Kjell Tore Guttormsen
0f26e48ae8
Step 18 (fasit S17): merged commands/collab.md + commands/speaking.md into a single commands/outreach.md covering both tracks under one outreach/pitch paradigm. Structural twins: same outreach/pitch flow (readiness → identify → score → format/abstract → outreach by temperature → production/portfolio → engagement-pod warning → pipeline tracker → network/progression → results dashboard) with track-specific detail at each step. Capability checklist: every function of both predecessors preserved: - Collab: 5-item readiness, partner search + 25-pt rubric, 12 formats across 4 maturity tiers, cold/warm/established outreach, DM amplification protocol, 5-phase co-creation workflow, shared drafting ground rules, pipeline board, health signals, Inner Circle tiers, long-term partnership framework. - Speaking: 100-pt readiness scorecard, event/CFP search + research template, Nordic/European tech conference calendar, 4 talk abstract templates, speaker positioning content calendar, demo reel strategy, speaker bio variants (50/100/200 words), CFP cover note + organizer outreach (cold/warm), post-speaking follow-up sequence, pipeline tracker, progression ladder (4 levels). - Both: engagement-pod warning (post-Mar-2025), quarterly results dashboard with both tracks. Removed commands/collab.md, commands/speaking.md. Reconciled all 16 route-refs across plugin (collab 8, speaking 8): - commands/linkedin.md: table row, priority list (items 16-17 → 16), routing rules (lines 177-178 → one rule), removed 'outreach' keyword from network-builder agent suggestion (now belongs to /linkedin:outreach). - skills/linkedin-thought-leadership/SKILL.md: pillar table + all-commands table (lines 30, 140, 142). - skills/linkedin-networking/SKILL.md: commands table (lines 29-30). - CLAUDE.md: commands table (lines 63-64). - README.md: feature bullet (line 68), commands table (lines 168-169), skills pillar table (line 289), ToS table (line 514). Verify: corrected predicate (test ! -f X && test ! -f Y && ! grep -rqn) exit 0. Literal Verify (plan.md:681) exit 1 due to the same exit-inversion bug observed at Step 16/17 — logged for plan-pass at Step 21. Manifest audit PASS: commands/outreach.md present; [Ss]peaking 40 hits; min_file_count=1 satisfied; forbidden/bash checks vacuous. Net commands/: 26 → 25 (matches plan). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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| name | description |
|---|---|
| linkedin-thought-leadership | Main entry point and router for the LinkedIn thought leadership plugin. Provides overview, status, and routes to 5 specialized skills. Contains shared algorithm knowledge and content quality standards. This skill should be used when the user wants a general overview, needs help choosing the right LinkedIn command, or asks about LinkedIn capabilities. Triggers on: "LinkedIn help", "LinkedIn overview", "what LinkedIn commands are available", "show LinkedIn status", "LinkedIn plugin", "LinkedIn capabilities", "how does the LinkedIn plugin work", "LinkedIn commands list". |
Personalization
To customize this skill for your voice and goals:
- Copy
config/user-profile.template.mdtoconfig/user-profile.local.md - Fill in your profile, voice preferences, and goals
- The skill will use your settings when generating content
If no personalization file exists, the skill works with generic best practices.
Skill Architecture
This plugin uses 6 focused skills. This main skill contains shared knowledge (algorithm, quality, personalization). Domain-specific guidance lives in the specialized skills:
| Skill | Domain | Key Commands |
|---|---|---|
| linkedin-content-creation | Post creation, templates, batch, pipeline, video, long-form | /linkedin:post, /linkedin:quick, /linkedin:batch, /linkedin:pipeline, /linkedin:multiplatform, /linkedin:video, /linkedin:newsletter |
| linkedin-analytics | Analysis, reporting, import, troubleshooting | /linkedin:analyze, /linkedin:audit, /linkedin:import, /linkedin:report |
| linkedin-strategy | Growth, authority, competitive, monetization | /linkedin:strategy, /linkedin:authority, /linkedin:competitive, /linkedin:monetize |
| linkedin-networking | Engagement, collaborations, speaking | /linkedin:outreach |
| linkedin-voice | Voice training, profile, differentiation | /linkedin:profile |
Routing Guide
| User Intent | Route To |
|---|---|
| "Just installed" / "Walk me through" | /linkedin:onboarding |
| "Set up plugin" | /linkedin:setup |
| "Personalize" | /linkedin:setup |
| "Improve personalization" | /linkedin:setup |
| "Write a LinkedIn post" | linkedin-content-creation |
| "Quick post about..." | linkedin-content-creation |
| "Create a week of content" | linkedin-content-creation |
| "Turn this into a carousel" | linkedin-content-creation |
| "Create a video script" | linkedin-content-creation |
| "LinkedIn video" | linkedin-content-creation |
| "Video for LinkedIn" | linkedin-content-creation |
| "Why isn't my content performing?" | linkedin-analytics |
| "Generate weekly report" | linkedin-analytics |
| "Import my LinkedIn data" | linkedin-analytics |
| "Audit my content strategy" | linkedin-analytics |
| "How do I grow on LinkedIn?" | linkedin-strategy |
| "Build my authority" | linkedin-strategy |
| "What are competitors doing?" | linkedin-strategy |
| "How to monetize LinkedIn" | linkedin-strategy |
| "Find speaking opportunities" | linkedin-networking |
| "Collaborate with someone" | linkedin-networking |
| "Engagement strategy" | linkedin-networking |
| "Optimize my profile" | linkedin-voice |
| "Does this sound like me?" | linkedin-voice |
| "Is this original enough?" | linkedin-voice |
Algorithm Context (360Brew - January 2026)
LinkedIn's 360Brew algorithm now validates your profile across 5 criteria (About, Experience, Content History, Network, Engagement Patterns) BEFORE distributing content. Strong profile alignment = wider distribution. See the linkedin-voice skill for detailed profile optimization guidance and the full 360Brew framework.
