linkedin-studio/references/content-framework.md

Content Framework

A framework for creating LinkedIn content in your field — whatever that field is. The structure (pillars, triggers, source tiers, calendar) is domain-general; the subject matter comes from your content pillars and expertise areas (loaded from your profile), never baked into this file. The worked examples below deliberately span different domains so you can see the pattern, not inherit someone else's beat.

How to read the examples: placeholders in [brackets] are filled from your own domain. Where a concrete illustration is given, it is an example from one field — substitute the equivalent from yours.

The 4 Content Pillars

Structure your content around these four pillars for comprehensive coverage. The percentages are a starting balance, not a rule.

Pillar 1: News & Commentary (30-40% of content)

Purpose: Establish yourself as someone who understands what's happening in your field

Content types:

• New releases, products, or capabilities in your domain
• Notable announcements from the players that matter to your audience
• Regulatory or policy developments
• Industry trends and shifts
• Summaries of new research or reports

Your angle matters:

• Don't just report news — add perspective
• Connect it to your expertise area
• Explain implications for your audience
• Predict what comes next

Example transformations (different fields, same move):

News Item	Weak Post	Strong Post
A major product release in your field	"It's here! Amazing!"	"This changes the calculus for [your audience]. Here's what actually matters when you go to implement it..."
A new regulation passes	"New rules coming"	"After reading the 200+ pages, here are the 5 requirements that will hit [audience]'s projects hardest..."
A large acquisition in your sector	"Big deal in [sector]!"	"This acquisition signals a strategy shift. Here's what it means for anyone building on their platform..."

Pillar 2: Practical Implementation (30-40% of content)

Purpose: Demonstrate that you've actually done the work

Content types:

• How-to guides and tutorials
• Implementation patterns and anti-patterns
• Tool comparisons and recommendations
• Decisions and trade-offs you actually made
• Troubleshooting and problem-solving

Key principles:

• Be specific (exact steps, real numbers, real examples)
• Share failures as much as successes
• Explain the "why" behind decisions
• Make it actionable

Example topics (spanning fields):

Category	Example Topics
Implementation	"How we cut [a costly metric] by 60% in our [system]"
Patterns	"The 3 patterns I reach for on every [type of] project"
Tools	"[Tool A] vs [Tool B]: when to use each"
Troubleshooting	"Why our pilot succeeded but production failed"
Process	"Our 5-step vendor evaluation process"

Pillar 3: Strategy & Leadership (20-30% of content)

Purpose: Speak to decision-makers and establish strategic credibility

Content types:

• ROI and business-case frameworks
• Organizational readiness assessments
• Change management
• Governance and ethics considerations
• Leadership perspectives and decisions

Target audience: C-suite, department heads, the leaders in your space

Example topics:

Focus Area	Example Topics
ROI	"How to calculate the ROI of [your initiative] (the honest way)"
Readiness	"The 5 questions I ask before any [type of] project"
Change	"Why your [initiative] failed (it wasn't the technology)"
Governance	"Building a governance framework that actually works"
Leadership	"What I tell executives who ask 'Should we invest in [X]?'"

Pillar 4: Tools & Resources (10-20% of content)

Purpose: Provide tangible value and establish generosity

Content types:

• Free templates and frameworks
• Tool recommendations and reviews
• Resource roundups and guides
• Skills and capabilities you share
• Checklists and cheat sheets

Key principles:

• Give away genuinely useful things
• Don't gate everything behind email capture
• Update regularly as the field changes
• Focus on tools you actually use

Example shares:

Type	Examples
Templates	"The kickoff template I actually use"
Checklists	"Pre-deployment checklist (20 items)"
Frameworks	"My vendor evaluation scorecard"
Guides	"The [current-year] tool landscape for [your audience]"
Skills	"A custom tool I built for my own [task]"

Content Monitoring Routine

Stay current in your field without drowning in information.

Where you look is config, not baked into this file. The specific sources to monitor — your vendors, regulators, outlets, communities — live in a source list the trend engine loads at runtime: config/trends-sources.template.md (shipped generic categories) with a user override at ${LINKEDIN_STUDIO_DATA:-$HOME/.claude/linkedin-studio}/trends/sources.md (your own niche list, which survives upgrades/reinstalls). Populate the tiers there with your domain's sources. The rhythm below is what generalizes; the sources are yours.

Daily Routine (10 minutes)

Morning scan:

1. Check your top 3 field sources (your Tier 1 list)
2. Note 1-2 stories relevant to your expertise
3. Add to content ideas if commentary-worthy

Weekly Routine (30 minutes)

Dedicated research block:

1. Deep sources (10 min) — research, primary reports, authoritative analysis in your field
2. Industry analysis (10 min) — podcasts, channels, and the voices your audience follows
3. Content planning (10 min)
   • Which items merit posts?
   • What patterns are emerging?
   • What is my audience asking about?

Source Tiers (cadence, not a fixed list)

Group your own sources into four tiers by how fast they move, then poll on that cadence:

Tier	What lives here	Cadence
Tier 1 — Primary / breaking	first-party announcements, authoritative decisions	daily
Tier 2 — Analysis & research	where developments get interpreted, not just reported	2-3×/week
Tier 3 — Community signals	where practitioners surface what matters before the press	weekly
Tier 4 — Niche & seasonal	slower sources with predictable cadence	monthly

Content Trigger Framework

Know when news in your field warrants a post.

