linkedin-studio/skills/linkedin-content-creation/SKILL.md

name

description

linkedin-content-creation

Create LinkedIn posts, quick posts, batch content, content pipelines, templates, and multi-platform adaptations. Covers the full content creation lifecycle from idea to published post, including format selection, hook writing, and quality checks. This skill should be used when the user wants to write a LinkedIn post, create batch content for the week, use templates, run the full content pipeline, adapt content for other platforms, or create quick 5-minute posts. For long-form (newsletter editions, essays, series articles), route to /linkedin:newsletter — the single long-form entry point. /linkedin:multiplatform no longer produces long-form. Triggers on: "write a LinkedIn post", "create linkedin post", "quick post", "batch content", "week of posts", "weekly content prep", "content pipeline", "use a template", "adapt for twitter", "cross-post", "multi-platform", "repurpose content", "turn into carousel", "help me post about", "linkedin post from this", "5-minute post", "create video script", "linkedin video", "video for linkedin", "newsletter", "long-form", "edition", "write an essay", "series article".

Content Creation Domain

This skill covers everything related to creating LinkedIn content -- from quick 5-minute posts to full pipeline workflows and batch content sessions.

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Commands

Command	Purpose	When to Use
/linkedin:post	Full post creation (10-15 min workflow)	Substantial posts (1,200-1,800 chars)
/linkedin:quick	5-minute quick post (3-line formula) + 8 post-type templates	Fast posts (150-500 chars), or when you want template structure
/linkedin:pipeline	Full end-to-end content pipeline	Idea to published post
/linkedin:batch	Create a full week of content	Sunday content prep
/linkedin:multiplatform	Adapt content for other platforms (short-form/cross-format)	Cross-posting
/linkedin:video	Video script generator (30s/60s/90s/2min)	When you want to create a LinkedIn video script
/linkedin:newsletter	Long-form orchestrator (newsletter editions, essays, series articles)	The single long-form entry point — research → draft → fact-check → persona-review → lock → delivery

Short-form vs long-form. /linkedin:post, :quick, :react, :carousel, and :video cover feed posts. For long-form (a newsletter, an essay, a series article), use /linkedin:newsletter — /linkedin:multiplatform no longer produces long-form.

Agents

Agent	Model	Responsibility
content-optimizer	Sonnet	Optimize existing posts for better performance
content-planner	Sonnet	Content audit + weekly/monthly plans
content-repurposer	Sonnet	Format conversion + evergreen refresh
video-scripter	Sonnet	Video script creation with pacing, visual cues, captions

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Core Workflow: Full Post Creation

Step 1: Understand the Input

Identify what type of raw material the user has:

Content types:

• Research findings or data
• Article or blog post
• Personal experience
• Observation
• Opinion or perspective
• Question or uncertainty

Always ask clarifying questions if the input is vague:

• "What's the key insight you want to share?"
• "Who's your primary audience for this?"
• "What action or reaction do you want from readers?"

Step 2: Identify Content Angles

Read references/content-angles.md to understand the 8 universal angles for any content.

For the user's input, identify 2-3 possible angles:

1. Which angle best fits their content?
2. Which angle serves their audience?
3. Which angle feels most authentic to them?

Present options to the user: "I see three possible angles for this:

1. [Angle name]: [Brief description + why it works]
2. [Angle name]: [Brief description + why it works]
3. [Angle name]: [Brief description + why it works]

Which resonates most with what you want to communicate?"

Step 3: Choose Format and Length

Read references/linkedin-formats.md for format specifications and performance data.

Format recommendations:

Content Type	Recommended Format
Data/research	Medium post (1,200-1,800 chars) or Carousel
Personal stories	Medium post (1,000-1,400 chars)
Quick insights	Short post (150-300 chars) or Poll
Frameworks/processes	Carousel or Native document

Step 4: Structure the Post

Read references/engagement-frameworks.md for hook types, story structures, and CTA patterns.

Standard Post (1,200-1,800 chars):

1. Hook (110-140 chars): Grab attention
2. Context (250-350 chars): Set up why this matters
3. Insight/Argument (550-850 chars): Main point with evidence
4. Implication (250-350 chars): What this means for readers
5. CTA (50-100 chars): Engagement prompt

Critical formatting rules:

• First 110-140 characters must work standalone (mobile "see more" threshold)
• Short paragraphs (1-3 sentences each)
• White space for readability

Step 5: Write and Optimize

Hooks:

• Frontload value - most interesting part first
• Be specific with numbers and details
• Create curiosity gap

Body:

• Mix sentence lengths
• Use "you" and "we" to create connection
• Support claims with evidence

CTA:

• Make it specific and genuine
• Give multiple engagement options
• Actually care about the response