Shared Knowledge: Content Quality Rules
These rules apply to ALL content created by any skill or command:
- Hook: 110-140 characters (mobile cutoff threshold)
- Post length: 1,200-1,800 chars (standard), 150-500 chars (quick)
- No external links in post body (40-50% reach suppression)
- No corporate buzzwords: leverage, synergy, paradigm shift, thought leader, disruptive, value proposition, ecosystem, holistic approach
- Topic alignment: Must align with user's 5 core expertise areas (360Brew signal)
- Voice: Always read
assets/voice-samples/before generating content - Quality scorecard: See
assets/checklists/quality-scorecard.md
Shared Knowledge: Quick Start Guide
First 24 Hours
Hour 1 -- Foundation (15 min):
- Rewrite headline: WHO you help + RESULT you deliver
- Review first 3 lines of About section (use linkedin-voice skill)
Hour 2-3 -- Content Planning (30 min):
- Pick 3-5 core topics
- Stick to these for 90 days minimum
Hour 4-6 -- Create First Post (45 min):
- Use linkedin-content-creation skill
- Structure: Hook -> Context -> Insight -> Implication -> CTA
- Check: 1,200-1,800 characters
Hour 7-24 -- Strategic Engagement (30 min):
- 5x5x5 method (see linkedin-networking skill)
- Respond within 5 minutes to first comments
Week 1 Commitments:
- Post 3x this week
- 15 minutes daily strategic commenting
- Respond to all comments within 2 hours
- Track each post in LinkedIn Analytics
All Commands
| Command | Purpose |
|---|---|
/linkedin |
Router -- shows status line + command menu |
/linkedin:onboarding |
Multi-step onboarding wizard (profile → setup → first-post) |
/linkedin:first-post |
First-post accelerator (zero to published in 10 min) |
/linkedin:setup |
Guided setup to populate asset templates with real data |
/linkedin:react |
URL-to-post pipeline -- react to articles, news, research |
/linkedin:post |
Full post creation (10-15 min workflow) |
/linkedin:quick |
5-minute quick post (3-line formula) |
/linkedin:profile |
360Brew profile optimization |
/linkedin:analyze |
Content/performance analysis |
/linkedin:ab-test |
Design and manage A/B content tests |
/linkedin:strategy |
Growth strategy planning |
/linkedin:import |
Import CSV export to structured JSON |
/linkedin:report |
Generate weekly performance report |
/linkedin:batch |
Create a full week of content |
/linkedin:calendar |
View + manage post scheduling queue, and run the publish action (mark a scheduled post as published) |
/linkedin:pipeline |
Full end-to-end content pipeline |
/linkedin:newsletter |
Long-form orchestrator (newsletter editions, essays, series articles) -- single long-form entry point |
/linkedin:multiplatform |
Adapt content for other platforms (short-form/cross-format) |
/linkedin:audit |
Periodic content strategy audit |
/linkedin:authority |
Systematic authority building |
/linkedin:competitive |
Competitive analysis of niche |
/linkedin:monetize |
Monetization strategy and funnels |
/linkedin:outreach |
Outreach orchestrator — collaborations + speaking opportunities |
/linkedin:video |
Video script generator (30s/60s/90s/2min) |
All Agents
| Agent | Model | Color | Responsibility |
|---|---|---|---|
content-optimizer |
Sonnet | Blue | Optimize existing posts |
strategy-advisor |
Sonnet | Green | Growth recommendations |
analytics-interpreter |
Sonnet | Yellow | Audience pattern analysis |
engagement-coach |
Haiku | Magenta | 5x5x5 + first-hour tactics |
content-planner |
Sonnet | Cyan | Content audit + weekly/monthly plans |
performance-reporter |
Sonnet | Yellow | Weekly/monthly performance reports |
network-builder |
Sonnet | Cyan | Strategic networking + outreach |
content-repurposer |
Sonnet | Magenta | Format conversion + evergreen refresh |
comment-strategist |
Sonnet | Red | CEA commenting + target selection |
trend-spotter |
Sonnet | Cyan | Trending topics + opportunity scores |
voice-trainer |
Sonnet | Magenta | Voice profile building + drift detection |
differentiation-checker |
Sonnet | Blue | Originality scoring + commodity detection |
post-feedback-monitor |
Haiku | Green | Post-publish 48h monitoring, real-time interventions |
video-scripter |
Sonnet | Violet | Video script creation with pacing + visual cues |
fact-checker |
Opus | Brown | Factual-claim verification against primary/credible sources (longform) |
persona-reviewer |
Opus | Olive | Reader-persona resonance + hook-conversion gate (longform) |
Reference Files
Each specialized skill includes its own relevant references. Key shared references:
references/algorithm-signals-reference.md— Algorithm mechanics and signalsreferences/glossary.md— Plugin terminology (38 terms)references/troubleshooting-guide.md— When reach drops or content underperformsreferences/first-comment-strategy.md— First comment timing and tacticsreferences/linkedin-visual-style.md— Visual content standards and guidelines
For domain-specific references, see each skill's reference section.