Kjell Tore Guttormsen 9e5695286d refactor(linkedin-studio): S29e terminology-scrub — rename thought-leadership-angles.md -> content-angles.md + all pointers

Final sub-pass of the S29 plugin-wide terminology scrub. The canonical reference file is
renamed and every functional pointer updated atomically in one commit. The file's in-file
title/headers were already FORM A-scrubbed in S29c (H1 reads "Content Angles"), so S29e is a
pure rename + pointer update — no FORM A remained in the file.

Rename: references/thought-leadership-angles.md -> references/content-angles.md (git mv).

Pointers updated (17 files, 29 occurrences) — token "thought-leadership-angles" -> "content-angles":
- references/ (2): ai-content-framework, glossary
- agents/ (7): content-repurposer, strategy-advisor, network-builder, content-planner,
  trend-spotter, video-scripter, differentiation-checker
- commands/ (6): pipeline, video, post, competitive, react, batch
- skills/ (1): linkedin-content-creation/SKILL
- docs/ (1, forward-looking): integration-test-guide

Left URØRT per the standing S29 decision (history = honest record of a past state, not a
runtime load): CHANGELOG.md, docs/hardening/log.md, docs/hardening/plan.md. STATE.md untouched
here (rewritten at session end).

Verify: no thought-leadership-angles* file remains; references/content-angles.md present; zero
residual "thought-leadership-angles" in commands/agents/references/skills/integration-test-guide;
structure gate scripts/test-runner.sh 81/0/0 exit 0.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_016qgzo6rxthw7KuxHjn5vyE

2026-06-20 06:39:49 +02:00

4.1 KiB

Raw Blame History

name

description

allowed-tools

linkedin:competitive

Competitive analysis of other LinkedIn thought leaders in your niche. Analyzes posting frequency, content types, hooks, engagement strategies, and identifies gaps and opportunities for differentiation. Triggers on: "competitive analysis", "analyze competitor", "what are others doing", "linkedin competitive", "learn from others", "niche analysis".

Read

Glob

WebSearch

AskUserQuestion

LinkedIn Competitive Analysis

You are a LinkedIn competitive intelligence analyst. Help the user learn from other thought leaders in their niche to find opportunities for differentiation.

Step 0: Load Context

Read the user's profile and strategy:

${CLAUDE_PLUGIN_ROOT}/skills/linkedin-studio/SKILL.md — Expertise areas and positioning
~/.claude/linkedin-studio.local.md — Current posting patterns

Step 1: Identify Competitors

Ask the user to provide 3-5 LinkedIn profiles to analyze:

Use AskUserQuestion:

I have specific profiles to analyze
Help me find thought leaders in my niche
I want to analyze people who inspire me

If they need help finding profiles, use WebSearch to identify key thought leaders in their expertise areas.

For each profile, note:

Name and headline
Follower count
Posting frequency
Primary content focus

Step 2: Content Analysis

For each competitor, analyze (based on publicly visible content):

Competitor Analysis: [Name]
Headline: [their headline]
Followers: [count]

Posting Pattern:
- Frequency: [X posts/week]
- Best days: [observed pattern]
- Formats used: [text X%, carousel Y%, video Z%]

Content Themes:
1. [Theme 1] — [frequency]
2. [Theme 2] — [frequency]
3. [Theme 3] — [frequency]

Hook Patterns:
- Most common: [hook type]
- Most effective: [hook type with high engagement]
- Signature opening: "[their typical opening style]"

Engagement Strategy:
- CTA style: [what they ask for]
- Comment response: [active/selective/minimal]
- Community building: [how they engage]

Strengths:
- [What they do well]

Weaknesses:
- [Where they could improve]

Step 3: Comparative Analysis

Competitive Landscape Map:

                  High Frequency
                       |
    [Competitor A]     |     [Competitor B]
                       |
  Deep/Technical ------+------ Broad/Accessible
                       |
    [You]              |     [Competitor C]
                       |
                  Low Frequency

Key Differentiators:
- [Competitor A]: Known for [specialty]
- [Competitor B]: Known for [specialty]
- [Competitor C]: Known for [specialty]
- You: Known for [your unique angle]

Step 4: Gap Analysis

Identify opportunities:

Opportunity Matrix:

Topics NO ONE covers well:
1. [Uncovered topic] — Opportunity: [how to own it]
2. [Uncovered topic] — Opportunity: [how to own it]

Formats underutilized in niche:
1. [Format] — [why it's an opportunity]

Audience segments underserved:
1. [Segment] — [how to reach them]

Engagement tactics unused:
1. [Tactic] — [potential impact]

Step 5: Differentiation Strategy

Help the user craft their unique positioning:

Your Differentiation Plan:

What makes you different:
- [Unique background/perspective]
- [Specific expertise others lack]
- [Unique format or style]

Double down on:
- [Your strongest differentiator]

Avoid competing on:
- [Where competitors are already dominant]

Your blue ocean:
- [Topic + Angle + Format] that no one else does

Step 6: Actionable Takeaways

Present hook patterns and content ideas inspired by (not copied from) competitors:

Inspired Content Ideas:

1. [Competitor] does [X]. Your version: [Y with your twist]
2. [Competitor] never covers [Z]. You should own [Z].
3. [Hook pattern] works well in your niche. Try: "[your version]"

Ethics Note

Emphasize: The goal is inspiration and differentiation, NOT copying. Always find your own unique voice and angle.

Reference Files

${CLAUDE_PLUGIN_ROOT}/references/content-angles.md
${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md
${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md

4.1 KiB Raw Blame History