High-Priority Triggers (post within 24-48 hours)

Always consider posting about:

• Major releases or capability breakthroughs in your domain
• Regulatory decisions affecting how your audience works
• Major acquisitions or partnerships among the players that matter
• Security or safety issues in systems your audience relies on

Why timing matters:

• First-mover advantage in commentary
• The algorithm favors timely content
• Establishes you as "in the know"

Medium-Priority Triggers (post within a week)

Consider posting about:

• Research or reports with practical implications
• Tool updates and feature releases
• Conference takeaways
• Strategy shifts among notable players

Low-Priority Triggers (optional)

Skip or brief mention:

• Incremental updates
• Minor funding rounds
• Personnel changes (unless significant)
• Speculation and rumors
• Vendor marketing announcements

The Relevance Filter

Before posting, ask:

1. Is this relevant to my expertise areas? Yes = proceed · No = skip (unless huge news)
2. Does my audience care? Check it against the audience in your profile — the people you actually write for. If it's adjacent-but-off, maybe skip.
3. Can I add unique perspective? Direct experience = post · Just repeating news = skip or brief
4. Is there urgency? Time-sensitive = prioritize · Evergreen = can wait

Hook Templates

Templates for content built on news and expertise. Fill the [brackets] from your domain.

News Commentary Hooks

"[Player] just announced [thing]. Here's what most commentators are missing..."

"Everyone's talking about [development]. After [X] implementations, here's what actually matters..."

"The [announcement] headlines are wrong. The real story is..."

"[Number] hours after [release], here's my first assessment..."

"While everyone focuses on [obvious thing], the real implication of [news] is..."

Implementation Insight Hooks

"We just deployed [system] for [use case]. The hardest part wasn't what you'd expect..."

"After [X] projects, I've seen the same pattern [Y]% of the time..."

"Everyone says [common advice]. In practice, the opposite is true..."

"The difference between projects that succeed and fail? It's not the technology..."

"I just reviewed [X] failed projects. They all made this mistake..."

Strategy/Leadership Hooks

"Our CEO asked me: 'Should we invest in [X]?' Here's what I told her..."

"Most [domain] strategies fail for the same reason. Here's the fix..."

"Before any [type of] project, I ask these 5 questions. #3 is the killer..."

"The uncomfortable truth about [X] ROI that vendors won't tell you..."

"What separates [X]-ready organizations from the rest? It's not budget..."

Tool/Resource Hooks

"I've tested [X] tools for [use case]. Here's the winner (and why)..."

"Free resource: the [framework/template] I use for every [task]..."

"[Tool] vs [Tool]: after using both for [time], here's my verdict..."

"This [free tool] changed how I approach [task]..."

"I built this [skill/template/framework] for my own use. Now it's yours..."

Topic Calendar

Structure your content across the month.

Weekly Topic Rotation

Week	Primary Focus	Secondary Focus
1	News & Commentary	Strategy insight
2	Implementation how-to	Tool/resource
3	News & Commentary	Case study
4	Strategy deep-dive	Tool/resource

Monthly Content Mix

For 8-12 posts per month:

Pillar	Posts	Examples
News & Commentary	3-4	News reactions, trend analysis
Implementation	3-4	How-tos, patterns, lessons
Strategy	1-2	Leadership posts, frameworks
Tools & Resources	1-2	Shares, comparisons, giveaways

Seasonal Topics (rhythm, adapt to your field)

The calendar rhythm is general; fill it with your domain's events and cycles.

Q1 (Jan-Mar):

• Predictions and trends for the year
• Budget planning
• New-year resolutions/strategies

Q2 (Apr-Jun):

• Conference season coverage (your field's events)
• Mid-year assessments
• Implementation case studies

Q3 (Jul-Sep):

• Summer project retrospectives
• H2 planning
• Skills and fundamentals content

Q4 (Oct-Dec):

• Year-end reflections
• Predictions for next year
• Budget-justification content

Content Quality Checklist

Before posting:

Accuracy Check

• Claims are factually accurate
• Statistics are sourced and current
• Technical details are correct
• No hype or fear-mongering

Expertise Signal

• Post demonstrates real experience
• Specific examples included
• Avoids generic cliches
• Shows nuanced understanding

Audience Value

• Relevant to target audience
• Actionable where appropriate
• Not just information, but insight
• Answers "so what?"

Differentiation

• Adds perspective beyond the news
• Shows unique angle/experience
• Not duplicating what everyone else says
• Reflects my expertise areas

Content Anti-Patterns

Avoid these common mistakes:

Anti-Pattern	Why It's Bad	Better Approach
"[Field] will change everything!"	Vague hype	Specific, grounded claims
"[Field] is dangerous/scary"	Fear-mongering	Balanced assessment
Just sharing announcements	No added value	Add your perspective
"10 [tools] you need"	Generic listicle	Curated with experience
Jargon-heavy technical posts	Alienates audience	Accessible explanations
"[X] will replace [job]"	Tired take	Nuanced workforce analysis
Vendor press releases	Looks like promotion	Independent perspective
Repeating common advice	No differentiation	Counter-conventional takes

Integration with Main Skill

This framework integrates with the main LinkedIn content skill:

• Angles: content uses the same 8 angles (content-angles.md)
• Formats: follow format guidelines in linkedin-formats.md
• Engagement: apply the same engagement frameworks
• Growth: contributes to overall authority building

The difference for fast-moving fields: they require staying current with rapid developments and maintaining technical credibility while remaining accessible to non-specialist audiences.