linkedin-studio/references/scheduling-strategy.md
Kjell Tore Guttormsen 25b356fc5c fix(linkedin-studio): S29c terminology-scrub — "thought leadership" → neutral (references/)
Third sub-pass of the S29 plugin-wide terminology scrub: the banned brand phrase
"thought leadership" (FORM A) removed from the reference-doc surface — the largest pass
(2x S29a/S29b). 34 edits across 15 reference files. Vocabulary consistent with S29a/S29b:
"thought leadership angle(s)" -> "content angle(s)"; "thought leadership" (positioning/practice)
-> "authority ..."; content-type labels -> "authority content / authority posts"; the whole
"Value Test" family -> "Authority Value Test".

Established cross-pass equivalents closed: glossary:229 "Thought Leadership Value Test" ->
"Authority Value Test" (closes the S29b cross-directory naming gap); glossary:29 "8 universal
thought leadership angles" -> "content angles"; engagement-frameworks:137 "Standard Thought
Leadership Structure" -> "Standard Post Structure" (matches S29a post:98).

S29e filename locked this session: thought-leadership-angles.md -> content-angles.md (operator-
chosen). The canonical file's in-file title/headers scrubbed now for consistency (H1 ->
"# Content Angles"; "## The Authority Value Test"; "### Step 3: Test For Authority Value");
the file rename + all 20 pointers remain S29e (atomic).

Judgment-calls (operator-approved): thought-leadership-angles:212 "disguised as thought
leadership" -> "expertise" (S29b vocab); linkedin-formats:295 -> "Text-based content" (avoids
authority...authority echo); linkedin-visual-style:3 -> "For building authority,"; ai-content-
framework:380 "main LinkedIn thought leadership skill" -> "content skill" (avoids awkward
"authority skill"). Kept by design: video-strategy-guide:429 ironic quote; video-strategy-
guide:532 "TL;DW" false positive (too long, didn't watch).

Scope (operator-locked, inherits S29a/S29b): FORM A only. FORM B ("thought leader(s)" as role,
references = 4) untouched. The 3 thought-leadership-angles.md filename pointers in references/
deferred to S29e.

Verify: FORM A in references/ = only the kept ironic quote (video:429); canonical file in-file
FORM A = NONE; FORM B unchanged (4); filename pointers unchanged (3); no anchor links to changed
headers; gate 81/0/0; counts 29/19/26/6 + v0.5.0 unchanged.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_016qgzo6rxthw7KuxHjn5vyE
2026-06-20 05:44:05 +02:00

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3.3 KiB
Markdown

# Post Scheduling Strategy
Reference for calculating optimal posting schedule based on weekly goal and content mix.
## Optimal Posting Slots
Based on `weekly_goal` from state file:
### 2x/week
| Slot | Day | Time (CET) | Rationale |
|------|-----|------------|-----------|
| 1 | Tuesday | 08:30 | Peak B2B engagement window |
| 2 | Thursday | 12:00 | Lunch-break engagement peak |
### 3x/week (default)
| Slot | Day | Time (CET) | Rationale |
|------|-----|------------|-----------|
| 1 | Tuesday | 08:30 | Peak B2B engagement window |
| 2 | Thursday | 12:00 | Lunch-break engagement peak |
| 3 | Saturday | 10:00 | Weekend catch-up readers, less competition |
### 4x/week
| Slot | Day | Time (CET) | Rationale |
|------|-----|------------|-----------|
| 1 | Monday | 09:00 | Week-start motivation content |
| 2 | Tuesday | 08:30 | Peak B2B engagement window |
| 3 | Thursday | 12:00 | Lunch-break engagement peak |
| 4 | Saturday | 10:00 | Weekend catch-up readers |
### 5x/week
| Slot | Day | Time (CET) | Rationale |
|------|-----|------------|-----------|
| 1 | Monday | 09:00 | Week-start motivation content |
| 2 | Tuesday | 08:30 | Peak B2B engagement window |
| 3 | Wednesday | 08:30 | Mid-week authority content |
| 4 | Thursday | 12:00 | Lunch-break engagement peak |
| 5 | Saturday | 10:00 | Weekend catch-up readers |
## Scheduling Algorithm
When assigning dates to batch-created posts:
1. **Start from next available optimal slot** after today
2. **Skip slots that already have queued posts** (check queue.json)
3. **If all slots this week are taken**, spill into next week
4. **Assign in slot order** (earliest available first)
### Slot Assignment Logic
```
Given: weekly_goal, today's date, existing queue entries
1. Get the slot template for this weekly_goal (tables above)
2. Find current ISO week
3. For each post to schedule:
a. Find next available slot (date >= tomorrow, no existing queued post)
b. Assign that date + time
c. Mark slot as taken
4. Return list of (date, time) assignments
```
## Format Rotation Rules
Avoid monotony by rotating formats:
- **No consecutive same format** — If post N is "standard", post N+1 should be "carousel", "quick", "video", etc.
- **Suggested rotation**: standard → carousel → quick → standard → video
- **Format weights**: 50% standard, 20% carousel, 15% quick, 15% video
## Pillar Balance Rules
Ensure coverage across expertise areas:
- **No consecutive same pillar** — Enforced by topic-rotation-gate hook
- **No pillar >50% in a 14-day window** — Also enforced by hook
- **Ideal distribution**: Each pillar appears at least once per 2 weeks
- **When batching**: Spread pillars evenly across the week
## Time Zone Notes
- All times are CET (Central European Time)
- Norwegian audience peaks: 7:30-9:00 and 11:30-13:00
- For international audiences, 08:30 CET catches both EU morning and US east coast pre-work
- Saturday posts perform well 09:00-11:00 CET
## Queue Integration
When posts are scheduled via `/linkedin:batch`:
1. Each post gets a `scheduled_date` and `scheduled_time` from this algorithm
2. Entry is added to `${LINKEDIN_STUDIO_DATA:-$HOME/.claude/linkedin-studio}/drafts/queue.json`
3. Session-start hook shows today's scheduled posts
4. `/linkedin:calendar` (publish action) marks posts as published and updates state
5. `/linkedin:calendar` shows the full schedule view