkedin-studio.local.md` — Current posting patterns
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## Step 1: Identify Competitors
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Ask the user to provide 3-5 LinkedIn profiles to analyze:
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Use AskUserQuestion:
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1. I have specific profiles to analyze
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2. Help me find thought leaders in my niche
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3. I want to analyze people who inspire me
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If they need help finding profiles, use WebSearch to identify key thought leaders in their expertise areas.
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For each profile, note:
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- Name and headline
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- Follower count
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- Posting frequency
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- Primary content focus
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## Step 2: Content Analysis
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For each competitor, analyze (based on publicly visible content):
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```
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Competitor Analysis: [Name]
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Headline: [their headline]
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Followers: [count]
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Posting Pattern:
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- Frequency: [X posts/week]
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- Best days: [observed pattern]
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- Formats used: [text X%, carousel Y%, video Z%]
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Content Themes:
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1. [Theme 1] — [frequency]
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2. [Theme 2] — [frequency]
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3. [Theme 3] — [frequency]
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Hook Patterns:
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- Most common: [hook type]
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- Most effective: [hook type with high engagement]
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- Signature opening: "[their typical opening style]"
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Engagement Strategy:
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- CTA style: [what they ask for]
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- Comment response: [active/selective/minimal]
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- Community building: [how they engage]
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Strengths:
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- [What they do well]
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Weaknesses:
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- [Where they could improve]
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```
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## Step 3: Comparative Analysis
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```
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Competitive Landscape Map:
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High Frequency
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[Competitor A] | [Competitor B]
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Deep/Technical ------+------ Broad/Accessible
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[You] | [Competitor C]
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Low Frequency
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Key Differentiators:
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- [Competitor A]: Known for [specialty]
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- [Competitor B]: Known for [specialty]
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- [Competitor C]: Known for [specialty]
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- You: Known for [your unique angle]
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```
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## Step 4: Gap Analysis
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Identify opportunities:
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```
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Opportunity Matrix:
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Topics NO ONE covers well:
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1. [Uncovered topic] — Opportunity: [how to own it]
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2. [Uncovered topic] — Opportunity: [how to own it]
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Formats underutilized in niche:
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1. [Format] — [why it's an opportunity]
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Audience segments underserved:
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1. [Segment] — [how to reach them]
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Engagement tactics unused:
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1. [Tactic] — [potential impact]
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```
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## Step 5: Differentiation Strategy
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Help the user craft their unique positioning:
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```
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Your Differentiation Plan:
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What makes you different:
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- [Unique background/perspective]
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- [Specific expertise others lack]
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- [Unique format or style]
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Double down on:
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- [Your strongest differentiator]
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Avoid competing on:
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- [Where competitors are already dominant]
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Your blue ocean:
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- [Topic + Angle + Format] that no one else does
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```
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## Step 6: Actionable Takeaways
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Present hook patterns and content ideas inspired by (not copied from) competitors:
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```
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Inspired Content Ideas:
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1. [Competitor] does [X]. Your version: [Y with your twist]
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2. [Competitor] never covers [Z]. You should own [Z].
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3. [Hook pattern] works well in your niche. Try: "[your version]"
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```
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## Ethics Note
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Emphasize: The goal is inspiration and differentiation, NOT copying. Always find your own unique voice and angle.
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## Reference Files
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- `${CLAUDE_PLUGIN_ROOT}/references/content-angles.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md`
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