Step 6: Provide Options and Variations

Unless the user asks for only one version, provide:

2-3 variations showing different:

• Angles on the same content
• Lengths (short, medium, long)
• Formats (standard post vs. carousel outline vs. poll)
• Tones (more provocative vs. more measured)

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Quick Post Workflow (5-Minute Posts)

Decision Tree

What triggered this post?
|
+-- Something happened today --> REACTION POST
+-- I noticed something --> OBSERVATION POST
+-- I learned something --> QUICK TIP POST
+-- I want to hear others --> QUESTION POST
+-- I disagree with wisdom --> HOT TAKE POST
+-- I made a mistake --> FAILURE POST
+-- I saw something worth sharing --> CURATION POST
+-- I have a simple insight --> ONE-LINER POST

The 3-Line Post Formula

Line 1: Hook (under 140 characters) Line 2: Context or Evidence (1-2 sentences) Line 3: Insight or Question (the "so what")

Character Target: 150-500 characters

For templates, hooks bank, and CTAs, see assets/templates/post-type-templates.md and assets/quick-post-resources.md.

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Content Matrix System

The Content Matrix creates 40+ post ideas through systematic combination.

The Matrix Framework

Axis 1: Formats

• Text post (short/medium/long)
• Carousel (6-10 slides)
• Video (30-90 seconds)
• Poll (with context)
• Document (PDF)

Axis 2: The 8 Content Angles (See references/content-angles.md)

• Contrarian Take
• Pattern Recognition
• Uncomfortable Truth
• Future Implication
• Personal Lesson
• Reframe
• Practical Breakdown
• Human Story

How to use:

1. Pick one topic from your expertise
2. Apply each angle to that topic
3. Choose best format for each angle
4. Creates 8-10 distinct post ideas from ONE topic

The 70/20/10 Content Mix

Type	Percentage	Purpose
Educational	70%	Teach, frameworks, how-to
Inspirational	20%	Stories, lessons, failures
Entertaining	10%	Hot takes, humor, observations

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Format-Specific Guidance

Carousel Posts

Structure (6-10 slides):

• Slide 1: Hook + Promise
• Slides 2-8: Core content (100-150 chars per slide)
• Final slide: Summary + CTA

Caption (300-500 chars): Provide context, don't repeat slide content.

Video Scripts

For full video scripting workflows, use /linkedin:video which supports talking head, screen recording, and slideshow formats in 30s/60s/90s/2min lengths with pacing, visual cues, and captions.

Quick reference (30-90 seconds optimal):

• First 3 seconds: Hook (8 words max — disproportionately determines retention)
• Middle: Core message (2-3 key points max)
• Last 10 seconds: CTA

Remember: 85% watch without sound. Captions are non-negotiable.

For detailed script templates and production guidance, see references/video-strategy-guide.md.

Poll Posts

Components:

• Strong opinion or trend question
• 2-4 clear answer options
• 300-400 char caption providing context
• Clear CTA to vote and comment

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URL-to-Content Workflow

When converting external URLs to LinkedIn content:

The 5-Step Process

1. Content Extraction - Fetch and identify key insights
2. Angle Selection - Apply 8 universal angles
3. Format Selection - Match content to format
4. Attribution Strategy - Never plagiarize, always credit
5. Value Addition - Add 30%+ original insight

For detailed templates by content type, see references/url-processing-templates.md.

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Quality Checks

Before finalizing any post:

• Hook works in first 110-140 characters
• Character count within optimal range (1,200-1,800 for standard, 150-500 for quick)
• Short paragraphs with white space
• Tone is authentic, not corporate
• Provides genuine value to readers
• CTA is specific and natural
• No external links in post body
• Passes the "mobile test" (readable on phone)

For full scoring system, see assets/checklists/quality-scorecard.md.

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Reference Files

File	When to Read
references/content-angles.md	Choosing post angle
references/engagement-frameworks.md	Writing hooks, CTAs
references/linkedin-formats.md	Choosing format
references/url-processing-templates.md	Converting external content
references/content-framework.md	Domain content pillars + angles
references/articles-strategy-guide.md	Long-form content
references/newsletter-strategy-guide.md	Newsletter content
references/poll-strategy-guide.md	Poll question types and engagement patterns
assets/templates/post-type-templates.md	Quick post creation
assets/templates/carousel-templates.md	Carousel slide blueprints
assets/quick-post-resources.md	Hooks and CTAs bank
assets/checklists/quality-scorecard.md	Pre-publish check
assets/templates/linkedin-article-template.md	Writing articles
assets/templates/weekly-content-calendar-2-3x.md	Low-frequency planning
references/video-strategy-guide.md	Video scripting and production strategy